TREND Reports Logo

ALL > Fashion > Outerwear Trend Report


About the Outerwear Report - The Outerwear Trend Report follows the world of fashion trends, specifically focusing on the scarves, long coats and gloves that have captured the attention of consumers. Featuring leather jackets and warm winter parkas by iconic brands like Moncler to fleece and fur coats, our research analyzes both mainstream and fringe fashion culture influencing consumer consumption.

Who It's For - Fashion designers, retail buyers, recreational skiers and snowboarders and outerwear manufacturers looking for inspiration will benefit from our research.

Develop a better understanding of the needs of consumers with Trend Hunter’s Outerwear Trend Report.

The Outerwear Trend Report, last published on Aug 26, 2014, includes 797 PRO Trends and 15,012 examples of outerwear market research and outerwear consumer trends related to: winter parkas, leather jackets, fashion accessories, hats, scarves and outerwear trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology Methodology - Our outerwear research is based on Trend Hunter's 15,012 crowdsourced outerwear trends and 2,043,000,000 total views of data. [Learn More]

What You'll Get:
• 797 Page / Slide Presentation Outerwear PDF Report Outerwear PPT Report
• 797 Page In-Depth Reading Report Outerwear PDF Report

Contents:
• 797 Outerwear PRO Trends
• 15,012 Outerwear Examples
• 2,102 Outerwear Videos (Online) Outerwear Videos
• 90,072 Outerwear Images (Online) Outerwear Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Outerwear Pro Trends - Each Outerwear PRO Trend is on its own slide with implications, a quantified score, and examples linked to online outerwear articles, videos and images. Examples:

Wooden Couture Seeking a more unexpected style, consumers turn to lumber-made fashion Implications - Fashion-conscious consumers are always looking for something to brag about, which has led them to choosing wood-made wearables. Requiring intense manufacturing to create, and referencing the past, the pieces satisfy a consumer demand to stand out from the fast fashion crowd.
Wooden Couture
Seeking a more unexpected style, consumers turn to lumber-made fashion
7 Examples + Score + Implications


Refined Rebellion The concept of edgy is given a sophisticated overhaul to diversify appeal Implications - Incorporating the rebellious attitudes of young people into mainstream fashion, designers are merging the idea of edgy with more sophisticated elements. These examples signify a more cultivated view of youth culture, and appeal to millennials who are seeking to stand out from their peers.
Refined Rebellion
The concept of edgy is given a sophisticated overhaul to diversify appeal
5 Examples + Score + Implications


Blatant Eco Consumers opt for goods that are obviously eco-friendly, recycled or vegan Implications - While the traditional aesthetic with eco goods was to make it look good enough to pass it as a non-eco alternative, consumers are becoming drawn to items that are clearly recycled. This shift moves an otherwise niche market into the mainstream for mass consumer appeal.
Blatant Eco
Consumers opt for goods that are obviously eco-friendly, recycled or vegan
6 Examples + Score + Implications


Messy Couture As brands aim to appear approachable, high fashion is given an unpolished overhaul Implications - While the traditional route for fashion brands is to create a lifestyle to aspire to, the roles have been reversed with models made to look less polished. This highlighting of imperfection relates to consumers on a more personal level and creates a relationship where viewers feel less intimidated.
Messy Couture
As brands aim to appear approachable, high fashion is given an unpolished overhaul
4 Examples + Score + Implications


Mainstream Boutique Enhancing engagement, big brands intentionally create small spaces Implications - Seeking to create a more intimate experience, big brands are turning to smaller and more refined retail settings to enhance consumer engagement. Boutiques are offering established brands the chance to convey a more intimate and approachable aesthetic, reflecting a move towards more understated branding techniques.
Mainstream Boutique
Enhancing engagement, big brands intentionally create small spaces
4 Examples + Score + Implications


Collegiate Couture Brands glamorize back-to-school clothing and supplies with a grown-up appeal Implications - Young consumers are seeking to be perceived as mature, which is being addressed by brands that are tailoring school-oriented products and clothing to be stylish beyond their years. The glamorization of teen routine is creating a market demographic more attuned to adult life, and more open to designs and products previously perceived as too adult-oriented.
Collegiate Couture
Brands glamorize back-to-school clothing and supplies with a grown-up appeal
7 Examples + Score + Implications


PLUS 791 more Outerwear PRO Trends and 15,012 examples!



FREE BONUS
(worth $1,000):
Buy a full trend report subscription and get one year of the customizable Trend Hunter PRO dashboard (for 1 user), including all 2000+ pages of PRO content and customizable filters to dive deeper into outerwear or any other category.


Boost your outerwear consumer insight!
Three options to kick-start your innovation...


1. Outerwear Trend Report

797 Outerwear PRO Trends
Outerwear Trend Report This report is only available to full Trend Report subscribers

2. All 2014 Reports

Outerwear & 100+ Reports
2013 Trend Report
$960

3. All 2014 Reports +
Trend Hunter PRO

Trend Report Elite
$1,920 $960
Most Popular - Save 50%