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About the Outerwear Report

The Outerwear Trend Report follows the world of fashion trends, specifically focusing on the scarves, long coats and gloves that have captured the attention of consumers. Featuring leather jackets and warm winter parkas by iconic brands like Moncler to fleece and fur coats, our research analyzes both mainstream and fringe fashion culture influencing consumer consumption.

Who It's For

Fashion designers, retail buyers, recreational skiers and snowboarders and outerwear manufacturers looking for inspiration will benefit from our research.

Develop a better understanding of the needs of consumers with Trend Hunter’s Outerwear Trend Report.

The Outerwear Trend Report, last published on Nov 26, 2014, includes 833 PRO Trends and 4,165 examples of outerwear market research and outerwear consumer trends related to: winter parkas, leather jackets, fashion accessories, hats, scarves and outerwear trends.

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Methodology

Our outerwear research is based on Trend Hunter's crowdsourced outerwear articles and 2,165,000,000 total views of data. [Learn More]

Report Contents

• 833 Outerwear PRO Trends = 833 Powerpoint Pages Outerwear PPT Report
• 4,165 Outerwear Examples

Online Extras With Full Subscription

• 583 Outerwear Videos (Online) Outerwear Videos
• 24,990 Outerwear Images (Online) Outerwear Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Outerwear Pro Trends

Each Outerwear PRO Trend is on its own slide with implications, a quantified score, and examples linked to online outerwear articles, videos and images. Examples:

Winterized Couture High fashion products get a cold weather overhaul to satisfy need for function Implications - Cold weather apparel is associated with a bulky, utilitarian aesthetic, which is something brands are combating against with high end fashions designed with function and fashion in mind. As consumers come to expect style but require more to be intrigued, the incorporation of functionality seals the deal.
Winterized Couture
High fashion products get a cold weather overhaul to satisfy need for function
7 Examples + Score + Implications


Conventional Blogging Customizing online expression, users blog about eclectic daily elements Implications - Moving beyond the allure of travel and adventure, bloggers are documenting more mundane, everyday elements for mass appeal. Photographing traditionally lackluster features like shoes and mall mannequins, online users are able to express their unique style and humor in a more nuanced manner. Such down-to-earth tactics reflects a shift toward more personal, yet easygoing sources of digital expression.
Conventional Blogging
Customizing online expression, users blog about eclectic daily elements
4 Examples + Score + Implications


Tech-Enhanced Outerwear As consumers crave advanced features, outerwear receives a hi-tech update Implications - Consumers are constantly on the hunt for the next big innovation, which has pushed tech-focused outerwear to the forefront of the industry. The incorporation of futuristic elements appeals to consumer curiosity and a desire for innovation while continuing to deliver functionality.
Tech-Enhanced Outerwear
As consumers crave advanced features, outerwear receives a hi-tech update
4 Examples + Score + Implications


Character Emulation Style inspiration shifts from celebrities to fictional, on-screen characters Implications - As pop culture fandom expands, elements found on the big and small screen are being creatively imitated among consumers. Using cult TV and movie characters as a source for style, consumers are seeking to showcase their admiration for pop culture awareness in a more practical, day-to-day manner. Making subtle nods to shows like Doctor Who and Saturday Night Live, consumers are using clever on-screen references to embody cult characters in a visually stimulating manner.
Character Emulation
Style inspiration shifts from celebrities to fictional, on-screen characters
4 Examples + Score + Implications


Subdued Celebrity Moving away from risque fashion, celebrities put modest style front and center Implications - Keeping things simple and laid-back, celebrities, particularly those of a younger and more outspoken demographic, are moving away from revealing fashion designs toward more conservative, homespun looks. Emphasizing the notion that "less is more," modern media icons are redefining how consumers, particularly teens, view beauty. This reflects a shift toward fashion styles that consumers can relate to and easily duplicate.
Subdued Celebrity
Moving away from risque fashion, celebrities put modest style front and center
5 Examples + Score + Implications


Outwerwear Eccentricity A desire for individuality prompts outerwear with personality Implications - As the luxury market continues to expand and consumers focus more on aesthetic than function, brands are looking to fill the gap with garments designed with eccentric style and warmth in mind. This shift towards functional fashion with a sense of personality speaks to a desire for individuality and quirk.
Outwerwear Eccentricity
A desire for individuality prompts outerwear with personality
8 Examples + Score + Implications


Blatant Faux Fake fur provides mental and physical comfort in more than just clothing Implications - Though physical comfort is still important to consumers, the desire for a clear conscience has consumers seeking alternatives to luxurious, but often cruel fur. This ushers in a wave of faux fur that is so pervasive it is penetrating industries beyond fashion. Consumers are wearing their faux fur badge with pride, un-intuitively going against the glamorization of "authenticity" in favor of passive activism.
Blatant Faux
Fake fur provides mental and physical comfort in more than just clothing
7 Examples + Score + Implications


Pop Cultured Auto Car companies partner with well-known celebs to create pop culture appeal Implications - Seeking to expand market exposure, high-end brands like those in the auto industry are turning to pop culture collaborations for consumer appeal. Joining forces with celebrities and media icons, auto manufacturers are using the fame and recognition of well-known figures to heighten their products with status. This reflects a need for more approachable marketing tactics, particularly when it comes to more exclusive product designs.
Pop Cultured Auto
Car companies partner with well-known celebs to create pop culture appeal
4 Examples + Score + Implications


PLUS 827 more Outerwear PRO Trends and 4,165 examples!



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