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About the Outerwear Report - The Outerwear Trend Report follows the world of fashion trends, specifically focusing on the scarves, long coats and gloves that have captured the attention of consumers. Featuring leather jackets and warm winter parkas by iconic brands like Moncler to fleece and fur coats, our research analyzes both mainstream and fringe fashion culture influencing consumer consumption.

Who It's For - Fashion designers, retail buyers, recreational skiers and snowboarders and outerwear manufacturers looking for inspiration will benefit from our research.

Develop a better understanding of the needs of consumers with Trend Hunter’s Outerwear Trend Report.

The Outerwear Trend Report, last published on Apr 15, 2014, includes 725 PRO Trends and 14,233 examples of outerwear market research and outerwear consumer trends related to: winter parkas, leather jackets, fashion accessories, hats, scarves and outerwear trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our outerwear research is based on Trend Hunter's 14,233 crowdsourced outerwear trends and 1,902,000,000 total views of data. [Learn More]

What You'll Get:
• 725 Page / Slide Presentation Outerwear PDF Report Outerwear PPT Report
• 725 Page In-Depth Reading Report Outerwear PDF Report

Contents:
• 725 Outerwear PRO Trends
• 14,233 Outerwear Examples
• 1,993 Outerwear Videos (Online) Outerwear Videos
• 85,398 Outerwear Images (Online) Outerwear Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Outerwear Pro Trends - Each Outerwear PRO Trend is on its own slide with implications, a quantified score, and examples linked to online outerwear articles, videos and images. Examples:

Interior Transparency Lucite and transparent furnishings diverge from extravagance Implications - In an attempt to take minimalism a step further, those within in interior decor industry are adorning everything from bathrooms to nurseries in see-through decor. A backlash from the increasingly extravagant decor wave, this ultra-minimalism speaks to a desire to do away with hard attempts at ornamentation in favor of simplicity and effortlessness.
Interior Transparency
Lucite and transparent furnishings diverge from extravagance
5 Examples + Score + Implications


Human Hide Artists comment on the use of animal skin by using grotesque imagery Implications - As more consumers denounce the use of animal skin for fashion purposes, supporters of the anti-fur movement are utilizing human skin as a way to shock viewers into questioning the structure of the modern manufacturing. The approach is amidst other cringe-worthy efforts that looks to gross out to gain supporters and create buzz.
Human Hide
Artists comment on the use of animal skin by using grotesque imagery
6 Examples + Score + Implications


Niche Engagement Couples infuse pop culture references into their unions with geeky jewelry Implications - Couples are always looking for a way to set themselves apart from the rest of the bridal community and many are opting for rings that represent both love and pop culture. This lighthearted approach to marriage modernizes the union and makes it more approachable for young, eager couples with quirk to become further a part of pop culture
Niche Engagement
Couples infuse pop culture references into their unions with geeky jewelry
7 Examples + Score + Implications


Offspring Geekification Parents express niche culture adoration through their children Implications - Imposing cultural tastes onto the next generation, parents are taking their niche obsessions to the next level with garments specifically designed for their offspring. Sci-fi films and metal band preferences are emblazoned proudly for young, hip parents to show off their pride in a 21st-century way.
Offspring Geekification
Parents express niche culture adoration through their children
6 Examples + Score + Implications


Celebrated Incarceration Prison life enters marketing as demand for consumer rebellion rises Implications - As the cultural attitude toward law breaking becomes more lax with specific regard to media and celebrity culture, trouble with the law and being sent to prison is being rebranded as acceptable, tasteful and even celebratory market-wide. This acceptance of shortcomings welcomes those on the sidelines of society back into relevancy and lowers the standard for acceptable behavior amidst younger generations. A fascination with incarceration signifies a true extension and fruition of the "bad boy" image that has been played up previously, but never idolized in such blatancy.
Celebrated Incarceration
Prison life enters marketing as demand for consumer rebellion rises
7 Examples + Score + Implications


Familial Selling As families become more disconnected, brands respond with kin-based branding Implications - As the family home becomes increasingly digitalized, the disconnection between members of a household is creating a generation that lacks the same familial relationships of years past. Attempting to speak to this longing for more intimacy with family members, brands are highlighting siblings and families as a means of marketing to correlate product consumption to filling emotional voids. Family households aside, the stark increase in those living alone over the age of 30 in North America is creating a disconnect that brands are scrambling to appeal to.
Familial Selling
As families become more disconnected, brands respond with kin-based branding
7 Examples + Score + Implications


PLUS 719 more Outerwear PRO Trends and 14,233 examples!


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