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About the Outerwear Report - The Outerwear Trend Report follows the world of fashion trends, specifically focusing on the scarves, long coats and gloves that have captured the attention of consumers. Featuring leather jackets and warm winter parkas by iconic brands like Moncler to fleece and fur coats, our research analyzes both mainstream and fringe fashion culture influencing consumer consumption.

Who It's For - Fashion designers, retail buyers, recreational skiers and snowboarders and outerwear manufacturers looking for inspiration will benefit from our research.

Develop a better understanding of the needs of consumers with Trend Hunter’s Outerwear Trend Report.

The Outerwear Trend Report, last published on Jul 21, 2014, includes 781 PRO Trends and 14,816 examples of outerwear market research and outerwear consumer trends related to: winter parkas, leather jackets, fashion accessories, hats, scarves and outerwear trends.

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trend research methodology Methodology - Our outerwear research is based on Trend Hunter's 14,816 crowdsourced outerwear trends and 1,991,000,000 total views of data. [Learn More]

What You'll Get:
• 781 Page / Slide Presentation Outerwear PDF Report Outerwear PPT Report
• 781 Page In-Depth Reading Report Outerwear PDF Report

Contents:
• 781 Outerwear PRO Trends
• 14,816 Outerwear Examples
• 2,074 Outerwear Videos (Online) Outerwear Videos
• 88,896 Outerwear Images (Online) Outerwear Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Outerwear Pro Trends - Each Outerwear PRO Trend is on its own slide with implications, a quantified score, and examples linked to online outerwear articles, videos and images. Examples:

Couture Fitness Workout aids are revamped as consumers seek more integrated forms of health Implications - Devices that aid in personal well-being are receiving aesthetic enhancements to seamlessly blend in with routine. Catering to design-conscious consumers -- particularly women -- these contemporary health products emphasize the more lighthearted, fun side of women's fitness, pointing to more positive body image experiences all around.
Couture Fitness
Workout aids are revamped as consumers seek more integrated forms of health
4 Examples + Score + Implications


Sustainable Rucksack The backpack gets an eco overhaul to satisfy fashion and lifestyle demands Implications - The backpack is a status symbol of the student, but as adolescents long to appear more mature, the eco-friendly rucksack takes rise. Equating sustainability with cultural prowess, students are opting for packs made of recycled and sustainable materials to blend eco benefits with practicality.
Sustainable Rucksack
The backpack gets an eco overhaul to satisfy fashion and lifestyle demands
5 Examples + Score + Implications


Wardrobe Reversal A growing emphasis on individuality sparks consumers to use pieces unexpectedly Implications - Disregarding norms and customs, consumers are using everyday clothing in new and unconventional ways. Going beyond elements of design, individuals are choosing to wear items like sweaters and shirts in ways that don’t conform to the norm. This signifies a shift toward more atypical means of expression.
Wardrobe Reversal
A growing emphasis on individuality sparks consumers to use pieces unexpectedly
4 Examples + Score + Implications


Cultural Customization Consumers turn to DIY techniques to acquire cultural goods on a budget Implications - Offering a cost-effective alternative to travel, consumers are turning to DIY goods to replicate cultural elements. Handcrafted Kimonos and tribal accessories allow consumers to experience foreign traditions without having to leave their homes, reflecting a desire for more cost-effective, yet personalized methods of exploration.
Cultural Customization
Consumers turn to DIY techniques to acquire cultural goods on a budget
5 Examples + Score + Implications


Eco Vintage Eco fashion is blended with retro designs to literally merge the old with the new Implications - Consumers are becoming inherently aware of their effect on the environment, which is pushing them towards eco alternatives, but not at the expense of their personal style. The blending of retro styles and sustainability in fashion is driving the industry forward by allowing consumers to dress in vogue without guilt. This converges the patterns of retro resurgence and eco-fashion to satiate the consumer desire for rebirth in a more holistic way.
Eco Vintage
Eco fashion is blended with retro designs to literally merge the old with the new
5 Examples + Score + Implications


Cross-Cultural Retail A desire to pique interest has brands adopting diverse cultural influences Implications - Going beyond established recognition and brand loyalty, retailers are integrating multiple cultural inspirations in one to introduce their products on a more global level. Utilizing diverse references to create cross-cultural appeal, retailers are going outside their comfort zones to reinvent themselves in a new light.
Cross-Cultural Retail
A desire to pique interest has brands adopting diverse cultural influences
4 Examples + Score + Implications


PLUS 775 more Outerwear PRO Trends and 14,816 examples!



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