ALL > Fashion > Outerwear Trend Report


About the Outerwear Report

The Outerwear Trend Report follows the world of fashion trends, specifically focusing on the scarves, long coats and gloves that have captured the attention of consumers. Featuring leather jackets and warm winter parkas by iconic brands like Moncler to fleece and fur coats, our research analyzes both mainstream and fringe fashion culture influencing consumer consumption.

Who It's For

Fashion designers, retail buyers, recreational skiers and snowboarders and outerwear manufacturers looking for inspiration will benefit from our research.

Develop a better understanding of the needs of consumers with Trend Hunter’s Outerwear Trend Report.

The Outerwear Trend Report, last published on Oct 29, 2014, includes 824 PRO Trends and 4,120 examples of outerwear market research and outerwear consumer trends related to: winter parkas, leather jackets, fashion accessories, hats, scarves and outerwear trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our outerwear research is based on Trend Hunter's crowdsourced outerwear articles and 2,122,000,000 total views of data. [Learn More]

Report Contents

• 824 Outerwear PRO Trends = 824 Powerpoint Pages Outerwear PPT Report
• 4,120 Outerwear Examples

Online Extras With Full Subscription

• 577 Outerwear Videos (Online) Outerwear Videos
• 24,720 Outerwear Images (Online) Outerwear Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Outerwear Pro Trends

Each Outerwear PRO Trend is on its own slide with implications, a quantified score, and examples linked to online outerwear articles, videos and images. Examples:

Pop Cultured Auto Car companies partner with well-known celebs to create pop culture appeal Implications - Seeking to expand market exposure, high-end brands like those in the auto industry are turning to pop culture collaborations for consumer appeal. Joining forces with celebrities and media icons, auto manufacturers are using the fame and recognition of well-known figures to heighten their products with status. This reflects a need for more approachable marketing tactics, particularly when it comes to more exclusive product designs.
Pop Cultured Auto
Car companies partner with well-known celebs to create pop culture appeal
4 Examples + Score + Implications


Benevolent Blogging Online stars use their influence for a cause Implications - The blogging phenomenon has changed the faces of journalism, the fashion industry, and now, the world of social good. Utilizing the quick-and-affordable influence gained with a good blog for philanthropic causes elevates the act of sharing one's thoughts with strangers online, signifying not only an acceptance of online communication, but a celebration of it on part of consumers.
Benevolent Blogging
Online stars use their influence for a cause
7 Examples + Score + Implications


Charitable Co-Branding Brands use the popularity of collaborations to show off a charitable side Implications - Celebrities and brands are collaborating to create products and events that serve a socially conscious function. As partnerships tend to attract attention on that basis alone, more brands are using these opportunities as a way to display a charitable side of their company through donation or fundraising.
Charitable Co-Branding
Brands use the popularity of collaborations to show off a charitable side
5 Examples + Score + Implications


Generational Footwear Instead of fit or function, brands use time periods as inspiration Implications - Although the cyclical nature of fashion is nothing new, brands are using the quintessential aesthetics of specific generations -- past or future -- in design for aesthetic appeal. This approach to design targets consumers more concerned with aesthetics rather than functionality.
Generational Footwear
Instead of fit or function, brands use time periods as inspiration
5 Examples + Score + Implications


Footwear FUNctionality Drab products receive a stylized overhaul to blend purpose with fashion Implications - As consumers look for products that serve a purpose with a fashionable flair, styles like rain boots are given a stylized update. This blending of aesthetics marries style and function for consumers who are looking for products that go beyond mere functionality.
Footwear FUNctionality
Drab products receive a stylized overhaul to blend purpose with fashion
6 Examples + Score + Implications


Juvenile Couture Children's footwear is given a luxe overhaul for fashion-conscious parents Implications - Looking to convey prestige through their children, parents are investing in higher end footwear for kids. While the traditional thought regarding children's wear is to be frugal because of limited time usage, the premiumization of kid's footwear signifies a desire for disposable luxury.
Juvenile Couture
Children's footwear is given a luxe overhaul for fashion-conscious parents
4 Examples + Score + Implications


Functional Footwear Consumers embrace comfortable, more functional shoe designs Implications - As the health wave continues, consumers are choosing ergonomic shoes that negate perceptions of what's fashionable in favor of comfort. This move towards function over fashion proves that consumers are shifting to prefer comfort in design instead of choosing painful styles for status purposes.
Functional Footwear
Consumers embrace comfortable, more functional shoe designs
5 Examples + Score + Implications


Adaptable Workout Fitness attire receives a stylish overhaul for easy, on-the-go efficiency Implications - Providing more than just physical adaptability, workout wear is shifting toward more design-conscious apparel to offer greater versatility. Offering busy consumers the chance to use their fitness gear in situations beyond just the gym, these transitional clothing pieces reflect a growing desire for a more streamlined and easily integrated method of maintaining health.
Adaptable Workout
Fitness attire receives a stylish overhaul for easy, on-the-go efficiency
4 Examples + Score + Implications


PLUS 818 more Outerwear PRO Trends and 4,120 examples!



Boost your outerwear consumer insight!
Three options to kick-start your innovation...


1. Outerwear Trend Report

824 Outerwear PRO Trends
Outerwear Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Outerwear & 100+ Reports
2013 Trend Report
$1,250

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,210 $1,250
Most Popular - Save 43%