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About the Outerwear Report

The Outerwear Trend Report follows the world of fashion trends, specifically focusing on the scarves, long coats and gloves that have captured the attention of consumers. Featuring leather jackets and warm winter parkas by iconic brands like Moncler to fleece and fur coats, our research analyzes both mainstream and fringe fashion culture influencing consumer consumption.

Who It's For

Fashion designers, retail buyers, recreational skiers and snowboarders and outerwear manufacturers looking for inspiration will benefit from our research.

Develop a better understanding of the needs of consumers with Trend Hunter’s Outerwear Trend Report.

The Outerwear Trend Report, last published on Aug 27, 2015, includes 1003 PRO Trends and 5,015 examples of outerwear market research and outerwear consumer trends related to: winter parkas, leather jackets, fashion accessories, hats, scarves and outerwear trends.

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Methodology

Our outerwear research is based on Trend Hunter's crowdsourced outerwear articles and 2,450,000,000 total views of data. [Learn More]

Report Contents

• 1003 Outerwear PRO Trends = 1003 Powerpoint Pages Outerwear PPT Report
• 5,015 Outerwear Examples

Online Extras With Full Subscription

• 702 Outerwear Videos (Online) Outerwear Videos
• 30,090 Outerwear Images (Online) Outerwear Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Outerwear Pro Trends

Each Outerwear PRO Trend is on its own slide with implications, a quantified score, and examples linked to online outerwear articles, videos and images. Examples:

Matchmaking Adulthood Big and small decision making takes a page from Tinder Implications - As Millennials reach adulthood and more important decisions need to be made, the question of how to capture the generation with a notoriously low attention span becomes more pressing. As a result, many organizations are implementing gamified, Tinder-style systems for purchasing, and for big decision making. This speaks to the Millennial desire to maintain personal brand, and for quick and easy tech transactions.
Matchmaking Adulthood
Big and small decision making takes a page from Tinder
6 Examples + Score + Implications


Fashionable QSR Fast food brand extensions move beyond edibles into the apparel sector Implications - Devotion to QSR establishments is extensive and, as such, players in this industry are entering new markets with forays into the fashion world. The merger of style with food comes of broader attempts to intermingle typically separated industries. As new co-branding ventures emerge, consumers will be enticed by an appealing sense of novelty.
Fashionable QSR
Fast food brand extensions move beyond edibles into the apparel sector
4 Examples + Score + Implications


Curated Commerce Consumers receive hyper-specific selections of products and services Implications - In a progression that can be seen as a response to so-called analysis paralysis, consumers are increasingly exposed to limited, hyper-specific selections of products and services through convenience-focused means. These carefully curated selections serve to provide stylized suggestions that make deliberating over a purchase less painstaking for the busy modern consumer.
Curated Commerce
Consumers receive hyper-specific selections of products and services
4 Examples + Score + Implications


Opulent Zen Elements of luxury are applied to the yoga sphere Implications - Despite the commonly held belief that yoga is separated from materialism, upscale brands are infusing the zen-oriented sphere with high fashion elements. Incongruous pairings such as this hold mass market potential since Millennial shoppers are often drawn to the atypical in all consumer sectors.
Opulent Zen
Elements of luxury are applied to the yoga sphere
5 Examples + Score + Implications


Influencer Expertise Social media influencers are consulted for their cultural know-how Implications - Recognized for their influence, bloggers and social media personalities have become a staple in many brands' campaign and marketing efforts. Taking things one step further, many brands have begun consulting and working with these influencers on actual products. By applying influencers' cultural and generational knowledge, brands are able to create more authentic goods that resonate with younger consumers.
Influencer Expertise
Social media influencers are consulted for their cultural know-how
4 Examples + Score + Implications


Targeted Gifting Consumers opt for digital gifting to ensure receiver satisfaction Implications - No longer content with taking a shot in the dark when it comes to gift-giving, consumers are relying on apps and websites that leverage social sharing and big data to find the perfect gift. These new-world gifting measures suggest that consumers are no longer leaving things up to chance, but using the digital sphere to make more targeted purchasing decisions and ensure greater satisfaction.
Targeted Gifting
Consumers opt for digital gifting to ensure receiver satisfaction
5 Examples + Score + Implications


Communal Wilderness Nature-focused communities offer education and awareness about wildlife issues Implications - Looking for a respite from modern society, many nature-loving consumers are turning to wilderness ventures to reconnect with the earth. Far from denying the prevalence of technology, these endeavors strive to find a conscious balance between nature, wildlife and man-made concepts, suggesting that the categories are not mutually exclusive, but actually can work together to increase awareness and foster community.
Communal Wilderness
Nature-focused communities offer education and awareness about wildlife issues
4 Examples + Score + Implications


Architectural Kiosk Brands favor remarkable kiosk designs in spite of short time frames Implications - Despite the fleeting come-and-go nature of kiosks, brands are choosing to move ahead with architecturally striking booth designs. By creating a more stimulating ordering process for shoppers, this development contributes to an emerging obsession with experiential consumer engagement. No matter the application, what remains appealing is the ability to impart lasting impressions.
Architectural Kiosk
Brands favor remarkable kiosk designs in spite of short time frames
4 Examples + Score + Implications


PLUS 997 more Outerwear PRO Trends and 5,015 examples!



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