TREND Reports Logo

ALL > Fashion > Outerwear Trend Report


About the Outerwear Report - The Outerwear Trend Report follows the world of fashion trends, specifically focusing on the scarves, long coats and gloves that have captured the attention of consumers. Featuring leather jackets and warm winter parkas by iconic brands like Moncler to fleece and fur coats, our research analyzes both mainstream and fringe fashion culture influencing consumer consumption.

Who It's For - Fashion designers, retail buyers, recreational skiers and snowboarders and outerwear manufacturers looking for inspiration will benefit from our research.

Develop a better understanding of the needs of consumers with Trend Hunter’s Outerwear Trend Report.

The Outerwear Trend Report, last published on Aug 19, 2014, includes 794 PRO Trends and 14,965 examples of outerwear market research and outerwear consumer trends related to: winter parkas, leather jackets, fashion accessories, hats, scarves and outerwear trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology Methodology - Our outerwear research is based on Trend Hunter's 14,965 crowdsourced outerwear trends and 2,028,000,000 total views of data. [Learn More]

What You'll Get:
• 794 Page / Slide Presentation Outerwear PDF Report Outerwear PPT Report
• 794 Page In-Depth Reading Report Outerwear PDF Report

Contents:
• 794 Outerwear PRO Trends
• 14,965 Outerwear Examples
• 2,095 Outerwear Videos (Online) Outerwear Videos
• 89,790 Outerwear Images (Online) Outerwear Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Outerwear Pro Trends - Each Outerwear PRO Trend is on its own slide with implications, a quantified score, and examples linked to online outerwear articles, videos and images. Examples:

Messy Couture As brands aim to appear approachable, high fashion is given an unpolished overhaul Implications - While the traditional route for fashion brands is to create a lifestyle to aspire to, the roles have been reversed with models made to look less polished. This highlighting of imperfection relates to consumers on a more personal level and creates a relationship where viewers feel less intimidated.
Messy Couture
As brands aim to appear approachable, high fashion is given an unpolished overhaul
4 Examples + Score + Implications


Mainstream Boutique Enhancing engagement, big brands intentionally create small spaces Implications - Seeking to create a more intimate experience, big brands are turning to smaller and more refined retail settings to enhance consumer engagement. Boutiques are offering established brands the chance to convey a more intimate and approachable aesthetic, reflecting a move towards more understated branding techniques.
Mainstream Boutique
Enhancing engagement, big brands intentionally create small spaces
4 Examples + Score + Implications


Collegiate Couture Brands glamorize back-to-school clothing and supplies with a grown-up appeal Implications - Young consumers are seeking to be perceived as mature, which is being addressed by brands that are tailoring school-oriented products and clothing to be stylish beyond their years. The glamorization of teen routine is creating a market demographic more attuned to adult life, and more open to designs and products previously perceived as too adult-oriented.
Collegiate Couture
Brands glamorize back-to-school clothing and supplies with a grown-up appeal
7 Examples + Score + Implications


Flamboyant Fascination Consumers become less concerned with gender roles and praise flamboyance Implications - As consumers become more open to relaxed understandings of gender, depictions that reverse traditionally masculine and feminine images are gaining popularity. This shift is expanding markets usually reserved for one gender, effectively broadening demographic horizons.
Flamboyant Fascination
Consumers become less concerned with gender roles and praise flamboyance
4 Examples + Score + Implications


Specialized Spectacle As the demand for wearable tech increases, eyewear tech becomes specialized Implications - The popularity of Google Glass has piqued consumer interest in eyewear tech, which has resulted in a plethora of brands releasing specialized versions of smart glasses. As the varieties fill niche market segments to reach specific consumers, this shift signifies a preference for hyper-personalized conveniences as opposed to 'one size fits all' solutions.
Specialized Spectacle
As the demand for wearable tech increases, eyewear tech becomes specialized
8 Examples + Score + Implications


Fandom Marketing Brands are strategically tying team pride and product consumption together Implications - The inclusive nature of teams and fandom resonate strongly with consumers, which is being adopted by brands as a means to feed off of the associated passion. Using sponsorships and event-branded products to create a fanatic atmosphere, brands are becoming a part of the action to the delight of consumers.
Fandom Marketing
Brands are strategically tying team pride and product consumption together
5 Examples + Score + Implications


PLUS 788 more Outerwear PRO Trends and 14,965 examples!



FREE BONUS
(worth $1,000):
Buy a full trend report subscription and get one year of the customizable Trend Hunter PRO dashboard (for 1 user), including all 2000+ pages of PRO content and customizable filters to dive deeper into outerwear or any other category.


Boost your outerwear consumer insight!
Three options to kick-start your innovation...


1. Outerwear Trend Report

794 Outerwear PRO Trends
Outerwear Trend Report This report is only available to full Trend Report subscribers

2. All 2014 Reports

Outerwear & 100+ Reports
2013 Trend Report
$960

3. All 2014 Reports +
Trend Hunter PRO

Trend Report Elite
$1,920 $960
Most Popular - Save 50%