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About the Outerwear Report

The Outerwear Trend Report follows the world of fashion trends, specifically focusing on the scarves, long coats and gloves that have captured the attention of consumers. Featuring leather jackets and warm winter parkas by iconic brands like Moncler to fleece and fur coats, our research analyzes both mainstream and fringe fashion culture influencing consumer consumption.

Who It's For

Fashion designers, retail buyers, recreational skiers and snowboarders and outerwear manufacturers looking for inspiration will benefit from our research.

Develop a better understanding of the needs of consumers with Trend Hunter’s Outerwear Trend Report.

The Outerwear Trend Report, last published on Jun 26, 2015, includes 929 PRO Trends and 4,645 examples of outerwear market research and outerwear consumer trends related to: winter parkas, leather jackets, fashion accessories, hats, scarves and outerwear trends.

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Methodology

Our outerwear research is based on Trend Hunter's crowdsourced outerwear articles and 2,399,000,000 total views of data. [Learn More]

Report Contents

• 929 Outerwear PRO Trends = 929 Powerpoint Pages Outerwear PPT Report
• 4,645 Outerwear Examples

Online Extras With Full Subscription

• 650 Outerwear Videos (Online) Outerwear Videos
• 27,870 Outerwear Images (Online) Outerwear Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Outerwear Pro Trends

Each Outerwear PRO Trend is on its own slide with implications, a quantified score, and examples linked to online outerwear articles, videos and images. Examples:

Career Matchmaking Recruiting mimics Tinder to reach millennials entering adulthood Implications - Taking a page from the 'Hookup Culture' millennials are known for, companies looking to employ Gen Yers are setting up digital services similar to matchmaking apps. This speaks to some top millennial preferences, such as convenience and connectivity. As this youth generation enters adult age, their main characteristics stay intact, yet are applied in new areas.
Career Matchmaking
Recruiting mimics Tinder to reach millennials entering adulthood
4 Examples + Score + Implications


Undergarment Neutrality Fashion labels reject the gender binary through neutral underwear designs Implications - Gender neutrality is extending into the undergarment industry. While previously known for marketing products as either male or female, new lines are opting for a more inclusive approach. This meets the tone of the younger consumer market, which is moving away from traditionalism and towards a more progressive outlook.
Undergarment Neutrality
Fashion labels reject the gender binary through neutral underwear designs
4 Examples + Score + Implications


Digitized Database In-store digital catalogs add interactive customization to sports gear shopping Implications - In-store retail concepts have begun incorporating digital catalogs that provide highly detailed and constantly updated information on high-performance equipment. In adding this second layer of customization to the in-person shopping experience, retailers can enrich the expertise provided by the salesperson in a way that feels tailored to the individual consumer.
Digitized Database
In-store digital catalogs add interactive customization to sports gear shopping
5 Examples + Score + Implications


Iconic Infant Contemporary children's fashion takes on the classic appeal of it-crowd looks Implications - Ultra chic adult-inspired styles are informing the children's fashion domain. These iconic, celebrity-inspired looks reflect the preemptive maturation of today's child who is hyper-aware of older lifestyles via early social media exposure. On a broader level, the emulation of these lifestyles is consistent with the viral spread of digital content.
Iconic Infant
Contemporary children's fashion takes on the classic appeal of it-crowd looks
4 Examples + Score + Implications


Urbane Child Kids fashion brands develop products featuring a metropolitan aesthetic Implications - Fashion labels with clothing and accessories for children are taking on an evident urban aesthetic. The spread of these youthful motifs touches on the rise of metropolitan lifestyles among city-dwelling families who prefer the look and feel of downtown-inspired goods and services on all fronts, as a way to communicate sophistication and status.
Urbane Child
Kids fashion brands develop products featuring a metropolitan aesthetic
4 Examples + Score + Implications


Targeted Youth Kids clothing gets the customized treatment with specifically targeted labels Implications - No longer a sub category of mainstream labels, children's fashion is growing in momentum with brands solely targeting that demographic. Highlighting youth culture and a more mature style preference, these brands are recognizing the desire, particularly among parents, to cater youths with more sophisticated and tailored products. The shift toward more customized children's products reflects a desire to provide kids with not just basic necessities, but goods that promote a more cultured lifestyle.
Targeted Youth
Kids clothing gets the customized treatment with specifically targeted labels
4 Examples + Score + Implications


Modern Machismo Men's cosmetics receive revamped modern updates making for bold statements Implications - Male cosmetics are receiving bold, modern twists that challenge beauty standards and norms. As conceptions of gender roles continue to change, companies are responding accordingly with products suited to consumers seeking brands with an evident understanding of modern male and female identities.
Modern Machismo
Men's cosmetics receive revamped modern updates making for bold statements
5 Examples + Score + Implications


Ideogram Fashion Fashion labels take on expressive digital features through emoticons Implications - Fashion labels are embracing modern displays of emotion through apparel featuring emoticons. This follows up on brands using emojis to communicate with consumers who are replacing verbal expression with digital symbols. This signifies a preference for physical and emotional distance, especially among the younger demographic of digital natives for whom face-to-face interaction comes second to convenience and efficiency.
Ideogram Fashion
Fashion labels take on expressive digital features through emoticons
4 Examples + Score + Implications


PLUS 923 more Outerwear PRO Trends and 4,645 examples!



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