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About the Billboard Report - Trend Hunter’s Billboard Trend Report compiles marketing techniques used by global advertising agencies. Billboard advertisements are still an effective marketing tool, providing exposure for various brands in large cities, small towns and for anyone driving along a major freeway. Along with window decals, neon lights, slogans, digital displays and other forms of signage advertising, billboards can provoke and help form consumer opinion, which is crucial for business growth.

Who It's For - The Billboard Trend Report is helpful for advertising agencies, marketing firms and branding managers looking for consumer-based insight to enhance products, promotions and campaigns.

The Billboard Trend Report provides you with the collective insight from a global community of consumers, allowing you to amplify brand awareness by tailoring advertising to specific preferences.

The Billboard Trend Report, last published on Jun 26, 2014, includes 83 PRO Trends and 1,133 examples of billboard market research and billboard consumer trends related to: branding, advertising, marketing, slogans, digital displays and billboard trends.

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trend research methodology Methodology - Our billboard research is based on Trend Hunter's 1,133 crowdsourced billboard trends and 2,036,000,000 total views of data. [Learn More]

What You'll Get:
• 83 Page / Slide Presentation Billboard PDF Report Billboard PPT Report
• 83 Page In-Depth Reading Report Billboard PDF Report

Contents:
• 83 Billboard PRO Trends
• 1,133 Billboard Examples
• 159 Billboard Videos (Online) Billboard Videos
• 6,798 Billboard Images (Online) Billboard Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Billboard Pro Trends - Each Billboard PRO Trend is on its own slide with implications, a quantified score, and examples linked to online billboard articles, videos and images. Examples:

Shopping Independence High-tech retail locations offer single shoppers a streamlined experience Implications - Consumers often opt to shop with companions, but as daily demands rise and many shop solo, brands are offering assistance through technological innovations. This shift towards catering to the individual shopper is drawing consumers who would otherwise shop online back into stores, and offers an experience that suits their schedule.
Shopping Independence
High-tech retail locations offer single shoppers a streamlined experience
6 Examples + Score + Implications


Crowdsourced Campaign Socially generated content encourages interaction Implications - Seeking to foster a closer connection, brands are turning to social media platforms to allow users to alter, engage and ultimately customize campaigns with their tweets and online involvement. As brands expand on a more global scale, socially generated content allows retailers to maintain a personal link with consumers, reflecting a turn towards more gratifying methods of online interaction.
Crowdsourced Campaign
Socially generated content encourages interaction
8 Examples + Score + Implications


Metropolitan Purification Large-scale air filtration seeks to solve urban pollution Implications - The instance of urban pollution is rising on a global scale, which has driven up the concern for consumers that are making the push back into metropolitan hubs. Larger-than-life exhibitions focused on air purification are transitioning the concern for air quality from a niche matter to a topic of concern for those of all income brackets and not just those of the upper echelon.
Metropolitan Purification
Large-scale air filtration seeks to solve urban pollution
6 Examples + Score + Implications


Juvenilized Travel Addressing the rise in familial travel, brands expand to be more child-friendly Implications - As the number of families flying for travel increases, brands are adapting to younger demographics with marketing and services that make the experience more applicable and fun. Looking to draw in demographics that travel in larger groups and with small children, the marketing and services instill a pleasurable experience to positively affect child travelers for continued patronage when they grow up. This youth-centric approach deviates from the norm of a market that predominantly targets adults for an increase in demographic reach.
Juvenilized Travel
Addressing the rise in familial travel, brands expand to be more child-friendly
6 Examples + Score + Implications


Interactive Flightvertising Airline marketing evolves to get consumers excited about traveling Implications - Previously highlighting luxurious amenities or technological advancements to garner attention, airline marketing has evolved to be more in touch with consumers by increasing the interactivity factor in campaigns. Flash mobs and online campaigns are helping to humanize airlines and reconnect with consumers that are demanding more attention (and a more personal feel) from brands.
Interactive Flightvertising
Airline marketing evolves to get consumers excited about traveling
6 Examples + Score + Implications


Gastro Pop-Up Food-focused retail marketing draws in patrons by speaking to their need to eat Implications - Appealing to the stomachs of consumers, food-incorporated pop-ups create a correlation between needs and wants in the fiercely competitive retail market. In doing so, retailers go a step further in stimulating another sense to better win over -- figuratively and literally -- hungry consumers who also seek novelty and convenience.
Gastro Pop-Up
Food-focused retail marketing draws in patrons by speaking to their need to eat
6 Examples + Score + Implications


PLUS 77 more Billboard PRO Trends and 1,133 examples!



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83 Billboard PRO Trends
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