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About the Billboard Report - Trend Hunter’s Billboard Trend Report compiles marketing techniques used by global advertising agencies. Billboard advertisements are still an effective marketing tool, providing exposure for various brands in large cities, small towns and for anyone driving along a major freeway. Along with window decals, neon lights, slogans, digital displays and other forms of signage advertising, billboards can provoke and help form consumer opinion, which is crucial for business growth.

Who It's For - The Billboard Trend Report is helpful for advertising agencies, marketing firms and branding managers looking for consumer-based insight to enhance products, promotions and campaigns.

The Billboard Trend Report provides you with the collective insight from a global community of consumers, allowing you to amplify brand awareness by tailoring advertising to specific preferences.

The Billboard Trend Report, last published on Jan 30, 2014, includes 80 PRO Trends and 1,113 examples of billboard market research and billboard consumer trends related to: branding, advertising, marketing, slogans, digital displays and billboard trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our billboard research is based on Trend Hunter's 1,113 crowdsourced billboard trends and 1,906,000,000 total views of data. [Learn More]

What You'll Get:
• 80 Page / Slide Presentation Billboard PDF Report Billboard PPT Report
• 80 Page In-Depth Reading Report Billboard PDF Report

Contents:
• 80 Billboard PRO Trends
• 1,113 Billboard Examples
• 156 Billboard Videos (Online) Billboard Videos
• 6,678 Billboard Images (Online) Billboard Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Billboard Pro Trends - Each Billboard PRO Trend is on its own slide with implications, a quantified score, and examples linked to online billboard articles, videos and images. Examples:

Juvenilized Travel Addressing the rise in familial travel, brands expand to be more child-friendly Implications - As the number of families flying for travel increases, brands are adapting to younger demographics with marketing and services that make the experience more applicable and fun. Looking to draw in demographics that travel in larger groups and with small children, the marketing and services instill a pleasurable experience to positively affect child travelers for continued patronage when they grow up. This youth-centric approach deviates from the norm of a market that predominantly targets adults for an increase in demographic reach.
Juvenilized Travel
Addressing the rise in familial travel, brands expand to be more child-friendly
6 Examples + Score + Implications


Interactive Flightvertising Airline marketing evolves to get consumers excited about traveling Implications - Previously highlighting luxurious amenities or technological advancements to garner attention, airline marketing has evolved to be more in touch with consumers by increasing the interactivity factor in campaigns. Flash mobs and online campaigns are helping to humanize airlines and reconnect with consumers that are demanding more attention (and a more personal feel) from brands.
Interactive Flightvertising
Airline marketing evolves to get consumers excited about traveling
6 Examples + Score + Implications


Gastro Pop-Up Food-focused retail marketing draws in patrons by speaking to their need to eat Implications - Appealing to the stomachs of consumers, food-incorporated pop-ups create a correlation between needs and wants in the fiercely competitive retail market. In doing so, retailers go a step further in stimulating another sense to better win over -- figuratively and literally -- hungry consumers who also seek novelty and convenience.
Gastro Pop-Up
Food-focused retail marketing draws in patrons by speaking to their need to eat
6 Examples + Score + Implications


Glamorizing Normal Relatability reigns over aspiration for today's realistic consumer Implications - Fans of any successful celebrity will tell you they adore their chosen idol because they feel they can relate to them; this desire to relate to another is magnified as modern consumers begin glamorizing normal, seeking media figures they can feel connected to. This has leaked into all aspects of pop culture, with ads, art and entertainment showing much more "normal," down-to-earth characters.
Glamorizing Normal
Relatability reigns over aspiration for today's realistic consumer
4 Examples + Score + Implications


Bartering Branding Companies are turning to alternative giveaways to promote products Implications - Vending machines and similar projects that allow consumers to trade things other than money for goods not only create a memorable experience, but a branding opportunity as well. Having people trade social media sharing for a product doubles as promotional material, due to the novel approach to distribution.
Bartering Branding
Companies are turning to alternative giveaways to promote products
7 Examples + Score + Implications


Pop-Up Portability Driving a feel of impermanence further, brands are using more temporary venues Implications - Allowing brands to avoid heavy costs associated with renting out a proper retail space, many companies are turning to alternative venues for hosting pop-up shops. This approach is beneficial when it comes to generating buzz around an event, because the novelty factor helps in terms of differentiation.
Pop-Up Portability
Driving a feel of impermanence further, brands are using more temporary venues
7 Examples + Score + Implications


PLUS 74 more Billboard PRO Trends and 1,113 examples!


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80 Billboard PRO Trends
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