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About the Billboard Report

Trend Hunter’s Billboard Trend Report compiles marketing techniques used by global advertising agencies. Billboard advertisements are still an effective marketing tool, providing exposure for various brands in large cities, small towns and for anyone driving along a major freeway. Along with window decals, neon lights, slogans, digital displays and other forms of signage advertising, billboards can provoke and help form consumer opinion, which is crucial for business growth.

Who It's For

The Billboard Trend Report is helpful for advertising agencies, marketing firms and branding managers looking for consumer-based insight to enhance products, promotions and campaigns.

The Billboard Trend Report provides you with the collective insight from a global community of consumers, allowing you to amplify brand awareness by tailoring advertising to specific preferences.

The Billboard Trend Report, last published on Jun 18, 2015, includes 90 PRO Trends and 450 examples of billboard market research and billboard consumer trends related to: branding, advertising, marketing, slogans, digital displays and billboard trends.

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Methodology

Our billboard research is based on Trend Hunter's crowdsourced billboard articles and 2,398,000,000 total views of data. [Learn More]

Report Contents

• 90 Billboard PRO Trends = 90 Powerpoint Pages Billboard PPT Report
• 450 Billboard Examples

Online Extras With Full Subscription

• 63 Billboard Videos (Online) Billboard Videos
• 2,700 Billboard Images (Online) Billboard Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Billboard Pro Trends

Each Billboard PRO Trend is on its own slide with implications, a quantified score, and examples linked to online billboard articles, videos and images. Examples:

Metropolitan Fitness Fitness becomes more accessible with public locations Implications - Fitness culture may be rising, but many consumers are still resisting the confines of the gym. To combat this anti-gym attitude, many athletic brands have begun offering fitness services in public with city stations and pop-up locations. This approach not only makes fitness more accessible and easy to integrate into consumers' everyday routines, it also adds an experiential element to working out.
Metropolitan Fitness
Fitness becomes more accessible with public locations
5 Examples + Score + Implications


Cognitive Marketing Brands take a psychological approach to marketing Implications - In addition to behavioral marketing, which uses consumers' online preferences to curate advertising content, brands are also adopting psychological tactics as a means of emotionally connecting. Whether it's taking advantage of facial recognition technology or harnessing the emotional effects of music, these marketing efforts showcase the benefits of hyper-targeted marketing, as well as establishing a cognitive connection with consumers.
Cognitive Marketing
Brands take a psychological approach to marketing
4 Examples + Score + Implications


Experiential Adoption Pet adoption services turn to experiential tactics for increased involvement Implications - Getting consumers involved, particularly with social causes, can be challenging, prompting organizations like animal shelters to turn to experiential marketing tactics. Using pop-up shops and entertainment venues to add excitement to the adoption process, agencies are seeking to not only make the overall experience more interactive, but also to add a sense of intrigue to traditionally low-key social causes.
Experiential Adoption
Pet adoption services turn to experiential tactics for increased involvement
6 Examples + Score + Implications


Atmospheric Marketing Marketing campaigns incorporate seasonal conditions to enhance experience Implications - Seasonal marketing tactics can be a successful way to sell products and services, but marketers are taking this approach a step further by introducing campaigns that specifically center around seasonal conditions, such as heat. Not only does this take advantage of the weather in an inventive way, it also adds an element of interactivity and playfulness to something otherwise considered mundane.
Atmospheric Marketing
Marketing campaigns incorporate seasonal conditions to enhance experience
4 Examples + Score + Implications


Beacon Branding Consumers respond to Beacon-optimized advertising Implications - Since its inception, brands have been using Beacon technology to implement targeted reach-outs and location-prompted promotions. Now, brands are employing the location-based technology as a marketing tool to heighten consumer engagement. By using Beacon to increase interactivity in marketing efforts, brands ensure that ads seem less like an opportunity to sell, and more like experiences.
Beacon Branding
Consumers respond to Beacon-optimized advertising
4 Examples + Score + Implications


Emoji Branding Younger consumers respond enthusiastically to visual branding tactics Implications - The landscape of communication has been radically transformed by the introduction of the emoji. Brands hoping to appeal to younger, tech-savvy audiences, such as college students and millennials, have begun incorporating emojis into their branding strategy. Consumers are not only responding to the social media reference, but to the streamlined nature of the emoji, suggesting that an uncluttered aesthetic and intuitive approach is paramount when it comes to branding towards the younger generation.
Emoji Branding
Younger consumers respond enthusiastically to visual branding tactics
5 Examples + Score + Implications


Hyper-Targeted Marketing Seeking to anticipate consumer interests, brands collect consumer data Implications - Enhancing consumer engagement, brands are turning to digital techniques to create more meaningful, individual marketing content. Collecting consumer data through online platforms and digital devices, brands are using things like facial recognition and beacon technology to customize campaigns with unique, personalized features. These hyper-targeted strategies allow brands to not only anticipate consumer needs, but also create a more meaningful brand-consumer relationship.
Hyper-Targeted Marketing
Seeking to anticipate consumer interests, brands collect consumer data
5 Examples + Score + Implications


Modernized Tradition Rituals associated with holidays are blended with pop culture and beyond Implications - The rigid formalities of holidays like Christmas are becoming less applicable to young generations who are more involved in pop culture than ever. As brands and consumers perceive rituals to be more reflective of the times, the market for seasonal goods is expanded to be informal and approachable.
Modernized Tradition
Rituals associated with holidays are blended with pop culture and beyond
6 Examples + Score + Implications


PLUS 84 more Billboard PRO Trends and 450 examples!



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