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About the Billboard Report

Trend Hunter’s Billboard Trend Report compiles marketing techniques used by global advertising agencies. Billboard advertisements are still an effective marketing tool, providing exposure for various brands in large cities, small towns and for anyone driving along a major freeway. Along with window decals, neon lights, slogans, digital displays and other forms of signage advertising, billboards can provoke and help form consumer opinion, which is crucial for business growth.

Who It's For

The Billboard Trend Report is helpful for advertising agencies, marketing firms and branding managers looking for consumer-based insight to enhance products, promotions and campaigns.

The Billboard Trend Report provides you with the collective insight from a global community of consumers, allowing you to amplify brand awareness by tailoring advertising to specific preferences.

The Billboard Trend Report, last published on Jul 21, 2015, includes 93 PRO Trends and 465 examples of billboard market research and billboard consumer trends related to: branding, advertising, marketing, slogans, digital displays and billboard trends.

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Methodology

Our billboard research is based on Trend Hunter's crowdsourced billboard articles and 2,421,000,000 total views of data. [Learn More]

Report Contents

• 93 Billboard PRO Trends = 93 Powerpoint Pages Billboard PPT Report
• 465 Billboard Examples

Online Extras With Full Subscription

• 65 Billboard Videos (Online) Billboard Videos
• 2,790 Billboard Images (Online) Billboard Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Billboard Pro Trends

Each Billboard PRO Trend is on its own slide with implications, a quantified score, and examples linked to online billboard articles, videos and images. Examples:

Diversified Digital Brands use interactive digital marketing to reach Hispanic consumers Implications - Given the predisposition toward mobile technology within the Hispanic demographic, brands are reaching out to Latin consumers with interactive outdoor advertising with digital components. Tech-powered billboards and other interactive stunts give consumers an engaging brand experience that is likely to resonate on many levels.
Diversified Digital
Brands use interactive digital marketing to reach Hispanic consumers
4 Examples + Score + Implications


Shoppable Video Brands convert video content into direct sales channels Implications - In order to maximize the marketing potential of the digital culture consumers are ingrained in, brands and retailers are eliminating a step in the process by converting video content into direct sales channels. In leveraging the modern consumer's predisposition toward image-centric marketing, shoppable videos serve to bridge the gap between desire and purchase.
Shoppable Video
Brands convert video content into direct sales channels
5 Examples + Score + Implications


Metropolitan Fitness Fitness becomes more accessible with public locations Implications - Fitness culture may be rising, but many consumers are still resisting the confines of the gym. To combat this anti-gym attitude, many athletic brands have begun offering fitness services in public with city stations and pop-up locations. This approach not only makes fitness more accessible and easy to integrate into consumers' everyday routines, it also adds an experiential element to working out.
Metropolitan Fitness
Fitness becomes more accessible with public locations
5 Examples + Score + Implications


Cognitive Marketing Brands take a psychological approach to marketing Implications - In addition to behavioral marketing, which uses consumers' online preferences to curate advertising content, brands are also adopting psychological tactics as a means of emotionally connecting. Whether it's taking advantage of facial recognition technology or harnessing the emotional effects of music, these marketing efforts showcase the benefits of hyper-targeted marketing, as well as establishing a cognitive connection with consumers.
Cognitive Marketing
Brands take a psychological approach to marketing
4 Examples + Score + Implications


Experiential Adoption Pet adoption services turn to experiential tactics for increased involvement Implications - Getting consumers involved, particularly with social causes, can be challenging, prompting organizations like animal shelters to turn to experiential marketing tactics. Using pop-up shops and entertainment venues to add excitement to the adoption process, agencies are seeking to not only make the overall experience more interactive, but also to add a sense of intrigue to traditionally low-key social causes.
Experiential Adoption
Pet adoption services turn to experiential tactics for increased involvement
6 Examples + Score + Implications


Atmospheric Marketing Marketing campaigns incorporate seasonal conditions to enhance experience Implications - Seasonal marketing tactics can be a successful way to sell products and services, but marketers are taking this approach a step further by introducing campaigns that specifically center around seasonal conditions, such as heat. Not only does this take advantage of the weather in an inventive way, it also adds an element of interactivity and playfulness to something otherwise considered mundane.
Atmospheric Marketing
Marketing campaigns incorporate seasonal conditions to enhance experience
4 Examples + Score + Implications


Beacon Branding Consumers respond to Beacon-optimized advertising Implications - Since its inception, brands have been using Beacon technology to implement targeted reach-outs and location-prompted promotions. Now, brands are employing the location-based technology as a marketing tool to heighten consumer engagement. By using Beacon to increase interactivity in marketing efforts, brands ensure that ads seem less like an opportunity to sell, and more like experiences.
Beacon Branding
Consumers respond to Beacon-optimized advertising
4 Examples + Score + Implications


Emoji Branding Younger consumers respond enthusiastically to visual branding tactics Implications - The landscape of communication has been radically transformed by the introduction of the emoji. Brands hoping to appeal to younger, tech-savvy audiences, such as college students and millennials, have begun incorporating emojis into their branding strategy. Consumers are not only responding to the social media reference, but to the streamlined nature of the emoji, suggesting that an uncluttered aesthetic and intuitive approach is paramount when it comes to branding towards the younger generation.
Emoji Branding
Younger consumers respond enthusiastically to visual branding tactics
5 Examples + Score + Implications


PLUS 87 more Billboard PRO Trends and 465 examples!



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