ALL > Marketing > Billboard Trend Report


About the Billboard Report

Trend Hunter’s Billboard Trend Report compiles marketing techniques used by global advertising agencies. Billboard advertisements are still an effective marketing tool, providing exposure for various brands in large cities, small towns and for anyone driving along a major freeway. Along with window decals, neon lights, slogans, digital displays and other forms of signage advertising, billboards can provoke and help form consumer opinion, which is crucial for business growth.

Who It's For

The Billboard Trend Report is helpful for advertising agencies, marketing firms and branding managers looking for consumer-based insight to enhance products, promotions and campaigns.

The Billboard Trend Report provides you with the collective insight from a global community of consumers, allowing you to amplify brand awareness by tailoring advertising to specific preferences.

The Billboard Trend Report, last published on Oct 16, 2014, includes 86 PRO Trends and 430 examples of billboard market research and billboard consumer trends related to: branding, advertising, marketing, slogans, digital displays and billboard trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our billboard research is based on Trend Hunter's crowdsourced billboard articles and 2,123,000,000 total views of data. [Learn More]

Report Contents

• 86 Billboard PRO Trends = 86 Powerpoint Pages Billboard PPT Report
• 430 Billboard Examples

Online Extras With Full Subscription

• 60 Billboard Videos (Online) Billboard Videos
• 2,580 Billboard Images (Online) Billboard Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Billboard Pro Trends

Each Billboard PRO Trend is on its own slide with implications, a quantified score, and examples linked to online billboard articles, videos and images. Examples:

Modernized Tradition Rituals associated with holidays are blended with pop culture and beyond Implications - The rigid formalities of holidays like Christmas are becoming less applicable to young generations who are more involved in pop culture than ever. As brands and consumers perceive rituals to be more reflective of the times, the market for seasonal goods is expanded to be informal and approachable.
Modernized Tradition
Rituals associated with holidays are blended with pop culture and beyond
6 Examples + Score + Implications


Waste Currency Brands accept waste as a payment for goods to reinforce positive perceptions Implications - Consumers are becoming more aware of how their habits affect the environment, which a number of brands are taking in stride by accepting waste as a form of payment. This active push for recycling helps reinforce a positive image of the brand for consumers and align previously wasteful brands with eco-conscious customers.
Waste Currency
Brands accept waste as a payment for goods to reinforce positive perceptions
5 Examples + Score + Implications


Theatrical Out-of-Home Billboards incorporate interactive enhancements for engagement Implications - Enhancing ordinary campaigns with heightened entertainment, marketers are turning to theatrical elements to make billboards more engaging. Using actors and live demonstrations to elevate ads with cinematic qualities, these billboards reflect the use of flashier marketing tactics to wow consumers.
Theatrical Out-of-Home
Billboards incorporate interactive enhancements for engagement
4 Examples + Score + Implications


Shopping Independence High-tech retail locations offer single shoppers a streamlined experience Implications - Consumers often opt to shop with companions, but as daily demands rise and many shop solo, brands are offering assistance through technological innovations. This shift towards catering to the individual shopper is drawing consumers who would otherwise shop online back into stores, and offers an experience that suits their schedule.
Shopping Independence
High-tech retail locations offer single shoppers a streamlined experience
6 Examples + Score + Implications


Crowdsourced Campaign Socially generated content encourages interaction Implications - Seeking to foster a closer connection, brands are turning to social media platforms to allow users to alter, engage and ultimately customize campaigns with their tweets and online involvement. As brands expand on a more global scale, socially generated content allows retailers to maintain a personal link with consumers, reflecting a turn towards more gratifying methods of online interaction.
Crowdsourced Campaign
Socially generated content encourages interaction
8 Examples + Score + Implications


Metropolitan Purification Large-scale air filtration seeks to solve urban pollution Implications - The instance of urban pollution is rising on a global scale, which has driven up the concern for consumers that are making the push back into metropolitan hubs. Larger-than-life exhibitions focused on air purification are transitioning the concern for air quality from a niche matter to a topic of concern for those of all income brackets and not just those of the upper echelon.
Metropolitan Purification
Large-scale air filtration seeks to solve urban pollution
6 Examples + Score + Implications


Juvenilized Travel Addressing the rise in familial travel, brands expand to be more child-friendly Implications - As the number of families flying for travel increases, brands are adapting to younger demographics with marketing and services that make the experience more applicable and fun. Looking to draw in demographics that travel in larger groups and with small children, the marketing and services instill a pleasurable experience to positively affect child travelers for continued patronage when they grow up. This youth-centric approach deviates from the norm of a market that predominantly targets adults for an increase in demographic reach.
Juvenilized Travel
Addressing the rise in familial travel, brands expand to be more child-friendly
6 Examples + Score + Implications


Interactive Flightvertising Airline marketing evolves to get consumers excited about traveling Implications - Previously highlighting luxurious amenities or technological advancements to garner attention, airline marketing has evolved to be more in touch with consumers by increasing the interactivity factor in campaigns. Flash mobs and online campaigns are helping to humanize airlines and reconnect with consumers that are demanding more attention (and a more personal feel) from brands.
Interactive Flightvertising
Airline marketing evolves to get consumers excited about traveling
6 Examples + Score + Implications


PLUS 80 more Billboard PRO Trends and 430 examples!



Boost your billboard consumer insight!
Three options to kick-start your innovation...


1. Billboard Trend Report

86 Billboard PRO Trends
Billboard Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Billboard & 100+ Reports
2013 Trend Report
$1,250

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,210 $1,250
Most Popular - Save 43%