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About the Billboard Report

Trend Hunter’s Billboard Trend Report compiles marketing techniques used by global advertising agencies. Billboard advertisements are still an effective marketing tool, providing exposure for various brands in large cities, small towns and for anyone driving along a major freeway. Along with window decals, neon lights, slogans, digital displays and other forms of signage advertising, billboards can provoke and help form consumer opinion, which is crucial for business growth.

Who It's For

The Billboard Trend Report is helpful for advertising agencies, marketing firms and branding managers looking for consumer-based insight to enhance products, promotions and campaigns.

The Billboard Trend Report provides you with the collective insight from a global community of consumers, allowing you to amplify brand awareness by tailoring advertising to specific preferences.

The Billboard Trend Report, last published on Aug 27, 2015, includes 98 PRO Trends and 490 examples of billboard market research and billboard consumer trends related to: branding, advertising, marketing, slogans, digital displays and billboard trends.

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Methodology

Our billboard research is based on Trend Hunter's crowdsourced billboard articles and 2,450,000,000 total views of data. [Learn More]

Report Contents

• 98 Billboard PRO Trends = 98 Powerpoint Pages Billboard PPT Report
• 490 Billboard Examples

Online Extras With Full Subscription

• 69 Billboard Videos (Online) Billboard Videos
• 2,940 Billboard Images (Online) Billboard Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Billboard Pro Trends

Each Billboard PRO Trend is on its own slide with implications, a quantified score, and examples linked to online billboard articles, videos and images. Examples:

Matchmaking Adulthood Big and small decision making takes a page from Tinder Implications - As Millennials reach adulthood and more important decisions need to be made, the question of how to capture the generation with a notoriously low attention span becomes more pressing. As a result, many organizations are implementing gamified, Tinder-style systems for purchasing, and for big decision making. This speaks to the Millennial desire to maintain personal brand, and for quick and easy tech transactions.
Matchmaking Adulthood
Big and small decision making takes a page from Tinder
6 Examples + Score + Implications


Experiential Sampling Drinking experiences are heightened with creative, interactive elements Implications - Taking a more experiential approach to extending brand awareness, beverage brands are adopting unexpected sampling experiences for consumer intrigue. Realizing that consumer loyalty requires more than just unique flavors and packaging, alcohol brands are turning to bar features that integrate media, technology and dual-purpose function, as a way to add a one-of-a-kind experience to traditionally routine activities.
Experiential Sampling
Drinking experiences are heightened with creative, interactive elements
4 Examples + Score + Implications


Incentivizing Sustainability Consumers are enticed to live sustainably with tangible rewards Implications - By gamifying and rewarding sustainable practices, brands and organizations can initiate positive behaviors in consumers and in turn position themselves as catalysts for social change. This market-based approach to the promotion of sustainability is a clever way to equate a single individual's actions to a tangible lesson around the nature of consumption.
Incentivizing Sustainability
Consumers are enticed to live sustainably with tangible rewards
6 Examples + Score + Implications


Shoppable Video Brands convert video content into direct sales channels Implications - In order to maximize the marketing potential of the digital culture consumers are ingrained in, brands and retailers are eliminating a step in the process by converting video content into direct sales channels. In leveraging the modern consumer's predisposition toward image-centric marketing, shoppable videos serve to bridge the gap between desire and purchase.
Shoppable Video
Brands convert video content into direct sales channels
5 Examples + Score + Implications


Metropolitan Fitness Fitness becomes more accessible with public locations Implications - Fitness culture may be rising, but many consumers are still resisting the confines of the gym. To combat this anti-gym attitude, many athletic brands have begun offering fitness services in public with city stations and pop-up locations. This approach not only makes fitness more accessible and easy to integrate into consumers' everyday routines, it also adds an experiential element to working out.
Metropolitan Fitness
Fitness becomes more accessible with public locations
5 Examples + Score + Implications


Cognitive Marketing Brands take a psychological approach to marketing Implications - In addition to behavioral marketing, which uses consumers' online preferences to curate advertising content, brands are also adopting psychological tactics as a means of emotionally connecting. Whether it's taking advantage of facial recognition technology or harnessing the emotional effects of music, these marketing efforts showcase the benefits of hyper-targeted marketing, as well as establishing a cognitive connection with consumers.
Cognitive Marketing
Brands take a psychological approach to marketing
4 Examples + Score + Implications


Experiential Adoption Pet adoption services turn to experiential tactics for increased involvement Implications - Getting consumers involved, particularly with social causes, can be challenging, prompting organizations like animal shelters to turn to experiential marketing tactics. Using pop-up shops and entertainment venues to add excitement to the adoption process, agencies are seeking to not only make the overall experience more interactive, but also to add a sense of intrigue to traditionally low-key social causes.
Experiential Adoption
Pet adoption services turn to experiential tactics for increased involvement
6 Examples + Score + Implications


Atmospheric Marketing Marketing campaigns incorporate seasonal conditions to enhance experience Implications - Seasonal marketing tactics can be a successful way to sell products and services, but marketers are taking this approach a step further by introducing campaigns that specifically center around seasonal conditions, such as heat. Not only does this take advantage of the weather in an inventive way, it also adds an element of interactivity and playfulness to something otherwise considered mundane.
Atmospheric Marketing
Marketing campaigns incorporate seasonal conditions to enhance experience
4 Examples + Score + Implications


PLUS 92 more Billboard PRO Trends and 490 examples!



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98 Billboard PRO Trends
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