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About the Chicken Report

The Chicken Trend Report offers an insightful look at the poultry industry, from chicken recipes featuring original chicken salad mixes and chicken curry dishes to emerging fast-food trends from KFC. There have been a surge of recipes in the past year that include chicken breasts, baked chicken, and do-it-yourself buffalo wing sauce among others. With our cutting edge market research, companies will have access to hundreds of emerging patterns in the poultry industry, and can learn how to adjust their marketing strategies and products.

Who It's For

Our report features trends from Hooters, KFC, Nando’s and more. Whether you are the Food Network seeking to spark innovation for that chicken pot pie dish or a restaurant looking to revamp recipes, the Chicken Trend Report will provide valuable insight.

The Chicken Trend Report will provide users with critical information to track developments within the food industry.

The Chicken Trend Report, last published on May 19, 2015, includes 131 PRO Trends and 655 examples of chicken market research and chicken consumer trends related to: poultry, chicken recipes, chicken salad, chicken curry, buffalo wings and chicken trends.

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trend research methodology

Methodology

Our chicken research is based on Trend Hunter's crowdsourced chicken articles and 2,369,000,000 total views of data. [Learn More]

Report Contents

• 131 Chicken PRO Trends = 131 Powerpoint Pages Chicken PPT Report
• 655 Chicken Examples

Online Extras With Full Subscription

• 92 Chicken Videos (Online) Chicken Videos
• 3,930 Chicken Images (Online) Chicken Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Chicken Pro Trends

Each Chicken PRO Trend is on its own slide with implications, a quantified score, and examples linked to online chicken articles, videos and images. Examples:

Fast Festive QSR brands cater to time-crunched consumers with festive mealtime concepts Implications - QSR brands are delivering mealtime concepts tailored to the holidays. The widespread consumption of these products during festive gatherings signifies a movement away from traditional meals towards more convenient, readily available items. Through themed ingredients, packaging and recipes, fast food brands are evidently becoming increasingly relevant at annual celebratory occasions.
Fast Festive
QSR brands cater to time-crunched consumers with festive mealtime concepts
4 Examples + Score + Implications


Condensed Protein Consumers keep portion control top-of-mind when it comes to red meat Implications - Consumers are searching for reduced or alternative forms of red meat to relieve the guilt brought on by the health food movement. Besides easier delivery and consumption, these reformatted meals suggest that steak is an indulgence that can be portioned for both healthier consumption and on-the-go enjoyment.
Condensed Protein
Consumers keep portion control top-of-mind when it comes to red meat
6 Examples + Score + Implications


Emoji Branding Younger consumers respond enthusiastically to visual branding tactics Implications - The landscape of communication has been radically transformed by the introduction of the emoji. Brands hoping to appeal to younger, tech-savvy audiences, such as college students and millennials, have begun incorporating emojis into their branding strategy. Consumers are not only responding to the social media reference, but to the streamlined nature of the emoji, suggesting that an uncluttered aesthetic and intuitive approach is paramount when it comes to branding towards the younger generation.
Emoji Branding
Younger consumers respond enthusiastically to visual branding tactics
5 Examples + Score + Implications


Artisan Meat Offering carnivores elevated service, meat retailers enhance the buying process Implications - Moving away from typically rustic deli establishments, meat services are turning to sophisticated aesthetics and customized services to add intrigue. Recognizing the growing desire for elevated food experiences, meat retailers are offering intimate shopping experiences and tailored services to help add an element of sophistication to typically mundane buying experiences.
Artisan Meat
Offering carnivores elevated service, meat retailers enhance the buying process
4 Examples + Score + Implications


Macabre Animalism Critters in design are taken from cutesy to dark for added sophistication Implications - The use of animals in design used to signify a cutesy, meme-friendly tone. In today's society, where consumers are more concerned with individualism than pleasantries, this has shifted toward a darker tone. The use of animalism in a more macabre context questions the concept of humanity, providing what consumers crave: more meaningful experiences.
Macabre Animalism
Critters in design are taken from cutesy to dark for added sophistication
11 Examples + Score + Implications


Experimental Fiber Boomers tackle burdonsome nutritional consumption with experimentation Implications - Adding an element of excitement to dietary routines, consumers are introducing nutrients and protein sources to more familiar, mainstream foods. Reflecting a desire to have the "best of both worlds," consumers are experimenting with food forms and ingredients to not only add in nutrients, but also add excitement to otherwise bland foods.
Experimental Fiber
Boomers tackle burdonsome nutritional consumption with experimentation
4 Examples + Score + Implications


Frozen Gourmet Frozen meals shift to cater to upscale taste profiles Implications - Once considered a low-brow enjoyment, frozen meals have undergone a gourmet makeover. Frozen meals arebeing marketed towards a consumer with a refined palette, yet little time to prepare meals of the caliber they desire. Gourmet-inspired frozen dishes that pay careful consideration to ingredients and quality prove that thoughtful preparation can sway even the most particular consumer into opting for a low-cost, time-efficient alternative, while remaining confident they're not compromising their standards.
Frozen Gourmet
Frozen meals shift to cater to upscale taste profiles
4 Examples + Score + Implications


Hybrid Comfort Consumers incorporate pasta into other dishes for an unexpected take on comfort Implications - Pasta is a classic comfort food that consumers return to again and again. In order to enjoy it repeatedly without losing interest, consumers are incorporating pasta into different dishes for an unexpected twist. Whether it's a minor infusion, or a complete hybrid meal, these newfangled pasta dishes reveal a consumer desire to enjoy a familiar taste in a unique form.
Hybrid Comfort
Consumers incorporate pasta into other dishes for an unexpected take on comfort
4 Examples + Score + Implications


PLUS 125 more Chicken PRO Trends and 655 examples!



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