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About the Chicken Report

The Chicken Trend Report offers an insightful look at the poultry industry, from chicken recipes featuring original chicken salad mixes and chicken curry dishes to emerging fast-food trends from KFC. There have been a surge of recipes in the past year that include chicken breasts, baked chicken, and do-it-yourself buffalo wing sauce among others. With our cutting edge market research, companies will have access to hundreds of emerging patterns in the poultry industry, and can learn how to adjust their marketing strategies and products.

Who It's For

Our report features trends from Hooters, KFC, Nando’s and more. Whether you are the Food Network seeking to spark innovation for that chicken pot pie dish or a restaurant looking to revamp recipes, the Chicken Trend Report will provide valuable insight.

The Chicken Trend Report will provide users with critical information to track developments within the food industry.

The Chicken Trend Report, last published on Apr 23, 2015, includes 128 PRO Trends and 640 examples of chicken market research and chicken consumer trends related to: poultry, chicken recipes, chicken salad, chicken curry, buffalo wings and chicken trends.

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trend research methodology

Methodology

Our chicken research is based on Trend Hunter's crowdsourced chicken articles and 2,343,000,000 total views of data. [Learn More]

Report Contents

• 128 Chicken PRO Trends = 128 Powerpoint Pages Chicken PPT Report
• 640 Chicken Examples

Online Extras With Full Subscription

• 90 Chicken Videos (Online) Chicken Videos
• 3,840 Chicken Images (Online) Chicken Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Chicken Pro Trends

Each Chicken PRO Trend is on its own slide with implications, a quantified score, and examples linked to online chicken articles, videos and images. Examples:

Artisan Meat Offering carnivores elevated service, meat retailers enhance the buying process Implications - Moving away from typically rustic deli establishments, meat services are turning to sophisticated aesthetics and customized services to add intrigue. Recognizing the growing desire for elevated food experiences, meat retailers are offering intimate shopping experiences and tailored services to help add an element of sophistication to typically mundane buying experiences.
Artisan Meat
Offering carnivores elevated service, meat retailers enhance the buying process
4 Examples + Score + Implications


Macabre Animalism Critters in design are taken from cutesy to dark for added sophistication Implications - The use of animals in design used to signify a cutesy, meme-friendly tone. In today's society, where consumers are more concerned with individualism than pleasantries, this has shifted toward a darker tone. The use of animalism in a more macabre context questions the concept of humanity, providing what consumers crave: more meaningful experiences.
Macabre Animalism
Critters in design are taken from cutesy to dark for added sophistication
11 Examples + Score + Implications


Experimental Fiber Boomers tackle burdonsome nutritional consumption with experimentation Implications - Adding an element of excitement to dietary routines, consumers are introducing nutrients and protein sources to more familiar, mainstream foods. Reflecting a desire to have the "best of both worlds," consumers are experimenting with food forms and ingredients to not only add in nutrients, but also add excitement to otherwise bland foods.
Experimental Fiber
Boomers tackle burdonsome nutritional consumption with experimentation
4 Examples + Score + Implications


Frozen Gourmet Frozen meals shift to cater to upscale taste profiles Implications - Once considered a low-brow enjoyment, frozen meals have undergone a gourmet makeover. Frozen meals arebeing marketed towards a consumer with a refined palette, yet little time to prepare meals of the caliber they desire. Gourmet-inspired frozen dishes that pay careful consideration to ingredients and quality prove that thoughtful preparation can sway even the most particular consumer into opting for a low-cost, time-efficient alternative, while remaining confident they're not compromising their standards.
Frozen Gourmet
Frozen meals shift to cater to upscale taste profiles
4 Examples + Score + Implications


Hybrid Comfort Consumers incorporate pasta into other dishes for an unexpected take on comfort Implications - Pasta is a classic comfort food that consumers return to again and again. In order to enjoy it repeatedly without losing interest, consumers are incorporating pasta into different dishes for an unexpected twist. Whether it's a minor infusion, or a complete hybrid meal, these newfangled pasta dishes reveal a consumer desire to enjoy a familiar taste in a unique form.
Hybrid Comfort
Consumers incorporate pasta into other dishes for an unexpected take on comfort
4 Examples + Score + Implications


Refreshing Comfort Comfort food undergoes a light makeover for warmer weather Implications - Consumers who wish to indulge in their favorite comfort foods during the warmer months are searching for lighter options. Classic comfort food fare, such as pizza and onion rings, are revamped with fresh, seasonal ingredients that are not only lighter for consumption, but also take health-consciousness into consideration. Unwilling to give up their favorite comfort foods, consumers are ultimately looking for a way to reformat them for optimal seasonal enjoyment.
Refreshing Comfort
Comfort food undergoes a light makeover for warmer weather
5 Examples + Score + Implications


Portioned Nostalgia Miniature pie products provide emotional indulgence in controlled sizes Implications - As health-conscious consumers quest for permissible indulgences, it becomes clear that portion control alone is not enough to satiate the need for culinary comfort. Miniature pies and tarts tie sentiment into the equation through nostalgia. This adds and extra element of indulgence, proving that though consumers are willing to sacrifice on calories, they still need to feel pampered by their food.
Portioned Nostalgia
Miniature pie products provide emotional indulgence in controlled sizes
6 Examples + Score + Implications


Alternative Sauce Gravy and sauces are replaced by fruity alternatives for health-conscious appeal Implications - Seeking to maintain rather than replace everyday indulgences, consumers are turning to recipe adaptations for nutritional allure. Replacing high-calorie sauces like gravy with fruit and berry alternatives, consumers are using produce to not only enhance flavor, but also to add a health-conscious touch to traditional comfort foods.
Alternative Sauce
Gravy and sauces are replaced by fruity alternatives for health-conscious appeal
5 Examples + Score + Implications


PLUS 122 more Chicken PRO Trends and 640 examples!



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