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About the Chicken Report

The Chicken Trend Report offers an insightful look at the poultry industry, from chicken recipes featuring original chicken salad mixes and chicken curry dishes to emerging fast-food trends from KFC. There have been a surge of recipes in the past year that include chicken breasts, baked chicken, and do-it-yourself buffalo wing sauce among others. With our cutting edge market research, companies will have access to hundreds of emerging patterns in the poultry industry, and can learn how to adjust their marketing strategies and products.

Who It's For

Our report features trends from Hooters, KFC, Nando’s and more. Whether you are the Food Network seeking to spark innovation for that chicken pot pie dish or a restaurant looking to revamp recipes, the Chicken Trend Report will provide valuable insight.

The Chicken Trend Report will provide users with critical information to track developments within the food industry.

The Chicken Trend Report, last published on Oct 17, 2014, includes 84 PRO Trends and 420 examples of chicken market research and chicken consumer trends related to: poultry, chicken recipes, chicken salad, chicken curry, buffalo wings and chicken trends.

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trend research methodology

Methodology

Our chicken research is based on Trend Hunter's crowdsourced chicken articles and 2,124,000,000 total views of data. [Learn More]

Report Contents

• 84 Chicken PRO Trends = 84 Powerpoint Pages Chicken PPT Report
• 420 Chicken Examples

Online Extras With Full Subscription

• 59 Chicken Videos (Online) Chicken Videos
• 2,520 Chicken Images (Online) Chicken Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Chicken Pro Trends

Each Chicken PRO Trend is on its own slide with implications, a quantified score, and examples linked to online chicken articles, videos and images. Examples:

Simplified Takeout Food retailers heighten takeout packaging with greater on-the-go portability Implications - Focusing more on function than aesthetic appeal, fast food retailers are enhancing their packaging with features to make on-the-go consumption easier. Customizing takeout containers with drink holders and easy-to-hold frames, brands are seeking to make takeout not only mobile but conducive to individual use. This suggests a turn toward more convenient methods of consumption.
Simplified Takeout
Food retailers heighten takeout packaging with greater on-the-go portability
4 Examples + Score + Implications


Satirical Fast Food Food retailers integrate forms of self-mockery to comically address critiques Implications - Taking the constant critique from consumers and other retailers in stride, fast food brands are incorporating satire into their marketing approach to showcase pride. Using parodies and crude references to connect with viewers on a more approachable level, brands are seeking to convey a sense of confidence through self-reflective humor. This signifies a move away from timid marketing strategies toward strategies that address and target judgement.
Satirical Fast Food
Food retailers integrate forms of self-mockery to comically address critiques
4 Examples + Score + Implications


Remixed Hearty Cold weather dictates desire for more substance, yet interesting flavor Implications - The concept of the cold holiday seasons calling for more filling food is not new. However, as foodie culture expands, consumers are beginning to demand more than the standard turkey from their holiday meals. Meeting cold season tradition with culinary curiosity, remixed hearty meals make for something that is both comforting and exciting.
Remixed Hearty
Cold weather dictates desire for more substance, yet interesting flavor
6 Examples + Score + Implications


Aided Infusion A shift towards more exotic flavors sees consumers utilizing infusers Implications - Consumer palates have become more accustomed to exotic flavors, which is seeing them infuse meals with herbs and spices via convenient infusers. This utilization of fresh ingredients shows a consumer preference to take control of how their food tastes as opposed to using prepackaged spices or dressings.
Aided Infusion
A shift towards more exotic flavors sees consumers utilizing infusers
5 Examples + Score + Implications


Portable Edible Main courses are given a portable overhaul to make dining more fun Implications - Offering meals in new and inventive forms, petite and portable versions of traditional dishes offer picky eaters, like children, a more engaging way to dine. Transforming messy meals into compact and easy-to-eat alternatives, these miniature cuisine adaptations offer the familiarity of home-cooked recipes in a more versatile and convenient form.
Portable Edible
Main courses are given a portable overhaul to make dining more fun
4 Examples + Score + Implications


Animalistic Package Aiming to strike a loving chord with consumers, brands adopt animal elements Implications - Playing with the concepts of nostalgia and sentiment, brands are adopting the use of animals to convey innocence and a childish nature to consumers. This playful nature speaks to a consumer desire for imagination and carefree sentiments when it comes to product choice and consumption.
Animalistic Package
Aiming to strike a loving chord with consumers, brands adopt animal elements
7 Examples + Score + Implications


Cultured Convenience Exotic dishes get a convenient reformatting for the North American market Implications - As consumer palates evolve to prefer exotic flavors, the introduction of ready-made, microwaveable meals is making international cuisine accessible for all. This convenience-focused reformatting of traditional foods is augmenting consumers to expect exoticism and variety across a breadth of industries.
Cultured Convenience
Exotic dishes get a convenient reformatting for the North American market
5 Examples + Score + Implications


Double Decadence 2.0 Indulgent edibles and couture combine in a natural marriage Implications - Previous versions of double decadence saw a convergence between fashion and food photography; it has since evolved to tangible products that marry these two worlds. For the post-recession consumer, indulgence is the true mark of prestige. Thus, cuisine and couture -- industries both based in pleasure -- have naturally converged to offer truly luxurious products.
Double Decadence 2.0
Indulgent edibles and couture combine in a natural marriage
6 Examples + Score + Implications


PLUS 78 more Chicken PRO Trends and 420 examples!



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