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About the Chicken Report

The Chicken Trend Report offers an insightful look at the poultry industry, from chicken recipes featuring original chicken salad mixes and chicken curry dishes to emerging fast-food trends from KFC. There have been a surge of recipes in the past year that include chicken breasts, baked chicken, and do-it-yourself buffalo wing sauce among others. With our cutting edge market research, companies will have access to hundreds of emerging patterns in the poultry industry, and can learn how to adjust their marketing strategies and products.

Who It's For

Our report features trends from Hooters, KFC, Nando’s and more. Whether you are the Food Network seeking to spark innovation for that chicken pot pie dish or a restaurant looking to revamp recipes, the Chicken Trend Report will provide valuable insight.

The Chicken Trend Report will provide users with critical information to track developments within the food industry.

The Chicken Trend Report, last published on Jul 21, 2015, includes 149 PRO Trends and 745 examples of chicken market research and chicken consumer trends related to: poultry, chicken recipes, chicken salad, chicken curry, buffalo wings and chicken trends.

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trend research methodology

Methodology

Our chicken research is based on Trend Hunter's crowdsourced chicken articles and 2,420,000,000 total views of data. [Learn More]

Report Contents

• 149 Chicken PRO Trends = 149 Powerpoint Pages Chicken PPT Report
• 745 Chicken Examples

Online Extras With Full Subscription

• 104 Chicken Videos (Online) Chicken Videos
• 4,470 Chicken Images (Online) Chicken Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Chicken Pro Trends

Each Chicken PRO Trend is on its own slide with implications, a quantified score, and examples linked to online chicken articles, videos and images. Examples:

Cultural Authenticity Brands recognize diverse cultural identities to strengthen relationships Implications - Though the Hispanic market is rapidly growing in terms of purchasing power, it remains largely under-served in the commercial marketplace. Brands are beginning to take notice, seeking to create an authentic connection with the Hispanic consumer by incorporating traditional cultural practices, holistically and without Americanization. The use of bi-lingual campaigns or Latino spokespeople communicates that brands are prioritizing the Hispanic population, and the lack of forced assimilation gives these campaigns credence.
Cultural Authenticity
Brands recognize diverse cultural identities to strengthen relationships
4 Examples + Score + Implications


Restaurant Replica Consumers gravitate to frozen meals that offer restaurant-ready meals Implications - In order to satiate their experiential taste buds without breaking the bank, many consumers are searching for frozen meals that specifically cater to restaurant imitation. Frozen meals that are larger in size and more complex in flavor not only appeal to the budget-conscious foodie, but also gives them a chance to experiment at home with food they would normally order out.
Restaurant Replica
Consumers gravitate to frozen meals that offer restaurant-ready meals
4 Examples + Score + Implications


Mix-and-Match Mealtime Consumers satisfy their adventurous eating habits with customizable menus Implications - The individualistic climate of today's market means that customization is the quickest way into the heart of the consumer. Restaurants looking for an edge over the competition are opting for menus with both greater flexibility and affordability. The mix-and-match approach to dining and traditional meals allows for greater experimentation at a lower cost, which appeals to the modern foodie.
Mix-and-Match Mealtime
Consumers satisfy their adventurous eating habits with customizable menus
4 Examples + Score + Implications


Superfood Convenience Consumers are drawn to frozen meals with nutrient-rich ingredients Implications - Consumers are enticed to challenge conventional wisdom regarding nutritional value with superfood-infused frozen meals. As brands aim to re-position the products as viable meal options, nutrient-rich frozen dishes with valuable fiber and protein offer a healthy compromise for consumption-conscious consumers with busy schedules.
Superfood Convenience
Consumers are drawn to frozen meals with nutrient-rich ingredients
4 Examples + Score + Implications


Gourmet Cinema Movie theater chains entice consumers with high-end food and drink Implications - As OTT and streaming services become major rivals of traditional movie theaters, brands and chains are getting more creative with upscale menu items and in-seat service. Gourmet menus and craft cocktails elevate the consumer experience to one of indulgence, customization and affordable glamour.
Gourmet Cinema
Movie theater chains entice consumers with high-end food and drink
4 Examples + Score + Implications


Coupled Dining Adding a romantic sentiment, couples turn to meals specifically catered for two Implications - Seeking to add a romantic sentiment to the dining experience, couples are turning to meals and kits that are specifically curated for two. Offering indulgent food pairings and crafted meals, these products allow couples to enjoy a romantic dining experience typically associated with eating out, all without having to leave the comforts of their own home.
Coupled Dining
Adding a romantic sentiment, couples turn to meals specifically catered for two
4 Examples + Score + Implications


Outsourced Communication Modern technology links users with automated conversational tools Implications - The increasing irregularity of in-person communication stemming from tech tools is intensifying with the outsourcing of social tasks. For digital natives, eliminating the need for one-on-one contact is appealing, as many young people prefer online conversations instead of face-to-face exchanges.
Outsourced Communication
Modern technology links users with automated conversational tools
4 Examples + Score + Implications


Youthful Sustenance Food concepts include age-defying features for the health and beauty conscious Implications - Food products and concepts are concentrating on edible age-defying properties that combat the look and feel of growing older. By putting beauty and health at the fore of culinary ventures, this movement is also focusing on the interests of boomers who aim to combat aging from the inside out.
Youthful Sustenance
Food concepts include age-defying features for the health and beauty conscious
4 Examples + Score + Implications


PLUS 143 more Chicken PRO Trends and 745 examples!



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