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About the Chicken Report

The Chicken Trend Report offers an insightful look at the poultry industry, from chicken recipes featuring original chicken salad mixes and chicken curry dishes to emerging fast-food trends from KFC. There have been a surge of recipes in the past year that include chicken breasts, baked chicken, and do-it-yourself buffalo wing sauce among others. With our cutting edge market research, companies will have access to hundreds of emerging patterns in the poultry industry, and can learn how to adjust their marketing strategies and products.

Who It's For

Our report features trends from Hooters, KFC, Nando’s and more. Whether you are the Food Network seeking to spark innovation for that chicken pot pie dish or a restaurant looking to revamp recipes, the Chicken Trend Report will provide valuable insight.

The Chicken Trend Report will provide users with critical information to track developments within the food industry.

The Chicken Trend Report, last published on Jun 30, 2015, includes 143 PRO Trends and 715 examples of chicken market research and chicken consumer trends related to: poultry, chicken recipes, chicken salad, chicken curry, buffalo wings and chicken trends.

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trend research methodology

Methodology

Our chicken research is based on Trend Hunter's crowdsourced chicken articles and 2,404,000,000 total views of data. [Learn More]

Report Contents

• 143 Chicken PRO Trends = 143 Powerpoint Pages Chicken PPT Report
• 715 Chicken Examples

Online Extras With Full Subscription

• 100 Chicken Videos (Online) Chicken Videos
• 4,290 Chicken Images (Online) Chicken Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Chicken Pro Trends

Each Chicken PRO Trend is on its own slide with implications, a quantified score, and examples linked to online chicken articles, videos and images. Examples:

Outsourced Communication Modern technology links users with automated conversational tools Implications - The increasing irregularity of in-person communication stemming from tech tools is intensifying with the outsourcing of social tasks. For digital natives, eliminating the need for one-on-one contact is appealing, as many young people prefer online conversations instead of face-to-face exchanges.
Outsourced Communication
Modern technology links users with automated conversational tools
4 Examples + Score + Implications


Youthful Sustenance Food concepts include age-defying features for the health and beauty conscious Implications - Food products and concepts are concentrating on edible age-defying properties that combat the look and feel of growing older. By putting beauty and health at the fore of culinary ventures, this movement is also focusing on the interests of boomers who aim to combat aging from the inside out.
Youthful Sustenance
Food concepts include age-defying features for the health and beauty conscious
4 Examples + Score + Implications


Mediterranean Invasion Mediterranean cuisine becomes a staple in North American culture Implications - The foodie movement has bred a consumer who is adventuresome with their eating habits. In regards to the North American consumer specifically, this means not only a willingness to try different cuisines, but a demand for them. Along with Eastern and Asian cuisines, Mediterranean food has become a top priority for food retailers and dining establishments because not only is it an accessible form of exoticism, but its emphasis on fresh ingredients align it with consumers' growing preference for healthy food.
Mediterranean Invasion
Mediterranean cuisine becomes a staple in North American culture
6 Examples + Score + Implications


Cultured Carbohydrate Pasta dishes incorporate international flavor for exotic appeal Implications - Emerging flavors are becoming more global in their scope, a fact that is especially reflected in pasta dishes. Once a traditional Italian meal, pasta has been transformed into a neutral palate for a multitude of different flavors hailing from the across the globe. In North America, this shift exemplifies a consumer willingness to infuse now-classic forms of comfort food with ethnic flavors.
Cultured Carbohydrate
Pasta dishes incorporate international flavor for exotic appeal
4 Examples + Score + Implications


Specialized Sustenance QSR brands develop ordering systems that deliver personalized menu items Implications - Adding to the already appealing nature of quick service restaurants are ordering systems that provide customized, made-to-order menu items. The growth of bespoke maker culture drives these individualistic foodie features, especially among consumers familiar with the spread of maker culture.
Specialized Sustenance
QSR brands develop ordering systems that deliver personalized menu items
4 Examples + Score + Implications


Ethical Promotion Brands showcase food integrity with boldly ethical advertisements Implications - Taking a stance on food transparency, brands and local organizations are turning to ethical advertisements to showcase a sense of awareness. Referencing concerns over GMOs and unethical farming, these advertisements seek to tackle consumer apprehensions around food by offering clear alternatives and solutions. These examples not only showcase a bolder take on food integrity, they also reveals a desire for more transparency in everyday marketing.
Ethical Promotion
Brands showcase food integrity with boldly ethical advertisements
4 Examples + Score + Implications


Branded Customization Brands allow consumers to personalize both packaging and product Implications - Recognizing the growing desire for customization, particularly in the realm of food and beverage, brands are turning to personalized branding techniques to increase allure. By allowing buyers to customize flavor, food form and even the actual packing design of products, brands are putting more power than ever before into the hands of the consumer, ultimately trusting them to create a meaningful experience.
Branded Customization
Brands allow consumers to personalize both packaging and product
6 Examples + Score + Implications


Caffeinated Confection Desserts take on strong flavors with the addition of coffee ingredients Implications - Coffee is no longer reserved for the beverage industry. Instead, food brands and culinary experts are infusing caffeinated ingredients into common desserts. This reflects the strong power of contemporary coffee culture and its overall impact on the food sector that is now satisfying consumer cravings for creative java products.
Caffeinated Confection
Desserts take on strong flavors with the addition of coffee ingredients
4 Examples + Score + Implications


PLUS 137 more Chicken PRO Trends and 715 examples!



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