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About the Instrument Report

The Instrument Trend Report captures innovations made in the music equipment industry, featuring everything from guitars, pianos and keyboards to digital synthesizers and software for electronic music production. Nowadays, consumers can make music in the comfort of their own home with the plethora of computer programs available, not to mention the advent of apps that let users literally play instruments on their smartphones and tablets. We round out our research by looking at innovations from brands like Yamaha and Epiphone, as well as highlighting consumer interest with video games like Rock Star and Guitar Hero.

Who It's For

Our research will best serve companies that make musical instruments, music shops, music teachers and software developers that want to create new and innovative products to retain consumer interest.

The Instrument Trend Report provides users with a clear sense of what appeals to consumers, giving them an opportunity to capitalize on market potential.

The Instrument Trend Report, last published on Sep 08, 2014, includes 33 PRO Trends and 165 examples of instrument market research and instrument consumer trends related to: music, software, music production, guitars, video games and instrument trends.

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Methodology

Our instrument research is based on Trend Hunter's crowdsourced instrument articles and 2,155,000,000 total views of data. [Learn More]

Report Contents

• 33 Instrument PRO Trends = 33 Powerpoint Pages Instrument PPT Report
• 165 Instrument Examples

Online Extras With Full Subscription

• 23 Instrument Videos (Online) Instrument Videos
• 990 Instrument Images (Online) Instrument Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Instrument Pro Trends

Each Instrument PRO Trend is on its own slide with implications, a quantified score, and examples linked to online instrument articles, videos and images. Examples:

Recycled Play Parents begin to prefer recycled, eco-friendly versions of traditional toys Implications - Looking to instill a responsible mindset regarding consumption early on, parents are opting for recycled and upcycled toys. Many products in this category are made by independent artists, which denotes a preference for more authentic goods with a back story.
Recycled Play
Parents begin to prefer recycled, eco-friendly versions of traditional toys
5 Examples + Score + Implications


Unexpected Durable Products become more rugged to the delight of scrupulous consumers Implications - While weatherproof designs are typically reserved for intense activity products, we're seeing a rise in the ways brands are augmenting even everyday items to be durable. Traditionally mundane products are receiving a rugged overhaul as consumers become more concerned with how long a product will last.
Unexpected Durable
Products become more rugged to the delight of scrupulous consumers
4 Examples + Score + Implications


Cultured Science As complacency to digital art rises, consumers react to science-based artistry Implications - There is little that cannot be rendered using computer animation, but a rising influx of scientific images as art are taking precedence for their simplistic beauty. As consumers become complacent to overly processed art, a move backwards to simple images of the natural world offers educational benefits in the form of entertainment.
Cultured Science
As complacency to digital art rises, consumers react to science-based artistry
7 Examples + Score + Implications


Nutritional Nostalgia Animated fruit packaging allows for more approachable nutritional tactics Implications - While adhering to a nutritional lifestyle offers a variety of health benefits, keeping to a restricted diet can often make day-to-day living tiresome and bland. Offering visual excitement without compromising nutritional integrity, brands are utilizing illustrations and personified imagery to transform mundane fruit products into designs that are nostalgic of one’s childhood. Blending youthful aesthetics with a desire for health-conscious living, animated fruit packaging reflects a turn toward more entertaining, yet approachable methods of nutritional consumption.
Nutritional Nostalgia
Animated fruit packaging allows for more approachable nutritional tactics
5 Examples + Score + Implications


Instructive Play Seeking to stimulate children, parents opt for video game teaching tactics Implications - While video games offer youths a playful source of distraction, engaging in digital play often limits exposure to more diverse, and stimulating ideas. Seeking to add educational qualities to sources of online amusement, parents are turning to games that help improve personal skills in all aspects of life, combining the interactive qualities of gaming with the need for more engaging, yet valuable sources of everyday entertainment.
Instructive Play
Seeking to stimulate children, parents opt for video game teaching tactics
4 Examples + Score + Implications


Musical Play A need for sophisticated stimulation prompts more refined musical activities Implications - While digital devices offer children a convenient method of entertainment, the addictive qualities of online technology often halt exposure to more cultural and refined activities. As a means to add more diversity, parents are turning to musical toys that encourage sophisticated acts of play, speaking to a shift toward less conventional, more diverse forms of education.
Musical Play
A need for sophisticated stimulation prompts more refined musical activities
7 Examples + Score + Implications


Infantilized Tea Tea accessories are revamped with child-like designs to diversify appeal Implications - As a method to market a once-stuffy tradition to more diverse market audiences, brands are turning to playful, toy-like accessories to add visual excitement to tea time. By adding youthful qualities to a traditionally pristine product, retailers are able to expose a sophisticated and healthy habit to wider audiences.
Infantilized Tea
Tea accessories are revamped with child-like designs to diversify appeal
7 Examples + Score + Implications


Communalized Play Hoping to stave off individualism, parents formalize interaction through toys Implications - As technology infiltrates childhood more and more, the desire to push children in a more social-centric direction is taking precedent to help stave off the effects of a society heavily focused on individualism. Requiring multiple players, the toys identify a shift from natural socialization to a new reality where child interaction has evolved to require instigation by parents and playtime aids. This notion is actually dual purpose, as it foster relationships between parents that are craved, but rarely started because of a lack of time and purpose.
Communalized Play
Hoping to stave off individualism, parents formalize interaction through toys
7 Examples + Score + Implications


PLUS 27 more Instrument PRO Trends and 165 examples!



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