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About the Instrument Report - The Instrument Trend Report captures innovations made in the music equipment industry, featuring everything from guitars, pianos and keyboards to digital synthesizers and software for electronic music production. Nowadays, consumers can make music in the comfort of their own home with the plethora of computer programs available, not to mention the advent of apps that let users literally play instruments on their smartphones and tablets. We round out our research by looking at innovations from brands like Yamaha and Epiphone, as well as highlighting consumer interest with video games like Rock Star and Guitar Hero.

Who It's For - Our research will best serve companies that make musical instruments, music shops, music teachers and software developers that want to create new and innovative products to retain consumer interest.

The Instrument Trend Report provides users with a clear sense of what appeals to consumers, giving them an opportunity to capitalize on market potential.

The Instrument Trend Report, last published on Apr 09, 2014, includes 29 PRO Trends and 297 examples of instrument market research and instrument consumer trends related to: music, software, music production, guitars, video games and instrument trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our instrument research is based on Trend Hunter's 297 crowdsourced instrument trends and 1,906,000,000 total views of data. [Learn More]

What You'll Get:
• 29 Page / Slide Presentation Instrument PDF Report Instrument PPT Report
• 29 Page In-Depth Reading Report Instrument PDF Report

Contents:
• 29 Instrument PRO Trends
• 297 Instrument Examples
• 42 Instrument Videos (Online) Instrument Videos
• 1,782 Instrument Images (Online) Instrument Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Instrument Pro Trends - Each Instrument PRO Trend is on its own slide with implications, a quantified score, and examples linked to online instrument articles, videos and images. Examples:

Musical Play A need for sophisticated stimulation prompts more refined musical activities Implications - While digital devices offer children a convenient method of entertainment, the addictive qualities of online technology often halt exposure to more cultural and refined activities. As a means to add more diversity, parents are turning to musical toys that encourage sophisticated acts of play, speaking to a shift toward less conventional, more diverse forms of education.
Musical Play
A need for sophisticated stimulation prompts more refined musical activities
7 Examples + Score + Implications


Generous Couture Charitable apparel seeks to promote social good in a modern manner Implications - With consumers often getting caught up with their hectic day-to-day lives, encouraging charitable actions that go outside their comfort zone can be difficult. In an effort to culturally expand their causes beyond certain demographics, charities are merging with more mainstream companies, such as fashion designers, to engage participants on a more approachable level. The blending of social good and fashion reflects the need to utilize more culturally relatable techniques to make a connection with consumers.
Generous Couture
Charitable apparel seeks to promote social good in a modern manner
7 Examples + Score + Implications


Infantilized Tea Tea accessories are revamped with child-like designs to diversify appeal Implications - As a method to market a once-stuffy tradition to more diverse market audiences, brands are turning to playful, toy-like accessories to add visual excitement to tea time. By adding youthful qualities to a traditionally pristine product, retailers are able to expose a sophisticated and healthy habit to wider audiences.
Infantilized Tea
Tea accessories are revamped with child-like designs to diversify appeal
7 Examples + Score + Implications


Communalized Play Hoping to stave off individualism, parents formalize interaction through toys Implications - As technology infiltrates childhood more and more, the desire to push children in a more social-centric direction is taking precedent to help stave off the effects of a society heavily focused on individualism. Requiring multiple players, the toys identify a shift from natural socialization to a new reality where child interaction has evolved to require instigation by parents and playtime aids. This notion is actually dual purpose, as it foster relationships between parents that are craved, but rarely started because of a lack of time and purpose.
Communalized Play
Hoping to stave off individualism, parents formalize interaction through toys
7 Examples + Score + Implications


Modernizing Classical Contemporary pianos utilize high-tech features to seek out diverse markets Implications - While classical music is certainly refined and eloquent, encouraging younger generations to see the beauty behind it can be difficult. Pop-up pianos and contemporary keyboards offer consumers classic instruments with a high-tech edge, combining a passionate form of expression with modern conveniences. The addition of technology serves to attract a more youthful, tech-savvy market, showcasing how adaptability is key to keeping relevant.
Modernizing Classical
Contemporary pianos utilize high-tech features to seek out diverse markets
7 Examples + Score + Implications


Instant Musician Tech-savvy becomes an important trait of a great musician Implications - It's been said that musical talent cannot be taught; however, technological advancements have made it so it can be bought. Consumers who crave a creative outlet, but do not necessarily have the means to seek training or the talent to stand out, no longer need it in the information age. Countless apps and devices exist to help consumers create music in an instant, providing a channel for instant expression.
Instant Musician
Tech-savvy becomes an important trait of a great musician
6 Examples + Score + Implications


PLUS 23 more Instrument PRO Trends and 297 examples!


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