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About the Birthday Report

The Birthday Trend Report covers a variety of popular birthday-oriented trends, from the quirky birthday invitation and comedic e-cards to extravagant birthday cake creations. In our report, companies will discover that consumers are straying from traditional gift ideas, electing for more cost-effective options like a DIY birthday present, professionally recorded birthday songs, flash mob birthday wishes or a personalized photo album of birthday pictures.

Who It's For

Our research is for advertisers, product innovators and market analysts in pursuit of fresh, creative ideas to expand their brands. Additionally, businesses involved in birthday party supplies and gift retail will also find our data useful, because it will help them identify opportunities and understand what is popular with consumers.

Using our Birthday Trend Report will help companies isolate arising patterns and identify consumer appeal, allowing to better position brands, products and advertising in the market.

The Birthday Trend Report, last published on Nov 26, 2015, includes 125 PRO Trends and 625 examples of birthday market research and birthday consumer trends related to: birthday presents, gifts, celebrations, cakes, invitations and birthday trends.

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Our birthday research is based on Trend Hunter's crowdsourced birthday articles and 2,533,000,000 total views of data. [Learn More]

Report Contents

• 125 Birthday PRO Trends = 125 Powerpoint Pages Birthday PPT Report
• 625 Birthday Examples

Online Extras With Full Subscription

• 88 Birthday Videos (Online) Birthday Videos
• 3,750 Birthday Images (Online) Birthday Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!

Sample Birthday Pro Trends

Each Birthday PRO Trend is on its own slide with implications, a quantified score, and examples linked to online birthday articles, videos and images. Examples:

Birthday Trend Report sample slide 0
Chilled Festivity
Holiday favorites are reformatted for iced enjoyment
4 Examples + Score + Implications

Birthday Trend Report sample slide 1
Remixed Seasonal
Consumers relish familiar favorites in alternative formats
4 Examples + Score + Implications

Birthday Trend Report sample slide 2
Confectionary Protein
Mainstream brands satisfy a desire for sweetened forms of protein
4 Examples + Score + Implications

Birthday Trend Report sample slide 3
Boutique Petsumer
Retail concepts evolve to specifically cater to high-maintenance pets
6 Examples + Score + Implications

Birthday Trend Report sample slide 4
Eco Sentiment
Childhood holiday gifts get an eco-conscious makeover to appease parents
4 Examples + Score + Implications

Birthday Trend Report sample slide 5
Maker Culture Romance
Consumer interest in maker culture prompts a surge in DIY gifting
5 Examples + Score + Implications

Birthday Trend Report sample slide 6
Botanical Indulgence
Dessert recipes mimic nature with floral and herbal additions
4 Examples + Score + Implications

Birthday Trend Report sample slide 7
Infant Artist
Encouraging autonomy and self-expression, parents turn to artistic toy products
4 Examples + Score + Implications

PLUS 119 more Birthday PRO Trends and 625 examples!

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125 Birthday PRO Trends
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