ALL > Lifestyle > Birthday Trend Report

---

About the Birthday Report - The Birthday Trend Report covers a variety of popular birthday-oriented trends, from the quirky birthday invitation and comedic e-cards to extravagant birthday cake creations. In our report, companies will discover that consumers are straying from traditional gift ideas, electing for more cost-effective options like a DIY birthday present, professionally recorded birthday songs, flash mob birthday wishes or a personalized photo album of birthday pictures.

Who It's For - Our research is for advertisers, product innovators and market analysts in pursuit of fresh, creative ideas to expand their brands. Additionally, businesses involved in birthday party supplies and gift retail will also find our data useful, because it will help them identify opportunities and understand what is popular with consumers.

Using our Birthday Trend Report will help companies isolate arising patterns and identify consumer appeal, allowing to better position brands, products and advertising in the market.

The Birthday Trend Report, last published on Apr 01, 2013, includes 58 PRO Trends and 595 examples of birthday market research and birthday consumer trends related to: birthday presents, gifts, celebrations, cakes, invitations and birthday trends.

---

Methodology - Our birthday research is based on Trend Hunter's 595 crowdsourced birthday trends and 1,347,000,000 total views of data. [Learn More]

What You'll Get:
• 58 Page / Slide Presentation
• 58 Page In-Depth Reading Report

Contents:
• 58 Birthday PRO Trends
• 595 Birthday Examples
• 83 Birthday Videos (Online)
• 3,570 Birthday Images (Online)
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!

---

Sample Birthday Pro Trends - Each Birthday PRO Trend is on its own slide with implications, a quantified score, and examples linked to online birthday articles, videos and images. Examples:

SAMPLE Consumer Superstition The quest for meaning drives individuals to believe in the supernatural 10 Examples + Score + Implications	SAMPLE Kid-Remixed Gourmet Nostalgia meets sophistication with gourmet childlike eats 6 Examples + Score + Implications	SAMPLE DIY Ready Made A focus on convenience and craftiness sees consumers swarming for pre-made goods 10 Examples + Score + Implications
SAMPLE Kid Creation Stimulating creativity in children through DIY-focused innovations 5 Examples + Score + Implications	SAMPLE Customized Campaigning Using social media apps to create extremely personal marketing messages 6 Examples + Score + Implications	SAMPLE LEGOverse The beloved toy brick is applied to countless design creations 8 Examples + Score + Implications