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About the Birthday Report

The Birthday Trend Report covers a variety of popular birthday-oriented trends, from the quirky birthday invitation and comedic e-cards to extravagant birthday cake creations. In our report, companies will discover that consumers are straying from traditional gift ideas, electing for more cost-effective options like a DIY birthday present, professionally recorded birthday songs, flash mob birthday wishes or a personalized photo album of birthday pictures.

Who It's For

Our research is for advertisers, product innovators and market analysts in pursuit of fresh, creative ideas to expand their brands. Additionally, businesses involved in birthday party supplies and gift retail will also find our data useful, because it will help them identify opportunities and understand what is popular with consumers.

Using our Birthday Trend Report will help companies isolate arising patterns and identify consumer appeal, allowing to better position brands, products and advertising in the market.

The Birthday Trend Report, last published on Apr 22, 2015, includes 104 PRO Trends and 520 examples of birthday market research and birthday consumer trends related to: birthday presents, gifts, celebrations, cakes, invitations and birthday trends.

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trend research methodology

Methodology

Our birthday research is based on Trend Hunter's crowdsourced birthday articles and 2,340,000,000 total views of data. [Learn More]

Report Contents

• 104 Birthday PRO Trends = 104 Powerpoint Pages Birthday PPT Report
• 520 Birthday Examples

Online Extras With Full Subscription

• 73 Birthday Videos (Online) Birthday Videos
• 3,120 Birthday Images (Online) Birthday Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Birthday Pro Trends

Each Birthday PRO Trend is on its own slide with implications, a quantified score, and examples linked to online birthday articles, videos and images. Examples:

Sustainable Play Parents search for eco products that will satiate their children's needs Implications - Eco-consciousness typically isn't particularly important to children, but it is to many parents who are becoming more aware of their household's consumption habits. Parents who wish to instill a sustainable mentality in their offspring are searching for products with eco-friendly packaging that's appealing to children. This shift demonstrates that eco-consciousness is being introduced to a younger demographic by increasing product engagement.
Sustainable Play
Parents search for eco products that will satiate their children's needs
4 Examples + Score + Implications


Exotic Minimalism Consumers incorporate a streamlined touch of exoticism in their wardrobe Implications - At one time, using the word "exotic" in a fashion context conjured images of outrageous prints, sensational colors and a generally over-the-top aesthetic. Now, consumers who are committed to a minimalist approach to fashion are searching for ways to add an exotic flair to their wardrobe without compromising their existing sense of style. Adding small doses of busy patterns to streamlined garments and accessories reveals that consumers are continually adapting ephemeral fashion trends to suit their own long-term aesthetic preferences.
Exotic Minimalism
Consumers incorporate a streamlined touch of exoticism in their wardrobe
4 Examples + Score + Implications


Critter Kinder Animals are prominent in baby design Implications - Allowing new Instagram-age parents the opportunity to communicate creativity through their children, animal-themed infant clothing maintains a cute and conservative look that is de rigeur, yet still childlike. Diverging from the rising trend of dressing babies like chic adults, this pattern shows parents still want kids to be kids, but in a way that satisfies the desire for uniqueness.
Critter Kinder
Animals are prominent in baby design
5 Examples + Score + Implications


Mascot Adapation Keeping consistency, yet remaining current means evolving brand representatives Implications - For decades, mascots have proven an effective way to establish brand presence; however, this idea may be dated for consumers seeking a more personable, customized connection from brands. Battling this means adapting mascots to mimic the times. This provides both novelty, and a topical connection.
Mascot Adapation
Keeping consistency, yet remaining current means evolving brand representatives
5 Examples + Score + Implications


Satirical Infant Extending humor onto their kids, parents opt for satirical baby clothing Implications - Moving beyond cartoon characters and adolescent references, infant clothing is adapting to feature elements of humor to appeal to young parents. Clothing brands are referencing cultural movements and figured to not only add a comical element to kid’s clothing, but also provide a way for parents to project their own sense of humor and personality onto their kids.
Satirical Infant
Extending humor onto their kids, parents opt for satirical baby clothing
4 Examples + Score + Implications


Viral Oddity Novel versions of well-known brands spark worldwide attention Implications - Novelty and oddity reign supreme in the foodie world, but for the mass majority of consumers, full-blown exoticism is still intimidating. Oddball special edition products from familiar brands satiate both needs. This allows consumers to explore within comfortable perimeters, while opening the value of these staple products up to a whole new market.
Viral Oddity
Novel versions of well-known brands spark worldwide attention
6 Examples + Score + Implications


Branded Messaging Enhancing personal greetings, consumers opt for customized product messaging Implications - Seeking an alternative to traditional greeting cards, consumers are turning to personalized product packaging. Customizing wine labels and chocolate boxes with sentimental messages and personal greetings, consumers are turning to unconventionally branded products to not only convey an element of surprise, but also add sentimental elements to run-of-the-mill, commercial goods.
Branded Messaging
Enhancing personal greetings, consumers opt for customized product messaging
4 Examples + Score + Implications


Cross-Confection Dessert flavoring crosses food forms and preconceived flavors Implications - A subsection of flavor reversal, cross-confection is a pattern based in permissible indulgence. Previously, sweets were consumed in a more typically heavy format. Consumers looking to merge indulgence with smaller portions, as well as the novel experience all foodies crave, can satiate all needs with products flavored like classic confections.
Cross-Confection
Dessert flavoring crosses food forms and preconceived flavors
9 Examples + Score + Implications


PLUS 98 more Birthday PRO Trends and 520 examples!



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