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About the Birthday Report - The Birthday Trend Report covers a variety of popular birthday-oriented trends, from the quirky birthday invitation and comedic e-cards to extravagant birthday cake creations. In our report, companies will discover that consumers are straying from traditional gift ideas, electing for more cost-effective options like a DIY birthday present, professionally recorded birthday songs, flash mob birthday wishes or a personalized photo album of birthday pictures.

Who It's For - Our research is for advertisers, product innovators and market analysts in pursuit of fresh, creative ideas to expand their brands. Additionally, businesses involved in birthday party supplies and gift retail will also find our data useful, because it will help them identify opportunities and understand what is popular with consumers.

Using our Birthday Trend Report will help companies isolate arising patterns and identify consumer appeal, allowing to better position brands, products and advertising in the market.

The Birthday Trend Report, last published on Mar 31, 2014, includes 72 PRO Trends and 691 examples of birthday market research and birthday consumer trends related to: birthday presents, gifts, celebrations, cakes, invitations and birthday trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our birthday research is based on Trend Hunter's 691 crowdsourced birthday trends and 1,901,000,000 total views of data. [Learn More]

What You'll Get:
• 72 Page / Slide Presentation Birthday PDF Report Birthday PPT Report
• 72 Page In-Depth Reading Report Birthday PDF Report

Contents:
• 72 Birthday PRO Trends
• 691 Birthday Examples
• 97 Birthday Videos (Online) Birthday Videos
• 4,146 Birthday Images (Online) Birthday Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Birthday Pro Trends - Each Birthday PRO Trend is on its own slide with implications, a quantified score, and examples linked to online birthday articles, videos and images. Examples:

Nutritional Engagement Amusing methods of consumption add allure to ordinary nutritional goods Implications - While dairy products such as milk offer a long list of nutritional benefits, blatant junk food marketing often persuades youthful consumers to choose snacks over goods that provides nourishment. As a means to entice children into incorporating dairy products into their routine, parents are turning to playful methods of consumption to add entertaining aspects to the process. Edible glasses and confectionery straws offer traditional dairy products in a more interactive manner, reflecting the need for more engaging approaches to health.
Nutritional Engagement
Amusing methods of consumption add allure to ordinary nutritional goods
7 Examples + Score + Implications


Caffeine Fandom Cultural acceptance prompts a surge in displays of addictive behavior Implications - Reflecting a culture increasingly dependent on consumption, caffeine-obsessed apparel allows consumers to profess their undeniable devotion to not just caffeine, but to the ideals of productivity and efficiency it represents. The visual proclamation of these qualities speaks to a shift in work styles on a mass scale.
Caffeine Fandom
Cultural acceptance prompts a surge in displays of addictive behavior
7 Examples + Score + Implications


Holistic Frolic Going for a nature over nurture approach, toys encourage floor play Implications - The majority of toys encourage children to sit up or stand in order to aid the development process, but a growing movement of designs that speak to a child's inherent desire to remain close to the floor are allowing development to happen more naturally as opposed to being forced. This holistic approach to play satisfies parental demand for an ecological ethos when it comes to childrearing that encourages nature over nurture instead of heavily manufactured experiences.
Holistic Frolic
Going for a nature over nurture approach, toys encourage floor play
7 Examples + Score + Implications


Confectionery Customization A desire to divert from the mainstream prompts customized techniques Implications - Looking to differentiate themselves from the influx of mass-produced edibles, the confectionery industry is turning to customization techniques to add distinct personal touches to traditionally standard goods. Confectionery delights that are handcrafted with references to hobbies and cinematic obsessions combines conventional treats with the need for comforting, yet visually expressive methods of individuality.
Confectionery Customization
A desire to divert from the mainstream prompts customized techniques
7 Examples + Score + Implications


Gamer Fusion Pop culture gamer goods serve to attract more diverse market audiences Implications - While marketing a product with culturally specific details is ideal for capturing a specific market audience, focusing on one overall theme can often exclude other potentially interested demographics. Gamer products that utilize elements of pop culture and media provide consumers with nostalgic references that feature unique contemporary twists, reflecting the need for items that provide more multigenerational features.
Gamer Fusion
Pop culture gamer goods serve to attract more diverse market audiences
7 Examples + Score + Implications


Mealtime Amusement Seeking interaction, parents turn to whimsical kitchenware to engage youths Implications - In a society where youths are easily caught up and distracted with technology and online media, efforts to make experiences more engaging are becoming a priority for families seeking to create closer bonds. Flamboyant kitchenware that references cartoon characters, sci-fi movies or animals provide visual references that youths can relate to, combining adolescent imagery with the need to make ordinary circumstances more visually engaging.
Mealtime Amusement
Seeking interaction, parents turn to whimsical kitchenware to engage youths
13 Examples + Score + Implications


PLUS 66 more Birthday PRO Trends and 691 examples!


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