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About the Birthday Report - The Birthday Trend Report covers a variety of popular birthday-oriented trends, from the quirky birthday invitation and comedic e-cards to extravagant birthday cake creations. In our report, companies will discover that consumers are straying from traditional gift ideas, electing for more cost-effective options like a DIY birthday present, professionally recorded birthday songs, flash mob birthday wishes or a personalized photo album of birthday pictures.

Who It's For - Our research is for advertisers, product innovators and market analysts in pursuit of fresh, creative ideas to expand their brands. Additionally, businesses involved in birthday party supplies and gift retail will also find our data useful, because it will help them identify opportunities and understand what is popular with consumers.

Using our Birthday Trend Report will help companies isolate arising patterns and identify consumer appeal, allowing to better position brands, products and advertising in the market.

The Birthday Trend Report, last published on Jul 21, 2014, includes 78 PRO Trends and 740 examples of birthday market research and birthday consumer trends related to: birthday presents, gifts, celebrations, cakes, invitations and birthday trends.

Custom Trend Reports Platform
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trend research methodology Methodology - Our birthday research is based on Trend Hunter's 740 crowdsourced birthday trends and 2,001,000,000 total views of data. [Learn More]

What You'll Get:
• 78 Page / Slide Presentation Birthday PDF Report Birthday PPT Report
• 78 Page In-Depth Reading Report Birthday PDF Report

Contents:
• 78 Birthday PRO Trends
• 740 Birthday Examples
• 104 Birthday Videos (Online) Birthday Videos
• 4,440 Birthday Images (Online) Birthday Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Birthday Pro Trends - Each Birthday PRO Trend is on its own slide with implications, a quantified score, and examples linked to online birthday articles, videos and images. Examples:

Cultured Sweets Traditional junk food recipes are given an artistic overhaul Implications - Adding a cultural aspect, consumers are enhancing sweets and junk food varieties with an artistic edge. Turning favorites like marshmallows and cupcakes into petite works of art, these revamped desserts speak to a desire to maintain childhood indulgences while engaging in more creative and mature forms of expression.
Cultured Sweets
Traditional junk food recipes are given an artistic overhaul
8 Examples + Score + Implications


Reality Rendering As the online world blends with the offline, web design follows suit Implications - The line between online and offline living is becoming blurred at an accelerated rate, which is being acknowledged in website design. Consumers are beginning to view the two worlds as synonymous with one another, which requires is resulting in design that either mimics or enhances real life interaction.
Reality Rendering
As the online world blends with the offline, web design follows suit
5 Examples + Score + Implications


Social Individualism Diversified activity stations foster bonds without sacrificing individuality Implications - While communal activities help foster socialization skills among children, group experiences can often overshadow one’s individuality. Seeking to influence peer-to-peer interaction without sacrificing personal interests, parents are turning to multifunctional activity stations to offer individualized activities in a more expansive, group setting. This speaks to a desire for fostering relationships in a more subtle, and unobtrusive manner.
Social Individualism
Diversified activity stations foster bonds without sacrificing individuality
4 Examples + Score + Implications


Atypical Bonding Youths turn to eclectic friendship jewelry to foster personalized connections Implications - Diverting away from traditionally handmade friendship accessories, youths are turning to eclectic references and humorous shapes to connect with those who can identify such exclusive implications. Referencing everything from food choices to macabre imagery, individuals are able to share their commonalities in obscure interests through items they can showcase on a daily basis. This reflects a shift towards more individualized methods of fostering relationships.
Atypical Bonding
Youths turn to eclectic friendship jewelry to foster personalized connections
7 Examples + Score + Implications


Tangible Loyalty The loyalty card is revamped to remain a favorite for consumers Implications - In order to strengthen the bond between consumer and company, gift cards and tangible tokens of loyalty give brand loyalists something to symbolize their allegiance. The return of its analog predecessor is a refreshing change from the digital loyalty program that reigns supreme. Regardless of what an online program may offer, the tactile interaction satisfies consumers on a psychological level.
Tangible Loyalty
The loyalty card is revamped to remain a favorite for consumers
6 Examples + Score + Implications


Portioned Indulgence Seeking techniques for portion control, parents turn to playful food shapers Implications - As the rate of child obesity continues to rise in North America, efforts to educate children on nutrition and portion control are becoming more common. Seeking to cut back on oversized meals without sacrificing quality, parents are turning to humorous food shapers to provide infants with visually stimulating, yet carefully rationed sources of indulgence. Playful methods of portion control reflect the urgency of battling child obesity.
Portioned Indulgence
Seeking techniques for portion control, parents turn to playful food shapers
5 Examples + Score + Implications


PLUS 72 more Birthday PRO Trends and 740 examples!



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