ALL > Lifestyle > Birthday Trend Report


About the Birthday Report

The Birthday Trend Report covers a variety of popular birthday-oriented trends, from the quirky birthday invitation and comedic e-cards to extravagant birthday cake creations. In our report, companies will discover that consumers are straying from traditional gift ideas, electing for more cost-effective options like a DIY birthday present, professionally recorded birthday songs, flash mob birthday wishes or a personalized photo album of birthday pictures.

Who It's For

Our research is for advertisers, product innovators and market analysts in pursuit of fresh, creative ideas to expand their brands. Additionally, businesses involved in birthday party supplies and gift retail will also find our data useful, because it will help them identify opportunities and understand what is popular with consumers.

Using our Birthday Trend Report will help companies isolate arising patterns and identify consumer appeal, allowing to better position brands, products and advertising in the market.

The Birthday Trend Report, last published on Sep 01, 2015, includes 124 PRO Trends and 620 examples of birthday market research and birthday consumer trends related to: birthday presents, gifts, celebrations, cakes, invitations and birthday trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our birthday research is based on Trend Hunter's crowdsourced birthday articles and 2,453,000,000 total views of data. [Learn More]

Report Contents

• 124 Birthday PRO Trends = 124 Powerpoint Pages Birthday PPT Report
• 620 Birthday Examples

Online Extras With Full Subscription

• 87 Birthday Videos (Online) Birthday Videos
• 3,720 Birthday Images (Online) Birthday Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Birthday Pro Trends

Each Birthday PRO Trend is on its own slide with implications, a quantified score, and examples linked to online birthday articles, videos and images. Examples:

Boutique Petsumer Retail concepts evolve to specifically cater to high-maintenance pets Implications - Rather than merely accommodating canine or feline companions, retail concepts are expanding to include dining and shopping options dedicated solely to the entertainment of pets. With upscale amenities and hyper-niche luxuries, such concepts and services speak to the growing sector of the population approaching pet ownership like child-rearing, and the redirecting of that budget toward the well-being of domestic animals.
Boutique Petsumer
Retail concepts evolve to specifically cater to high-maintenance pets
6 Examples + Score + Implications


Eco Sentiment Childhood holiday gifts get an eco-conscious makeover to appease parents Implications - Holidays tend to generate a lot of waste in terms of packaging, greeting cards and throw-away gifts. As a result, many parents are choosing to celebrate with their children in a way that's fun, yet sustainable. By using recycled products, or items that will stick around long after the holiday itself is over, parents are communicating eco-conscious values to their kids.
Eco Sentiment
Childhood holiday gifts get an eco-conscious makeover to appease parents
4 Examples + Score + Implications


Maker Culture Romance Consumer interest in maker culture prompts a surge in DIY gifting Implications - A seemingly relentless passion for maker culture among young shoppers is prompting a host of DIY gifting ideas. No matter the format, what remains consistent are the tie-ins between a drive for handmade goods and the Millennial love of customization. Just below this demographic are members of Generation Z who are also enthusiastic about homespun creations due to more conservative spending habits.
Maker Culture Romance
Consumer interest in maker culture prompts a surge in DIY gifting
5 Examples + Score + Implications


Botanical Indulgence Dessert recipes mimic nature with floral and herbal additions Implications - Decadent desserts are moving more towards the natural side of baking with real floral ingredients. Crushed petals and green leaves help brands and pastry gurus step outside the ordinary confectionery box through unusual dishes that leave lasting impressions. This approach to cuisine is also appealing to health-conscious consumers.
Botanical Indulgence
Dessert recipes mimic nature with floral and herbal additions
4 Examples + Score + Implications


Infant Artist Encouraging autonomy and self-expression, parents turn to artistic toy products Implications - Encouraging creative expression earlier on, parents are turning to toys and kits that promote artistic behavior. Giving kids the opportunity to doodle, draw and paint everywhere from the living room to the bathtub, these products not only provide a source of engagement, they also offer kids a sense of freedom and independence to create and customize content as they see fit.
Infant Artist
Encouraging autonomy and self-expression, parents turn to artistic toy products
4 Examples + Score + Implications


Playtime Practice Reusable crafting supplies put the emphasis on creative process Implications - In a natural extension of maker culture, temporary and reusable creative products serve as an introduction to the experience of the creative process for children. In emphasizing the process rather than the product itself, consumers are exemplifying an interest in the developmental benefits and introspection afforded by immersive creative activities.
Playtime Practice
Reusable crafting supplies put the emphasis on creative process
4 Examples + Score + Implications


Customized Play Brands are developing toys that allow children to flex their creative muscle Implications - The maker culture movement may be just beginning to flourish for adult consumers, but DIY has always been an area of interest for children. Brands are capitalizing upon young consumers' desire to create by offering them full opportunity to customize products. Rather than making throw-away art, children enjoy the opportunity to create something they can put into use later.
Customized Play
Brands are developing toys that allow children to flex their creative muscle
6 Examples + Score + Implications


Navigated Novelty Brands target the specific needs of new fathers through smartphone apps Implications - Tech companies are developing smartphone apps that address the specific needs of new dads. This digital shift signifies a strong connection between contemporary parenthood and digital tools, especially as a way to enhance the know-how of expectant fathers. Considering the many functions served by parents, brands can apply this shift to numerous retail categories.
Navigated Novelty
Brands target the specific needs of new fathers through smartphone apps
5 Examples + Score + Implications


PLUS 118 more Birthday PRO Trends and 620 examples!



Boost your birthday consumer insight!
Three options to kick-start your innovation...


1. Birthday Trend Report

124 Birthday PRO Trends
Birthday Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Birthday & 100+ Reports
2013 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,460 $1,500
Most Popular - Save 39%