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About the Circus Report

The Circus Trend Report focuses on this niche aspect of the entertainment industry, uncovering trends from renowned acts like Cirque du Soleil and the Ringling Brothers to various global Carnival celebrations. As modern entertainment moves away from tradition, viewers tend to see less of the circus elephant and more of the street performer in contemporary society.

Who It's For

With our data, operators of Las Vegas hotels, show managers, artistic performers, stage directors and other individuals involved with live entertainment will be able to create new ideas and strategies for marketing, branding and popularizing specific brands of entertainment. Our Circus Trend Report sheds new light on this traditional art form, which is updated for the modern entertainment consumer.

With the Circus Trend Report, companies will gain insight and identify patterns within the industry, which will help in a variety of ways, from product design to advertising techniques.

The Circus Trend Report, last published on Mar 05, 2015, includes 22 PRO Trends and 110 examples of circus market research and circus consumer trends related to: live arts, performing arts, Las Vegas shows, entertainment, performance and circus trends.

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Methodology

Our circus research is based on Trend Hunter's crowdsourced circus articles and 2,450,000,000 total views of data. [Learn More]

Report Contents

• 22 Circus PRO Trends = 22 Powerpoint Pages Circus PPT Report
• 110 Circus Examples

Online Extras With Full Subscription

• 15 Circus Videos (Online) Circus Videos
• 660 Circus Images (Online) Circus Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Circus Pro Trends

Each Circus PRO Trend is on its own slide with implications, a quantified score, and examples linked to online circus articles, videos and images. Examples:

Expressive Infant Artistic kids' clothing provides an outlet for parents' originality Implications - Adding a sense of individuality to infant wear, parents are turning to artistic clothing options for allure. Moving beyond pop culture references and designer labels, parents are seeking out apparel pieces reminiscent of artisan crafts and custom designs, reflecting a need to showcase originality even when it comes to the family.
Expressive Infant
Artistic kids' clothing provides an outlet for parents' originality
4 Examples + Score + Implications


Brazen Beauty Seeking unconventionality, editorials turn to flamboyant cosmetic looks Implications - Moving away from more natural tones, editorials are incorporating bold and brash cosmetic looks to diversify appeal. Using dark colors and tribal patterns to completely mask one's facial appearance, these fashion features reflect a move toward more unconventional representations of beauty.
Brazen Beauty
Seeking unconventionality, editorials turn to flamboyant cosmetic looks
5 Examples + Score + Implications


Embracing Peculiarity Unconventional fashion utilizes eccentric designs to ignite individual taste Implications - In a society where consumers are consistently exposed to elements of media from across the globe, individual expression is becoming more prominent. Attempting to stray away from the ordinary, fashion designers are turning to eccentric couture to cater to consumers who desire more visually distinct clothing. Outlandish designs provide consumers with unconventional looks that stray away from the norm, combining unique aesthetics with the need for individual expression.
Embracing Peculiarity
Unconventional fashion utilizes eccentric designs to ignite individual taste
7 Examples + Score + Implications


Mobile Stay Portable hotel options cater to boomers who enjoy travelling to diverse locations Implications - With retirement often allowing hardworking individuals the chance to fulfill their desires to travel to places they've never been, boomers are looking to maximize their time as much as possible by looking to more diversified travel options. Portable hotel accommodations offer travelers a place to rest that can be easily moved from one place to another, combining mobile living quarters with the need to experience new destinations.
Mobile Stay
Portable hotel options cater to boomers who enjoy travelling to diverse locations
7 Examples + Score + Implications


Juvenilized Travel Addressing the rise in familial travel, brands expand to be more child-friendly Implications - As the number of families flying for travel increases, brands are adapting to younger demographics with marketing and services that make the experience more applicable and fun. Looking to draw in demographics that travel in larger groups and with small children, the marketing and services instill a pleasurable experience to positively affect child travelers for continued patronage when they grow up. This youth-centric approach deviates from the norm of a market that predominantly targets adults for an increase in demographic reach.
Juvenilized Travel
Addressing the rise in familial travel, brands expand to be more child-friendly
6 Examples + Score + Implications


Interactive Flightvertising Airline marketing evolves to get consumers excited about traveling Implications - Previously highlighting luxurious amenities or technological advancements to garner attention, airline marketing has evolved to be more in touch with consumers by increasing the interactivity factor in campaigns. Flash mobs and online campaigns are helping to humanize airlines and reconnect with consumers that are demanding more attention (and a more personal feel) from brands.
Interactive Flightvertising
Airline marketing evolves to get consumers excited about traveling
6 Examples + Score + Implications


Cabvertising Using taxi services as part of a brand's marketing effort Implications - In the area of mobile advertising, we've consistently seen traveling billboards, branded buses and the like, and now we are seeing an increasing number of branded cab rides. Ranging in type and duration, the promotions centered on taxi services include those that offer free rides as part of a larger marketing effort -- such as the Nissan Leaf promotion -- as well as cause-supporting, social media-driven rides like that launched by Smirnoff to discourage drinking and driving. Offering a mobile method to advertising and branding, these branded taxi campaigns also include an interactive element to further engage riders.
Cabvertising
Using taxi services as part of a brand's marketing effort
6 Examples + Score + Implications


Clown Couture Circus-inspired styles and themes make clown attire fashionable Implications - Can clowning around be chic? Apparently so, if the slew of clown-themed fashions and editorials are any indication. Presenting a new aesthetic—something that is less refined and more eccentric, even grotesque—clownish apparel and photography allow designers to express the peculiar and quirky side of fashion. Fashionistas may not take the clown-inspired pieces and themes at face value, but there are certainly elements that can translate into everyday style.
Clown Couture
Circus-inspired styles and themes make clown attire fashionable
6 Examples + Score + Implications


PLUS 16 more Circus PRO Trends and 110 examples!



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