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About the Cheese Report

The Cheese Trend Report unveils the innovations behind this food product. Users will have access to how developments in fondues, dips, cheese icing, raclette and strawberry cheese are being used to capture consumer attention.

Who It's For

Our report analyzes the products of Kraft, Black Diamond and other cheese retailers. Cheese shop retailers and anyone in the culinary industry would benefit from the Cheese Trend Report.

Business opportunity comes from understanding the emerging patterns in today’s marketplace. Stay in the know of current trends among consumers and businesses with the Cheese Trend Report.

The Cheese Trend Report, last published on Aug 18, 2015, includes 187 PRO Trends and 935 examples of cheese market research and cheese consumer trends related to: fondues, dips, cheese icing, raclette, strawberry cheese and cheese trends.

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trend research methodology

Methodology

Our cheese research is based on Trend Hunter's crowdsourced cheese articles and 2,447,000,000 total views of data. [Learn More]

Report Contents

• 187 Cheese PRO Trends = 187 Powerpoint Pages Cheese PPT Report
• 935 Cheese Examples

Online Extras With Full Subscription

• 131 Cheese Videos (Online) Cheese Videos
• 5,610 Cheese Images (Online) Cheese Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Cheese Pro Trends

Each Cheese PRO Trend is on its own slide with implications, a quantified score, and examples linked to online cheese articles, videos and images. Examples:

Designer Dairy Milk and cheese products get added appeal with conceptual forms Implications - Design-focused dairy packaging are given added consumer appeal with aesthetically pleasing forms that also offer unique beneficial functions. In adding an improved customer experience through design, brands are able to distinguish themselves in a way that will appeal to discerning consumers on an aesthetic and logical basis.
Designer Dairy
Milk and cheese products get added appeal with conceptual forms
4 Examples + Score + Implications


Playful Dairy Cheese packaging borrows from fun, young motifs for experience-oriented consumers Implications - Brands playing in the cheese sphere are showcasing engaging, young motifs via youthful packaging. This design theme is optimal for companies targeting Millennials, who place high value on unique brands and branding. This has implications for Generation Z as well, as digital natives also favor the unconventional in place of dominant, established norms.
Playful Dairy
Cheese packaging borrows from fun, young motifs for experience-oriented consumers
5 Examples + Score + Implications


Promotional Authenticity Brands take a traditional approach to commercials and marketing Implications - Approaches to marketing via commercials are shifting away from modern, virtual themes towards a more classic take on advertising. This move helps brands captivate contemporary audiences that, in direct response to technology, have expressed a disdain for constant connectivity and the digitization of industry.
Promotional Authenticity
Brands take a traditional approach to commercials and marketing
4 Examples + Score + Implications


Restaurant Replica Consumers gravitate to frozen meals that offer restaurant-ready meals Implications - In order to satiate their experiential taste buds without breaking the bank, many consumers are searching for frozen meals that specifically cater to restaurant imitation. Frozen meals that are larger in size and more complex in flavor not only appeal to the budget-conscious foodie, but also gives them a chance to experiment at home with food they would normally order out.
Restaurant Replica
Consumers gravitate to frozen meals that offer restaurant-ready meals
4 Examples + Score + Implications


Advertorial Vlogging Brands reach out to consumers through YouTube influencers Implications - In teaming up with YouTube influencers, brands are able to leverage these audiences through the creation of sponsored webisodes and other entertaining content. Whether livestreamed or video-on-demand, such partnerships serve as a covert marketing campaign on the part of the brand that seeks to appear accessible.
Advertorial Vlogging
Brands reach out to consumers through YouTube influencers
5 Examples + Score + Implications


Extravagant Cinema Upscale movie theaters offer consumers affordable glamour Implications - High-end movie theaters entice consumers with a glitzy cinema experience with amenities that reference a traditional night at the opera. Ultra-luxurious and membership-based theater chains provide exclusivity and afford customization that rivals the convenience of at-home viewing options.
Extravagant Cinema
Upscale movie theaters offer consumers affordable glamour
4 Examples + Score + Implications


Whole Grain Health Complex carbohydrates expand to aid consumers beyond dietary health Implications - While the dietary benefits of whole grain foods are certainly not new, these health foods are being re-discovered by consumers to aid in other areas of one's life. Known to be a factor in enhancing serotonin levels and therefore encouraging sleep, complex carbohydrates like brown rice and whole grains are being adapted into new food forms as a means to combat typically stressful health conditions. Helping individuals improve their sleep patterns in a less invasive manner, the use of complex carbohydrates speaks to the broadening usage of health foods in all aspects of consumer lives.
Whole Grain Health
Complex carbohydrates expand to aid consumers beyond dietary health
4 Examples + Score + Implications


Branded Sampling Brands focus on sample sizes to offer consumers variety Implications - Realizing the importance of garnering consumer loyalty, brands have begun focusing on small, easy-to-sample product sizes for simpler consumption. By encouraging buyers to test out different options, brands avoid bombarding and pressuring consumers, and instead entice them with possibility and variety. In a society that fears missing out, this approach offers consumers a non-committal way to get to know both product and brand.
Branded Sampling
Brands focus on sample sizes to offer consumers variety
4 Examples + Score + Implications


PLUS 181 more Cheese PRO Trends and 935 examples!



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