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About the Cheese Report

The Cheese Trend Report unveils the innovations behind this food product. Users will have access to how developments in fondues, dips, cheese icing, raclette and strawberry cheese are being used to capture consumer attention.

Who It's For

Our report analyzes the products of Kraft, Black Diamond and other cheese retailers. Cheese shop retailers and anyone in the culinary industry would benefit from the Cheese Trend Report.

Business opportunity comes from understanding the emerging patterns in today’s marketplace. Stay in the know of current trends among consumers and businesses with the Cheese Trend Report.

The Cheese Trend Report, last published on Oct 24, 2014, includes 96 PRO Trends and 480 examples of cheese market research and cheese consumer trends related to: fondues, dips, cheese icing, raclette, strawberry cheese and cheese trends.

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trend research methodology

Methodology

Our cheese research is based on Trend Hunter's crowdsourced cheese articles and 2,124,000,000 total views of data. [Learn More]

Report Contents

• 96 Cheese PRO Trends = 96 Powerpoint Pages Cheese PPT Report
• 480 Cheese Examples

Online Extras With Full Subscription

• 67 Cheese Videos (Online) Cheese Videos
• 2,880 Cheese Images (Online) Cheese Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Cheese Pro Trends

Each Cheese PRO Trend is on its own slide with implications, a quantified score, and examples linked to online cheese articles, videos and images. Examples:

Seasonal Simplicity Seasonal treats take a minimalist turn as consumers prioritize aesthetics Implications - As maker culture expands, DIY activities and at-home tutorials are evolving both in aesthetics and quality. Adding an element of sophistication to homemade treats, consumers are using simple designs to heighten holidays like Halloween and Christmas with more allure. This shift reflects a move away from flamboyant seasonal references toward more subtle and design-conscious alternatives.
Seasonal Simplicity
Seasonal treats take a minimalist turn as consumers prioritize aesthetics
4 Examples + Score + Implications


Upscaling Takeout Fast food brands use upscale marketing to negate industry stereotypes Implications - Established food brands are using upscale marketing approaches to change the way consumers interpret the world of fast food. Dealing with years and years of being understood as low brow, unhealthy and unsophisticated, the QSR industry is focusing energy on re-branding itself.
Upscaling Takeout
Fast food brands use upscale marketing to negate industry stereotypes
5 Examples + Score + Implications


Dippable Protein Calorie-laden dips are upgraded with meat and yogurt for diet-conscious consumers Implications - Instead of avoiding foods like appetizers and dips, consumers are turning to protein-rich modifications to satisfy cravings while still maintaining diet restrictions. This unexpected incorporation of protein signifies how consumers prefer substitutions over complete avoidance.
Dippable Protein
Calorie-laden dips are upgraded with meat and yogurt for diet-conscious consumers
5 Examples + Score + Implications


Multisensory Marketing A desire to connect with consumers has brands targeting different senses Implications - Seeking to interact with consumers on a deeper level, brands are turning to campaigns that target different senses. Integrating features like touch and smell into their advertisements, brands are using dynamic campaigns to encourage user participation, reflecting a desire for marketing tactics that go above and beyond aesthetic interest.
Multisensory Marketing
A desire to connect with consumers has brands targeting different senses
5 Examples + Score + Implications


Prominent Nutrition An emphasis on well-being has consumers putting health goods front and center Implications - As the health craze rages on, an emphasis on health food becomes priority, resulting in fruits and vegetables taking a more prominent role in popular recipes. Featured more as a main ingredient rather than a topping, antioxidant-heavy foods like berries are being used as hearty fillings and spreads, reflecting a need to replace everyday indulgences with nutritional yet familiar alternatives.
Prominent Nutrition
An emphasis on well-being has consumers putting health goods front and center
5 Examples + Score + Implications


Remixed Hearty Cold weather dictates desire for more substance, yet interesting flavor Implications - The concept of the cold holiday seasons calling for more filling food is not new. However, as foodie culture expands, consumers are beginning to demand more than the standard turkey from their holiday meals. Meeting cold season tradition with culinary curiosity, remixed hearty meals make for something that is both comforting and exciting.
Remixed Hearty
Cold weather dictates desire for more substance, yet interesting flavor
6 Examples + Score + Implications


Sliced Exoticism Innovative breads add novelty in a more familiar way Implications - Though exoticism and novelty are priorities for the modern foodie, the average consumer prefers the familia. As a way to satiate both the desire for comfort and the need for new, bread is being revamped in interesting ways. This provides a convergence of two opposing consumer needs to satisfy all.
Sliced Exoticism
Innovative breads add novelty in a more familiar way
7 Examples + Score + Implications


Portable Edible Main courses are given a portable overhaul to make dining more fun Implications - Offering meals in new and inventive forms, petite and portable versions of traditional dishes offer picky eaters, like children, a more engaging way to dine. Transforming messy meals into compact and easy-to-eat alternatives, these miniature cuisine adaptations offer the familiarity of home-cooked recipes in a more versatile and convenient form.
Portable Edible
Main courses are given a portable overhaul to make dining more fun
4 Examples + Score + Implications


PLUS 90 more Cheese PRO Trends and 480 examples!



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