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About the Gym Report

The Gym Trend Report gives clear industry insight, concentrating on all things relating to health and personal fitness. From modern home gym equipment to fitness facilities and sports clubs that offer classes in gymnastics, Pilates, martial arts and kickboxing, our report uncovers emerging patterns harnessing consumer interest.

Who It's For

Regardless if you are a personal trainer, owner of a health club, manager at a fitness center or a yoga instructor, our data gives you vital information to suit the needs of today’s health-conscious consumer. Additionally, our research will inspire lifestyle fashion brands that manufacture items like gyms bags, workout pants and athletic shoes to come up with new and innovative products.

Use the Gym Trend Report to stay on the forefront to today’s fitness trends and to gain consumer-based knowledge that will help you compete in the marketplace.

The Gym Trend Report, last published on Oct 30, 2014, includes 75 PRO Trends and 375 examples of gym market research and gym consumer trends related to: health clubs, fitness centers, fitness, healthy living, weightlifting and gym trends.

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trend research methodology

Methodology

Our gym research is based on Trend Hunter's crowdsourced gym articles and 2,157,000,000 total views of data. [Learn More]

Report Contents

• 75 Gym PRO Trends = 75 Powerpoint Pages Gym PPT Report
• 375 Gym Examples

Online Extras With Full Subscription

• 53 Gym Videos (Online) Gym Videos
• 2,250 Gym Images (Online) Gym Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Gym Pro Trends

Each Gym PRO Trend is on its own slide with implications, a quantified score, and examples linked to online gym articles, videos and images. Examples:

Outsource Obsession Consumers flock to services that outsource even rudimentary tasks Implications - Anything consumers can do to automate an aspect of daily life is being coveted, which is supported by the rise of outsource services for everything from laundry to texting. As work schedules continue to become more hectic, consumers will likely opt for convenience, even at a price, in everyday life.
Outsource Obsession
Consumers flock to services that outsource even rudimentary tasks
8 Examples + Score + Implications


Communal Business Seeking social involvement, entrepreneurs turn to community retail enterprises Implications - Finding drive, particularly among a generation consumed with complacency, can be challenging, prompting individuals to look toward more social business innovations. Using community movements and local neighborhoods as a source for inspiration, budding entrepreneurs are leveraging social causes as base for emerging businesses, reflecting a move toward more socially invested business developments.
Communal Business
Seeking social involvement, entrepreneurs turn to community retail enterprises
4 Examples + Score + Implications


Extreme Matrimony Elements of physical adventure are added to nuptials Implications - As the wedding customization wave rages on, consumers are seeking new ways to not only reflect their personalities in their ceremonies, but to add a lightheartedness to matrimony. Adding adventurous elements satiates this desire, while catering to an overall shift in what it means to wed. For the modern idealistic millennial, getting married is less ceremonious and more of an adventure in itself.
Extreme Matrimony
Elements of physical adventure are added to nuptials
5 Examples + Score + Implications


Adaptable Workout Fitness attire receives a stylish overhaul for easy, on-the-go efficiency Implications - Providing more than just physical adaptability, workout wear is shifting toward more design-conscious apparel to offer greater versatility. Offering busy consumers the chance to use their fitness gear in situations beyond just the gym, these transitional clothing pieces reflect a growing desire for a more streamlined and easily integrated method of maintaining health.
Adaptable Workout
Fitness attire receives a stylish overhaul for easy, on-the-go efficiency
4 Examples + Score + Implications


Athletic Aids Maintaining active lifestyles, boomers turn to sports aids that reduce strain Implications - Maintaining the physicality of your youth can often be a challenge, prompting aging consumers to turn to products that make physical activities like sports more adaptable. Using aids like trollies and seat attachments to make sports like golf and paddleboarding less physically demanding, these products speak to a desire to maintain a sense of athletic involvement, even in old age.
Athletic Aids
Maintaining active lifestyles, boomers turn to sports aids that reduce strain
4 Examples + Score + Implications


Holiday Humor Seasonal campaigns incorporate humor to showcase a more realistic sentiment Implications - Taking a less traditional approach, seasonal campaigns are using sarcasm and humor to reflect more realistic holiday experiences. Referencing things like tasteless gifts and awkward family encounters, these campaigns present situations that consumers can easily relate to, reflecting a rise in more authentic consumer representation.
Holiday Humor
Seasonal campaigns incorporate humor to showcase a more realistic sentiment
4 Examples + Score + Implications


Computer Couture Retro computer culture becomes coveted by irony-loving consumers Implications - The ubiquitous nature of technology has subsequently brought about the resurgence of retro Internet culture as a point of pride for consumers, which is being reflected in computer-themed clothing. As consumers look to satirize recent fads, this shift towards cultural apparel satisfies a preference for irony in all forms.
Computer Couture
Retro computer culture becomes coveted by irony-loving consumers
5 Examples + Score + Implications


Integrated Infatuation Pop culture appreciation moves toward more practical forms of praise Implications - As pop culture fandom expands, appreciation is shifting away from typical memorabilia toward more integrated forms of recognition. Adopting a more pragmatic form of expressing interests, consumers are turning to pieces of home decor that cleverly show praise for celebrities and pop culture icons, combining the practicality of everyday products with a growing desire for individual expression.
Integrated Infatuation
Pop culture appreciation moves toward more practical forms of praise
7 Examples + Score + Implications


PLUS 69 more Gym PRO Trends and 375 examples!



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