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About the Gym Report - The Gym Trend Report gives clear industry insight, concentrating on all things relating to health and personal fitness. From modern home gym equipment to fitness facilities and sports clubs that offer classes in gymnastics, Pilates, martial arts and kickboxing, our report uncovers emerging patterns harnessing consumer interest.

Who It's For - Regardless if you are a personal trainer, owner of a health club, manager at a fitness center or a yoga instructor, our data gives you vital information to suit the needs of today’s health-conscious consumer. Additionally, our research will inspire lifestyle fashion brands that manufacture items like gyms bags, workout pants and athletic shoes to come up with new and innovative products.

Use the Gym Trend Report to stay on the forefront to today’s fitness trends and to gain consumer-based knowledge that will help you compete in the marketplace.

The Gym Trend Report, last published on Apr 22, 2014, includes 57 PRO Trends and 615 examples of gym market research and gym consumer trends related to: health clubs, fitness centers, fitness, healthy living, weightlifting and gym trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our gym research is based on Trend Hunter's 615 crowdsourced gym trends and 1,918,000,000 total views of data. [Learn More]

What You'll Get:
• 57 Page / Slide Presentation Gym PDF Report Gym PPT Report
• 57 Page In-Depth Reading Report Gym PDF Report

Contents:
• 57 Gym PRO Trends
• 615 Gym Examples
• 86 Gym Videos (Online) Gym Videos
• 3,690 Gym Images (Online) Gym Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Gym Pro Trends - Each Gym PRO Trend is on its own slide with implications, a quantified score, and examples linked to online gym articles, videos and images. Examples:

Digital Training Sports-specific tech enables an individual to train themselves Implications - The goal of many gadgets and apps is complete self-sufficiency, a concept that is infiltrating even the world of athletics. The once-exclusive realm of professional athletics is more attainable for the average consumer with technological assistance, serving as an accelerated version of the idea that anyone can learn to be talented given the right equipment.
Digital Training
Sports-specific tech enables an individual to train themselves
7 Examples + Score + Implications


Anywhere Athletic Portable play ensures athletic consumers don't have to compromise Implications - As the responsibilities of adulthood pile on, consumers have less time to indulge in hobbies in a formal setting. Products that allow for on-the-go playtime satisfy both the need to fulfill duty, and the need for leisure. This duality is something consumers seek in all wares, as consolidating responsibility with enjoyment is difficult in today's fast-paced society.
Anywhere Athletic
Portable play ensures athletic consumers don't have to compromise
4 Examples + Score + Implications


Pragmatic Prevention Ads turn to realistic obesity imagery to incite consumer action Implications - Despite the onslaught of PSAs that seek to encourage healthier lifestyles, the accessibility of fast food has resulted in consumers frequently disregarding the need for nourishment. As a method to incite greater urgency into consumer behavior, marketers are turning to methods of foreshadowing to demonstrate what lack of action can result in. The use of grim precautionary imagery reflects the need for marketing approaches that dive deeper into consumers’ psychologically inherent fears.
Pragmatic Prevention
Ads turn to realistic obesity imagery to incite consumer action
7 Examples + Score + Implications


Playful Activism Interactive charity initiatives strike a stronger connection through engagement Implications - With the amount of fraudulent companies and business ventures constantly attempting to gain consumer trust, individuals are often hesitant to invest their time or money into any prospective cause. Charitable events that promote engagement and playful interaction allow consumers to connect with these ventures on a more personal level, reflecting the need for more communal ways to connect with consumers.
Playful Activism
Interactive charity initiatives strike a stronger connection through engagement
7 Examples + Score + Implications


Contemporary Academia Contemporary schools reflect the growing demand for enhancing tradition Implications - With the number of dropouts in the United States reaching a staggering amount each year, educational institutes are looking to more contemporary techniques to draw more attention to the educational sphere. Schools that feature abstract themes and multilevel designs serve to enhance the learning experience with architectural appeal, combining visual enhancements with the need to keep traditional aspects relevant.
Contemporary Academia
Contemporary schools reflect the growing demand for enhancing tradition
7 Examples + Score + Implications


Widespread Workout Innovations that push for constant exercise fight against sedentary lifestyles Implications - Longer work hours paired with heightened participation in sedentary activities is making exercise for the average consumer more difficult than ever, which is where solutions that make use of breaks, time on the couch and while commuting are being praised as a revolutionary way to satisfy desire for fitness. Increased anxiety from overly Photoshopped marketing is maintaining demand for a thin physique, which isn't usually conducive to the modern digital lifestyle. Heightened demand for multifunctional devices help to soothe this woe while still maintaining efficiency levels amid overworked consumers.
Widespread Workout
Innovations that push for constant exercise fight against sedentary lifestyles
7 Examples + Score + Implications


PLUS 51 more Gym PRO Trends and 615 examples!


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