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About the Gym Report - The Gym Trend Report gives clear industry insight, concentrating on all things relating to health and personal fitness. From modern home gym equipment to fitness facilities and sports clubs that offer classes in gymnastics, Pilates, martial arts and kickboxing, our report uncovers emerging patterns harnessing consumer interest.

Who It's For - Regardless if you are a personal trainer, owner of a health club, manager at a fitness center or a yoga instructor, our data gives you vital information to suit the needs of today’s health-conscious consumer. Additionally, our research will inspire lifestyle fashion brands that manufacture items like gyms bags, workout pants and athletic shoes to come up with new and innovative products.

Use the Gym Trend Report to stay on the forefront to today’s fitness trends and to gain consumer-based knowledge that will help you compete in the marketplace.

The Gym Trend Report, last published on Mar 19, 2014, includes 55 PRO Trends and 594 examples of gym market research and gym consumer trends related to: health clubs, fitness centers, fitness, healthy living, weightlifting and gym trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our gym research is based on Trend Hunter's 594 crowdsourced gym trends and 1,909,000,000 total views of data. [Learn More]

What You'll Get:
• 55 Page / Slide Presentation Gym PDF Report Gym PPT Report
• 55 Page In-Depth Reading Report Gym PDF Report

Contents:
• 55 Gym PRO Trends
• 594 Gym Examples
• 83 Gym Videos (Online) Gym Videos
• 3,564 Gym Images (Online) Gym Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Gym Pro Trends - Each Gym PRO Trend is on its own slide with implications, a quantified score, and examples linked to online gym articles, videos and images. Examples:

Anywhere Athletic Portable play ensures athletic consumers don't have to compromise Implications - As the responsibilities of adulthood pile on, consumers have less time to indulge in hobbies in a formal setting. Products that allow for on-the-go playtime satisfy both the need to fulfill duty, and the need for leisure. This duality is something consumers seek in all wares, as consolidating responsibility with enjoyment is difficult in today's fast-paced society.
Anywhere Athletic
Portable play ensures athletic consumers don't have to compromise
4 Examples + Score + Implications


Pragmatic Prevention Ads turn to realistic obesity imagery to incite consumer action Implications - Despite the onslaught of PSAs that seek to encourage healthier lifestyles, the accessibility of fast food has resulted in consumers frequently disregarding the need for nourishment. As a method to incite greater urgency into consumer behavior, marketers are turning to methods of foreshadowing to demonstrate what lack of action can result in. The use of grim precautionary imagery reflects the need for marketing approaches that dive deeper into consumers’ psychologically inherent fears.
Pragmatic Prevention
Ads turn to realistic obesity imagery to incite consumer action
7 Examples + Score + Implications


Playful Activism Interactive charity initiatives strike a stronger connection through engagement Implications - With the amount of fraudulent companies and business ventures constantly attempting to gain consumer trust, individuals are often hesitant to invest their time or money into any prospective cause. Charitable events that promote engagement and playful interaction allow consumers to connect with these ventures on a more personal level, reflecting the need for more communal ways to connect with consumers.
Playful Activism
Interactive charity initiatives strike a stronger connection through engagement
7 Examples + Score + Implications


Widespread Workout Innovations that push for constant exercise fight against sedentary lifestyles Implications - Longer work hours paired with heightened participation in sedentary activities is making exercise for the average consumer more difficult than ever, which is where solutions that make use of breaks, time on the couch and while commuting are being praised as a revolutionary way to satisfy desire for fitness. Increased anxiety from overly Photoshopped marketing is maintaining demand for a thin physique, which isn't usually conducive to the modern digital lifestyle. Heightened demand for multifunctional devices help to soothe this woe while still maintaining efficiency levels amid overworked consumers.
Widespread Workout
Innovations that push for constant exercise fight against sedentary lifestyles
7 Examples + Score + Implications


Communal Workout Public exercise spaces allow workout buffs to stay socially connected Implications - With digital media and social networking resulting in consumers becoming more active in the social sphere, efforts to make traditionally private activities more communal serve to engage individuals on a more interactive level. Gym offices and active subway stops offer exercise opportunities in a more interactive manner, combining methods of movement with the need to stay socially connected.
Communal Workout
Public exercise spaces allow workout buffs to stay socially connected
7 Examples + Score + Implications


Parental Play Maintaining the parental bond beyond the umbilical cord Implications - In the midst of busy schedules, many modern parents find it challenging to maintain a bond with their babies without any added assistance. Thus, a wave of products designed to allow parents and babies to play together can be observed. These multiplayer, often multifunctional toys allow adults to maintain their busy schedules while playing with kids, proving that consumers want products that satisfy their needs while asking minimal sacrifice.
Parental Play
Maintaining the parental bond beyond the umbilical cord
5 Examples + Score + Implications


PLUS 49 more Gym PRO Trends and 594 examples!


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