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About the Gym Report - The Gym Trend Report gives clear industry insight, concentrating on all things relating to health and personal fitness. From modern home gym equipment to fitness facilities and sports clubs that offer classes in gymnastics, Pilates, martial arts and kickboxing, our report uncovers emerging patterns harnessing consumer interest.

Who It's For - Regardless if you are a personal trainer, owner of a health club, manager at a fitness center or a yoga instructor, our data gives you vital information to suit the needs of today’s health-conscious consumer. Additionally, our research will inspire lifestyle fashion brands that manufacture items like gyms bags, workout pants and athletic shoes to come up with new and innovative products.

Use the Gym Trend Report to stay on the forefront to today’s fitness trends and to gain consumer-based knowledge that will help you compete in the marketplace.

The Gym Trend Report, last published on Jul 21, 2014, includes 62 PRO Trends and 641 examples of gym market research and gym consumer trends related to: health clubs, fitness centers, fitness, healthy living, weightlifting and gym trends.

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trend research methodology Methodology - Our gym research is based on Trend Hunter's 641 crowdsourced gym trends and 1,991,000,000 total views of data. [Learn More]

What You'll Get:
• 62 Page / Slide Presentation Gym PDF Report Gym PPT Report
• 62 Page In-Depth Reading Report Gym PDF Report

Contents:
• 62 Gym PRO Trends
• 641 Gym Examples
• 90 Gym Videos (Online) Gym Videos
• 3,846 Gym Images (Online) Gym Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Gym Pro Trends - Each Gym PRO Trend is on its own slide with implications, a quantified score, and examples linked to online gym articles, videos and images. Examples:

Couture Fitness Workout aids are revamped as consumers seek more integrated forms of health Implications - Devices that aid in personal well-being are receiving aesthetic enhancements to seamlessly blend in with routine. Catering to design-conscious consumers -- particularly women -- these contemporary health products emphasize the more lighthearted, fun side of women's fitness, pointing to more positive body image experiences all around.
Couture Fitness
Workout aids are revamped as consumers seek more integrated forms of health
4 Examples + Score + Implications


Inspirational Accomodation Consumers are seeking out destinations for creative purposes Implications - A growing entrepreneurial mindset has consumers seeking out destinations that offer inspiration rather than mere relaxation. Abstract decor and engaging imagery adds a thought-provoking element to ordinary travel, reflecting a need to boost creativity in both the professional and private sphere.
Inspirational Accomodation
Consumers are seeking out destinations for creative purposes
5 Examples + Score + Implications


Rebranding Workouts Getting in shape is rebranded as an in vogue lifestyle Implications - For the modern consumer, strength communicates status more than adornment, which is being adopted by high fashion brands that are replacing lounging models for ones that work out. As pervasive social media users desire to look their best at all times, healthy living becomes a means to look good, and fitness becomes less niche than before.
Rebranding Workouts
Getting in shape is rebranded as an in vogue lifestyle
6 Examples + Score + Implications


Upscaled Sedentary Brands adapt clothing styles to be ready for the office or the couch Implications - The notion of a sedentary lifestyle is being accelerated by subscription services and in-home entertainment, which is subsequently augmenting consumers to spend more time than ever indoors. Brands are responding with styles that look office appropriate, but offer comfort to satisfy consumer desire to shift between activities with minimal effort.
Upscaled Sedentary
Brands adapt clothing styles to be ready for the office or the couch
6 Examples + Score + Implications


Social Autonomy As consumer levels of interaction dwindle, communication becomes autonomous Implications - Socialization amongt younger consumers has degraded to be almost completely non-verbal with the use of social media and texting, but the disconnect is growing stronger as even the most rudimentary of interactions becomes automated. Scheduled messaging apps and social media generators appeal to the consumer who is "socializing" more than ever, but experiencing a far stronger disconnect than in years past.
Social Autonomy
As consumer levels of interaction dwindle, communication becomes autonomous
6 Examples + Score + Implications


Digital Training Sports-specific tech enables an individual to train themselves Implications - The goal of many gadgets and apps is complete self-sufficiency, a concept that is infiltrating even the world of athletics. The once-exclusive realm of professional athletics is more attainable for the average consumer with technological assistance, serving as an accelerated version of the idea that anyone can learn to be talented given the right equipment.
Digital Training
Sports-specific tech enables an individual to train themselves
7 Examples + Score + Implications


PLUS 56 more Gym PRO Trends and 641 examples!



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