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About the Gym Report

The Gym Trend Report gives clear industry insight, concentrating on all things relating to health and personal fitness. From modern home gym equipment to fitness facilities and sports clubs that offer classes in gymnastics, Pilates, martial arts and kickboxing, our report uncovers emerging patterns harnessing consumer interest.

Who It's For

Regardless if you are a personal trainer, owner of a health club, manager at a fitness center or a yoga instructor, our data gives you vital information to suit the needs of today’s health-conscious consumer. Additionally, our research will inspire lifestyle fashion brands that manufacture items like gyms bags, workout pants and athletic shoes to come up with new and innovative products.

Use the Gym Trend Report to stay on the forefront to today’s fitness trends and to gain consumer-based knowledge that will help you compete in the marketplace.

The Gym Trend Report, last published on Jul 07, 2015, includes 94 PRO Trends and 470 examples of gym market research and gym consumer trends related to: health clubs, fitness centers, fitness, healthy living, weightlifting and gym trends.

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Methodology

Our gym research is based on Trend Hunter's crowdsourced gym articles and 2,424,000,000 total views of data. [Learn More]

Report Contents

• 94 Gym PRO Trends = 94 Powerpoint Pages Gym PPT Report
• 470 Gym Examples

Online Extras With Full Subscription

• 66 Gym Videos (Online) Gym Videos
• 2,820 Gym Images (Online) Gym Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Gym Pro Trends

Each Gym PRO Trend is on its own slide with implications, a quantified score, and examples linked to online gym articles, videos and images. Examples:

Couture Utility Upscale brands favor practical elements over primarily aesthetic features Implications - High end fashion brands are exhibiting a preference for utilitarian features that are taking precedence over primarily aesthetic elements. A keen focus on practicality among contemporary designers is, on a grander scale, indicative of consumer preferences steeped in sensibility. This is well aligned with the millennial consumer, who tends to be more thoughtful and selective when it comes to big ticket purchases.
Couture Utility
Upscale brands favor practical elements over primarily aesthetic features
5 Examples + Score + Implications


Outsourced Communication Modern technology links users with automated conversational tools Implications - The increasing irregularity of in-person communication stemming from tech tools is intensifying with the outsourcing of social tasks. For digital natives, eliminating the need for one-on-one contact is appealing, as many young people prefer online conversations instead of face-to-face exchanges.
Outsourced Communication
Modern technology links users with automated conversational tools
4 Examples + Score + Implications


Flexible Membership Transferable passes encourage consumers to try new businesses Implications - Given the unpredictable schedule of the modern consumer, transferable membership passes that offer unlimited uses at various businesses offer flexibility and a higher value for cost. This emergence of transferable memberships also ties into the renewed interest in supporting local businesses, rather than subscribing to a large conglomerate brand, as well as adhering better to the ever-evolving lifestyle of millennials.
Flexible Membership
Transferable passes encourage consumers to try new businesses
4 Examples + Score + Implications


Entertrainment Gyms combine elements of fitness and play in an effort to entice Implications - As a response to the bevy of at-home fitness options enriched by modern technology, traditional gyms are expanding to offer elements of entertainment. By providing an emotive value to the workout experience, gyms can ensure that clients establish a connection to the brand and foster a sense of community in a way that feels natural and fun. This speaks to a new approach to fitness and health that is less reactive and more lifestyle-based.
Entertrainment
Gyms combine elements of fitness and play in an effort to entice
4 Examples + Score + Implications


Connected Vanity Industrial spaces incorporate digitally optimized mirrors for user appeal Implications - Mirrors have been optimized for digital use in a variety of public spaces, ranging from retail locations to gyms. These next-generation mirrors present a benefit that is two-fold: they play upon consumers' narcissistic tendencies, while simultaneously offering a form of interactivity and connectivity that's now demanded in both public settings and personal devices.
Connected Vanity
Industrial spaces incorporate digitally optimized mirrors for user appeal
7 Examples + Score + Implications


Connected Commute Transportation spaces receive high-tech overhauls that engage travelers Implications - Taking a technological approach to city infrastructure, designers are integrating digital features into transit stops to increase consumer engagement. Transforming public seating and decor into areas where commuters can socially connect and engage with technology, companies are seeking to not only occupy consumers, but also create a more interactive and memorable travel experience.
Connected Commute
Transportation spaces receive high-tech overhauls that engage travelers
4 Examples + Score + Implications


Architectural Juxtaposition Architects are designing a reimagined community hub Implications - As urban planners and governments begin to rethink public spaces, architects and designers are challenging convention by creating dynamic mixed-use structures. In combining otherwise unrelated community facilities into a single dynamic structure, organizations can create space-saving civic solutions while investing in urban placemaking.
Architectural Juxtaposition
Architects are designing a reimagined community hub
5 Examples + Score + Implications


Ultramodern Elementary Educators rethink the educational space with contemporary designs Implications - Facing the dramatic rate of technological innovation, educators are tasked with creating a curriculum that evolves with the changing ways in which children process new information. High-tech, design-focused elementary and kindergarten campuses present entirely new models for collaborative and immersive educational environments.
Ultramodern Elementary
Educators rethink the educational space with contemporary designs
5 Examples + Score + Implications


PLUS 88 more Gym PRO Trends and 470 examples!



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