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About the Gym Report - The Gym Trend Report gives clear industry insight, concentrating on all things relating to health and personal fitness. From modern home gym equipment to fitness facilities and sports clubs that offer classes in gymnastics, Pilates, martial arts and kickboxing, our report uncovers emerging patterns harnessing consumer interest.

Who It's For - Regardless if you are a personal trainer, owner of a health club, manager at a fitness center or a yoga instructor, our data gives you vital information to suit the needs of today’s health-conscious consumer. Additionally, our research will inspire lifestyle fashion brands that manufacture items like gyms bags, workout pants and athletic shoes to come up with new and innovative products.

Use the Gym Trend Report to stay on the forefront to today’s fitness trends and to gain consumer-based knowledge that will help you compete in the marketplace.

The Gym Trend Report, last published on Aug 25, 2014, includes 68 PRO Trends and 668 examples of gym market research and gym consumer trends related to: health clubs, fitness centers, fitness, healthy living, weightlifting and gym trends.

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trend research methodology Methodology - Our gym research is based on Trend Hunter's 668 crowdsourced gym trends and 2,039,000,000 total views of data. [Learn More]

What You'll Get:
• 68 Page / Slide Presentation Gym PDF Report Gym PPT Report
• 68 Page In-Depth Reading Report Gym PDF Report

Contents:
• 68 Gym PRO Trends
• 668 Gym Examples
• 94 Gym Videos (Online) Gym Videos
• 4,008 Gym Images (Online) Gym Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Gym Pro Trends - Each Gym PRO Trend is on its own slide with implications, a quantified score, and examples linked to online gym articles, videos and images. Examples:

Integrated Infatuation Pop culture appreciation moves toward more practical forms of praise Implications - As pop culture fandom expands, appreciation is shifting away from typical memorabilia toward more integrated forms of recognition. Adopting a more pragmatic form of expressing interests, consumers are turning to pieces of home decor that cleverly show praise for celebrities and pop culture icons, combining the practicality of everyday products with a growing desire for individual expression.
Integrated Infatuation
Pop culture appreciation moves toward more practical forms of praise
7 Examples + Score + Implications


Sustainable Exercise Consumers opt for more eco-friendly ways to get exercise Implications - Instead of opting for an energy-hogging gym, consumers are turning to solutions that are either dual-purpose or sustainable. This shift towards a green design marks a consumer preference for guilt-free means of maintaining activities in their daily routine.
Sustainable Exercise
Consumers opt for more eco-friendly ways to get exercise
5 Examples + Score + Implications


Dual-Purpose Audio A dependency on tech devices has consumers turning to multifunctional designs Implications - As MP3 players and portable music devices continue to dominate consumer culture, accessories like audio players are receiving more functional redesigns for practicality. Going beyond basic audio features, these devices provide added health and entertainment benefits to enhance everyday tech devices with greater adaptability.
Dual-Purpose Audio
A dependency on tech devices has consumers turning to multifunctional designs
4 Examples + Score + Implications


Collegiate Couture Brands glamorize back-to-school clothing and supplies with a grown-up appeal Implications - Young consumers are seeking to be perceived as mature, which is being addressed by brands that are tailoring school-oriented products and clothing to be stylish beyond their years. The glamorization of teen routine is creating a market demographic more attuned to adult life, and more open to designs and products previously perceived as too adult-oriented.
Collegiate Couture
Brands glamorize back-to-school clothing and supplies with a grown-up appeal
7 Examples + Score + Implications


Automated Fitness A laid-back attitude has consumers seeking out less strenuous exercise Implications - Minimizing effort, modern fitness products offer workout routines through digitally efficient, handheld applications. Simply requiring the click of a button or a Wi-Fi hookup, these devices offer exercise techniques through less strenuous means, reflecting a more lenient attitude in areas of personal well-being, like health.
Automated Fitness
A laid-back attitude has consumers seeking out less strenuous exercise
5 Examples + Score + Implications


Parental Parodies Aging demographics turn to forms of online satire as a method of expression Implications - Boomers are taking center stage in YouTube videos and parodies as online participation moves beyond mere Millennials. Showing up in everything from movie spoofs to dance offs, traditional authority figures, like moms and dads, are using social platforms as a form of satire or storytelling. Thus, signifying a more lax and open attitude among adults, particularly in the social sphere.
Parental Parodies
Aging demographics turn to forms of online satire as a method of expression
5 Examples + Score + Implications


PLUS 62 more Gym PRO Trends and 668 examples!



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