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About the Gym Report

The Gym Trend Report gives clear industry insight, concentrating on all things relating to health and personal fitness. From modern home gym equipment to fitness facilities and sports clubs that offer classes in gymnastics, Pilates, martial arts and kickboxing, our report uncovers emerging patterns harnessing consumer interest.

Who It's For

Regardless if you are a personal trainer, owner of a health club, manager at a fitness center or a yoga instructor, our data gives you vital information to suit the needs of today’s health-conscious consumer. Additionally, our research will inspire lifestyle fashion brands that manufacture items like gyms bags, workout pants and athletic shoes to come up with new and innovative products.

Use the Gym Trend Report to stay on the forefront to today’s fitness trends and to gain consumer-based knowledge that will help you compete in the marketplace.

The Gym Trend Report, last published on May 21, 2015, includes 85 PRO Trends and 425 examples of gym market research and gym consumer trends related to: health clubs, fitness centers, fitness, healthy living, weightlifting and gym trends.

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trend research methodology

Methodology

Our gym research is based on Trend Hunter's crowdsourced gym articles and 2,369,000,000 total views of data. [Learn More]

Report Contents

• 85 Gym PRO Trends = 85 Powerpoint Pages Gym PPT Report
• 425 Gym Examples

Online Extras With Full Subscription

• 60 Gym Videos (Online) Gym Videos
• 2,550 Gym Images (Online) Gym Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Gym Pro Trends

Each Gym PRO Trend is on its own slide with implications, a quantified score, and examples linked to online gym articles, videos and images. Examples:

Sophisticated Routine Consumers are seduced by the sophistication of routine memberships Implications - Membership-based services, such as communal workspaces or fitness centers, are glamorizing participation by adopting sophisticated aesthetics. By elevating their interiors, these services transform often unpleasant tasks, like working late or exercising, from mundane to enjoyable. Improving the design of the physical spaces also increases the perceived prestige and exclusivity of activities that would otherwise be considered routine, ultimately motivating consumers to keep returning.
Sophisticated Routine
Consumers are seduced by the sophistication of routine memberships
5 Examples + Score + Implications


Collaborative Membership Shared workspaces entice members with social benefits Implications - Rather than prioritizing individual ownership, the share economy promotes the collaborative consumption of goods and services, including shared work spaces. Beyond the sharing of physical space, these memberships entice consumers with the promise of fostering a sense of community and collaboration, suggesting that shared creation is just as important as shared consumption in this socio-economic model.
Collaborative Membership
Shared workspaces entice members with social benefits
4 Examples + Score + Implications


Experiential Pop-Up Brands turn to experiential pop-up settings to enhance consumer engagement Implications - Moving beyond traditional retail tactics, brands are using pop-up locations to not only sell products, but also heighten consumer experiences. Engaging consumers through stimulating aesthetics and interactive booths, brands are using micro locations to not only extend brand awareness, but also target consumers in a more fun and experiential way.
Experiential Pop-Up
Brands turn to experiential pop-up settings to enhance consumer engagement
4 Examples + Score + Implications


Dual-Purpose Scent Brands redefine how fragrances are deployed with dual-functioning properties Implications - Seeking to make the process of diffusing scents and fragrances more experiential, brands are turning to dual-purpose product formats for greater appeal. Turning traditional fragrance pieces into wearable devices and high-tech time pieces, brands are not only adding a more functional purpose, but they're also making the experience more interactive for consumers.
Dual-Purpose Scent
Brands redefine how fragrances are deployed with dual-functioning properties
4 Examples + Score + Implications


Embodied Fitness Consumers search for fitness routines that better reflect their personalities Implications - No longer satisfied with the generic gym environment, younger consumers are opting for fitness routines that are both experiential and personalized to individual taste. This shift indicates that the rise of fitness culture is not uniform, but contains within it many specialized services that appeal to a much younger and hyper-individualized consumer.
Embodied Fitness
Consumers search for fitness routines that better reflect their personalities
4 Examples + Score + Implications


Added Vigor Energy supplements that can be added into foods lessen quantity for quality Implications - Packaged energy products have proven their relevance over the past few years, but with the recent shift in consumer attitude toward health, consumers are lessening their caffeine intake. Many companies are responding by creating energy products that can be added to other foods. This gives consumers full control over intake, granting a sense of empowerment.
Added Vigor
Energy supplements that can be added into foods lessen quantity for quality
4 Examples + Score + Implications


Athletic Minimalism Fitness fashion becomes streamlined and minimalist for added versatility Implications - The sportswear and fashion industry have collided in efforts to appease both the fashion-focused athlete and the fitness-focused fashionista. To be as versatile as possible, collaborations between fitness retailers and fashion brands opt for a minimalist design that can translate effortlessly from the gym to the street. Ultimately, fashion fitness reveals a consumer desire for performance and functionality along with aesthetics.
Athletic Minimalism
Fitness fashion becomes streamlined and minimalist for added versatility
5 Examples + Score + Implications


Training Tech Millennials are targeted with personalized innovations for cost-effective fitness Implications - Consumers are looking for a more personalized experience for almost everything, which is spanning a number of different market verticals including fitness. Targeting millennials with cost-effective innovations for working out, brands are delivering a custom experience to those who couldn't otherwise afford it.
Training Tech
Millennials are targeted with personalized innovations for cost-effective fitness
6 Examples + Score + Implications


PLUS 79 more Gym PRO Trends and 425 examples!



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