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About the Gym Report - The Gym Trend Report gives clear industry insight, concentrating on all things relating to health and personal fitness. From modern home gym equipment to fitness facilities and sports clubs that offer classes in gymnastics, Pilates, martial arts and kickboxing, our report uncovers emerging patterns harnessing consumer interest.

Who It's For - Regardless if you are a personal trainer, owner of a health club, manager at a fitness center or a yoga instructor, our data gives you vital information to suit the needs of today’s health-conscious consumer. Additionally, our research will inspire lifestyle fashion brands that manufacture items like gyms bags, workout pants and athletic shoes to come up with new and innovative products.

Use the Gym Trend Report to stay on the forefront to today’s fitness trends and to gain consumer-based knowledge that will help you compete in the marketplace.

The Gym Trend Report, last published on Sep 12, 2014, includes 71 PRO Trends and 687 examples of gym market research and gym consumer trends related to: health clubs, fitness centers, fitness, healthy living, weightlifting and gym trends.

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trend research methodology Methodology - Our gym research is based on Trend Hunter's 687 crowdsourced gym trends and 2,065,000,000 total views of data. [Learn More]

What You'll Get:
• 71 Page / Slide Presentation Gym PDF Report Gym PPT Report
• 71 Page In-Depth Reading Report Gym PDF Report

Contents:
• 71 Gym PRO Trends
• 687 Gym Examples
• 96 Gym Videos (Online) Gym Videos
• 4,122 Gym Images (Online) Gym Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Gym Pro Trends - Each Gym PRO Trend is on its own slide with implications, a quantified score, and examples linked to online gym articles, videos and images. Examples:

Athletic Aids Maintaining active lifestyles, boomers turn to sports aids that reduce strain Implications - Maintaining the physicality of your youth can often be a challenge, prompting aging consumers to turn to products that make physical activities like sports more adaptable. Using aids like trollies and seat attachments to make sports like golf and paddleboarding less physically demanding, these products speak to a desire to maintain a sense of athletic involvement, even in old age.
Athletic Aids
Maintaining active lifestyles, boomers turn to sports aids that reduce strain
4 Examples + Score + Implications


Holiday Humor Seasonal campaigns incorporate humor to showcase a more realistic sentiment Implications - Taking a less traditional approach, seasonal campaigns are using sarcasm and humor to reflect more realistic holiday experiences. Referencing things like tasteless gifts and awkward family encounters, these campaigns present situations that consumers can easily relate to, reflecting a rise in more authentic consumer representation.
Holiday Humor
Seasonal campaigns incorporate humor to showcase a more realistic sentiment
4 Examples + Score + Implications


Computer Couture Retro computer culture becomes coveted by irony-loving consumers Implications - The ubiquitous nature of technology has subsequently brought about the resurgence of retro Internet culture as a point of pride for consumers, which is being reflected in computer-themed clothing. As consumers look to satirize recent fads, this shift towards cultural apparel satisfies a preference for irony in all forms.
Computer Couture
Retro computer culture becomes coveted by irony-loving consumers
5 Examples + Score + Implications


Integrated Infatuation Pop culture appreciation moves toward more practical forms of praise Implications - As pop culture fandom expands, appreciation is shifting away from typical memorabilia toward more integrated forms of recognition. Adopting a more pragmatic form of expressing interests, consumers are turning to pieces of home decor that cleverly show praise for celebrities and pop culture icons, combining the practicality of everyday products with a growing desire for individual expression.
Integrated Infatuation
Pop culture appreciation moves toward more practical forms of praise
7 Examples + Score + Implications


Sustainable Exercise Consumers opt for more eco-friendly ways to get exercise Implications - Instead of opting for an energy-hogging gym, consumers are turning to solutions that are either dual-purpose or sustainable. This shift towards a green design marks a consumer preference for guilt-free means of maintaining activities in their daily routine.
Sustainable Exercise
Consumers opt for more eco-friendly ways to get exercise
5 Examples + Score + Implications


Dual-Purpose Audio A dependency on tech devices has consumers turning to multifunctional designs Implications - As MP3 players and portable music devices continue to dominate consumer culture, accessories like audio players are receiving more functional redesigns for practicality. Going beyond basic audio features, these devices provide added health and entertainment benefits to enhance everyday tech devices with greater adaptability.
Dual-Purpose Audio
A dependency on tech devices has consumers turning to multifunctional designs
4 Examples + Score + Implications


PLUS 65 more Gym PRO Trends and 687 examples!



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