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About the Gym Report

The Gym Trend Report gives clear industry insight, concentrating on all things relating to health and personal fitness. From modern home gym equipment to fitness facilities and sports clubs that offer classes in gymnastics, Pilates, martial arts and kickboxing, our report uncovers emerging patterns harnessing consumer interest.

Who It's For

Regardless if you are a personal trainer, owner of a health club, manager at a fitness center or a yoga instructor, our data gives you vital information to suit the needs of today’s health-conscious consumer. Additionally, our research will inspire lifestyle fashion brands that manufacture items like gyms bags, workout pants and athletic shoes to come up with new and innovative products.

Use the Gym Trend Report to stay on the forefront to today’s fitness trends and to gain consumer-based knowledge that will help you compete in the marketplace.

The Gym Trend Report, last published on Aug 11, 2015, includes 104 PRO Trends and 520 examples of gym market research and gym consumer trends related to: health clubs, fitness centers, fitness, healthy living, weightlifting and gym trends.

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Methodology

Our gym research is based on Trend Hunter's crowdsourced gym articles and 2,445,000,000 total views of data. [Learn More]

Report Contents

• 104 Gym PRO Trends = 104 Powerpoint Pages Gym PPT Report
• 520 Gym Examples

Online Extras With Full Subscription

• 73 Gym Videos (Online) Gym Videos
• 3,120 Gym Images (Online) Gym Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Gym Pro Trends

Each Gym PRO Trend is on its own slide with implications, a quantified score, and examples linked to online gym articles, videos and images. Examples:

Beverage Ergonomics Refreshment concepts become safer and more comfortable for conscious consumers Implications - Ergonomics are going far beyond the furniture sector with new beverage concepts leaning towards comfort and safety. This responds in large part to a current consumer fascination with wellness that comes of scientific information readily available online. By satiating a popular appetite for health, brands are meeting shopper preferences.
Beverage Ergonomics
Refreshment concepts become safer and more comfortable for conscious consumers
4 Examples + Score + Implications


Crowd Aversion 2.0 Consumers pressed for time are addressed with lineup estimation tools Implications - Busy consumers consumed with packed schedules are now being catered to with tools tracking lineups and dense crowds. Though this is primarily dominated by the tech sphere, diverse time-saving innovations are central to the modern young consumer, who places a strong value on convenience.
Crowd Aversion 2.0
Consumers pressed for time are addressed with lineup estimation tools
4 Examples + Score + Implications


Audio Athleticism Music products and services focus on health-conscious consumers Implications - New audio products and services are concentrating on health in the interest of wellness-oriented millennials. Gen Y consumers are displaying a high regard for fitness, hence the development of athletic offerings in previously unrelated categories. So long as young shoppers continue to remain focused on wellness, products focused on these goals will continue to crop up.
Audio Athleticism
Music products and services focus on health-conscious consumers
4 Examples + Score + Implications


Couture Utility Upscale brands favor practical elements over primarily aesthetic features Implications - High end fashion brands are exhibiting a preference for utilitarian features that are taking precedence over primarily aesthetic elements. A keen focus on practicality among contemporary designers is, on a grander scale, indicative of consumer preferences steeped in sensibility. This is well aligned with the millennial consumer, who tends to be more thoughtful and selective when it comes to big ticket purchases.
Couture Utility
Upscale brands favor practical elements over primarily aesthetic features
5 Examples + Score + Implications


Outsourced Communication Modern technology links users with automated conversational tools Implications - The increasing irregularity of in-person communication stemming from tech tools is intensifying with the outsourcing of social tasks. For digital natives, eliminating the need for one-on-one contact is appealing, as many young people prefer online conversations instead of face-to-face exchanges.
Outsourced Communication
Modern technology links users with automated conversational tools
4 Examples + Score + Implications


Flexible Membership Transferable passes encourage consumers to try new businesses Implications - Given the unpredictable schedule of the modern consumer, transferable membership passes that offer unlimited uses at various businesses offer flexibility and a higher value for cost. This emergence of transferable memberships also ties into the renewed interest in supporting local businesses, rather than subscribing to a large conglomerate brand, as well as adhering better to the ever-evolving lifestyle of millennials.
Flexible Membership
Transferable passes encourage consumers to try new businesses
4 Examples + Score + Implications


Entertrainment Gyms combine elements of fitness and play in an effort to entice Implications - As a response to the bevy of at-home fitness options enriched by modern technology, traditional gyms are expanding to offer elements of entertainment. By providing an emotive value to the workout experience, gyms can ensure that clients establish a connection to the brand and foster a sense of community in a way that feels natural and fun. This speaks to a new approach to fitness and health that is less reactive and more lifestyle-based.
Entertrainment
Gyms combine elements of fitness and play in an effort to entice
4 Examples + Score + Implications


Connected Vanity Industrial spaces incorporate digitally optimized mirrors for user appeal Implications - Mirrors have been optimized for digital use in a variety of public spaces, ranging from retail locations to gyms. These next-generation mirrors present a benefit that is two-fold: they play upon consumers' narcissistic tendencies, while simultaneously offering a form of interactivity and connectivity that's now demanded in both public settings and personal devices.
Connected Vanity
Industrial spaces incorporate digitally optimized mirrors for user appeal
7 Examples + Score + Implications


PLUS 98 more Gym PRO Trends and 520 examples!



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