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About the Gym Report - The Gym Trend Report gives clear industry insight, concentrating on all things relating to health and personal fitness. From modern home gym equipment to fitness facilities and sports clubs that offer classes in gymnastics, Pilates, martial arts and kickboxing, our report uncovers emerging patterns harnessing consumer interest.

Who It's For - Regardless if you are a personal trainer, owner of a health club, manager at a fitness center or a yoga instructor, our data gives you vital information to suit the needs of today’s health-conscious consumer. Additionally, our research will inspire lifestyle fashion brands that manufacture items like gyms bags, workout pants and athletic shoes to come up with new and innovative products.

Use the Gym Trend Report to stay on the forefront to today’s fitness trends and to gain consumer-based knowledge that will help you compete in the marketplace.

The Gym Trend Report, last published on Jul 22, 2014, includes 64 PRO Trends and 651 examples of gym market research and gym consumer trends related to: health clubs, fitness centers, fitness, healthy living, weightlifting and gym trends.

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trend research methodology Methodology - Our gym research is based on Trend Hunter's 651 crowdsourced gym trends and 1,998,000,000 total views of data. [Learn More]

What You'll Get:
• 64 Page / Slide Presentation Gym PDF Report Gym PPT Report
• 64 Page In-Depth Reading Report Gym PDF Report

Contents:
• 64 Gym PRO Trends
• 651 Gym Examples
• 91 Gym Videos (Online) Gym Videos
• 3,906 Gym Images (Online) Gym Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Gym Pro Trends - Each Gym PRO Trend is on its own slide with implications, a quantified score, and examples linked to online gym articles, videos and images. Examples:

Automated Fitness A laid-back attitude has consumers seeking out less strenuous exercise Implications - Minimizing effort, modern fitness products offer workout routines through digitally efficient, handheld applications. Simply requiring the click of a button or a Wi-Fi hookup, these devices offer exercise techniques through less strenuous means, reflecting a more lenient attitude in areas of personal well-being, like health.
Automated Fitness
A laid-back attitude has consumers seeking out less strenuous exercise
5 Examples + Score + Implications


Parental Parodies Aging demographics turn to forms of online satire as a method of expression Implications - Boomers are taking center stage in YouTube videos and parodies as online participation moves beyond mere Millennials. Showing up in everything from movie spoofs to dance offs, traditional authority figures, like moms and dads, are using social platforms as a form of satire or storytelling. Thus, signifying a more lax and open attitude among adults, particularly in the social sphere.
Parental Parodies
Aging demographics turn to forms of online satire as a method of expression
5 Examples + Score + Implications


Couture Fitness Workout aids are revamped as consumers seek more integrated forms of health Implications - Devices that aid in personal well-being are receiving aesthetic enhancements to seamlessly blend in with routine. Catering to design-conscious consumers -- particularly women -- these contemporary health products emphasize the more lighthearted, fun side of women's fitness, pointing to more positive body image experiences all around.
Couture Fitness
Workout aids are revamped as consumers seek more integrated forms of health
4 Examples + Score + Implications


Inspirational Accomodation Consumers are seeking out destinations for creative purposes Implications - A growing entrepreneurial mindset has consumers seeking out destinations that offer inspiration rather than mere relaxation. Abstract decor and engaging imagery adds a thought-provoking element to ordinary travel, reflecting a need to boost creativity in both the professional and private sphere.
Inspirational Accomodation
Consumers are seeking out destinations for creative purposes
5 Examples + Score + Implications


Rebranding Workouts Getting in shape is rebranded as an in vogue lifestyle Implications - For the modern consumer, strength communicates status more than adornment, which is being adopted by high fashion brands that are replacing lounging models for ones that work out. As pervasive social media users desire to look their best at all times, healthy living becomes a means to look good, and fitness becomes less niche than before.
Rebranding Workouts
Getting in shape is rebranded as an in vogue lifestyle
6 Examples + Score + Implications


Upscaled Sedentary Brands adapt clothing styles to be ready for the office or the couch Implications - The notion of a sedentary lifestyle is being accelerated by subscription services and in-home entertainment, which is subsequently augmenting consumers to spend more time than ever indoors. Brands are responding with styles that look office appropriate, but offer comfort to satisfy consumer desire to shift between activities with minimal effort.
Upscaled Sedentary
Brands adapt clothing styles to be ready for the office or the couch
6 Examples + Score + Implications


PLUS 58 more Gym PRO Trends and 651 examples!



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