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About the Gym Report

The Gym Trend Report gives clear industry insight, concentrating on all things relating to health and personal fitness. From modern home gym equipment to fitness facilities and sports clubs that offer classes in gymnastics, Pilates, martial arts and kickboxing, our report uncovers emerging patterns harnessing consumer interest.

Who It's For

Regardless if you are a personal trainer, owner of a health club, manager at a fitness center or a yoga instructor, our data gives you vital information to suit the needs of today’s health-conscious consumer. Additionally, our research will inspire lifestyle fashion brands that manufacture items like gyms bags, workout pants and athletic shoes to come up with new and innovative products.

Use the Gym Trend Report to stay on the forefront to today’s fitness trends and to gain consumer-based knowledge that will help you compete in the marketplace.

The Gym Trend Report, last published on Mar 17, 2015, includes 81 PRO Trends and 405 examples of gym market research and gym consumer trends related to: health clubs, fitness centers, fitness, healthy living, weightlifting and gym trends.

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trend research methodology

Methodology

Our gym research is based on Trend Hunter's crowdsourced gym articles and 2,349,000,000 total views of data. [Learn More]

Report Contents

• 81 Gym PRO Trends = 81 Powerpoint Pages Gym PPT Report
• 405 Gym Examples

Online Extras With Full Subscription

• 57 Gym Videos (Online) Gym Videos
• 2,430 Gym Images (Online) Gym Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Gym Pro Trends

Each Gym PRO Trend is on its own slide with implications, a quantified score, and examples linked to online gym articles, videos and images. Examples:

Added Vigor Energy supplements that can be added into foods lessen quantity for quality Implications - Packaged energy products have proven their relevance over the past few years, but with the recent shift in consumer attitude toward health, consumers are lessening their caffeine intake. Many companies are responding by creating energy products that can be added to other foods. This gives consumers full control over intake, granting a sense of empowerment.
Added Vigor
Energy supplements that can be added into foods lessen quantity for quality
4 Examples + Score + Implications


Athletic Minimalism Fitness fashion becomes streamlined and minimalist for added versatility Implications - The sportswear and fashion industry have collided in efforts to appease both the fashion-focused athlete and the fitness-focused fashionista. To be as versatile as possible, collaborations between fitness retailers and fashion brands opt for a minimalist design that can translate effortlessly from the gym to the street. Ultimately, fashion fitness reveals a consumer desire for performance and functionality along with aesthetics.
Athletic Minimalism
Fitness fashion becomes streamlined and minimalist for added versatility
5 Examples + Score + Implications


Training Tech Millennials are targeted with personalized innovations for cost-effective fitness Implications - Consumers are looking for a more personalized experience for almost everything, which is spanning a number of different market verticals including fitness. Targeting millennials with cost-effective innovations for working out, brands are delivering a custom experience to those who couldn't otherwise afford it.
Training Tech
Millennials are targeted with personalized innovations for cost-effective fitness
6 Examples + Score + Implications


Reactive Fashion As fashion and technology merge, sensor-integrated apparel takes center stage Implications - Going beyond aesthetic design, fashion retailers are turning to responsive technology for customized appeal. Using sensors to help track and perfect body movements, brands are transforming the way consumers interact with clothing, providing not only function, but also a heightened sense of control.
Reactive Fashion
As fashion and technology merge, sensor-integrated apparel takes center stage
4 Examples + Score + Implications


Fashionable Functionality Materials for active lifestyles become a mainstay in the industry Implications - Brands are changing the game with multi-functional garments made with fabrics typically designed specifically for active lifestyles. Utilizing natural and synthetic fibers, and offering comfort in garments where it wasn't previously a priority, these innovations satisfy a need for versatile goods with health and lifestyle in mind.
Fashionable Functionality
Materials for active lifestyles become a mainstay in the industry
6 Examples + Score + Implications


Sustainable Scent A need for sustainability has air fresheners adopting eco-friendly elements Implications - Combating growing fears over harmful chemicals and health hazards, products like air fresheners are responding with items that take health and sustainability into consideration. Providing natural scents and environmentally friendly packaging, brands are offering a way to enjoy familiar scents, both at home and on-the-go, in a more organic and conscious manner. This ties into the overall desire for a more health-conscious lifestyle in all aspects.
Sustainable Scent
A need for sustainability has air fresheners adopting eco-friendly elements
4 Examples + Score + Implications


Outsource Obsession Consumers flock to services that outsource even rudimentary tasks Implications - Anything consumers can do to automate an aspect of daily life is being coveted, which is supported by the rise of outsource services for everything from laundry to texting. As work schedules continue to become more hectic, consumers will likely opt for convenience, even at a price, in everyday life.
Outsource Obsession
Consumers flock to services that outsource even rudimentary tasks
8 Examples + Score + Implications


Communal Business Seeking social involvement, entrepreneurs turn to community retail enterprises Implications - Finding drive, particularly among a generation consumed with complacency, can be challenging, prompting individuals to look toward more social business innovations. Using community movements and local neighborhoods as a source for inspiration, budding entrepreneurs are leveraging social causes as base for emerging businesses, reflecting a move toward more socially invested business developments.
Communal Business
Seeking social involvement, entrepreneurs turn to community retail enterprises
4 Examples + Score + Implications


PLUS 75 more Gym PRO Trends and 405 examples!



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