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About the Dairy Report

The Dairy Trend Report features a variety of developments in this industry. The past several years have seen shifts in dairy products, as health conscience and ethical consumerism has opened up the market for soy and lactose-free products. Products found in major grocery store chains such as Loblaws and Sobeys reflect these changes. From innovations on milk, yogurt and cream cheese products to fondue cheese and dairy free alternatives, our research provides crowd-sourced insight reflecting today’s ethical and health-conscious consumer.

Who It's For

Our report is ideal for those in food retail, from independent cheese shop owners to large grocery store chains looking to track the latest dairy market developments. Businesses looking to stay ahead of the competition will benefit from using our report, as it features the latest ice-cream innovations from Ben and Jerry’s and a variety of milk branding campaigns. It also is valuable for those in the food hospitality sphere, featuring unique creations in dairy products, from original Starbucks Lattes to new uses of cheese dips.

The Dairy Trend Report will lead forward-thinking marketing strategies and incite inspiration.

The Dairy Trend Report, last published on Oct 21, 2014, includes 51 PRO Trends and 255 examples of dairy market research and dairy consumer trends related to: soy, milk, yogurt, cream cheese, fondue and dairy trends.

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Methodology

Our dairy research is based on Trend Hunter's crowdsourced dairy articles and 2,159,000,000 total views of data. [Learn More]

Report Contents

• 51 Dairy PRO Trends = 51 Powerpoint Pages Dairy PPT Report
• 255 Dairy Examples

Online Extras With Full Subscription

• 36 Dairy Videos (Online) Dairy Videos
• 1,530 Dairy Images (Online) Dairy Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Dairy Pro Trends

Each Dairy PRO Trend is on its own slide with implications, a quantified score, and examples linked to online dairy articles, videos and images. Examples:

Streamlining Nutrition Seeking efficiency, consumers turn to all-in-one health food kits Implications - Despite the health benefits of nutritional meals, extra preparation and costs can often deter consumers tight on time. Making healthy consumption easier, nutritional kits and dinner baskets help make the process of healthy eating much more efficient, particularly for busy parents. This shift speaks to a desire for more customized and individually curated meals.
Streamlining Nutrition
Seeking efficiency, consumers turn to all-in-one health food kits
4 Examples + Score + Implications


Organic Delivery Fresh food is made more accessible with the use of online delivery services Implications - Moving beyond the traditional farmer's market, organic retailers are turning to online platforms to bring goods straight to the consumer. Creating digital marketplaces and apps where consumers can purchase and subscribe to the delivery of fresh produce, local grocers are making organic, and often pricey, goods more accessible for the average consumer. This combines the ease of online technology with a need for more approachable forms of nutritional consumption.
Organic Delivery
Fresh food is made more accessible with the use of online delivery services
4 Examples + Score + Implications


Nostalgic Flavoring Beverage brands turn to comfort food flavors to create a sense of familiarity Implications - Moving away from new and innovative flavoring, beverage brands are turning to more familiar food tastes to create a sense of nostalgia. Referencing childhood delights like peanut butter and jelly sandwiches, these products offer traditional treats in unexpected forms, combining the comfort of well-known flavors with a need to experiment with everyday cuisine.
Nostalgic Flavoring
Beverage brands turn to comfort food flavors to create a sense of familiarity
5 Examples + Score + Implications


Branding Whimsicality Surreal packaging offers consumers a temporary detachment from reality Implications - Moving away from descriptive aesthetics, brands are turning to whimsical imagery to enhance visual engagement. Referencing fairytales and childhood stories, these products offer a visual escape from reality, combining familiar imagery with the need for more relatable marketing tactics.
Branding Whimsicality
Surreal packaging offers consumers a temporary detachment from reality
4 Examples + Score + Implications


Satirical Heartbreak Seeking solace, consumers showcase their personal trials in a comical light Implications - Choosing to publicize rather than conceal upsetting experiences, modern consumers, particularly young people, are making light of their situations to demonstrate self-awareness. Using social media and sarcastic statements to poke fun at the situation, these satirical examples showcase a growing desire to tackle personal dilemmas in a more open way.
Satirical Heartbreak
Seeking solace, consumers showcase their personal trials in a comical light
5 Examples + Score + Implications


Animalistic Package Aiming to strike a loving chord with consumers, brands adopt animal elements Implications - Playing with the concepts of nostalgia and sentiment, brands are adopting the use of animals to convey innocence and a childish nature to consumers. This playful nature speaks to a consumer desire for imagination and carefree sentiments when it comes to product choice and consumption.
Animalistic Package
Aiming to strike a loving chord with consumers, brands adopt animal elements
7 Examples + Score + Implications


Mundane Inspiration As consumers shy away from flash, everyday objects become a muse for design Implications - Consumers are moving away from ostentatious design aesthetics and beginning to appreciate basics, which is being reflected in the idolization of everyday items. This focus on everyday objects as a form of inspiration denotes a preference for simplicity and familiarity in product design.
Mundane Inspiration
As consumers shy away from flash, everyday objects become a muse for design
5 Examples + Score + Implications


Double Decadence 2.0 Indulgent edibles and couture combine in a natural marriage Implications - Previous versions of double decadence saw a convergence between fashion and food photography; it has since evolved to tangible products that marry these two worlds. For the post-recession consumer, indulgence is the true mark of prestige. Thus, cuisine and couture -- industries both based in pleasure -- have naturally converged to offer truly luxurious products.
Double Decadence 2.0
Indulgent edibles and couture combine in a natural marriage
6 Examples + Score + Implications


PLUS 45 more Dairy PRO Trends and 255 examples!



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