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About the Dairy Report

The Dairy Trend Report features a variety of developments in this industry. The past several years have seen shifts in dairy products, as health conscience and ethical consumerism has opened up the market for soy and lactose-free products. Products found in major grocery store chains such as Loblaws and Sobeys reflect these changes. From innovations on milk, yogurt and cream cheese products to fondue cheese and dairy free alternatives, our research provides crowd-sourced insight reflecting today’s ethical and health-conscious consumer.

Who It's For

Our report is ideal for those in food retail, from independent cheese shop owners to large grocery store chains looking to track the latest dairy market developments. Businesses looking to stay ahead of the competition will benefit from using our report, as it features the latest ice-cream innovations from Ben and Jerry’s and a variety of milk branding campaigns. It also is valuable for those in the food hospitality sphere, featuring unique creations in dairy products, from original Starbucks Lattes to new uses of cheese dips.

The Dairy Trend Report will lead forward-thinking marketing strategies and incite inspiration.

The Dairy Trend Report, last published on May 26, 2015, includes 80 PRO Trends and 400 examples of dairy market research and dairy consumer trends related to: soy, milk, yogurt, cream cheese, fondue and dairy trends.

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Methodology

Our dairy research is based on Trend Hunter's crowdsourced dairy articles and 2,373,000,000 total views of data. [Learn More]

Report Contents

• 80 Dairy PRO Trends = 80 Powerpoint Pages Dairy PPT Report
• 400 Dairy Examples

Online Extras With Full Subscription

• 56 Dairy Videos (Online) Dairy Videos
• 2,400 Dairy Images (Online) Dairy Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Dairy Pro Trends

Each Dairy PRO Trend is on its own slide with implications, a quantified score, and examples linked to online dairy articles, videos and images. Examples:

Dairy Conversion Brands adapt yogurt into new forms for experiential consumption Implications - When a food item becomes as ubiquitous as yogurt, it's natural that people start looking for different ways to consume it. To meet this demand, brands have begun looking to different cultures for inspiration, incorporating yogurt into traditional beverages and spreads from around the globe. This shift indicates that consumers are delighted by the opportunity to try international variations of their favorite foods, especially ones that prioritizes health and on-the-go enjoyment.
Dairy Conversion
Brands adapt yogurt into new forms for experiential consumption
5 Examples + Score + Implications


Confectionery Collaboration Chocolate and candy brands collaborate to create hybrid sweets Implications - Choosing to embrace fellow competitors, brands, like those in the confectionery industry, are choosing to collaborate with others on new flavors and formats. Seeking to capitalize on the popular fan followings of certain brands, confectionery companies are seeking to not only expand awareness to new markets, but also redefine how typically traditional products are perceived.
Confectionery Collaboration
Chocolate and candy brands collaborate to create hybrid sweets
6 Examples + Score + Implications


Meme Confectionery Brands look to Internet culture in creating memorable Halloween campaigns Implications - While Halloween is undoubtedly a candy-centric holiday, brands are tasked with creating memorable marketing campaigns that help differentiate from the year round varieties in the mind of the consumer. Borrowing from Internet humor, clever, age-appropriate scares are laced with puns and dressed up in self-referential packaging that replicates the universality of meme culture.
Meme Confectionery
Brands look to Internet culture in creating memorable Halloween campaigns
6 Examples + Score + Implications


Peelable Packaging Resealable packaging allows individuals to save snacks for later Implications - No longer feeling obligated to finish snacks in just one sitting, consumers are turning to easy peel packaging to keep their favorites foods fresh for later consumption. Allowing consumers to easily access contents of a package without ripping or tearing the product, brands are not only adding an interactive quality to the process, but are also allowing consumers to enjoy larger servings in a more convenient, cost-effective manner.
Peelable Packaging
Resealable packaging allows individuals to save snacks for later
4 Examples + Score + Implications


Meta Display Brands turn to over-arching product displays to heighten consumer engagement Implications - Realizing the need to go beyond traditional product display, brands are turning to large-scale aesthetics to help make the buying experience more experiential. Crafting displays within displays to create a more immersive consumer experience, brands are using over-arching shelves and booths to create their own world within supermarkets and store aisles, allowing buyers to temporarily immerse and surround themselves with a brand.
Meta Display
Brands turn to over-arching product displays to heighten consumer engagement
4 Examples + Score + Implications


Fresh Vending Brands shift to offer fresh items through vending machines Implications - Vending machines have expanded to include items with a limited life-span, such as flowers or fresh produce, proving that the platform is not limited to preserved goods. Freshness vending not only reveals that the retail possibilities of vending machines are growing, but also that consumers are interested in prioritizing convenience, even when it comes to specialty products.
Fresh Vending
Brands shift to offer fresh items through vending machines
4 Examples + Score + Implications


Astronomical Aesthetic The planets become a source of design inspiration Implications - As a backlash to the over-processed, ostentatious visual style of recent times, many consumers are craving something more naturalistic and mysterious. This, combined with a growing interest in the otherworldly, has created an obsession with the astronomical aesthetic and the intrigue of what else is out there.
Astronomical Aesthetic
The planets become a source of design inspiration
7 Examples + Score + Implications


Experimental Fiber Boomers tackle burdonsome nutritional consumption with experimentation Implications - Adding an element of excitement to dietary routines, consumers are introducing nutrients and protein sources to more familiar, mainstream foods. Reflecting a desire to have the "best of both worlds," consumers are experimenting with food forms and ingredients to not only add in nutrients, but also add excitement to otherwise bland foods.
Experimental Fiber
Boomers tackle burdonsome nutritional consumption with experimentation
4 Examples + Score + Implications


PLUS 74 more Dairy PRO Trends and 400 examples!



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