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About the Dairy Report

The Dairy Trend Report features a variety of developments in this industry. The past several years have seen shifts in dairy products, as health conscience and ethical consumerism has opened up the market for soy and lactose-free products. Products found in major grocery store chains such as Loblaws and Sobeys reflect these changes. From innovations on milk, yogurt and cream cheese products to fondue cheese and dairy free alternatives, our research provides crowd-sourced insight reflecting today’s ethical and health-conscious consumer.

Who It's For

Our report is ideal for those in food retail, from independent cheese shop owners to large grocery store chains looking to track the latest dairy market developments. Businesses looking to stay ahead of the competition will benefit from using our report, as it features the latest ice-cream innovations from Ben and Jerry’s and a variety of milk branding campaigns. It also is valuable for those in the food hospitality sphere, featuring unique creations in dairy products, from original Starbucks Lattes to new uses of cheese dips.

The Dairy Trend Report will lead forward-thinking marketing strategies and incite inspiration.

The Dairy Trend Report, last published on Aug 18, 2015, includes 93 PRO Trends and 465 examples of dairy market research and dairy consumer trends related to: soy, milk, yogurt, cream cheese, fondue and dairy trends.

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Methodology

Our dairy research is based on Trend Hunter's crowdsourced dairy articles and 2,449,000,000 total views of data. [Learn More]

Report Contents

• 93 Dairy PRO Trends = 93 Powerpoint Pages Dairy PPT Report
• 465 Dairy Examples

Online Extras With Full Subscription

• 65 Dairy Videos (Online) Dairy Videos
• 2,790 Dairy Images (Online) Dairy Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Dairy Pro Trends

Each Dairy PRO Trend is on its own slide with implications, a quantified score, and examples linked to online dairy articles, videos and images. Examples:

Designer Dairy Milk and cheese products get added appeal with conceptual forms Implications - Design-focused dairy packaging are given added consumer appeal with aesthetically pleasing forms that also offer unique beneficial functions. In adding an improved customer experience through design, brands are able to distinguish themselves in a way that will appeal to discerning consumers on an aesthetic and logical basis.
Designer Dairy
Milk and cheese products get added appeal with conceptual forms
4 Examples + Score + Implications


Playful Dairy Cheese packaging borrows from fun, young motifs for experience-oriented consumers Implications - Brands playing in the cheese sphere are showcasing engaging, young motifs via youthful packaging. This design theme is optimal for companies targeting Millennials, who place high value on unique brands and branding. This has implications for Generation Z as well, as digital natives also favor the unconventional in place of dominant, established norms.
Playful Dairy
Cheese packaging borrows from fun, young motifs for experience-oriented consumers
5 Examples + Score + Implications


Advertorial Vlogging Brands reach out to consumers through YouTube influencers Implications - In teaming up with YouTube influencers, brands are able to leverage these audiences through the creation of sponsored webisodes and other entertaining content. Whether livestreamed or video-on-demand, such partnerships serve as a covert marketing campaign on the part of the brand that seeks to appear accessible.
Advertorial Vlogging
Brands reach out to consumers through YouTube influencers
5 Examples + Score + Implications


Branded Sampling Brands focus on sample sizes to offer consumers variety Implications - Realizing the importance of garnering consumer loyalty, brands have begun focusing on small, easy-to-sample product sizes for simpler consumption. By encouraging buyers to test out different options, brands avoid bombarding and pressuring consumers, and instead entice them with possibility and variety. In a society that fears missing out, this approach offers consumers a non-committal way to get to know both product and brand.
Branded Sampling
Brands focus on sample sizes to offer consumers variety
4 Examples + Score + Implications


Organic Main Course Consumers swap meat with superfood for the main course Implications - Vegan and vegetarian lifestyles are gaining traction as consumers' interest in health and wellness continues to grow. No longer just a side dish, vegetables, especially those of the superfood variety, have replaced meat as the main course. Whether or not consumers have fully adopted a meatless diet, they are more willing to cut meat out of the equation, especially in favor of healthier alternatives.
Organic Main Course
Consumers swap meat with superfood for the main course
4 Examples + Score + Implications


Probiotic Convenience Recipes expand to make incorporating probiotics into daily routines easy Implications - Modern food and beverage products are turning to the effervescent qualities of probiotics to add a health-enhancing element to everyday snacking. This renewed interest in ancient remedies speaks to the growing consumer predisposition toward consuming food products that support the body's natural functions.
Probiotic Convenience
Recipes expand to make incorporating probiotics into daily routines easy
5 Examples + Score + Implications


Wholesome Indulgence Flavor reversal pops up in dairy products for unexpected summer enjoyment Implications - Sweet and savory flavors are often combined to satiate the experiential eater. To satisfy this growing desire for flavor reversal, as well as cater to the current health food wave, many food manufacturers are introducing wholesome ingredients, such as root vegetables, into milkshakes, ice cream and other dairy desserts. This shift not only indicates that flavor cross-over is here to stay, but that vegetables could replace fruit, even in terms of traditional summer treats.
Wholesome Indulgence
Flavor reversal pops up in dairy products for unexpected summer enjoyment
8 Examples + Score + Implications


Dairy Conversion Brands adapt yogurt into new forms for experiential consumption Implications - When a food item becomes as ubiquitous as yogurt, it's natural that people start looking for different ways to consume it. To meet this demand, brands have begun looking to different cultures for inspiration, incorporating yogurt into traditional beverages and spreads from around the globe. This shift indicates that consumers are delighted by the opportunity to try international variations of their favorite foods, especially ones that prioritizes health and on-the-go enjoyment.
Dairy Conversion
Brands adapt yogurt into new forms for experiential consumption
5 Examples + Score + Implications


PLUS 87 more Dairy PRO Trends and 465 examples!



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