TREND Reports Logo

ALL > Lifestyle > Dairy Trend Report


About the Dairy Report - The Dairy Trend Report features a variety of developments in this industry. The past several years have seen shifts in dairy products, as health conscience and ethical consumerism has opened up the market for soy and lactose-free products. Products found in major grocery store chains such as Loblaws and Sobeys reflect these changes. From innovations on milk, yogurt and cream cheese products to fondue cheese and dairy free alternatives, our research provides crowd-sourced insight reflecting today’s ethical and health-conscious consumer.

Who It's For - Our report is ideal for those in food retail, from independent cheese shop owners to large grocery store chains looking to track the latest dairy market developments. Businesses looking to stay ahead of the competition will benefit from using our report, as it features the latest ice-cream innovations from Ben and Jerry’s and a variety of milk branding campaigns. It also is valuable for those in the food hospitality sphere, featuring unique creations in dairy products, from original Starbucks Lattes to new uses of cheese dips.

The Dairy Trend Report will lead forward-thinking marketing strategies and incite inspiration.

The Dairy Trend Report, last published on Apr 15, 2014, includes 34 PRO Trends and 306 examples of dairy market research and dairy consumer trends related to: soy, milk, yogurt, cream cheese, fondue and dairy trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our dairy research is based on Trend Hunter's 306 crowdsourced dairy trends and 1,901,000,000 total views of data. [Learn More]

What You'll Get:
• 34 Page / Slide Presentation Dairy PDF Report Dairy PPT Report
• 34 Page In-Depth Reading Report Dairy PDF Report

Contents:
• 34 Dairy PRO Trends
• 306 Dairy Examples
• 43 Dairy Videos (Online) Dairy Videos
• 1,836 Dairy Images (Online) Dairy Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Dairy Pro Trends - Each Dairy PRO Trend is on its own slide with implications, a quantified score, and examples linked to online dairy articles, videos and images. Examples:

Exotic Dairy A need for excitement prompts more diverse milk flavoring Implications - While dairy products like milk offer a plentiful source of nutrition, the plethora of junk food alternatives often prevents youths from choosing the former. As a means to add more appeal to traditional health beverages, brands are opting for eccentric flavor infusions to combine the nutritional qualities of milk with the allure of exotic indulgence.
Exotic Dairy
A need for excitement prompts more diverse milk flavoring
5 Examples + Score + Implications


Layered Consumption Consumers turn to multilayered cuisine to satiate a need for diversity Implications - As consumers become exposed to culturally diverse cuisines, the need to acquire more variety in everyday consumption has become a priority. Seeking to add more flair to conventional meals, individuals are turning to multilayered cuisine formats as a means to add ingredients and enhance levels of flavor. Layered food formats combine exotic meal variations with the need to maintain a familiar, and comforting source of indulgence.
Layered Consumption
Consumers turn to multilayered cuisine to satiate a need for diversity
6 Examples + Score + Implications


Upscale Nourishment Minimalist milk packaging offers an elegant approach to nutritional products Implications - With adulthood often requiring individuals to break free of their childhood tendencies, products traditionally associated with youth become easily dismissed as adolescent, prompting brands to turn to more upscale aesthetics in attempts to lure a more mature and sophisticated market audience. Branding such nutritional goods as milk products with minimalist design aesthetics adds contemporary appeal to an otherwise ordinary childhood product, combining modern aesthetics with the need to market products in a more cultivated manner.
Upscale Nourishment
Minimalist milk packaging offers an elegant approach to nutritional products
7 Examples + Score + Implications


Primitive Packaging Rustic wood branding caters to more rugged, outdoorsy male consumers Implications - With male consumers often relying less on emotional instincts compared to female buyers, brands are turning to more visually relatable aesthetics that allow men to easily associate the product with their persona. Rustic packaging, such as chopped log bottles, provide a sense of simplicity and ruggedness that masculine consumers can relate to, combining natural elements of the outdoors with the need to cater to a consumer's personal interests.
Primitive Packaging
Rustic wood branding caters to more rugged, outdoorsy male consumers
7 Examples + Score + Implications


Sentimentally Packaged Brands utilize rustic appeal to draw in grassroots-minded consumers Implications - Tapping into the discriminating DIY market that traditionally shuns prepackaged varieties, brands are adopting a more old-fashioned form of packaging that makes use of household containers and rustic vessels to convey domesticity. While also appealing to the consumer with a preference for organic varieties, the branding technique conveys a simplistic, no-nonsense approach that establishes a more grassroots-based level of consumer-brand trust.
Sentimentally Packaged
Brands utilize rustic appeal to draw in grassroots-minded consumers
6 Examples + Score + Implications


Packaging Innocence Playful product labels allow adult consumers to reconnect with their youth Implications - Adulthood often means leaving the carefree lifestyle of being a child, prompting consumers to look for ways to reconnect with their youth. Cartoon labels and animal illustrations allow consumers to feel young again, providing a creative way to revert back to simpler, easygoing times. Childhood packaging reflects a growing demand for products that strike a cord emotionally, creating a link between the product and consumer.
Packaging Innocence
Playful product labels allow adult consumers to reconnect with their youth
7 Examples + Score + Implications


PLUS 28 more Dairy PRO Trends and 306 examples!


Boost your dairy consumer insight!
Three options to kick-start your innovation...


1. Dairy Trend Report

34 Dairy PRO Trends
Dairy Trend Report This report is only available to full Trend Report subscribers

2. All 2014 Reports

Dairy & 100+ Reports
2013 Trend Report
$1,980

3. All 2014 Reports +
Trend Hunter PRO

Trend Report Elite
$2,940 $1,980
Most Popular - Save 32%