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About the Dairy Report - The Dairy Trend Report features a variety of developments in this industry. The past several years have seen shifts in dairy products, as health conscience and ethical consumerism has opened up the market for soy and lactose-free products. Products found in major grocery store chains such as Loblaws and Sobeys reflect these changes. From innovations on milk, yogurt and cream cheese products to fondue cheese and dairy free alternatives, our research provides crowd-sourced insight reflecting today’s ethical and health-conscious consumer.

Who It's For - Our report is ideal for those in food retail, from independent cheese shop owners to large grocery store chains looking to track the latest dairy market developments. Businesses looking to stay ahead of the competition will benefit from using our report, as it features the latest ice-cream innovations from Ben and Jerry’s and a variety of milk branding campaigns. It also is valuable for those in the food hospitality sphere, featuring unique creations in dairy products, from original Starbucks Lattes to new uses of cheese dips.

The Dairy Trend Report will lead forward-thinking marketing strategies and incite inspiration.

The Dairy Trend Report, last published on Jul 22, 2014, includes 42 PRO Trends and 389 examples of dairy market research and dairy consumer trends related to: soy, milk, yogurt, cream cheese, fondue and dairy trends.

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trend research methodology Methodology - Our dairy research is based on Trend Hunter's 389 crowdsourced dairy trends and 1,994,000,000 total views of data. [Learn More]

What You'll Get:
• 42 Page / Slide Presentation Dairy PDF Report Dairy PPT Report
• 42 Page In-Depth Reading Report Dairy PDF Report

Contents:
• 42 Dairy PRO Trends
• 389 Dairy Examples
• 54 Dairy Videos (Online) Dairy Videos
• 2,334 Dairy Images (Online) Dairy Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Dairy Pro Trends - Each Dairy PRO Trend is on its own slide with implications, a quantified score, and examples linked to online dairy articles, videos and images. Examples:

Canned Elegance Food and drink in cans get a modern, aesthetic-focused overhaul Implications - Consumers associate canned products with the everyday, but brands are pushing a new wave of goods in cans that look to make the experience more lavish. This speaks to the evolution of foodie culture toward products that are ironically low-brow, as opposed to the previously popular artisanal foodstuff.
Canned Elegance
Food and drink in cans get a modern, aesthetic-focused overhaul
6 Examples + Score + Implications


Daybreak Nutrition Healthy and light breakfasts battle indulgent bacon-filled predecessors Implications - Diverging from the wave of ultra-indulgent breakfasts ushered in by YouTube foodtorials, lighter, more nutritious morning meals can be observed. Often heralded as the most important meal of the day, breakfast is often treated as a calorie gray zone, even by the health conscious. As the health wave rages on, however, it seems healthy eating becomes a lifestyle as opposed to a practice.
Daybreak Nutrition
Healthy and light breakfasts battle indulgent bacon-filled predecessors
6 Examples + Score + Implications


Dairy Prestige Cheese gets a grown-up, high-class makeover Implications - Cheese, a luxurious indulgence, is being illuminated as a food on the front lines of the foodie movement. Exotic, artisan cheeses with unique flavors, backstories and presentations are piquing interest. Exotic, artisan cheeses are now, like wine, symbolize prestige and are becoming more coveted by the mainstream consumer. There are even now certifications that cheese lovers to take to become a certified "cheese sommelier."
Dairy Prestige
Cheese gets a grown-up, high-class makeover
7 Examples + Score + Implications


Animal-Free Indulgence Vegan desserts rise as a guilt-free way to enjoy treats Implications - Veganism might be associated with the health movement, but as followers become bored with the typical animal-free fare, foodies are creating deceptive desserts to add interest to cruelty-free cuisine. Regardless of the high-fat ingredients used, the treats are accepted by consumers because of the vegan label, reinforcing the power of buzz words for consumers.
Animal-Free Indulgence
Vegan desserts rise as a guilt-free way to enjoy treats
6 Examples + Score + Implications


Adultized Dairy Desire for obscure flavor pairings sees milk take precedence in libations Implications - Dairy has been incorporated into libation consumption for years with products like Kahlua dominating the market, but a new wave of dairy-infused liquors and recipes are expanding the once niche area of mixology. As the consumer palate evolves to crave unusual flavor pairings with ingredients already found in the home, the rise in dairy-centric libations is expanding the consumer mindset to become more accustom to obscure product varieties. Pushing back against the innocent nature of dairy, the rise of milky libations correlates to a preference for familiarity and negation of health benefits associated with milk product consumption.
Adultized Dairy
Desire for obscure flavor pairings sees milk take precedence in libations
11 Examples + Score + Implications


Toddler Entrepreneur Enhancing socialization skills, parents turn to mature methods of play Implications - As the "American Dream" seems more attainable with crowdfunding and micro-lending, millennial parents are leaning towards toys that put their kids in charge of their own (fictional) businesses. Offering methods of personal development through social, grown-up activities, parents are turning to adult endeavors that allow youths to playfully imitate activities that promote socialization and accountability. This reflects a shift in youthful engagement toward more cultivated, yet equally entertaining methods of interaction.
Toddler Entrepreneur
Enhancing socialization skills, parents turn to mature methods of play
4 Examples + Score + Implications


PLUS 36 more Dairy PRO Trends and 389 examples!



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