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About the Hockey Report

Gain the competitive edge with our Hockey Trend Report, a document that contains informative content that will allow businesses to drive innovation. Our report delves into the emerging opportunities surrounding professional hockey, such as innovative equipment like dry fit hockey jerseys, lightweight hockey skates and composite hockey sticks. By understanding these consumer patterns, companies can create products developed for specific customer tastes.

Who It's For

Established hockey equipment companies eager to expand their brands and jump-start product development will benefit from our consumer-based research. Media companies that broadcast live hockey games, like the NHL playoffs or Stanley Cup finals, can use our research to spark innovation, while advertisers and marketers can better understand the various hockey leagues celebrated by consumers.

Stay on the cutting-edge of the fast-paced world of hockey by using our Hockey Trend Report to identify trends and leverage opportunities for your business needs.

The Hockey Trend Report, last published on Sep 30, 2014, includes 13 PRO Trends and 65 examples of hockey market research and hockey consumer trends related to: sports, sticks, skates, apparel, coaching and hockey trends.

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Methodology

Our hockey research is based on Trend Hunter's crowdsourced hockey articles and 2,116,000,000 total views of data. [Learn More]

Report Contents

• 13 Hockey PRO Trends = 13 Powerpoint Pages Hockey PPT Report
• 65 Hockey Examples

Online Extras With Full Subscription

• 9 Hockey Videos (Online) Hockey Videos
• 390 Hockey Images (Online) Hockey Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Hockey Pro Trends

Each Hockey PRO Trend is on its own slide with implications, a quantified score, and examples linked to online hockey articles, videos and images. Examples:

Altered Athleticism Athletic equipment is physically reinterpreted for consumer preference Implications - Keeping in tow with a growing desire for product customization, brands are enhancing traditional athletic equipment with altered features for heightened appeal. Reinterpreting how sports are played and enjoyed, brands are reshaping equipment and adding extensions for both individual and communal enhancement, reflecting a shift towards more adaptable forms of active engagement.
Altered Athleticism
Athletic equipment is physically reinterpreted for consumer preference
4 Examples + Score + Implications


Awkward Marketing Taking a realistic approach, ads reference awkward family situations Implications - Moving beyond picture perfect ideals, marketers are showcasing a more realistic side to family interaction. Referencing awkward situations, these ads shine a spotlight on the less glamorous aspects of family, using humorous circumstances to create a personal connection.
Awkward Marketing
Taking a realistic approach, ads reference awkward family situations
4 Examples + Score + Implications


Immersive Gaming Larger-than-life game systems provide a full-body and mind experience Implications - Video games that require the use of only a hand-held controller may not be enough to attract consumers anymore. Technology is paving the way for more full-body games and those that offer incredible simulations, from gigantic gaming floors to sensitive virtual simulation games. Thus, the world of gaming is quickly changing and stimulating the senses is becoming an integral part of the gaming experience.
Immersive Gaming
Larger-than-life game systems provide a full-body and mind experience
7 Examples + Score + Implications


Social Fitness The ability to share health and fitness progress enhances consumer motivation Implications - Many people exercise with friends, which can be more motivating than working out alone. With the rise of social media fitness apps, consumers can now exercise with all 500 of their friends if they wish. The ability to track and share exercise or diet activities makes one accountable to their network, which may be all the incentive necessary for one to continue striving towards health and fitness goals.
Social Fitness
The ability to share health and fitness progress enhances consumer motivation
7 Examples + Score + Implications


Lowbrowism The downmarket takes a prestigious turn towards higher-end style Implications - Lowbrow culture has crept into the mainstream, by infiltrating itself among higher status fashions and pop culture. Typically, trends for the “uncultured,” like mullets and plaid, were exclusively for the downmarket, but lowbrowism has now taken over even the most prestigious sectors. Simply put, the lowbrow is this year’s hipster.
Lowbrowism
The downmarket takes a prestigious turn towards higher-end style
12 Examples + Score + Implications


Subcultivation Tailoring your product to meet demands of niche lifestyles Implications - As individuality becomes more diverse, so too are the products that are offered to these subcultures. The concept of "mainstream" has fractured off into micro-cultures that demand products specifically tailored to their lifestyles. It is key to understand and tailor your product to a specific niche market.
Subcultivation
Tailoring your product to meet demands of niche lifestyles
12 Examples + Score + Implications


Logo Love Branded novelty goods turn consumers into walking ads Implications - People are turning to brands as a mechanism to flaunt their personal values, and are thus incorporating brand colors, slogans and logos into their daily lives. Be it through fashion or the vehicles they drive, consumers are latching on to logo-bearing products, and the more creative, the more their appeal.
Logo Love
Branded novelty goods turn consumers into walking ads
12 Examples + Score + Implications


Haute Athleticism Fitness-focused fashions mirror healthy lifestyle makeovers Implications - Sports and fashion are mingling like never before. Athletic apparel retailers and high fashion designers have begun collaborating en masse. This isn't the only way the two interests are teaming up, as athletics-inspired fashions have been popping up all over RTW runways in 2009.
Haute Athleticism
Fitness-focused fashions mirror healthy lifestyle makeovers
10 Examples + Score + Implications


PLUS 7 more Hockey PRO Trends and 65 examples!



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