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About the Pizza Report

The Pizza Trend Report features the most popular trends dominating this fast food and gourmet industry. Everything from rapid pizza delivery innovations, online ordering adjustments and pizzeria designs are featured in the report. Our research will help companies isolate emerging food trends in the market, from basic pepperoni pizza developments to changes with pizza dough.

Who It's For

Gain access to products and innovations from Domino’s, Pizza Hut, Boston Pizza and Pizza Pizza with Trend Hunter’s expansive reasearch. Our crowd-sourced information will prove valuable in sparking innovation for original pizza recipes and combinations, as well as creative marketing campaigns.

Incite creative product and marketing development with Trend Hunter's Pizza Trend Report.

The Pizza Trend Report, last published on May 19, 2015, includes 98 PRO Trends and 490 examples of pizza market research and pizza consumer trends related to: fast food, pizza delivery, pepperoni pizza, pizza dough, recipes and pizza trends.

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Methodology

Our pizza research is based on Trend Hunter's crowdsourced pizza articles and 2,371,000,000 total views of data. [Learn More]

Report Contents

• 98 Pizza PRO Trends = 98 Powerpoint Pages Pizza PPT Report
• 490 Pizza Examples

Online Extras With Full Subscription

• 69 Pizza Videos (Online) Pizza Videos
• 2,940 Pizza Images (Online) Pizza Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Pizza Pro Trends

Each Pizza PRO Trend is on its own slide with implications, a quantified score, and examples linked to online pizza articles, videos and images. Examples:

Crust Creativity QSR brands develop striking pizza dough concepts Implications - Companies specializing in comfort foods are releasing unusual pizza dough recipes that challenge typical notions of the meal. The inclusion of atypical ingredients adds edge to dishes that are otherwise predictable. This approach to cuisine bridges the gap between familiar, popular products and a consumer desire for novelty.
Crust Creativity
QSR brands develop striking pizza dough concepts
4 Examples + Score + Implications


Fast Festive QSR brands cater to time-crunched consumers with festive mealtime concepts Implications - QSR brands are delivering mealtime concepts tailored to the holidays. The widespread consumption of these products during festive gatherings signifies a movement away from traditional meals towards more convenient, readily available items. Through themed ingredients, packaging and recipes, fast food brands are evidently becoming increasingly relevant at annual celebratory occasions.
Fast Festive
QSR brands cater to time-crunched consumers with festive mealtime concepts
4 Examples + Score + Implications


Refreshed Indulgence Comfort food becomes an unlikely source of fresh flavor and nutrition Implications - Greater emphasis on health and wellness has caused consumers to become more conscious about consumption. Instead of ordering their favorite comfort foods, such as pizza, consumers are turning to at-home alternatives that feature fresh, garden-variety ingredients. This shift speaks to to a dual consumer desire for both artisanal goods and a healthy diet.
Refreshed Indulgence
Comfort food becomes an unlikely source of fresh flavor and nutrition
4 Examples + Score + Implications


Cultural Comfort Popular comfort dishes borrow from cultural flavors and recipes Implications - Comfort foods central to restaurants and grocery stores are taking on robust cultural flavors. From a consumer standpoint, the inclusion of ethnic culinary concepts favors brands catering to diverse clientele. Additionally, remixed traditional dishes such as Asian or South American-style pizzas capture the attention of shoppers.
Cultural Comfort
Popular comfort dishes borrow from cultural flavors and recipes
4 Examples + Score + Implications


Confectionery Comfort Traditionally savory dishes are being reinterpreted with sweet twists Implications - Companies and chefs alike are reinterpreting classic comfort foods with the addition of sweet flavors. In place of exclusively savory dishes are meals featuring chocolate, chips and candy ingredients. This broadens the appeal of savory recipes that are now tailored towards consumers with a sweet tooth.
Confectionery Comfort
Traditionally savory dishes are being reinterpreted with sweet twists
4 Examples + Score + Implications


Restaurant Whimsy Restaurant design is strongly informed by artful aesthetics Implications - Restaurant owners have begun looking towards film, music and art for design inspiration, leading to establishments that are more whimsical in their aesthetic. Interiors that are both sophisticated and playful are especially enticing for patrons, and suggests that consumers value engagement from every aspect of the dining experience.
Restaurant Whimsy
Restaurant design is strongly informed by artful aesthetics
5 Examples + Score + Implications


Meaty Libation The exploratory tone of foodie culture crosses boundaries into savory alcohol Implications - Foodie culture is a movement based in exploration and experience, which has moved beyond edibles and into alcohol beverages with flavor-reversal ideas such as meat-flavored alcohol. This particular idea points to a more hearty, comforting approach to drinking. The familiarity of the meat products allows consumer to explore within familiar boundaries.
Meaty Libation
The exploratory tone of foodie culture crosses boundaries into savory alcohol
5 Examples + Score + Implications


Designer Play Fashion brands add a sense of whimsy to their packaging Implications - Challenging the common perception that the fashion industry takes itself too seriously, brands are opting for playful packaging intended to delight consumers. By choosing novelty over sophistication, fashion retailers are attracting a more youthful demographic; one that prioritizes experience over exclusivity.
Designer Play
Fashion brands add a sense of whimsy to their packaging
4 Examples + Score + Implications


PLUS 92 more Pizza PRO Trends and 490 examples!



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