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About the Barbecue Report

Trend Hunter’s Barbecue Trend Report uncovers innovations for companies in the grilling industry by highlighting emerging opportunities in barbecuing products, brands, advertising and marketing. With an array of cookbooks exclusively featuring barbecue recipes, the consumer demand for exotic barbecue sauce, gas grills and grilling accessories is still high. Whether it is charred barbecue steak or delicious barbecue chicken, our research focuses on consumer demands, allowing companies to fuel their own creativity that will give them a competitive edge.

Who It's For

Culinary schools, established chefs, restaurateurs, steakhouse operators and food industry professionals in search of innovation are just a few examples of people who will find our research beneficial. Additionally, our data will expose product developers, advertisers and market researchers to trends featuring restaurants specializing in ethnic flavors found in Japanese and Korean barbecue cuisine.

Stay on the cutting-edge of the latest and most popular food trends by using our consumer-based research in the Barbecue Trend Report.

The Barbecue Trend Report, last published on Jul 06, 2015, includes 59 PRO Trends and 295 examples of barbecue market research and barbecue consumer trends related to: grilling, foods, recipes, grills, meats and barbecue trends.

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trend research methodology

Methodology

Our barbecue research is based on Trend Hunter's crowdsourced barbecue articles and 2,426,000,000 total views of data. [Learn More]

Report Contents

• 59 Barbecue PRO Trends = 59 Powerpoint Pages Barbecue PPT Report
• 295 Barbecue Examples

Online Extras With Full Subscription

• 41 Barbecue Videos (Online) Barbecue Videos
• 1,770 Barbecue Images (Online) Barbecue Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Barbecue Pro Trends

Each Barbecue PRO Trend is on its own slide with implications, a quantified score, and examples linked to online barbecue articles, videos and images. Examples:

Contemporary Vegan Consumers add artistic presentations to meatless foods for contemporary appeal Implications - Playing with color and food form, consumers are transforming traditional meatless meals into more aesthetically intriguing dishes. As the health movement rages on and vegetarian cuisine becomes more mainstream, consumers are turning to creative cooking styles to enhance everyday routine. Redefining how ingredients like vegetables are cooked and presented, these dishes not only speak to a growing acceptance of healthy consumption, but also how meatless cuisine is evolving to entice reluctant eaters.
Contemporary Vegan
Consumers add artistic presentations to meatless foods for contemporary appeal
5 Examples + Score + Implications


Bake-Free Indulgence Confectionery experts focus on recipes that minimize time and effort Implications - A popular sub-section of confectionery recipes are replacing complex step-by-step recipes with bake-free sweets. These accessible desserts serve today's busy shopper who is often looking to cut down on time and effort without compromising on taste. This approach to cooking is also mindful of urban living that often requires minimalist recipes suited to small kitchen spaces.
Bake-Free Indulgence
Confectionery experts focus on recipes that minimize time and effort
4 Examples + Score + Implications


De-Sophistication More high-end edibles in various industries get more low-brow makeovers Implications - Food and drink choices are considered status items by many, however in today's hyper-public society, anything too ostentatious and opulent can be considered insensitive. As a result, high-end and low-end ideas are converging in the world of cuisine. This makes for an acceptable form of luxury that also opens sophisticated products to a bigger market.
De-Sophistication
More high-end edibles in various industries get more low-brow makeovers
6 Examples + Score + Implications


Curated Dining Consumers seek out a cost-effective way to curate custom meals Implications - Moving beyond mere food delivery, consumers are turning to services that help curate entire dining experiences for customized appeal. By bringing 5-star dinner services into the comfort of people's homes, these meal options allow consumers to enjoy the extravagance that often comes with eating out at a fraction of the cost, all while maintaining the familiarity and comfort of ordering in.
Curated Dining
Consumers seek out a cost-effective way to curate custom meals
4 Examples + Score + Implications


Global Carnivore Consumers go on the hunt for steak meals with international flavors Implications - Many cultures have their own unique interpretation of the classic steak dinner. The cuisine-curious consumer is interested in tasting each international variation, suggesting that the foodie palette has grown to be not only more experimental, but also more global, as consumers search for new ways to enjoy old favorites.
Global Carnivore
Consumers go on the hunt for steak meals with international flavors
5 Examples + Score + Implications


Health-Conscious Carnivore Consumers opt for healthy steak dishes to alleviate their guilt Implications - The emphasis on health-consciousness has caused many meat-eaters to reevaluate their consumption habits. Those unwilling to do away with red meat entirely are turning to reformatted steak dishes that feature healthy ingredients and marinades. Ultimately, consumers are feeling such a pressure to alter their diets, even their guilty pleasures are becoming more reflective of the health movement.
Health-Conscious Carnivore
Consumers opt for healthy steak dishes to alleviate their guilt
5 Examples + Score + Implications


Open-Air Entertainment A desire for entertainment prompts the use of convenient outdoor devices Implications - Transforming traditionally stuffy backyard environments into immersive spaces, homeowners are opting for unique technology to heighten entertainment. Setting up movie projectors and party speakers outdoors, home owners are looking to not only create a more entertaining outdoor space, but also re-define traditional media experiences into something more accessible for the entire family.
Open-Air Entertainment
A desire for entertainment prompts the use of convenient outdoor devices
4 Examples + Score + Implications


Branded Milestone Brands step in to create memorable milestone experiences for consumers Implications - Brands today are aiming to feel less like anonymous corporate entities, and more like a comforting presence in consumers' lives. Wanting to further this quality in the consumer-brand relationship, many brands are offering custom online experiences that celebrate events and milestones in consumers' lives. This shift demonstrates that the stronger the brand humanization, the more willing consumers are to share intimate parts of their lives.
Branded Milestone
Brands step in to create memorable milestone experiences for consumers
4 Examples + Score + Implications


PLUS 53 more Barbecue PRO Trends and 295 examples!



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