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About the Barbecue Report

Trend Hunter’s Barbecue Trend Report uncovers innovations for companies in the grilling industry by highlighting emerging opportunities in barbecuing products, brands, advertising and marketing. With an array of cookbooks exclusively featuring barbecue recipes, the consumer demand for exotic barbecue sauce, gas grills and grilling accessories is still high. Whether it is charred barbecue steak or delicious barbecue chicken, our research focuses on consumer demands, allowing companies to fuel their own creativity that will give them a competitive edge.

Who It's For

Culinary schools, established chefs, restaurateurs, steakhouse operators and food industry professionals in search of innovation are just a few examples of people who will find our research beneficial. Additionally, our data will expose product developers, advertisers and market researchers to trends featuring restaurants specializing in ethnic flavors found in Japanese and Korean barbecue cuisine.

Stay on the cutting-edge of the latest and most popular food trends by using our consumer-based research in the Barbecue Trend Report.

The Barbecue Trend Report, last published on May 19, 2015, includes 53 PRO Trends and 265 examples of barbecue market research and barbecue consumer trends related to: grilling, foods, recipes, grills, meats and barbecue trends.

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trend research methodology

Methodology

Our barbecue research is based on Trend Hunter's crowdsourced barbecue articles and 2,371,000,000 total views of data. [Learn More]

Report Contents

• 53 Barbecue PRO Trends = 53 Powerpoint Pages Barbecue PPT Report
• 265 Barbecue Examples

Online Extras With Full Subscription

• 37 Barbecue Videos (Online) Barbecue Videos
• 1,590 Barbecue Images (Online) Barbecue Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Barbecue Pro Trends

Each Barbecue PRO Trend is on its own slide with implications, a quantified score, and examples linked to online barbecue articles, videos and images. Examples:

Curated Dining Consumers seek out a cost-effective way to curate custom meals Implications - Moving beyond mere food delivery, consumers are turning to services that help curate entire dining experiences for customized appeal. By bringing 5-star dinner services into the comfort of people's homes, these meal options allow consumers to enjoy the extravagance that often comes with eating out at a fraction of the cost, all while maintaining the familiarity and comfort of ordering in.
Curated Dining
Consumers seek out a cost-effective way to curate custom meals
4 Examples + Score + Implications


Global Carnivore Consumers go on the hunt for steak meals with international flavors Implications - Many cultures have their own unique interpretation of the classic steak dinner. The cuisine-curious consumer is interested in tasting each international variation, suggesting that the foodie palette has grown to be not only more experimental, but also more global, as consumers search for new ways to enjoy old favorites.
Global Carnivore
Consumers go on the hunt for steak meals with international flavors
5 Examples + Score + Implications


Health-Conscious Carnivore Consumers opt for healthy steak dishes to alleviate their guilt Implications - The emphasis on health-consciousness has caused many meat-eaters to reevaluate their consumption habits. Those unwilling to do away with red meat entirely are turning to reformatted steak dishes that feature healthy ingredients and marinades. Ultimately, consumers are feeling such a pressure to alter their diets, even their guilty pleasures are becoming more reflective of the health movement.
Health-Conscious Carnivore
Consumers opt for healthy steak dishes to alleviate their guilt
5 Examples + Score + Implications


Open-Air Entertainment A desire for entertainment prompts the use of convenient outdoor devices Implications - Transforming traditionally stuffy backyard environments into immersive spaces, homeowners are opting for unique technology to heighten entertainment. Setting up movie projectors and party speakers outdoors, home owners are looking to not only create a more entertaining outdoor space, but also re-define traditional media experiences into something more accessible for the entire family.
Open-Air Entertainment
A desire for entertainment prompts the use of convenient outdoor devices
4 Examples + Score + Implications


Branded Milestone Brands step in to create memorable milestone experiences for consumers Implications - Brands today are aiming to feel less like anonymous corporate entities, and more like a comforting presence in consumers' lives. Wanting to further this quality in the consumer-brand relationship, many brands are offering custom online experiences that celebrate events and milestones in consumers' lives. This shift demonstrates that the stronger the brand humanization, the more willing consumers are to share intimate parts of their lives.
Branded Milestone
Brands step in to create memorable milestone experiences for consumers
4 Examples + Score + Implications


Refreshing Comfort Comfort food undergoes a light makeover for warmer weather Implications - Consumers who wish to indulge in their favorite comfort foods during the warmer months are searching for lighter options. Classic comfort food fare, such as pizza and onion rings, are revamped with fresh, seasonal ingredients that are not only lighter for consumption, but also take health-consciousness into consideration. Unwilling to give up their favorite comfort foods, consumers are ultimately looking for a way to reformat them for optimal seasonal enjoyment.
Refreshing Comfort
Comfort food undergoes a light makeover for warmer weather
5 Examples + Score + Implications


Luxurious Love Couple tourism is taken a level higher with ultra-luxury Implications - Post-recession, the desire to communicate prestige is stronger than ever, calling for status in everything from food to relationships. This leads to an influx of luxury couples travel packages. In addition to status, this pattern portrays relationships as the beginning of an adventure, as opposed to the more subdued lifestyle associated with the marriages of decades past.
Luxurious Love
Couple tourism is taken a level higher with ultra-luxury
5 Examples + Score + Implications


Fandom Co-Branding Wildly popular food products come together to the delight of superfans Implications - Capitalizing on a cult-like following, food brands are cleverly integrating popular food products into existing recipes. Providing both novelty for consumers and taking advantage of the existing loyalty consumers have to particular products, this approach to co-branding speaks to the power of fandom.
Fandom Co-Branding
Wildly popular food products come together to the delight of superfans
5 Examples + Score + Implications


PLUS 47 more Barbecue PRO Trends and 265 examples!



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