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About the Barbecue Report

Trend Hunter’s Barbecue Trend Report uncovers innovations for companies in the grilling industry by highlighting emerging opportunities in barbecuing products, brands, advertising and marketing. With an array of cookbooks exclusively featuring barbecue recipes, the consumer demand for exotic barbecue sauce, gas grills and grilling accessories is still high. Whether it is charred barbecue steak or delicious barbecue chicken, our research focuses on consumer demands, allowing companies to fuel their own creativity that will give them a competitive edge.

Who It's For

Culinary schools, established chefs, restaurateurs, steakhouse operators and food industry professionals in search of innovation are just a few examples of people who will find our research beneficial. Additionally, our data will expose product developers, advertisers and market researchers to trends featuring restaurants specializing in ethnic flavors found in Japanese and Korean barbecue cuisine.

Stay on the cutting-edge of the latest and most popular food trends by using our consumer-based research in the Barbecue Trend Report.

The Barbecue Trend Report, last published on Oct 09, 2014, includes 41 PRO Trends and 205 examples of barbecue market research and barbecue consumer trends related to: grilling, foods, recipes, grills, meats and barbecue trends.

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trend research methodology

Methodology

Our barbecue research is based on Trend Hunter's crowdsourced barbecue articles and 2,113,000,000 total views of data. [Learn More]

Report Contents

• 41 Barbecue PRO Trends = 41 Powerpoint Pages Barbecue PPT Report
• 205 Barbecue Examples

Online Extras With Full Subscription

• 29 Barbecue Videos (Online) Barbecue Videos
• 1,230 Barbecue Images (Online) Barbecue Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Barbecue Pro Trends

Each Barbecue PRO Trend is on its own slide with implications, a quantified score, and examples linked to online barbecue articles, videos and images. Examples:

Homespun Snacking Heightening snack foods, consumers turn to alternative snack ingredients Implications - Taking a more nutritional approach to mass-produced snacks, consumers are turning to baking techniques and organic ingredients for appeal. Offering the allure of classic junk food options like chips without the fear of preservatives or extra calories, these DIY alternatives speak to a desire for health-conscious consumption without sacrificing a sense of indulgence.
Homespun Snacking
Heightening snack foods, consumers turn to alternative snack ingredients
4 Examples + Score + Implications


Drinkable Garden Moving beyond health, fresh botanical ingredients take over alcohol Implications - Though traditional bitters are a staple in mixology, taking this a step further with fresh herbs and fruit makes for more interesting flavor profiles, while catering to the health-conscious movement. Focused on both flavor and aesthetic, unabashedly freshly picked components of cocktails communicate prestige in health and taste.
Drinkable Garden
Moving beyond health, fresh botanical ingredients take over alcohol
6 Examples + Score + Implications


Sophisticating Sandwich The deli undergoes a contemporary cultural overhaul Implications - Previously seen as nothing more than a friendly neighborhood staple, the deli and its associated goods are receiving a more sophisticated overhaul to suit modern times. Foodie culture has ushered in a more urgent need for interesting ingredients or health consciousness than what the sandwich previously offered. Sophisticated sandwiches are satiating this, yet still remaining familiar and comforting.
Sophisticating Sandwich
The deli undergoes a contemporary cultural overhaul
5 Examples + Score + Implications


Pervasive Portable As consumer schedules expand, compact versions of existing goods gain traction Implications - Consumers today have schedules that demand flexibility when it comes to everyday tasks. To address this, consumers are on the lookout for convenience-focused products that travel well and can be stored quickly and easily. This shift is leading to the augmentation of even the least likely of products to keep up with constantly shifting consumer lifestyles.
Pervasive Portable
As consumer schedules expand, compact versions of existing goods gain traction
6 Examples + Score + Implications


Eco Transparency Blunt eco packaging caters to those who desire visual accountability Implications - As environmental awareness expands, a desire for sustainable accountability becomes more prominent, resulting in more conspicuous forms of eco packaging. Sticking to basics such as cardboard and pieces of wood, brands are combining eco materials with a desire for more easily identifiable marks of environmental consciousness.
Eco Transparency
Blunt eco packaging caters to those who desire visual accountability
8 Examples + Score + Implications


Rudimentary Packaging Brands turn to rustic design tactics to offer approachability Implications - Seeking to entice consumers in a manner more approachable than their cold, contemporary counterparts, branding strategies are turning to rustic design tactics that are reminiscent of rural living and organic aesthetics. Rudimentary branding techniques reflect a shift toward more traditional, and fundamentally familiar forms of consumer enticement.
Rudimentary Packaging
Brands turn to rustic design tactics to offer approachability
8 Examples + Score + Implications


Revitalized Comforts Poultry recipes are revamped to satiate a growing desire for advancement Implications - In an age of constant technological advancement, traditional activities and methods of consumption are simply not enough to satiate consumers who desire perpetual improvement. Seeking to maintain the sentimentality of comfort foods in a more contemporary manner, individuals are turning to exotic flavoring and abstract shapes to re-invent classics like fried chicken and pot pies, speaking to a desire for nostalgic consumption in a more progressive manner.
Revitalized Comforts
Poultry recipes are revamped to satiate a growing desire for advancement
4 Examples + Score + Implications


Indulgent Protein Adding allure to protein sources, consumers add poultry to indulgent snack foods Implications - While junk food often serves as a source of comfort, high-calorie, fatty foods are not recommended for casual consumption. Adapting this comfort into an everyday indulgence means smaller, snack-sized portions in recognizable snack form. The addition of poultry to accessible, bite-sized snacks speaks to a desire for more convenient, yet equally indulgent sources of nourishment.
Indulgent Protein
Adding allure to protein sources, consumers add poultry to indulgent snack foods
5 Examples + Score + Implications


PLUS 35 more Barbecue PRO Trends and 205 examples!



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