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About the Barbecue Report

Trend Hunter’s Barbecue Trend Report uncovers innovations for companies in the grilling industry by highlighting emerging opportunities in barbecuing products, brands, advertising and marketing. With an array of cookbooks exclusively featuring barbecue recipes, the consumer demand for exotic barbecue sauce, gas grills and grilling accessories is still high. Whether it is charred barbecue steak or delicious barbecue chicken, our research focuses on consumer demands, allowing companies to fuel their own creativity that will give them a competitive edge.

Who It's For

Culinary schools, established chefs, restaurateurs, steakhouse operators and food industry professionals in search of innovation are just a few examples of people who will find our research beneficial. Additionally, our data will expose product developers, advertisers and market researchers to trends featuring restaurants specializing in ethnic flavors found in Japanese and Korean barbecue cuisine.

Stay on the cutting-edge of the latest and most popular food trends by using our consumer-based research in the Barbecue Trend Report.

The Barbecue Trend Report, last published on Mar 26, 2015, includes 47 PRO Trends and 235 examples of barbecue market research and barbecue consumer trends related to: grilling, foods, recipes, grills, meats and barbecue trends.

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trend research methodology

Methodology

Our barbecue research is based on Trend Hunter's crowdsourced barbecue articles and 2,334,000,000 total views of data. [Learn More]

Report Contents

• 47 Barbecue PRO Trends = 47 Powerpoint Pages Barbecue PPT Report
• 235 Barbecue Examples

Online Extras With Full Subscription

• 33 Barbecue Videos (Online) Barbecue Videos
• 1,410 Barbecue Images (Online) Barbecue Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Barbecue Pro Trends

Each Barbecue PRO Trend is on its own slide with implications, a quantified score, and examples linked to online barbecue articles, videos and images. Examples:

Refreshing Comfort Comfort food undergoes a light makeover for warmer weather Implications - Consumers who wish to indulge in their favorite comfort foods during the warmer months are searching for lighter options. Classic comfort food fare, such as pizza and onion rings, are revamped with fresh, seasonal ingredients that are not only lighter for consumption, but also take health-consciousness into consideration. Unwilling to give up their favorite comfort foods, consumers are ultimately looking for a way to reformat them for optimal seasonal enjoyment.
Refreshing Comfort
Comfort food undergoes a light makeover for warmer weather
5 Examples + Score + Implications


Luxurious Love Couple tourism is taken a level higher with ultra-luxury Implications - Post-recession, the desire to communicate prestige is stronger than ever, calling for status in everything from food to relationships. This leads to an influx of luxury couples travel packages. In addition to status, this pattern portrays relationships as the beginning of an adventure, as opposed to the more subdued lifestyle associated with the marriages of decades past.
Luxurious Love
Couple tourism is taken a level higher with ultra-luxury
5 Examples + Score + Implications


Fandom Co-Branding Wildly popular food products come together to the delight of superfans Implications - Capitalizing on a cult-like following, food brands are cleverly integrating popular food products into existing recipes. Providing both novelty for consumers and taking advantage of the existing loyalty consumers have to particular products, this approach to co-branding speaks to the power of fandom.
Fandom Co-Branding
Wildly popular food products come together to the delight of superfans
5 Examples + Score + Implications


Multi-Meat Carnivore pride is taken to staggering new heights Implications - Backlash to the health food movement can be seen with carnivorous pride in meat-based dishes, but as vegetarian dishes become more enticing, meat lovers respond with multi-meat dishes that pile on the protein. This goes beyond a battle between vegetables and meat, and into what it means to be healthy. Fed up with being told to be thin, consumers are aiming for a more strong form of fitness.
Multi-Meat
Carnivore pride is taken to staggering new heights
6 Examples + Score + Implications


Multicultural Branding Appealing to diverse groups through more than marketing Implications - With the rise of the Hispanic market and increase in the buying power of the LGBTQ community, it's more important than ever to not just market to a diverse group, but authentically celebrate all groups. Forward-thinking brands are doing so by looking beyond ad executions and into branding initiatives -- such as strategic partnerships, stunts and thoughtful campaigns -- that show major change on their part.
Multicultural Branding
Appealing to diverse groups through more than marketing
9 Examples + Score + Implications


Diversified Flavor Targeting Hispanics, brands market ingredients that speak to cultural heritage Implications - Brands are getting far more explicit regarding who a product is intended for, which is prevalent in the food market with goods created with Hispanic population in mind. Placing spice and traditional dishes at the forefront, this shift towards cultured flavor branding appeals to both the Latin consumer as well as others craving a divergence from blander offerings.
Diversified Flavor
Targeting Hispanics, brands market ingredients that speak to cultural heritage
6 Examples + Score + Implications


Extreme Imitation Vegetarian meals are created with hyper-realistic detailing to imitate meat Implications - Moving away from what's sometimes seen as unappealing meat alternatives, brands are cleverly reinventing how vegetarian meals are perceived to broaden appeal. Going to lengths to imitate the look and texture of consumer favorites like hamburgers, brands are making references to such specific features to heighten consumption with a unique sensory experience. This reflects a continuing desire for healthier alternatives that don't feel like a sacrifice.
Extreme Imitation
Vegetarian meals are created with hyper-realistic detailing to imitate meat
4 Examples + Score + Implications


Homespun Snacking Heightening snack foods, consumers turn to alternative snack ingredients Implications - Taking a more nutritional approach to mass-produced snacks, consumers are turning to baking techniques and organic ingredients for appeal. Offering the allure of classic junk food options like chips without the fear of preservatives or extra calories, these DIY alternatives speak to a desire for health-conscious consumption without sacrificing a sense of indulgence.
Homespun Snacking
Heightening snack foods, consumers turn to alternative snack ingredients
5 Examples + Score + Implications


PLUS 41 more Barbecue PRO Trends and 235 examples!



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