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About the Farm Report

The Farming Report explores a comprehensive collection of agriculture trends. The farming industry is undergoing constant change, with a massive increase in organic farming and fair trade products, as well as sustainable farming and ethical practices. Companies will also gain insight into the constant advances in aquaculture, urban farming, free range, dairy farming, farm technology and more.

Who It's For

Ideal for individual farmers or larger agriculture companies that have a hunger to stay on top of the changing consumer tastes in farm goods, our report signals the major changes within this industry. One of the main adjustments at the moment is the move towards green farming techniques.

With the Farming Trend Report, you will uncover the strategies that reigning companies use, including John Deere and others, which will help companies cultivate competitive strategies.

The Farm Trend Report, last published on Oct 02, 2014, includes 57 PRO Trends and 285 examples of farm market research and farm consumer trends related to: agriculture, aquaculture, organic farming, fair trade, sustainable farming and farm trends.

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trend research methodology

Methodology

Our farm research is based on Trend Hunter's crowdsourced farm articles and 2,111,000,000 total views of data. [Learn More]

Report Contents

• 57 Farm PRO Trends = 57 Powerpoint Pages Farm PPT Report
• 285 Farm Examples

Online Extras With Full Subscription

• 40 Farm Videos (Online) Farm Videos
• 1,710 Farm Images (Online) Farm Images
• Additional Niche Reports (with a full subscription): Bank, Farm, Business Card, Magazine, Service, Recession, Microfinance, Display Window and more!



Sample Farm Pro Trends

Each Farm PRO Trend is on its own slide with implications, a quantified score, and examples linked to online farm articles, videos and images. Examples:

Hybrid Snacking Adding substance to mini meals, consumers combine multiple treats into one Implications - Seeking to add more depth to everyday snacks, consumers are combining different treats together to satiate cravings. Creating hybrid snacks that come together to create a mini meal, consumers are merging unlikely ingredients together to add substance to recipes traditionally lighter in form.
Hybrid Snacking
Adding substance to mini meals, consumers combine multiple treats into one
4 Examples + Score + Implications


Senior Schooling A newfound lust for life has retirees seeking out educational opportunities Implications - Battling diminishing physical and mental capabilities, aging consumers are turning to educational outlets to help maintain a sense of independence. Learning new skills in trade and technology, retirees are actively seeking out opportunities that encourage self-esteem and development, opting for educational services to maintain a sense of autonomy.
Senior Schooling
A newfound lust for life has retirees seeking out educational opportunities
4 Examples + Score + Implications


Upscaled Convenience Microwaved goods are upgraded to satiate consumer demands for fast indulgence Implications - While microwaved goods are associated with convenience for consumers, they're also viewed as being the lesser option, which is being changed with products and recipes that upscale the final product. The products marry time savings and flavor, creating even more incentive to choose a convenient option.
Upscaled Convenience
Microwaved goods are upgraded to satiate consumer demands for fast indulgence
5 Examples + Score + Implications


Rural Fascination Urban consumers become obsessed with the simplicity of farm life Implications - The number of people living in urban locations is rising on a global scale, which has created a disconnect for many consumers who crave the simple life. Highlighting the aesthetic of farm life, fashion brands are appealing to consumers with a lifestyle far beyond what's considered to be glamorous. This adds a cultured element to a lifestyle that, though ideal for some, otherwise does not communicate the status consumers aspire to.
Rural Fascination
Urban consumers become obsessed with the simplicity of farm life
6 Examples + Score + Implications


Rudimentary Packaging Brands turn to rustic design tactics to offer approachability Implications - Seeking to entice consumers in a manner more approachable than their cold, contemporary counterparts, branding strategies are turning to rustic design tactics that are reminiscent of rural living and organic aesthetics. Rudimentary branding techniques reflect a shift toward more traditional, and fundamentally familiar forms of consumer enticement.
Rudimentary Packaging
Brands turn to rustic design tactics to offer approachability
8 Examples + Score + Implications


Organic Blend Seeking nutritional variety, consumers turn to blended meal creations Implications - While adhering to a nutritional diet helps to maintain overall health, managing the variety of nourishments needed on a daily basis can be overwhelming. Keeping in tow with a desire for health-conscious consumption, consumers are turning to blended meal concoctions to combine fresh, homegrown goods into a compact, and easily adaptable meal. The amalgamation of organic goods speaks to a desire to maintain nutritional living in a more timely, yet flexible manner.
Organic Blend
Seeking nutritional variety, consumers turn to blended meal creations
4 Examples + Score + Implications


Connected Greenery Seeking digital integration, boomers turn to mobile methods of eco living Implications - While aging consumers often look to retirement as a time for rest and relaxation, detaching from the hustle and bustle of day-to-day living can be quite isolating. Seeking to make leisurely activities like gardening more socially engaging, boomers are turning to apps and mobile integrations to make such eco-friendly tasks more interactive.This speaks to a desire for methods of enjoyment that offer tranquility in a more efficient, and technologically adept manner.
Connected Greenery
Seeking digital integration, boomers turn to mobile methods of eco living
4 Examples + Score + Implications


Primitive Packaging Rustic wood branding caters to more rugged, outdoorsy male consumers Implications - With male consumers often relying less on emotional instincts compared to female buyers, brands are turning to more visually relatable aesthetics that allow men to easily associate the product with their persona. Rustic packaging, such as chopped log bottles, provide a sense of simplicity and ruggedness that masculine consumers can relate to, combining natural elements of the outdoors with the need to cater to a consumer's personal interests.
Primitive Packaging
Rustic wood branding caters to more rugged, outdoorsy male consumers
7 Examples + Score + Implications


PLUS 51 more Farm PRO Trends and 285 examples!



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