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About the Farm Report

The Farming Report explores a comprehensive collection of agriculture trends. The farming industry is undergoing constant change, with a massive increase in organic farming and fair trade products, as well as sustainable farming and ethical practices. Companies will also gain insight into the constant advances in aquaculture, urban farming, free range, dairy farming, farm technology and more.

Who It's For

Ideal for individual farmers or larger agriculture companies that have a hunger to stay on top of the changing consumer tastes in farm goods, our report signals the major changes within this industry. One of the main adjustments at the moment is the move towards green farming techniques.

With the Farming Trend Report, you will uncover the strategies that reigning companies use, including John Deere and others, which will help companies cultivate competitive strategies.

The Farm Trend Report, last published on Aug 18, 2015, includes 89 PRO Trends and 445 examples of farm market research and farm consumer trends related to: agriculture, aquaculture, organic farming, fair trade, sustainable farming and farm trends.

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trend research methodology

Methodology

Our farm research is based on Trend Hunter's crowdsourced farm articles and 2,444,000,000 total views of data. [Learn More]

Report Contents

• 89 Farm PRO Trends = 89 Powerpoint Pages Farm PPT Report
• 445 Farm Examples

Online Extras With Full Subscription

• 62 Farm Videos (Online) Farm Videos
• 2,670 Farm Images (Online) Farm Images
• Additional Niche Reports (with a full subscription): Bank, Farm, Business Card, Magazine, Service, Recession, Microfinance, Display Window and more!



Sample Farm Pro Trends

Each Farm PRO Trend is on its own slide with implications, a quantified score, and examples linked to online farm articles, videos and images. Examples:

Designer Dairy Milk and cheese products get added appeal with conceptual forms Implications - Design-focused dairy packaging are given added consumer appeal with aesthetically pleasing forms that also offer unique beneficial functions. In adding an improved customer experience through design, brands are able to distinguish themselves in a way that will appeal to discerning consumers on an aesthetic and logical basis.
Designer Dairy
Milk and cheese products get added appeal with conceptual forms
4 Examples + Score + Implications


Playful Dairy Cheese packaging borrows from fun, young motifs for experience-oriented consumers Implications - Brands playing in the cheese sphere are showcasing engaging, young motifs via youthful packaging. This design theme is optimal for companies targeting Millennials, who place high value on unique brands and branding. This has implications for Generation Z as well, as digital natives also favor the unconventional in place of dominant, established norms.
Playful Dairy
Cheese packaging borrows from fun, young motifs for experience-oriented consumers
5 Examples + Score + Implications


Simplistic Skincare The less-is-more approach to skincare appeals to consumers with sensitive skin Implications - With sensitive skin a top-of-mind concern for cosmetic consumers, many brands are finding success through advertising what is not in their products, as opposed to what is. The absence of toxins, chemicals and fragrance in skincare products is comforting to consumers who find they're easily irritated by overly complex formulas. This gentle, pared down approach is not only appealing to those with sensitive skin; it also opens up opportunity to ease in novice or first-time cosmetics buyers.
Simplistic Skincare
The less-is-more approach to skincare appeals to consumers with sensitive skin
4 Examples + Score + Implications


Creative Convenience Imaginative designs enhance the competitive edge of frozen foods Implications - Frozen food packaging is now one of the primary subjects of modern, creative designs that are standing out in supermarket aisles. Across the board, eye-catching designs are proving essential to both traditional and non-traditional consumer segments that benefit from enhanced visibility.
Creative Convenience
Imaginative designs enhance the competitive edge of frozen foods
4 Examples + Score + Implications


Pub Impermanence Contemporary bars are reinterpreted with transient, temporary designs Implications - Bars are entering the mobile sphere with a series of transient, temporary designs. By tapping into the lifestyles of young consumers who are drawn to travel and have rapidly changing schedules, bars are staying relevant while also delivering an attractive experience with minimal time and space commitment.
Pub Impermanence
Contemporary bars are reinterpreted with transient, temporary designs
4 Examples + Score + Implications


Grocer Marketplace Brands illustrate freshness with farmer's market-inspired retail concepts Implications - As consumers grow increasingly concerned with the quality and origin of their food, brands are evolving to respond with immersive food retail concepts that imitate luxurious department store layouts. Also speaking to the consumer desire for customization, intricate supermarket concepts aim to remind individuals of a farmer's market experience, with which they associate freshness and sustainable practices.
Grocer Marketplace
Brands illustrate freshness with farmer's market-inspired retail concepts
4 Examples + Score + Implications


Playtime Practice Reusable crafting supplies put the emphasis on creative process Implications - In a natural extension of maker culture, temporary and reusable creative products serve as an introduction to the experience of the creative process for children. In emphasizing the process rather than the product itself, consumers are exemplifying an interest in the developmental benefits and introspection afforded by immersive creative activities.
Playtime Practice
Reusable crafting supplies put the emphasis on creative process
4 Examples + Score + Implications


Intimate Partying Bars and nightclubs get smaller and cozier to offer a more personal experience Implications - Many nightlife venues are downsizing and simplifying in an effort to offer guests a more intimate experience. Looking to nightlife as a form of escape, consumers appreciate the crowd control and opportunity for connection. Smaller venues also lend themselves to offer more personal performances by musicians and DJs.
Intimate Partying
Bars and nightclubs get smaller and cozier to offer a more personal experience
4 Examples + Score + Implications


PLUS 83 more Farm PRO Trends and 445 examples!



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