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About the Farm Report - The Farming Report explores a comprehensive collection of agriculture trends. The farming industry is undergoing constant change, with a massive increase in organic farming and fair trade products, as well as sustainable farming and ethical practices. Companies will also gain insight into the constant advances in aquaculture, urban farming, free range, dairy farming, farm technology and more.

Who It's For - Ideal for individual farmers or larger agriculture companies that have a hunger to stay on top of the changing consumer tastes in farm goods, our report signals the major changes within this industry. One of the main adjustments at the moment is the move towards green farming techniques.

With the Farming Trend Report, you will uncover the strategies that reigning companies use, including John Deere and others, which will help companies cultivate competitive strategies.

The Farm Trend Report, last published on Mar 10, 2014, includes 50 PRO Trends and 502 examples of farm market research and farm consumer trends related to: agriculture, aquaculture, organic farming, fair trade, sustainable farming and farm trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our farm research is based on Trend Hunter's 502 crowdsourced farm trends and 1,917,000,000 total views of data. [Learn More]

What You'll Get:
• 50 Page / Slide Presentation Farm PDF Report Farm PPT Report
• 50 Page In-Depth Reading Report Farm PDF Report

Contents:
• 50 Farm PRO Trends
• 502 Farm Examples
• 70 Farm Videos (Online) Farm Videos
• 3,012 Farm Images (Online) Farm Images
• Additional Niche Reports (with a full subscription): Bank, Farm, Business Card, Magazine, Service, Recession, Microfinance, Display Window and more!



Sample Farm Pro Trends - Each Farm PRO Trend is on its own slide with implications, a quantified score, and examples linked to online farm articles, videos and images. Examples:

Primitive Packaging Rustic wood branding caters to more rugged, outdoorsy male consumers Implications - With male consumers often relying less on emotional instincts compared to female buyers, brands are turning to more visually relatable aesthetics that allow men to easily associate the product with their persona. Rustic packaging, such as chopped log bottles, provide a sense of simplicity and ruggedness that masculine consumers can relate to, combining natural elements of the outdoors with the need to cater to a consumer's personal interests.
Primitive Packaging
Rustic wood branding caters to more rugged, outdoorsy male consumers
7 Examples + Score + Implications


Assisted Preservation Instead of decreasing pollution, tech innovations aid environmental cleanup Implications - As the level of air and ocean pollution reaches new highs, innovations that aid in the cleanup of the environment are rebranding eco-consciousness as a solvable problem that doesn't necessarily have to involve a decrease in consumption. Massive air purifiers and ocean tide simulators solve the problems associated with modern human life, but also offer solace that the very problems created can be solved with feasible solutions.
Assisted Preservation
Instead of decreasing pollution, tech innovations aid environmental cleanup
6 Examples + Score + Implications


Marketing Comradery Endearing friendship commercials seek to capture a more heartfelt reaction Implications - With over-stimulated marketing and abstract imagery often leaving viewers feeling detached from the product, brands are turning to more heartfelt situational techniques to engage consumers on a more relatable level. Friendship ads steer away from the more commercialized tendencies of big name brands by referencing emotional bonds that people can easily identify with. This reflects the growing need for more coherent forms of marketing.
Marketing Comradery
Endearing friendship commercials seek to capture a more heartfelt reaction
7 Examples + Score + Implications


Animalized Marketing The use of pets in ads evolves to convey familiarity, humor and youthfulness Implications - While the original perception of animals in advertising pertained to conveying a cute and emotional aesthetic, the tactic is evolving to humanize brands and place them in a more humor and youth-focused light. This goofy approach disassociates brands with formality to better appeal to mom, dad and children for cohesive adaptation in a market where purchases are influenced by all family members and not just breadwinners. Striking a balance between familial orientation and personification, the marketing endeavors push in a more ambiguous direction to target all generations and not just one.
Animalized Marketing
The use of pets in ads evolves to convey familiarity, humor and youthfulness
7 Examples + Score + Implications


Scribble Enticement Doodled labels cater to those who desire more authentic marketing techniques Implications - With mass-produced products often coming across as cold and unapproachable, brands are turning toward artistic inspirations to create more of an authentic connection with consumers. Creatively sketched and doodled product labels give the allure of hand-drawn illustrations, combining recognizable drawing techniques with the growing consumer demand for credible packaging designs.
Scribble Enticement
Doodled labels cater to those who desire more authentic marketing techniques
7 Examples + Score + Implications


Accessible Green Eco-friendly kits cater to consumers who desire simple sustainable lifestyles Implications - With sustainable lifestyles often coming across as inconvenient and impractical, brands are seeking to make eco-friendly living more approachable to consumers who rely on quick and easy methods. Farming kits and planter packages provide all-inclusive ways to live more feasibly, combining sustainable methods with easy step-by-step guides.
Accessible Green
Eco-friendly kits cater to consumers who desire simple sustainable lifestyles
7 Examples + Score + Implications


PLUS 44 more Farm PRO Trends and 502 examples!


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50 Farm PRO Trends
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