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About the Farm Report

The Farming Report explores a comprehensive collection of agriculture trends. The farming industry is undergoing constant change, with a massive increase in organic farming and fair trade products, as well as sustainable farming and ethical practices. Companies will also gain insight into the constant advances in aquaculture, urban farming, free range, dairy farming, farm technology and more.

Who It's For

Ideal for individual farmers or larger agriculture companies that have a hunger to stay on top of the changing consumer tastes in farm goods, our report signals the major changes within this industry. One of the main adjustments at the moment is the move towards green farming techniques.

With the Farming Trend Report, you will uncover the strategies that reigning companies use, including John Deere and others, which will help companies cultivate competitive strategies.

The Farm Trend Report, last published on May 12, 2015, includes 73 PRO Trends and 365 examples of farm market research and farm consumer trends related to: agriculture, aquaculture, organic farming, fair trade, sustainable farming and farm trends.

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trend research methodology

Methodology

Our farm research is based on Trend Hunter's crowdsourced farm articles and 2,371,000,000 total views of data. [Learn More]

Report Contents

• 73 Farm PRO Trends = 73 Powerpoint Pages Farm PPT Report
• 365 Farm Examples

Online Extras With Full Subscription

• 51 Farm Videos (Online) Farm Videos
• 2,190 Farm Images (Online) Farm Images
• Additional Niche Reports (with a full subscription): Bank, Farm, Business Card, Magazine, Service, Recession, Microfinance, Display Window and more!



Sample Farm Pro Trends

Each Farm PRO Trend is on its own slide with implications, a quantified score, and examples linked to online farm articles, videos and images. Examples:

Intimate Partying Bars and nightclubs get smaller and cozier to offer a more personal experience Implications - Many nightlife venues are downsizing and simplifying in an effort to offer guests a more intimate experience. Looking to nightlife as a form of escape, consumers appreciate the crowd control and opportunity for connection. Smaller venues also lend themselves to offer more personal performances by musicians and DJs.
Intimate Partying
Bars and nightclubs get smaller and cozier to offer a more personal experience
4 Examples + Score + Implications


Animated Interface Websites integrate interactive features to encourage visitor engagement Implications - Helping to create a more engaging, memorable visitor experience, brands are developing webpages that offer a creative user experience and put aesthetics at the forefront. In the competitive digital landscape, standing out is critical, and this approach to website design is helping brands compete for clicks.
Animated Interface
Websites integrate interactive features to encourage visitor engagement
4 Examples + Score + Implications


Macabre Animalism Critters in design are taken from cutesy to dark for added sophistication Implications - The use of animals in design used to signify a cutesy, meme-friendly tone. In today's society, where consumers are more concerned with individualism than pleasantries, this has shifted toward a darker tone. The use of animalism in a more macabre context questions the concept of humanity, providing what consumers crave: more meaningful experiences.
Macabre Animalism
Critters in design are taken from cutesy to dark for added sophistication
11 Examples + Score + Implications


Designer Play Fashion brands add a sense of whimsy to their packaging Implications - Challenging the common perception that the fashion industry takes itself too seriously, brands are opting for playful packaging intended to delight consumers. By choosing novelty over sophistication, fashion retailers are attracting a more youthful demographic; one that prioritizes experience over exclusivity.
Designer Play
Fashion brands add a sense of whimsy to their packaging
4 Examples + Score + Implications


Whimsical Retail Brands increase interest through over-the-top retail displays Implications - Bringing an exciting element to routine shopping experiences, playfully designed retail displays are being adopted as a way to generate interest and engagement with products. By adopting over-the-top designs more reminiscent of an amusement park than a grocery store, retail locations are able to better compete with the convenience of online shops by offering an experiential element.
Whimsical Retail
Brands increase interest through over-the-top retail displays
6 Examples + Score + Implications


Display Escapism Retail moves further away from the mundane to satisfy wanderlust Implications - Post-recession, consumers who are reminded of what economic downturn looks like become preoccupied with life-changing experiences such as travel; however the credit crunch has also had an effect on the wallet, making travel less feasible. Satiating this unfulfilled need, companies are incorporating travel-inspired elements into retail displays.
Display Escapism
Retail moves further away from the mundane to satisfy wanderlust
5 Examples + Score + Implications


Kiddie Display From grocery to apparel, retail targets children Implications - Many companies are taking on child-targeted displays as a way to appeal to the individualistic Millennial entering parenthood. These creative kiddie displays allow parents to feel their purchases are targeted toward children in a more explicit way, which becomes all the more important within food an areas associated with health.
Kiddie Display
From grocery to apparel, retail targets children
5 Examples + Score + Implications


Tradition Fusion North American celebration staples are mixed in with international flavors Implications - All-American desserts, such as rice Krispie squares or birthday cakes, will always remain popular; however, the new age of diversified food (and a diversified American population) demands a more interesting approach. Converging comfort and exoticism, tradition fusion borrows from classic flavors from different ethnicities. This makes for a collage of interesting foods that mimics today's consumer landscape.
Tradition Fusion
North American celebration staples are mixed in with international flavors
7 Examples + Score + Implications


PLUS 67 more Farm PRO Trends and 365 examples!



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