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About the Milk Report

The Milk Trend Report analyzes crowd-sourced information involving breakthrough trends and ideas in this industry, from milk carton branding to dairy free and milk alternative recipes. In the report, users will see how hundreds of lactose-related trends such as soy milk products, lattes, cream trends, milk chocolate and chocolate milk innovations are evolving to meet consumer needs. Milk marketing techniques and the production tactics of milk cows are changing. As ethical and organic farming practices obtain greater influence on consumer choices, the milk industry is also changing to meet these demands.

Who It's For

The Milk Trend Report will appeal to dairy producers, farmers, professionals in the restaurant industry and food distributors, as it provides users with insight into changing market trends and new products within the milk industry.

Whether you are looking for evaporated milk developments, dairy milk changes or other lactose-related products, the Milk Trend Report will provide valuable data on this shifting industry.

The Milk Trend Report, last published on Aug 25, 2015, includes 208 PRO Trends and 1,040 examples of milk market research and milk consumer trends related to: milk carton, dairy free, lactose, soy milk, lattes and milk trends.

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trend research methodology

Methodology

Our milk research is based on Trend Hunter's crowdsourced milk articles and 2,450,000,000 total views of data. [Learn More]

Report Contents

• 208 Milk PRO Trends = 208 Powerpoint Pages Milk PPT Report
• 1,040 Milk Examples

Online Extras With Full Subscription

• 146 Milk Videos (Online) Milk Videos
• 6,240 Milk Images (Online) Milk Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Milk Pro Trends

Each Milk PRO Trend is on its own slide with implications, a quantified score, and examples linked to online milk articles, videos and images. Examples:

Typographic Provisions Bread and baked goods are marketed in font-focused packaging Implications - Elegant typographic packaging for bread and baked goods add a touch of familiarity to what is seen as an increasingly challenging product to market. Infusing the product with a sense of confectionery whimsy and authenticity, text-focused packaging turns to various typographic styles to position the product as worthy of even the discerning consumer's consideration.
Typographic Provisions
Bread and baked goods are marketed in font-focused packaging
5 Examples + Score + Implications


Designer Dairy Milk and cheese products get added appeal with conceptual forms Implications - Design-focused dairy packaging are given added consumer appeal with aesthetically pleasing forms that also offer unique beneficial functions. In adding an improved customer experience through design, brands are able to distinguish themselves in a way that will appeal to discerning consumers on an aesthetic and logical basis.
Designer Dairy
Milk and cheese products get added appeal with conceptual forms
4 Examples + Score + Implications


Parenting Authenticity Brands connect with millennial parents through marketing transparency Implications - As millennials begin to have children of their own, many of the values associated with the demographic are carried over into parenting purchases. In the hopes of building trust among young millennial parents, brands are highlighting a dedication to health and sustainability with comedic, honest representations of the complexities of modern parenting.
Parenting Authenticity
Brands connect with millennial parents through marketing transparency
6 Examples + Score + Implications


Unexpected Confectionery Sweets are added to unconventional food items for experiential allure Implications - No longer satisfied with traditional consumption, consumers, particularly those of a younger generation, are turning to obscure food pairings for experiential allure. Adding sweets like cotton candy to savory dishes and beverages, consumers are seeking to not only heighten flavor, but also to add an element of intrigue to typically ordinary meals. This reflects a growing desire to constantly adapt and alter routine.
Unexpected Confectionery
Sweets are added to unconventional food items for experiential allure
6 Examples + Score + Implications


Effeminate Brew New tea products target the female demographic with women-specific ingredients Implications - New tea products are catering to the powerful female clientele base via ingredients geared towards women's health. This resonates with a rising consumer demand for customization suited to Generations X an Y, both of which are accustomed to the current popularity of maker culture and curated offerings. The wellness aspect is equally attractive as younger demographics continue to demonstrate an interest in fitness and nutrition.
Effeminate Brew
New tea products target the female demographic with women-specific ingredients
4 Examples + Score + Implications


Eco Hygiene Sanitation products for women cater to environmentally conscious shoppers Implications - Hygiene products for women are featuring eco aspects that merge self-care with environmentalism. The application of new, green takes on traditional services and products allows brands to connect with young, informed consumers who typically make purchases according to ethical considerations.
Eco Hygiene
Sanitation products for women cater to environmentally conscious shoppers
4 Examples + Score + Implications


Superfood Convenience Consumers are drawn to frozen meals with nutrient-rich ingredients Implications - Consumers are enticed to challenge conventional wisdom regarding nutritional value with superfood-infused frozen meals. As brands aim to re-position the products as viable meal options, nutrient-rich frozen dishes with valuable fiber and protein offer a healthy compromise for consumption-conscious consumers with busy schedules.
Superfood Convenience
Consumers are drawn to frozen meals with nutrient-rich ingredients
4 Examples + Score + Implications


Digitized Discounting Food shopping apps include price reductions for deal seekers Implications - Social media tools have made today's consumer highly aware of the best price points, and in response, food shopping apps are placing an emphasis on discounts. Aside from the grocery sector, attention to savings is industry-spanning, as brands seek to offer competitive products in markets catering to informed, digitally savvy shoppers.
Digitized Discounting
Food shopping apps include price reductions for deal seekers
5 Examples + Score + Implications


PLUS 202 more Milk PRO Trends and 1,040 examples!



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