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About the Milk Report

The Milk Trend Report analyzes crowd-sourced information involving breakthrough trends and ideas in this industry, from milk carton branding to dairy free and milk alternative recipes. In the report, users will see how hundreds of lactose-related trends such as soy milk products, lattes, cream trends, milk chocolate and chocolate milk innovations are evolving to meet consumer needs. Milk marketing techniques and the production tactics of milk cows are changing. As ethical and organic farming practices obtain greater influence on consumer choices, the milk industry is also changing to meet these demands.

Who It's For

The Milk Trend Report will appeal to dairy producers, farmers, professionals in the restaurant industry and food distributors, as it provides users with insight into changing market trends and new products within the milk industry.

Whether you are looking for evaporated milk developments, dairy milk changes or other lactose-related products, the Milk Trend Report will provide valuable data on this shifting industry.

The Milk Trend Report, last published on Apr 23, 2015, includes 156 PRO Trends and 780 examples of milk market research and milk consumer trends related to: milk carton, dairy free, lactose, soy milk, lattes and milk trends.

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Methodology

Our milk research is based on Trend Hunter's crowdsourced milk articles and 2,341,000,000 total views of data. [Learn More]

Report Contents

• 156 Milk PRO Trends = 156 Powerpoint Pages Milk PPT Report
• 780 Milk Examples

Online Extras With Full Subscription

• 109 Milk Videos (Online) Milk Videos
• 4,680 Milk Images (Online) Milk Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Milk Pro Trends

Each Milk PRO Trend is on its own slide with implications, a quantified score, and examples linked to online milk articles, videos and images. Examples:

Health-Conscious Caffeine Health food ingredients are added to coffee flavors to aid wellness Implications - Seeking to adhere to healthy lifestyles without sacrificing everyday routine, consumers are altering things like coffee to have nutritional benefits. Customizing caffeine flavors with berries, quinoa and fruits, consumers are moving beyond traditional caffeinated beverages toward hybrid alternatives that satisfy a need for both energy and wellness.
Health-Conscious Caffeine
Health food ingredients are added to coffee flavors to aid wellness
4 Examples + Score + Implications


Cultured Caffeine Coffee flavors turn to exotic cultural ingredients for diversity Implications - Adding an element of novelty to hot beverages, coffee retailers are turning to exotic cultural ingredients for allure. Adding spices and vegetables often associated with Asian cultures, retailers are looking to not only heighten flavor, but also transform traditional beverage experiences into a more exotic and experiential activity.
Cultured Caffeine
Coffee flavors turn to exotic cultural ingredients for diversity
4 Examples + Score + Implications


Meta Display Brands turn to over-arching product displays to heighten consumer engagement Implications - Realizing the need to go beyond traditional product display, brands are turning to large-scale aesthetics to help make the buying experience more experiential. Crafting displays within displays to create a more immersive consumer experience, brands are using over-arching shelves and booths to create their own world within supermarkets and store aisles, allowing buyers to temporarily immerse and surround themselves with a brand.
Meta Display
Brands turn to over-arching product displays to heighten consumer engagement
4 Examples + Score + Implications


Fresh Vending Brands shift to offer fresh items through vending machines Implications - Vending machines have expanded to include items with a limited life-span, such as flowers or fresh produce, proving that the platform is not limited to preserved goods. Freshness vending not only reveals that the retail possibilities of vending machines are growing, but also that consumers are interested in prioritizing convenience, even when it comes to specialty products.
Fresh Vending
Brands shift to offer fresh items through vending machines
4 Examples + Score + Implications


Organic Relief Women turn to natural supplements and beverages to aid health issues Implications - Taking a more natural approach to health and wellness, women are turning to more natural and organic health supplements to aid pain and stresses that come with different life stages. Utilizing nutrients and health beverages to ease things like pregnancy and menopause, females are seeking out holistic solutions to aid day-to-day experiences.
Organic Relief
Women turn to natural supplements and beverages to aid health issues
6 Examples + Score + Implications


Astronomical Aesthetic The planets become a source of design inspiration Implications - As a backlash to the over-processed, ostentatious visual style of recent times, many consumers are craving something more naturalistic and mysterious. This, combined with a growing interest in the otherworldly, has created an obsession with the astronomical aesthetic and the intrigue of what else is out there.
Astronomical Aesthetic
The planets become a source of design inspiration
7 Examples + Score + Implications


Customized Festival Brands are customizing their products to appeal to festival-goers Implications - Summer is a season heavy with festivals, which are quickly becoming a millennial rite of passage. In order to appeal to younger consumers, brands are customizing their products and services to easily integrate into this new summer ritual. In turn, consumers are responding to brands that show interest in accommodating their lifestyle.
Customized Festival
Brands are customizing their products to appeal to festival-goers
4 Examples + Score + Implications


Exotic Experimentation A consumer preference for global flavor trumps traditional seasonal options Implications - The growing consumer interest in exotic flavors extends into the fall and winter season, as consumers begin replacing their typical sweet treats and beverages with options that offer a spicy kick. This shift demonstrates the strength and longevity of foodie culture, suggesting that the flavor experimentation it has sparked among consumers is here to stay.
Exotic Experimentation
A consumer preference for global flavor trumps traditional seasonal options
6 Examples + Score + Implications


PLUS 150 more Milk PRO Trends and 780 examples!



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