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About the Milk Report

The Milk Trend Report analyzes crowd-sourced information involving breakthrough trends and ideas in this industry, from milk carton branding to dairy free and milk alternative recipes. In the report, users will see how hundreds of lactose-related trends such as soy milk products, lattes, cream trends, milk chocolate and chocolate milk innovations are evolving to meet consumer needs. Milk marketing techniques and the production tactics of milk cows are changing. As ethical and organic farming practices obtain greater influence on consumer choices, the milk industry is also changing to meet these demands.

Who It's For

The Milk Trend Report will appeal to dairy producers, farmers, professionals in the restaurant industry and food distributors, as it provides users with insight into changing market trends and new products within the milk industry.

Whether you are looking for evaporated milk developments, dairy milk changes or other lactose-related products, the Milk Trend Report will provide valuable data on this shifting industry.

The Milk Trend Report, last published on Jul 21, 2015, includes 188 PRO Trends and 940 examples of milk market research and milk consumer trends related to: milk carton, dairy free, lactose, soy milk, lattes and milk trends.

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trend research methodology

Methodology

Our milk research is based on Trend Hunter's crowdsourced milk articles and 2,421,000,000 total views of data. [Learn More]

Report Contents

• 188 Milk PRO Trends = 188 Powerpoint Pages Milk PPT Report
• 940 Milk Examples

Online Extras With Full Subscription

• 132 Milk Videos (Online) Milk Videos
• 5,640 Milk Images (Online) Milk Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Milk Pro Trends

Each Milk PRO Trend is on its own slide with implications, a quantified score, and examples linked to online milk articles, videos and images. Examples:

Superfood Convenience Consumers are drawn to frozen meals with nutrient-rich ingredients Implications - Consumers are enticed to challenge conventional wisdom regarding nutritional value with superfood-infused frozen meals. As brands aim to re-position the products as viable meal options, nutrient-rich frozen dishes with valuable fiber and protein offer a healthy compromise for consumption-conscious consumers with busy schedules.
Superfood Convenience
Consumers are drawn to frozen meals with nutrient-rich ingredients
4 Examples + Score + Implications


Appified Subscription Subscription services turn to mobile apps to heighten accessibility Implications - Seeking to connect with users in a more approachable way, subscription services are turning to mobile apps for easy application. Giving consumers access to services through text messages and social platforms, brands are putting a greater emphasis on mobile usage to not only streamline experiences, but also to connect with consumers in a way that they can easily identify with.
Appified Subscription
Subscription services turn to mobile apps to heighten accessibility
4 Examples + Score + Implications


Ethical Caffeine The coffee industry responds to the environmental crisis Implications - Along with being more health-conscious, the coffee industry is becoming eco-aware, taking active steps to evaluate and reduce its environmental impact. Coffee manufacturers have begun to re-purpose byproducts that would otherwise go to waste, as well as switch to recyclable packaging methods. Taking an eco perspective in the creation, distribution and aftermath of its product ensures that the industry not only positions itself as caring and compassionate, but also becomes a catalyst for global change.
Ethical Caffeine
The coffee industry responds to the environmental crisis
4 Examples + Score + Implications


Playful Ale Beer brands adopt kid-inspired takes on alcoholic products for satirical appeal Implications - In contrast to how adult beverages are typically marketed, beer labels are adopting childlike aesthetics. Playful takes on alcoholic drinks serve a consumer desire for satirical branding that reinterprets typical approaches to services and merchandise. This alternative approach helps brands stand out in highly saturated and competitive markets.
Playful Ale
Beer brands adopt kid-inspired takes on alcoholic products for satirical appeal
4 Examples + Score + Implications


Citrus Indulgence Consumers satiate sugar cravings with citrus alternatives Implications - Consumers looking for a guilt-free way to satisfy sweet cravings are turning to citrus-infused desserts and treats. The antioxidant properties and low calories of citrus fruits make them a nutritious alternative to traditional sweets, and an obvious choice for health-conscious consumers who require peace of mind when indulging.
Citrus Indulgence
Consumers satiate sugar cravings with citrus alternatives
4 Examples + Score + Implications


Eastern Infusion Cold tea beverages incorporate Eastern taste profiles for consumer allure Implications - Spicy, ethnic flavors hailing from the East have been making their way into traditionally sweeter fare, such as desserts and coffee, in order to satisfy a growing consumer desire for flavor reversal. Cold beverages are following suit, adding a spicy kick to an otherwise refreshing experience, while simultaneously providing North American consumers with international variations of iced drinks. The expansion of fusion from food to beverage signifies a consumer appreciation for new incarnations of familiar flavors.
Eastern Infusion
Cold tea beverages incorporate Eastern taste profiles for consumer allure
4 Examples + Score + Implications


Mediterranean Invasion Mediterranean cuisine becomes a staple in North American culture Implications - The foodie movement has bred a consumer who is adventuresome with their eating habits. In regards to the North American consumer specifically, this means not only a willingness to try different cuisines, but a demand for them. Along with Eastern and Asian cuisines, Mediterranean food has become a top priority for food retailers and dining establishments because not only is it an accessible form of exoticism, but its emphasis on fresh ingredients align it with consumers' growing preference for healthy food.
Mediterranean Invasion
Mediterranean cuisine becomes a staple in North American culture
6 Examples + Score + Implications


Cultured Carbohydrate Pasta dishes incorporate international flavor for exotic appeal Implications - Emerging flavors are becoming more global in their scope, a fact that is especially reflected in pasta dishes. Once a traditional Italian meal, pasta has been transformed into a neutral palate for a multitude of different flavors hailing from the across the globe. In North America, this shift exemplifies a consumer willingness to infuse now-classic forms of comfort food with ethnic flavors.
Cultured Carbohydrate
Pasta dishes incorporate international flavor for exotic appeal
4 Examples + Score + Implications


PLUS 182 more Milk PRO Trends and 940 examples!



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