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About the Milk Report

The Milk Trend Report analyzes crowd-sourced information involving breakthrough trends and ideas in this industry, from milk carton branding to dairy free and milk alternative recipes. In the report, users will see how hundreds of lactose-related trends such as soy milk products, lattes, cream trends, milk chocolate and chocolate milk innovations are evolving to meet consumer needs. Milk marketing techniques and the production tactics of milk cows are changing. As ethical and organic farming practices obtain greater influence on consumer choices, the milk industry is also changing to meet these demands.

Who It's For

The Milk Trend Report will appeal to dairy producers, farmers, professionals in the restaurant industry and food distributors, as it provides users with insight into changing market trends and new products within the milk industry.

Whether you are looking for evaporated milk developments, dairy milk changes or other lactose-related products, the Milk Trend Report will provide valuable data on this shifting industry.

The Milk Trend Report, last published on Oct 23, 2014, includes 122 PRO Trends and 610 examples of milk market research and milk consumer trends related to: milk carton, dairy free, lactose, soy milk, lattes and milk trends.

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trend research methodology

Methodology

Our milk research is based on Trend Hunter's crowdsourced milk articles and 2,123,000,000 total views of data. [Learn More]

Report Contents

• 122 Milk PRO Trends = 122 Powerpoint Pages Milk PPT Report
• 610 Milk Examples

Online Extras With Full Subscription

• 85 Milk Videos (Online) Milk Videos
• 3,660 Milk Images (Online) Milk Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Milk Pro Trends

Each Milk PRO Trend is on its own slide with implications, a quantified score, and examples linked to online milk articles, videos and images. Examples:

Tech-Assisted Advertising Campaigns that blend the offline with the online increase user appeal Implications - As more consumers experience their surroundings with a smartphone in hand, brands are looking to engage with them more than ever. A shift towards online and offline advertising that requires device usage supports consumer behavior rather than fighting against it.
Tech-Assisted Advertising
Campaigns that blend the offline with the online increase user appeal
5 Examples + Score + Implications


Minimalist Nutrition Juice bars are given a stylish overhaul to broaden market appeal Implications - Marketing nutritional goods, particularly to young consumers, can be a challenge, prompting retailers to turn to modern retail aesthetics for appeal. Adding artistic decor and custom services to places like juice bars, retailers are seeking to reinvent health food stores into more engaging and visually stimulating settings.
Minimalist Nutrition
Juice bars are given a stylish overhaul to broaden market appeal
4 Examples + Score + Implications


Functional Footwear Consumers embrace comfortable, more functional shoe designs Implications - As the health wave continues, consumers are choosing ergonomic shoes that negate perceptions of what's fashionable in favor of comfort. This move towards function over fashion proves that consumers are shifting to prefer comfort in design instead of choosing painful styles for status purposes.
Functional Footwear
Consumers embrace comfortable, more functional shoe designs
5 Examples + Score + Implications


Experimental Caffeine Coffee is brewed with unexpected ingredients to heighten taste buds Implications - Moving beyond the energy benefits of caffeinated products, brands are turning to unexpected flavor enhancements for heightened appeal. Infusing eclectic flavoring like bacon and lavender, coffee brands are seeking to add diversity to a traditionally single-purpose product, using unique ingredients to make caffeinated products more enticing.
Experimental Caffeine
Coffee is brewed with unexpected ingredients to heighten taste buds
4 Examples + Score + Implications


Sensory Confection Ordinary treats are revamped with unexpected textures for sensory appeal Implications - Moving beyond taste and flavoring, consumers are turning to diverse textures for experiential appeal. Adding unexpected ingredients like exploding candy to cakes and breath mints, consumers are seeking to enhance ordinary goods with heightened sensory qualities, reinventing routine recipes with features that challenge mainstream conceptions of food and flavor.
Sensory Confection
Ordinary treats are revamped with unexpected textures for sensory appeal
4 Examples + Score + Implications


Remixed Hearty Cold weather dictates desire for more substance, yet interesting flavor Implications - The concept of the cold holiday seasons calling for more filling food is not new. However, as foodie culture expands, consumers are beginning to demand more than the standard turkey from their holiday meals. Meeting cold season tradition with culinary curiosity, remixed hearty meals make for something that is both comforting and exciting.
Remixed Hearty
Cold weather dictates desire for more substance, yet interesting flavor
6 Examples + Score + Implications


Edible Play Heightening experiences, consumers turn to elements of play that incorporate food Implications - Enhancing childhood activities with added indulgences, consumers are turning to toys that integrate confectionery goods. Incorporating sweets like chocolate and candy into board games and building blocks, these edible activities reflect a turn toward more playful methods of engagement.
Edible Play
Heightening experiences, consumers turn to elements of play that incorporate food
4 Examples + Score + Implications


Exotic Homemade Consumers turn to international flavor as a means to combat complacent palates Implications - The variety and availability of exotic flavors is rising, which has prompted consumers to try their hand at international cuisine. As the popularity of food blogs expose little known recipes and tricks, consumers are making their own traditional dishes to satisfy their desire for both exotic and homemade cuisine.
Exotic Homemade
Consumers turn to international flavor as a means to combat complacent palates
5 Examples + Score + Implications


PLUS 116 more Milk PRO Trends and 610 examples!



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