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About the Soccer Report

The Soccer Trend Report is your guide to understanding trends about soccer stars, pro soccer clubs and online soccer games like FIFA World Cup and Football Manager. Although most of the world calls this sport “football” or “futbol,” North Americans know it as soccer. While soccer is not the most popular sport in the United States, it has seen recent growth and success with youth soccer programs gaining more and more participants each year. Our report also looks at the phenomenon surrounding soccer stars such as David Beckham and Christiano Ronaldo, and their influence on fashion, pop culture and art. Finally, we look at cutting-edge apparel like the technologically enhanced Nike Mercurial soccer cleats, lightweight soccer balls and dri-fit soccer jerseys.

Who It's For

The data in our report will assist athletic brands, sports broadcasters, equipment manufacturers, sports therapists and athletic trainers with new branding, advertising and marketing initiatives that focus on consumer interests.

With the Soccer Trend Report, users will gain a greater understanding of soccer trends moulding consumer opinion.

The Soccer Trend Report, last published on Oct 16, 2014, includes 306 PRO Trends and 1,530 examples of soccer market research and soccer consumer trends related to: apparel, athletes, youth soccer, cleats, jerseys and soccer trends.

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Methodology

Our soccer research is based on Trend Hunter's crowdsourced soccer articles and 2,108,000,000 total views of data. [Learn More]

Report Contents

• 306 Soccer PRO Trends = 306 Powerpoint Pages Soccer PPT Report
• 1,530 Soccer Examples

Online Extras With Full Subscription

• 214 Soccer Videos (Online) Soccer Videos
• 9,180 Soccer Images (Online) Soccer Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Soccer Pro Trends

Each Soccer PRO Trend is on its own slide with implications, a quantified score, and examples linked to online soccer articles, videos and images. Examples:

Simulated Extravagance Giving consumers a taste of luxury, brands offer lavish simulations Implications - Offering consumers a taste of the high life, brands are turning to simulations that mimic extravagant situations. Moving beyond the typical target demographic, high-end brands are using virtual reality to make typically unattainable experiences more tangible for the average consumer, helping to reduce consumer apprehension through immersive visuals.
Simulated Extravagance
Giving consumers a taste of luxury, brands offer lavish simulations
4 Examples + Score + Implications


Simulated Marketing Heightening viewer experiences, brands adopt virtual simulations Implications - Offering consumers a more immersive campaign experience, brands are adopting virtual simulators to get viewers more involved. Using simulators to create virtual environments and surreal re-enactments, brands are blurring the lines between reality and the digital sphere, allowing consumers to experience proposed products or services in a fresh, exciting way.
Simulated Marketing
Heightening viewer experiences, brands adopt virtual simulations
5 Examples + Score + Implications


Keepsake Branding Brands leave an impression by creating packaging that's meant to be kept Implications - Unlike eco-focused packaging that focuses on minimal or biodegradable material, elaborate packaging that's meant to be kept or collected is being adopted by brands looking to leave an impression on consumers. This shift helps ensure that brands are remembered long after a product has been used or consumed by becoming a part of the home.
Keepsake Branding
Brands leave an impression by creating packaging that's meant to be kept
5 Examples + Score + Implications


Adaptable Workout Fitness attire receives a stylish overhaul for easy, on-the-go efficiency Implications - Providing more than just physical adaptability, workout wear is shifting toward more design-conscious apparel to offer greater versatility. Offering busy consumers the chance to use their fitness gear in situations beyond just the gym, these transitional clothing pieces reflect a growing desire for a more streamlined and easily integrated method of maintaining health.
Adaptable Workout
Fitness attire receives a stylish overhaul for easy, on-the-go efficiency
4 Examples + Score + Implications


Altered Athleticism Athletic equipment is physically reinterpreted for consumer preference Implications - Keeping in tow with a growing desire for product customization, brands are enhancing traditional athletic equipment with altered features for heightened appeal. Reinterpreting how sports are played and enjoyed, brands are reshaping equipment and adding extensions for both individual and communal enhancement, reflecting a shift towards more adaptable forms of active engagement.
Altered Athleticism
Athletic equipment is physically reinterpreted for consumer preference
4 Examples + Score + Implications


Rewarding Patience Brands reward consumer commitment with tangible rewards Implications - Seeking to establish consumer loyalty, brands are turning to campaigns that test consumer patience and stamina. Encouraging buyers to test their limits through tasks like staring contests and waiting games, brands are rewarding the completion of such tasks with prizes and material appreciation, creating a closer connection between brand and consumer.
Rewarding Patience
Brands reward consumer commitment with tangible rewards
4 Examples + Score + Implications


Dual-Purpose Stream Heightening experiences, consumers turn to multifunctional media sharing Implications - Enhancing methods of media sharing with greater adaptability, consumers are turning to multifunctional streaming devices. Combining streaming technology with devices made to serve other functions, brands are seeking to integrate media streaming in new and unexpected ways.
Dual-Purpose Stream
Heightening experiences, consumers turn to multifunctional media sharing
4 Examples + Score + Implications


Active Aging Athletic behavior among retirees is reflected in modern photography Implications - While growing older is often synonymous with deteriorating health and lack of purpose, a more positive view of aging has encouraged older generations to stay actively involved. Showcasing that health and wellness truly has no bounds, this take on aging lifestyles reflects a generation breaking free of stereotypes, engaging in activities traditionally associated with younger people.
Active Aging
Athletic behavior among retirees is reflected in modern photography
4 Examples + Score + Implications


PLUS 300 more Soccer PRO Trends and 1,530 examples!



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