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About the Soccer Report

The Soccer Trend Report is your guide to understanding trends about soccer stars, pro soccer clubs and online soccer games like FIFA World Cup and Football Manager. Although most of the world calls this sport “football” or “futbol,” North Americans know it as soccer. While soccer is not the most popular sport in the United States, it has seen recent growth and success with youth soccer programs gaining more and more participants each year. Our report also looks at the phenomenon surrounding soccer stars such as David Beckham and Christiano Ronaldo, and their influence on fashion, pop culture and art. Finally, we look at cutting-edge apparel like the technologically enhanced Nike Mercurial soccer cleats, lightweight soccer balls and dri-fit soccer jerseys.

Who It's For

The data in our report will assist athletic brands, sports broadcasters, equipment manufacturers, sports therapists and athletic trainers with new branding, advertising and marketing initiatives that focus on consumer interests.

With the Soccer Trend Report, users will gain a greater understanding of soccer trends moulding consumer opinion.

The Soccer Trend Report, last published on May 26, 2015, includes 364 PRO Trends and 1,820 examples of soccer market research and soccer consumer trends related to: apparel, athletes, youth soccer, cleats, jerseys and soccer trends.

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Methodology

Our soccer research is based on Trend Hunter's crowdsourced soccer articles and 2,373,000,000 total views of data. [Learn More]

Report Contents

• 364 Soccer PRO Trends = 364 Powerpoint Pages Soccer PPT Report
• 1,820 Soccer Examples

Online Extras With Full Subscription

• 255 Soccer Videos (Online) Soccer Videos
• 10,920 Soccer Images (Online) Soccer Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Soccer Pro Trends

Each Soccer PRO Trend is on its own slide with implications, a quantified score, and examples linked to online soccer articles, videos and images. Examples:

Dairy Confectionery Yogurt is being infused into unexpected treats for experiential allure Implications - Consumers are combining dairy products with confectionery goods in an effort to bring a nutritional element to otherwise indulgent snacks. By adding ingredients like yogurt to cocktail and candy recipes, individuals are not only attempting to make nutritional consumption more fun and experiential, but also heighten traditional ingredients with unexpected forms.
Dairy Confectionery
Yogurt is being infused into unexpected treats for experiential allure
4 Examples + Score + Implications


Charitable Enrollment Consumers enroll in services for the sake of social good Implications - As consumers become more socially aware, they are more likely to search for ways to contribute to making the world a better place. Rather than seeking personal rewards, many consumers are being motivated by charitable intentions when it comes to enrolling for memberships and services, revealing a desire to achieve personal fulfillment through social good.
Charitable Enrollment
Consumers enroll in services for the sake of social good
6 Examples + Score + Implications


Alternative Alerts Companies adopt atypical tech-enabled notifications to stay top-of-mind Implications - Companies are developing alternative alert systems for members apart of tech-based services and systems. Replacing standard pop-up notifications are tools that incorporate audio, timed content and interactive visual elements. These unconventional features help brands garner the attention of consumers, who can then be reminded of offers, products and services in memorable ways.
Alternative Alerts
Companies adopt atypical tech-enabled notifications to stay top-of-mind
5 Examples + Score + Implications


Condensed Protein Consumers keep portion control top-of-mind when it comes to red meat Implications - Consumers are searching for reduced or alternative forms of red meat to relieve the guilt brought on by the health food movement. Besides easier delivery and consumption, these reformatted meals suggest that steak is an indulgence that can be portioned for both healthier consumption and on-the-go enjoyment.
Condensed Protein
Consumers keep portion control top-of-mind when it comes to red meat
6 Examples + Score + Implications


Culture Coalescence Pop culture is used as a platform to examine cross-cultural relationships Implications - China's growing global influence has prompted an examination of the country's relationship with North America, a relationship which is being playfully explored within the context of pop culture. Artists and designers hailing from China and beyond are incorporating a Chinese aesthetic into traditionally American products, illustrating the tradition of borrowing and re-interpreting cultural elements, as well as recognizing China's influence in a more authentic way.
Culture Coalescence
Pop culture is used as a platform to examine cross-cultural relationships
5 Examples + Score + Implications


Embodied Fitness Consumers search for fitness routines that better reflect their personalities Implications - No longer satisfied with the generic gym environment, younger consumers are opting for fitness routines that are both experiential and personalized to individual taste. This shift indicates that the rise of fitness culture is not uniform, but contains within it many specialized services that appeal to a much younger and hyper-individualized consumer.
Embodied Fitness
Consumers search for fitness routines that better reflect their personalities
4 Examples + Score + Implications


Motion Branding Consumers are responding to fashion marketing that highlights products in motion Implications - In an effort to keep from becoming static, many fashion retailers are placing a greater emphasis on movement when it comes to fashion branding. In a day and age where the sedentary lifestyle is crucified, brands with an action-oriented aesthetic -- whether it be advertisements, packaging or products -- develop a strong appeal among wellness-focused consumers.
Motion Branding
Consumers are responding to fashion marketing that highlights products in motion
4 Examples + Score + Implications


Branding Approachability Fashion brands adapt to be more accessible to the "every man" Implications - In an effort to communicate authenticity, many fashion retailers are targeting the "every man" with their branding strategy. Less concerned with prestige and exclusivity, brands are now attempting to become more accessible and down-to-earth. This shift indicates that consumers are responding to brands that reference their lifestyle.
Branding Approachability
Fashion brands adapt to be more accessible to the "every man"
5 Examples + Score + Implications


PLUS 358 more Soccer PRO Trends and 1,820 examples!



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