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About the Soccer Report - The Soccer Trend Report is your guide to understanding trends about soccer stars, pro soccer clubs and online soccer games like FIFA World Cup and Football Manager. Although most of the world calls this sport “football” or “futbol,” North Americans know it as soccer. While soccer is not the most popular sport in the United States, it has seen recent growth and success with youth soccer programs gaining more and more participants each year. Our report also looks at the phenomenon surrounding soccer stars such as David Beckham and Christiano Ronaldo, and their influence on fashion, pop culture and art. Finally, we look at cutting-edge apparel like the technologically enhanced Nike Mercurial soccer cleats, lightweight soccer balls and dri-fit soccer jerseys.

Who It's For - The data in our report will assist athletic brands, sports broadcasters, equipment manufacturers, sports therapists and athletic trainers with new branding, advertising and marketing initiatives that focus on consumer interests.

With the Soccer Trend Report, users will gain a greater understanding of soccer trends moulding consumer opinion.

The Soccer Trend Report, last published on Sep 30, 2014, includes 301 PRO Trends and 3,061 examples of soccer market research and soccer consumer trends related to: apparel, athletes, youth soccer, cleats, jerseys and soccer trends.

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trend research methodology Methodology - Our soccer research is based on Trend Hunter's 3,061 crowdsourced soccer trends and 2,081,000,000 total views of data. [Learn More]

What You'll Get:
• 301 Page / Slide Presentation Soccer PDF Report Soccer PPT Report
• 301 Page In-Depth Reading Report Soccer PDF Report

Contents:
• 301 Soccer PRO Trends
• 3,061 Soccer Examples
• 429 Soccer Videos (Online) Soccer Videos
• 18,366 Soccer Images (Online) Soccer Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Soccer Pro Trends - Each Soccer PRO Trend is on its own slide with implications, a quantified score, and examples linked to online soccer articles, videos and images. Examples:

Altered Athleticism Athletic equipment is physically reinterpreted for consumer preference Implications - Keeping in tow with a growing desire for product customization, brands are enhancing traditional athletic equipment with altered features for heightened appeal. Reinterpreting how sports are played and enjoyed, brands are reshaping equipment and adding extensions for both individual and communal enhancement, reflecting a shift towards more adaptable forms of active engagement.
Altered Athleticism
Athletic equipment is physically reinterpreted for consumer preference
4 Examples + Score + Implications


Rewarding Patience Brands reward consumer commitment with tangible rewards Implications - Seeking to establish consumer loyalty, brands are turning to campaigns that test consumer patience and stamina. Encouraging buyers to test their limits through tasks like staring contests and waiting games, brands are rewarding the completion of such tasks with prizes and material appreciation, creating a closer connection between brand and consumer.
Rewarding Patience
Brands reward consumer commitment with tangible rewards
4 Examples + Score + Implications


Dual-Purpose Stream Heightening experiences, consumers turn to multifunctional media sharing Implications - Enhancing methods of media sharing with greater adaptability, consumers are turning to multifunctional streaming devices. Combining streaming technology with devices made to serve other functions, brands are seeking to integrate media streaming in new and unexpected ways.
Dual-Purpose Stream
Heightening experiences, consumers turn to multifunctional media sharing
4 Examples + Score + Implications


Active Aging Athletic behavior among retirees is reflected in modern photography Implications - While growing older is often synonymous with deteriorating health and lack of purpose, a more positive view of aging has encouraged older generations to stay actively involved. Showcasing that health and wellness truly has no bounds, this take on aging lifestyles reflects a generation breaking free of stereotypes, engaging in activities traditionally associated with younger people.
Active Aging
Athletic behavior among retirees is reflected in modern photography
4 Examples + Score + Implications


Elderly Entertainment Seeking to maintain excitement, aging consumers turn to youthful activities Implications - While old age often comes with connotations of being a stage of life that lacks excitement, a shift toward more positive views of retirement has consumers seeking out new ways to maintain a thriving social life. Activities like online dating and gaming events combine entertainment with a desire to maintain aspects of one's youth, even in old age.
Elderly Entertainment
Seeking to maintain excitement, aging consumers turn to youthful activities
4 Examples + Score + Implications


Footwear Efficiency Aesthetic and function are married as shoes boast an all-in-one design Implications - Doing away with socks, modern shoe designs are pushing efficiency for consumers to aid the shift towards streamlined product design. As consumers favor aesthetic while still craving function, the designs answer the need for product versatility with style.
Footwear Efficiency
Aesthetic and function are married as shoes boast an all-in-one design
5 Examples + Score + Implications


PLUS 295 more Soccer PRO Trends and 3,061 examples!



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