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About the Soccer Report

The Soccer Trend Report is your guide to understanding trends about soccer stars, pro soccer clubs and online soccer games like FIFA World Cup and Football Manager. Although most of the world calls this sport “football” or “futbol,” North Americans know it as soccer. While soccer is not the most popular sport in the United States, it has seen recent growth and success with youth soccer programs gaining more and more participants each year. Our report also looks at the phenomenon surrounding soccer stars such as David Beckham and Christiano Ronaldo, and their influence on fashion, pop culture and art. Finally, we look at cutting-edge apparel like the technologically enhanced Nike Mercurial soccer cleats, lightweight soccer balls and dri-fit soccer jerseys.

Who It's For

The data in our report will assist athletic brands, sports broadcasters, equipment manufacturers, sports therapists and athletic trainers with new branding, advertising and marketing initiatives that focus on consumer interests.

With the Soccer Trend Report, users will gain a greater understanding of soccer trends moulding consumer opinion.

The Soccer Trend Report, last published on Jul 28, 2015, includes 383 PRO Trends and 1,915 examples of soccer market research and soccer consumer trends related to: apparel, athletes, youth soccer, cleats, jerseys and soccer trends.

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Methodology

Our soccer research is based on Trend Hunter's crowdsourced soccer articles and 2,427,000,000 total views of data. [Learn More]

Report Contents

• 383 Soccer PRO Trends = 383 Powerpoint Pages Soccer PPT Report
• 1,915 Soccer Examples

Online Extras With Full Subscription

• 268 Soccer Videos (Online) Soccer Videos
• 11,490 Soccer Images (Online) Soccer Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Soccer Pro Trends

Each Soccer PRO Trend is on its own slide with implications, a quantified score, and examples linked to online soccer articles, videos and images. Examples:

Wearable Slumber Wearable devices provide enhanced sleep with advanced digital functions Implications - In response to millennials becoming increasingly preoccupied with health considerations, tech brands are developing wearable devices that target and improve sleep. Outside of the sleep sphere, the digitization of wellness is aligned with the current merging of personal care with tech tools suited to young audiences.
Wearable Slumber
Wearable devices provide enhanced sleep with advanced digital functions
5 Examples + Score + Implications


Accommodated Accessibility Wheelchair designs are updated for more dynamic use Implications - Many wheelchairs are stiff and unsympathetic to the fact that their users are confined to their seat. In the interest of increasing both comfort and mobility, many wheelchair companies have updated their designs to offer greater customization. The ability to modify according to preference empowers disabled people to navigate the world around them with ease and convenience.
Accommodated Accessibility
Wheelchair designs are updated for more dynamic use
4 Examples + Score + Implications


Shoppable Video Brands convert video content into direct sales channels Implications - In order to maximize the marketing potential of the digital culture consumers are ingrained in, brands and retailers are eliminating a step in the process by converting video content into direct sales channels. In leveraging the modern consumer's predisposition toward image-centric marketing, shoppable videos serve to bridge the gap between desire and purchase.
Shoppable Video
Brands convert video content into direct sales channels
5 Examples + Score + Implications


Surgical Mimicry Fashion brands focus on plastic surgery via over-the-top portrayals Implications - Fashion brands are mimicking the look and after effects of plastic surgery with over the top portrayals of cosmetic procedures. This shift towards boldly exploring the topic represents a sense of self-awareness in the fashion industry. By acknowledging the role of the industry plays when it comes to establishing unrealistic beauty standards, these brands are able to better relate to consumers.
Surgical Mimicry
Fashion brands focus on plastic surgery via over-the-top portrayals
4 Examples + Score + Implications


Featherweight Footwear Shoe labels release merchandise with exceptionally lightweight features Implications - Shoe labels are releasing exceptionally lightweight footwear products that combine the best of athleticism with breathable materials and designs. This aesthetic addresses a desire for easily accessible, on-the-go sporting items that are suited to busy and active Millennials.
Featherweight Footwear
Shoe labels release merchandise with exceptionally lightweight features
4 Examples + Score + Implications


Footwear Androgyny Brands hone in on gender bending shoe lines for the modern consumer Implications - Brands are honing in on androgynous footwear lines that deliver gender-neutral designs. These creative concepts are meeting the wants and needs of modern shoppers who are no longer restricted to strict male and female divisions, but are instead blurring distinctions, reflective of an evolving view on gender.
Footwear Androgyny
Brands hone in on gender bending shoe lines for the modern consumer
4 Examples + Score + Implications


Liberated Footwear High-performance footwear takes an unrestricted approach to its design Implications - Designers of high-performance sports footwear have begun taking a simplistic, pared down approach to the design of such products. Whether it's by ensuring shoes are easily adjustable, or simply designing them with greater flexibility in mind, high-performance outdoor footwear is often made to mimic being barefoot, signalling a consumer preference for both natural design and feel.
Liberated Footwear
High-performance footwear takes an unrestricted approach to its design
5 Examples + Score + Implications


Solar Paranoia Extreme sun protection measures are taken as anti-aging concerns rise Implications - Anti-aging concerns are higher than ever, and to continue innovating in this sphere, companies are creating more extreme measures of sun protection that go past the average SPF. Though aging is seen in a more positive light in the digital age, Instagram and other visual social media sites have shone a new, brighter light on appearance and vanity, creating this need for extreme measures of preservation.
Solar Paranoia
Extreme sun protection measures are taken as anti-aging concerns rise
4 Examples + Score + Implications


PLUS 377 more Soccer PRO Trends and 1,915 examples!



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