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About the Soccer Report

The Soccer Trend Report is your guide to understanding trends about soccer stars, pro soccer clubs and online soccer games like FIFA World Cup and Football Manager. Although most of the world calls this sport “football” or “futbol,” North Americans know it as soccer. While soccer is not the most popular sport in the United States, it has seen recent growth and success with youth soccer programs gaining more and more participants each year. Our report also looks at the phenomenon surrounding soccer stars such as David Beckham and Christiano Ronaldo, and their influence on fashion, pop culture and art. Finally, we look at cutting-edge apparel like the technologically enhanced Nike Mercurial soccer cleats, lightweight soccer balls and dri-fit soccer jerseys.

Who It's For

The data in our report will assist athletic brands, sports broadcasters, equipment manufacturers, sports therapists and athletic trainers with new branding, advertising and marketing initiatives that focus on consumer interests.

With the Soccer Trend Report, users will gain a greater understanding of soccer trends moulding consumer opinion.

The Soccer Trend Report, last published on Apr 14, 2015, includes 356 PRO Trends and 1,780 examples of soccer market research and soccer consumer trends related to: apparel, athletes, youth soccer, cleats, jerseys and soccer trends.

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Methodology

Our soccer research is based on Trend Hunter's crowdsourced soccer articles and 2,335,000,000 total views of data. [Learn More]

Report Contents

• 356 Soccer PRO Trends = 356 Powerpoint Pages Soccer PPT Report
• 1,780 Soccer Examples

Online Extras With Full Subscription

• 249 Soccer Videos (Online) Soccer Videos
• 10,680 Soccer Images (Online) Soccer Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Soccer Pro Trends

Each Soccer PRO Trend is on its own slide with implications, a quantified score, and examples linked to online soccer articles, videos and images. Examples:

Plus-Size Positivism Consumers search for unique ways to feel good about their bodies Implications - Body acceptance still has a long way to go before it will reach the mainstream, but that hasn't discouraged plus-size consumers from searching for new ways to feel good about themselves. Whether it's enjoying user-generated content on the Internet or supporting body positive brands, consumers are taking a more positive, pleasure-based approach to self-acceptance.
Plus-Size Positivism
Consumers search for unique ways to feel good about their bodies
8 Examples + Score + Implications


Niche Crowdfunding Crowdlending sites help give a voice to niche enterprises and causes Implications - Offering niche communities and small scale business endeavors an outlet for heightening exposure, specialized crowdfunding platforms are becoming a place interests and enterprises can gain momentum. Raising funds and support for everything from wine projects to restaurant communities and writer initiatives, consumers are utilizing the power of social funding to expose mainstream audiences to more unique enterprises.
Niche Crowdfunding
Crowdlending sites help give a voice to niche enterprises and causes
4 Examples + Score + Implications


Embedded Assembly Brands make self-assembly easier through clever, instructional packaging Implications - Helping to make product assembly easier, brands are integrating manuals and instructions right into the packaging design itself for heightened self-sufficiency. Transforming cardboard boxes and frames into easy-to-assemble products and technological aids, brands are using dual-purpose packaging techniques to help add a greater sense of functionality.
Embedded Assembly
Brands make self-assembly easier through clever, instructional packaging
4 Examples + Score + Implications


Generation Celebration Boomers look for generation-specific forms of amusement Implications - Many aging consumers have begun actively searching for forms of entertainment that speak to the boomer experience. Much of the entertainment industry is catering to a younger demographic, leading several boomers to produce generational exhibits, festivals and performances. The rise in boomer-specific entertainment indicates that consumers feel a sense of community when it comes to their generation.
Generation Celebration
Boomers look for generation-specific forms of amusement
6 Examples + Score + Implications


Active Aging Consumers search for team-centric activities that make the most of aging Implications - With more discretionary income than their millennial counterparts, the boomer generation is keen on taking part in leisure activities that cater to them. Energetic and enthusiastic, the boomer consumer is interested in ushering in a new stage of life with adventure and experimentation, and courting like-minded individuals in the process. Boomer lifestyle activities ultimately reveal that consumers are delaying aging with increased mobility, involvement and community.
Active Aging
Consumers search for team-centric activities that make the most of aging
6 Examples + Score + Implications


Condensed Gourmet Miniature culinary goods provide luxury without breaking the bank Implications - The post-credit crunch desire to communicate prestige, combined with the rise of foodie culture, has put gourmet food in the spotlight. Some consumers, however, are not willing to spend what is required to enjoy these culinary goods. Thus, a demand for miniature gourmet foods can be observed, allowing consumers to enjoy a compromise.
Condensed Gourmet
Miniature culinary goods provide luxury without breaking the bank
5 Examples + Score + Implications


Botanical Sweetener Plant-based sugar alternatives take over mass-marketed and small products Implications - The battle with sugar reaches back to the 80s with restriction, and has moved into current day as an opportunity for added nutrients. This is what fuels the wave of plant-based sweeteners observed in mass-marketed and smaller-scale products alike. Naturalism is seen as an added plus in today's health-driven society, which adds value to sugar alternatives and positions them as more than replacements.
Botanical Sweetener
Plant-based sugar alternatives take over mass-marketed and small products
5 Examples + Score + Implications


Added Vigor Energy supplements that can be added into foods lessen quantity for quality Implications - Packaged energy products have proven their relevance over the past few years, but with the recent shift in consumer attitude toward health, consumers are lessening their caffeine intake. Many companies are responding by creating energy products that can be added to other foods. This gives consumers full control over intake, granting a sense of empowerment.
Added Vigor
Energy supplements that can be added into foods lessen quantity for quality
4 Examples + Score + Implications


PLUS 350 more Soccer PRO Trends and 1,780 examples!



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