ALL > Lifestyle > Board Game Trend Report


About the Board Game Report

The Board Game Trend Report looks at how board games are still relevant despite the plethora of technology, video games and online gaming communities available to consumers. In recent years, there has been a resurgence of popularity and interest in classic board games like Monopoly, Trivial Pursuit, Risk, Scrabble, Yahtzee, Chess and Checkers. Coffee shops have become quasi gaming getaways, while other eateries have converted their establishments into full on game rooms, serving food, coffee and even booze to serious gamers. We also track how online board games are available on most Wi-Fi devices, and how there is vast business potential in the online games industry.

Who It's For

The research in our report can be used by large gaming corporations, small tech startups and marketing firms that target gaming consumers. However, this research will also benefit app companies and tech giants that want a better understanding of the current gaming landscape.

The Board Games Trend Report will provide you with detailed information that pinpoints trends in the gaming industry. Furthermore, this research can be leveraged to make your brand more prominent in the marketplace.

The Board Game Trend Report, last published on May 26, 2014, includes 7 PRO Trends and 35 examples of board game market research and board game consumer trends related to: online gaming, video games, retro games, coffee shops, entertainment and board game trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our board game research is based on Trend Hunter's crowdsourced board game articles and 2,109,000,000 total views of data. [Learn More]

Report Contents

• 7 Board Game PRO Trends = 7 Powerpoint Pages Board Game PPT Report
• 35 Board Game Examples

Online Extras With Full Subscription

• 5 Board Game Videos (Online) Board Game Videos
• 210 Board Game Images (Online) Board Game Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Board Game Pro Trends

Each Board Game PRO Trend is on its own slide with implications, a quantified score, and examples linked to online board game articles, videos and images. Examples:

Preschool Coding Parents rush to teach children about binary to get them ready for digital jobs Implications - Piano lessons and sports teams -- staples of childhood in North America -- are being replaced by an increase in coding and binary-focused activities. As parents begin to understand the clear need to get children ready for the workforce sooner than ever, brands respond in kind with options that shift away from play and towards a more utilitarian childhood.
Preschool Coding
Parents rush to teach children about binary to get them ready for digital jobs
6 Examples + Score + Implications


Childhood Revisited Adult consumers indulge in nostalgic gaming with or without their children Implications - Today's adult consumer works on a very busy schedule that leaves little time for leisure. With no time for vacation or hobbies, consumers are turning to literal playtime -- with or without their children -- through games that directly mimic their childhood experiences and thus, are targeted to both them and their offspring. Ultimately, consumers may be seeking escape, but they still want to escape to somewhere familiar.
Childhood Revisited
Adult consumers indulge in nostalgic gaming with or without their children
4 Examples + Score + Implications


DIY Bonding Families are turning to DIY projects to entertain on a budget Implications - More and more families are turning to DIY projects to create activities for wholesome entertainment with a nostalgic bonus. Often more affordable than store bought games, these activities have the added benefit of allowing consumers to be creative while also enjoying a finished product.
DIY Bonding
Families are turning to DIY projects to entertain on a budget
7 Examples + Score + Implications


Glamorized Addiction Pop culture, design and media embrace substance-based vices Implications - Celebrities have been incorporating their substance abuse issues into their personal branding for decades, with examples ranging from Hunter S. Thompson to Lindsay Lohan. Though this creates a casual attitude toward drugs that can be harmful, consumers find it helps humanize these figures. This, combined with a craving for danger, causes pop culture to embrace substances. Ultimately, as the consumer desire for rebellion rages on, so to does pop culture's duty to fill it.
Glamorized Addiction
Pop culture, design and media embrace substance-based vices
6 Examples + Score + Implications


Revisited Recreation Board games are once again capturing consumer attention Implications - There's no denying the proliferation of virtual and electronic games, but some consumers are beginning to prefer the retro version of this pastime. Today's board games -- often revamped renditions of traditional board games or reinterpreted electronic games -- provide a simplistic appeal as well as a nostalgic quality by allowing consumers a reversion back to old-school entertainment, tickling the memories of parents and the curiosities of kids.
Revisited Recreation
Board games are once again capturing consumer attention
12 Examples + Score + Implications


Stop-Motion Marketing This simple film technique gives advertisements a playful feel Implications - Implementation of the stop-motion technique infuses television commercials and viral videos with a fun, artistic feel that appeal consumers' short attention spans. The surrealism of stop-motion also provides lighthearted contrast to more somber subjects, making the technique ideal for serious marketing like public service announcements.
Stop-Motion Marketing
This simple film technique gives advertisements a playful feel
6 Examples + Score + Implications


Perpetual Adaptation Obsessed with aesthetics, society embarks on the eternal makeover Implications - Consumers still place tremendous importance on aesthetics, despite the existence of campaigns championing inner beauty over physical attractiveness and product functionality over external design. Makeovers of every kind run the gamut, with everything from iconic cartoons to plane interiors receiving generous revamps. Technology, especially, is an area in which the continual search for aesthetic betterment seems never-ending.
Perpetual Adaptation
Obsessed with aesthetics, society embarks on the eternal makeover
10 Examples + Score + Implications


PLUS 1 more Board Game PRO Trends and 35 examples!



Boost your board game consumer insight!
Three options to kick-start your innovation...


1. Board Game Trend Report

7 Board Game PRO Trends
Board Game Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Board Game & 100+ Reports
2013 Trend Report
$1,250

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,210 $1,250
Most Popular - Save 43%