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About the Dance Report

The Dance Trend Report features a copious collection of dance trends that have penetrated mainstream culture in recent years. Our report examines everything from developments in dancing clothes to innovative dance classes. Meanwhile, popular television shows like ‘So You Think You Can Dance?’ and ‘Dancing With the Stars’ have created a market for consumers eager to learn the salsa, tango or even street dancing maneuvers like break and boogie. As dancing becomes more prevalent in video games, television shows and films, businesses must understand dance trends and how they can help with business models, brand innovation and a stronger market presence.

Who It's For

Our data is for teachers at dance schools, music producers specializing in dance music and owners of dance studios looking to grasp innovation and spark inspiration through crowd-sourced research. Our report is also relevant to a wide array of companies in the entertainment industry, such as broadcasters, entertainers and advertisers seeking a competitive edge.

Filled with consumer insight and crowd-sourced data, our Dance Trend Report will help companies identify emerging patterns and isolate opportunities, giving them a competitive advantage in the market.

The Dance Trend Report, last published on Mar 04, 2015, includes 117 PRO Trends and 585 examples of dance market research and dance consumer trends related to: dancing, tango, salsa, dance lessons, dance music and dance trends.

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Methodology

Our dance research is based on Trend Hunter's crowdsourced dance articles and 2,352,000,000 total views of data. [Learn More]

Report Contents

• 117 Dance PRO Trends = 117 Powerpoint Pages Dance PPT Report
• 585 Dance Examples

Online Extras With Full Subscription

• 82 Dance Videos (Online) Dance Videos
• 3,510 Dance Images (Online) Dance Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Dance Pro Trends

Each Dance PRO Trend is on its own slide with implications, a quantified score, and examples linked to online dance articles, videos and images. Examples:

Instagrammable Matrimony Extravagant decor ensures nuptials are aesthetically viral-worthy Implications - With Instagram photos of celebrity weddings, such as Kim Kardashian and Kanye West's, breaking records online, consumers nearing the rite of passage are rethinking their matrimonial focus, with decor replacing the wedding dress as the aesthetic focal point of a ceremony. This desire to go viral, combined with a backlash toward the novelty wedding phenomena, makes for extreme opulence.
Instagrammable Matrimony
Extravagant decor ensures nuptials are aesthetically viral-worthy
6 Examples + Score + Implications


Fandom Reward Brands appeal to specific fan bases for increased consumer loyalty Implications - Brands looking to increase consumer engagement through contest marketing are harnessing the power of the "fandom." Fiercely loyal and unrelentingly passionate, fan communities, whether they be dedicated to sports teams, television shows or musical artists, are willing to immerse themselves in a multitude of challenges to reap very specific rewards. These hyper-concentrated contests reveal the benefits of targeted versus broad marketing.
Fandom Reward
Brands appeal to specific fan bases for increased consumer loyalty
5 Examples + Score + Implications


Augmented Education AR toys satisfy a need for engaging forms of education Implications - Parents are looking to make the learning experience as interactive as possible for children, which is being acknowledged with augmented reality toys. The information age has resulted in children who are accustomed to tech integration; this shift towards blending physical products with virtual simulations satisfies need for deeper stimulation.
Augmented Education
AR toys satisfy a need for engaging forms of education
5 Examples + Score + Implications


Digitized Bedtime Bedtime rituals are enhanced with mobile and tech features Implications - Nighttime routines are, for many parents, an incredibly important part of their childrens' day, leading them to enhance the experience with high-tech alternatives. Offering children's stories and nursery rhymes through augmented reality and mobile apps, brands are providing a more streamlined way of entertaining and engaging children without sacrificing elements of tradition like storytelling.
Digitized Bedtime
Bedtime rituals are enhanced with mobile and tech features
4 Examples + Score + Implications


Comical Culturalism Brands use humor to connect with diverse ethnic groups and establish trust Implications - As the purchasing power of ethnic groups like Hispanics rises, brands are responding in kind with targeted marketing that takes a more lighthearted, humorous approach to establish trust. This tone of humor and authenticity is used as a means to communicate a sense of kinship and friendly interaction.
Comical Culturalism
Brands use humor to connect with diverse ethnic groups and establish trust
5 Examples + Score + Implications


Vintage DIY A retro aesthetic becomes apparent in fashion amongst amateur seamstresses Implications - Upcycling materials or using new ones for a retro flair, consumers are choosing to DIY their own vintage clothing rather than purchase secondhand. This resonating shift identifies a preference for customized expression that's cost-effective and customized to consumers' needs.
Vintage DIY
A retro aesthetic becomes apparent in fashion amongst amateur seamstresses
5 Examples + Score + Implications


Reactive Fashion As fashion and technology merge, sensor-integrated apparel takes center stage Implications - Going beyond aesthetic design, fashion retailers are turning to responsive technology for customized appeal. Using sensors to help track and perfect body movements, brands are transforming the way consumers interact with clothing, providing not only function, but also a heightened sense of control.
Reactive Fashion
As fashion and technology merge, sensor-integrated apparel takes center stage
4 Examples + Score + Implications


Empowered Parody Addressing gender issues, women turn to satirical videos for social expression Implications - Bonding over social issues like gender inequality, women are turning to forms of satire for a more self-reflexive form of commentary. Engaging in role-reversal skits and social experiments, females are using the power of videos to not only bring other like-minded individuals together, but also provide a more lighthearted approach to making social change.
Empowered Parody
Addressing gender issues, women turn to satirical videos for social expression
4 Examples + Score + Implications


PLUS 111 more Dance PRO Trends and 585 examples!



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