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About the Dance Report

The Dance Trend Report features a copious collection of dance trends that have penetrated mainstream culture in recent years. Our report examines everything from developments in dancing clothes to innovative dance classes. Meanwhile, popular television shows like ‘So You Think You Can Dance?’ and ‘Dancing With the Stars’ have created a market for consumers eager to learn the salsa, tango or even street dancing maneuvers like break and boogie. As dancing becomes more prevalent in video games, television shows and films, businesses must understand dance trends and how they can help with business models, brand innovation and a stronger market presence.

Who It's For

Our data is for teachers at dance schools, music producers specializing in dance music and owners of dance studios looking to grasp innovation and spark inspiration through crowd-sourced research. Our report is also relevant to a wide array of companies in the entertainment industry, such as broadcasters, entertainers and advertisers seeking a competitive edge.

Filled with consumer insight and crowd-sourced data, our Dance Trend Report will help companies identify emerging patterns and isolate opportunities, giving them a competitive advantage in the market.

The Dance Trend Report, last published on Aug 31, 2015, includes 132 PRO Trends and 660 examples of dance market research and dance consumer trends related to: dancing, tango, salsa, dance lessons, dance music and dance trends.

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Methodology

Our dance research is based on Trend Hunter's crowdsourced dance articles and 2,452,000,000 total views of data. [Learn More]

Report Contents

• 132 Dance PRO Trends = 132 Powerpoint Pages Dance PPT Report
• 660 Dance Examples

Online Extras With Full Subscription

• 92 Dance Videos (Online) Dance Videos
• 3,960 Dance Images (Online) Dance Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Dance Pro Trends

Each Dance PRO Trend is on its own slide with implications, a quantified score, and examples linked to online dance articles, videos and images. Examples:

Celebration Relaxation People search for alternative ways to partake in traditional celebrations Implications - In an effort to provide an alternative to the dance club scene, many events and celebrations are opting for a low-key atmosphere. Replacing loud music and crowds with a relaxed environment, increased social interaction and niche interests, these events redefine how even traditionally over-the-top occasions, such as New Year's Eve, can be celebrated.
Celebration Relaxation
People search for alternative ways to partake in traditional celebrations
4 Examples + Score + Implications


Opulent Zen Elements of luxury are applied to the yoga sphere Implications - Despite the commonly held belief that yoga is separated from materialism, upscale brands are infusing the zen-oriented sphere with high fashion elements. Incongruous pairings such as this hold mass market potential since Millennial shoppers are often drawn to the atypical in all consumer sectors.
Opulent Zen
Elements of luxury are applied to the yoga sphere
5 Examples + Score + Implications


Environmental Audio Consumers opt for solar-powered speakers for eco appeal Implications - Spending time in the great outdoors has not caused consumers to forget about their creature comforts, necessitating the production of new forms of outdoor entertainment. More than just being able to be used outside, these devices are sustainable in their design, with features like solar charging included to appeal to eco-conscious adventurers.
Environmental Audio
Consumers opt for solar-powered speakers for eco appeal
4 Examples + Score + Implications


Hyper-Targeted Festival Festivals cater to individual interests and markets to expand interest Implications - Realizing the growing importance of individuality among modern consumers, public events like festivals are evolving to tailor to more niche interests. Moving beyond concerts and musical entertainment, festivals are putting a greater emphasis on everything from religion to sexual orientation to customize experiences. This shift toward hyper-targeted events reflect a growing need for specialization, particularly in the entertainment industry.
Hyper-Targeted Festival
Festivals cater to individual interests and markets to expand interest
5 Examples + Score + Implications


Illuminated Footwear Shoe brands release products with captivating, interactive light features Implications - New footwear products are mixing footwear with innovative lighting designs that challenge typical footwear design. The introduction of seldom seen elements helps brands get ahead of the competition, as connections with consumers are more likely to be developed via interactive, eye-catching merchandise.
Illuminated Footwear
Shoe brands release products with captivating, interactive light features
4 Examples + Score + Implications


LGBT Exclusivity LGBT-friendly services provide the queer community with positive environments Implications - The LGBTQ community is experiencing more exposure and acceptance in mainstream society than ever before, but the struggle for equality is far from over. Recognizing the ongoing need for safe and inclusive spaces, the community has spawned many LGBTQ-specific public services. This shift ultimately demonstrates that the queer community is demanding services that cater to their distinct needs.
LGBT Exclusivity
LGBT-friendly services provide the queer community with positive environments
5 Examples + Score + Implications


Interactive Soiree Experiential elements are added to parties to heighten engagement Implications - Realizing the need to entertain audiences beyond simply providing music, organizers are turning to interactive elements to make social gatherings more memorable. Integrating communal activities and technological engagements, these events are not only more entertaining than traditional soirees; they also redefine how individuals engage in social settings by emphasizing activities that require more active participation.
Interactive Soiree
Experiential elements are added to parties to heighten engagement
4 Examples + Score + Implications


Charitable Enrollment Consumers enroll in services for the sake of social good Implications - As consumers become more socially aware, they are more likely to search for ways to contribute to making the world a better place. Rather than seeking personal rewards, many consumers are being motivated by charitable intentions when it comes to enrolling for memberships and services, revealing a desire to achieve personal fulfillment through social good.
Charitable Enrollment
Consumers enroll in services for the sake of social good
6 Examples + Score + Implications


PLUS 126 more Dance PRO Trends and 660 examples!



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