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About the Dance Report - The Dance Trend Report features a copious collection of dance trends that have penetrated mainstream culture in recent years. Our report examines everything from developments in dancing clothes to innovative dance classes. Meanwhile, popular television shows like ‘So You Think You Can Dance?’ and ‘Dancing With the Stars’ have created a market for consumers eager to learn the salsa, tango or even street dancing maneuvers like break and boogie. As dancing becomes more prevalent in video games, television shows and films, businesses must understand dance trends and how they can help with business models, brand innovation and a stronger market presence.

Who It's For - Our data is for teachers at dance schools, music producers specializing in dance music and owners of dance studios looking to grasp innovation and spark inspiration through crowd-sourced research. Our report is also relevant to a wide array of companies in the entertainment industry, such as broadcasters, entertainers and advertisers seeking a competitive edge.

Filled with consumer insight and crowd-sourced data, our Dance Trend Report will help companies identify emerging patterns and isolate opportunities, giving them a competitive advantage in the market.

The Dance Trend Report, last published on Sep 05, 2014, includes 106 PRO Trends and 1,190 examples of dance market research and dance consumer trends related to: dancing, tango, salsa, dance lessons, dance music and dance trends.

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trend research methodology Methodology - Our dance research is based on Trend Hunter's 1,190 crowdsourced dance trends and 2,064,000,000 total views of data. [Learn More]

What You'll Get:
• 106 Page / Slide Presentation Dance PDF Report Dance PPT Report
• 106 Page In-Depth Reading Report Dance PDF Report

Contents:
• 106 Dance PRO Trends
• 1,190 Dance Examples
• 167 Dance Videos (Online) Dance Videos
• 7,140 Dance Images (Online) Dance Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Dance Pro Trends - Each Dance PRO Trend is on its own slide with implications, a quantified score, and examples linked to online dance articles, videos and images. Examples:

Stereotype Spoofing Addressing consumer critiques, brands adopt tongue-in-cheek approaches Implications - Brands are looking to mock stereotypes as a means to make consumers more comfortable. This step to make branding more appealing uses unabashed humor to break inaccuracies and effectively broaden brand appeal for consumers on a global scale by highlighting inherent human qualities.
Stereotype Spoofing
Addressing consumer critiques, brands adopt tongue-in-cheek approaches
4 Examples + Score + Implications


Artistic Transport Subways and airports get an artistic overhaul to make travel more glamorous Implications - As public transit and air travel become more prevalent means of transportation for the modern consumer, a shift towards glamorizing the experience is seeing artwork incorporated into airports and subway platforms. This artistic overhaul of the ordinary denotes consumer preference for everyday luxury and culture whilst on-the-go.
Artistic Transport
Subways and airports get an artistic overhaul to make travel more glamorous
6 Examples + Score + Implications


Collegiate Couture Brands glamorize back-to-school clothing and supplies with a grown-up appeal Implications - Young consumers are seeking to be perceived as mature, which is being addressed by brands that are tailoring school-oriented products and clothing to be stylish beyond their years. The glamorization of teen routine is creating a market demographic more attuned to adult life, and more open to designs and products previously perceived as too adult-oriented.
Collegiate Couture
Brands glamorize back-to-school clothing and supplies with a grown-up appeal
7 Examples + Score + Implications


Sporting Consumption Utilizing the social aspect of sports, brands correlate drinking with pride Implications - Sporting events are inherently social for players and viewers, as is the act of drinking, which are being married by brands in a bid to ritualize consumption. This utilization of social momentum surrounding sports events like the World Cup satisfy a consumer need for lifestyle accommodation and the uniting of fans around a common cause.
Sporting Consumption
Utilizing the social aspect of sports, brands correlate drinking with pride
7 Examples + Score + Implications


Participative Kids Tech Movement is encouraged through tech devices to get kids more active Implications - In an ironic move, parents are turning to tech to encourage physical activity among youths. Providing games and activities that require physical participation, these techniques reflect a happy medium between technological and tangible play.
Participative Kids Tech
Movement is encouraged through tech devices to get kids more active
4 Examples + Score + Implications


Galactic Marketing Sci-fi elements are added to unexpected ads for pop culture appeal Implications - Stepping outside their market demographic, brands are infusing sci-fi references to add youthful appeal to their campaigns. Using drones and cult movie characters to bring attention to often stuffy concepts like cultural events and health care, these ad techniques reflect the need for more eclectic, yet approachable methods of brand reinvention.
Galactic Marketing
Sci-fi elements are added to unexpected ads for pop culture appeal
4 Examples + Score + Implications


PLUS 100 more Dance PRO Trends and 1,190 examples!



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