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About the Dance Report

The Dance Trend Report features a copious collection of dance trends that have penetrated mainstream culture in recent years. Our report examines everything from developments in dancing clothes to innovative dance classes. Meanwhile, popular television shows like ‘So You Think You Can Dance?’ and ‘Dancing With the Stars’ have created a market for consumers eager to learn the salsa, tango or even street dancing maneuvers like break and boogie. As dancing becomes more prevalent in video games, television shows and films, businesses must understand dance trends and how they can help with business models, brand innovation and a stronger market presence.

Who It's For

Our data is for teachers at dance schools, music producers specializing in dance music and owners of dance studios looking to grasp innovation and spark inspiration through crowd-sourced research. Our report is also relevant to a wide array of companies in the entertainment industry, such as broadcasters, entertainers and advertisers seeking a competitive edge.

Filled with consumer insight and crowd-sourced data, our Dance Trend Report will help companies identify emerging patterns and isolate opportunities, giving them a competitive advantage in the market.

The Dance Trend Report, last published on Oct 15, 2014, includes 111 PRO Trends and 555 examples of dance market research and dance consumer trends related to: dancing, tango, salsa, dance lessons, dance music and dance trends.

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Methodology

Our dance research is based on Trend Hunter's crowdsourced dance articles and 2,124,000,000 total views of data. [Learn More]

Report Contents

• 111 Dance PRO Trends = 111 Powerpoint Pages Dance PPT Report
• 555 Dance Examples

Online Extras With Full Subscription

• 78 Dance Videos (Online) Dance Videos
• 3,330 Dance Images (Online) Dance Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Dance Pro Trends

Each Dance PRO Trend is on its own slide with implications, a quantified score, and examples linked to online dance articles, videos and images. Examples:

Informal Invitation Consumers turn to apps and mobile messages for casual peer-to-peer engagement Implications - Seeking to bypass the need for face-to-face interaction, consumers, particularly young people, are turning to apps and mobile messaging to make greetings and invitations less formal. Using customized platforms for flair and individuality, consumers are able to connect with peers in a more easygoing manner, using digital techniques to extend communication in a streamlined way.
Informal Invitation
Consumers turn to apps and mobile messages for casual peer-to-peer engagement
4 Examples + Score + Implications


Extreme Matrimony Elements of physical adventure are added to nuptials Implications - As the wedding customization wave rages on, consumers are seeking new ways to not only reflect their personalities in their ceremonies, but to add a lightheartedness to matrimony. Adding adventurous elements satiates this desire, while catering to an overall shift in what it means to wed. For the modern idealistic millennial, getting married is less ceremonious and more of an adventure in itself.
Extreme Matrimony
Elements of physical adventure are added to nuptials
5 Examples + Score + Implications


Urban Fitness Adding entertainment, health classes integrate cultural elements for appeal Implications - Offering a more engaging form of fitness, classes and programs are integrating popular forms of entertainment for appeal. Using cultural dance styles and engaging scenarios to add a youthful allure to fitness, these workout routines speak to a shift toward more social and culturally integrated forms of well-being.
Urban Fitness
Adding entertainment, health classes integrate cultural elements for appeal
4 Examples + Score + Implications


Rewarding Patience Brands reward consumer commitment with tangible rewards Implications - Seeking to establish consumer loyalty, brands are turning to campaigns that test consumer patience and stamina. Encouraging buyers to test their limits through tasks like staring contests and waiting games, brands are rewarding the completion of such tasks with prizes and material appreciation, creating a closer connection between brand and consumer.
Rewarding Patience
Brands reward consumer commitment with tangible rewards
4 Examples + Score + Implications


Active Aging Athletic behavior among retirees is reflected in modern photography Implications - While growing older is often synonymous with deteriorating health and lack of purpose, a more positive view of aging has encouraged older generations to stay actively involved. Showcasing that health and wellness truly has no bounds, this take on aging lifestyles reflects a generation breaking free of stereotypes, engaging in activities traditionally associated with younger people.
Active Aging
Athletic behavior among retirees is reflected in modern photography
4 Examples + Score + Implications


Stereotype Spoofing Addressing consumer critiques, brands adopt tongue-in-cheek approaches Implications - Brands are looking to mock stereotypes as a means to make consumers more comfortable. This step to make branding more appealing uses unabashed humor to break inaccuracies and effectively broaden brand appeal for consumers on a global scale by highlighting inherent human qualities.
Stereotype Spoofing
Addressing consumer critiques, brands adopt tongue-in-cheek approaches
4 Examples + Score + Implications


Artistic Transport Subways and airports get an artistic overhaul to make travel more glamorous Implications - As public transit and air travel become more prevalent means of transportation for the modern consumer, a shift towards glamorizing the experience is seeing artwork incorporated into airports and subway platforms. This artistic overhaul of the ordinary denotes consumer preference for everyday luxury and culture whilst on-the-go.
Artistic Transport
Subways and airports get an artistic overhaul to make travel more glamorous
6 Examples + Score + Implications


Collegiate Couture Brands glamorize back-to-school clothing and supplies with a grown-up appeal Implications - Young consumers are seeking to be perceived as mature, which is being addressed by brands that are tailoring school-oriented products and clothing to be stylish beyond their years. The glamorization of teen routine is creating a market demographic more attuned to adult life, and more open to designs and products previously perceived as too adult-oriented.
Collegiate Couture
Brands glamorize back-to-school clothing and supplies with a grown-up appeal
7 Examples + Score + Implications


PLUS 105 more Dance PRO Trends and 555 examples!



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