ALL > Lifestyle > Dance Trend Report


About the Dance Report

The Dance Trend Report features a copious collection of dance trends that have penetrated mainstream culture in recent years. Our report examines everything from developments in dancing clothes to innovative dance classes. Meanwhile, popular television shows like ‘So You Think You Can Dance?’ and ‘Dancing With the Stars’ have created a market for consumers eager to learn the salsa, tango or even street dancing maneuvers like break and boogie. As dancing becomes more prevalent in video games, television shows and films, businesses must understand dance trends and how they can help with business models, brand innovation and a stronger market presence.

Who It's For

Our data is for teachers at dance schools, music producers specializing in dance music and owners of dance studios looking to grasp innovation and spark inspiration through crowd-sourced research. Our report is also relevant to a wide array of companies in the entertainment industry, such as broadcasters, entertainers and advertisers seeking a competitive edge.

Filled with consumer insight and crowd-sourced data, our Dance Trend Report will help companies identify emerging patterns and isolate opportunities, giving them a competitive advantage in the market.

The Dance Trend Report, last published on May 26, 2015, includes 124 PRO Trends and 620 examples of dance market research and dance consumer trends related to: dancing, tango, salsa, dance lessons, dance music and dance trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our dance research is based on Trend Hunter's crowdsourced dance articles and 2,401,000,000 total views of data. [Learn More]

Report Contents

• 124 Dance PRO Trends = 124 Powerpoint Pages Dance PPT Report
• 620 Dance Examples

Online Extras With Full Subscription

• 87 Dance Videos (Online) Dance Videos
• 3,720 Dance Images (Online) Dance Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Dance Pro Trends

Each Dance PRO Trend is on its own slide with implications, a quantified score, and examples linked to online dance articles, videos and images. Examples:

Interactive Soiree Experiential elements are added to parties to heighten engagement Implications - Realizing the need to entertain audiences beyond simply providing music, organizers are turning to interactive elements to make social gatherings more memorable. Integrating communal activities and technological engagements, these events are not only more entertaining than traditional soirees; they also redefine how individuals engage in social settings by emphasizing activities that require more active participation.
Interactive Soiree
Experiential elements are added to parties to heighten engagement
4 Examples + Score + Implications


Charitable Enrollment Consumers enroll in services for the sake of social good Implications - As consumers become more socially aware, they are more likely to search for ways to contribute to making the world a better place. Rather than seeking personal rewards, many consumers are being motivated by charitable intentions when it comes to enrolling for memberships and services, revealing a desire to achieve personal fulfillment through social good.
Charitable Enrollment
Consumers enroll in services for the sake of social good
6 Examples + Score + Implications


Collaborative Membership Shared workspaces entice members with social benefits Implications - Rather than prioritizing individual ownership, the share economy promotes the collaborative consumption of goods and services, including shared work spaces. Beyond the sharing of physical space, these memberships entice consumers with the promise of fostering a sense of community and collaboration, suggesting that shared creation is just as important as shared consumption in this socio-economic model.
Collaborative Membership
Shared workspaces entice members with social benefits
4 Examples + Score + Implications


Narcissistic Tradition Consumers turn to self-promotion tactics as a mode of personal branding Implications - It can be argued that social media has bred a socially sanctioned culture of narcissism, allowing people to share all aspects of their lives with a participating audience. This culture of narcissism is most clearly observed in the tradition of "the selfie," which has mutated into something much larger than itself, indicating that beyond sharing, many consumers are interested in the larger scheme of personal branding and shameless self-promotion.
Narcissistic Tradition
Consumers turn to self-promotion tactics as a mode of personal branding
5 Examples + Score + Implications


Instagrammable Matrimony Extravagant decor ensures nuptials are aesthetically viral-worthy Implications - With Instagram photos of celebrity weddings, such as Kim Kardashian and Kanye West's, breaking records online, consumers nearing the rite of passage are rethinking their matrimonial focus, with decor replacing the wedding dress as the aesthetic focal point of a ceremony. This desire to go viral, combined with a backlash toward the novelty wedding phenomena, makes for extreme opulence.
Instagrammable Matrimony
Extravagant decor ensures nuptials are aesthetically viral-worthy
6 Examples + Score + Implications


Fandom Reward Brands appeal to specific fan bases for increased consumer loyalty Implications - Brands looking to increase consumer engagement through contest marketing are harnessing the power of the "fandom." Fiercely loyal and unrelentingly passionate, fan communities, whether they be dedicated to sports teams, television shows or musical artists, are willing to immerse themselves in a multitude of challenges to reap very specific rewards. These hyper-concentrated contests reveal the benefits of targeted versus broad marketing.
Fandom Reward
Brands appeal to specific fan bases for increased consumer loyalty
5 Examples + Score + Implications


Augmented Education AR toys satisfy a need for engaging forms of education Implications - Parents are looking to make the learning experience as interactive as possible for children, which is being acknowledged with augmented reality toys. The information age has resulted in children who are accustomed to tech integration; this shift towards blending physical products with virtual simulations satisfies need for deeper stimulation.
Augmented Education
AR toys satisfy a need for engaging forms of education
6 Examples + Score + Implications


Digitized Bedtime Bedtime rituals are enhanced with mobile and tech features Implications - Nighttime routines are, for many parents, an incredibly important part of their childrens' day, leading them to enhance the experience with high-tech alternatives. Offering children's stories and nursery rhymes through augmented reality and mobile apps, brands are providing a more streamlined way of entertaining and engaging children without sacrificing elements of tradition like storytelling.
Digitized Bedtime
Bedtime rituals are enhanced with mobile and tech features
4 Examples + Score + Implications


PLUS 118 more Dance PRO Trends and 620 examples!



Boost your dance consumer insight!
Three options to kick-start your innovation...


1. Dance Trend Report

124 Dance PRO Trends
Dance Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Dance & 100+ Reports
2013 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,460 $1,500
Most Popular - Save 39%