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About the Heels Report

The Heels Trend Report features dynamic innovations surrounding shoes for women and high heels. Our report will provide the latest trends in peep toes, stilettos, wedges and pumps. Users will have access to reemerging patterns shaping consumer tastes such as the return of platform shoes, heels for men and more.

Who It's For

The data collected in our report is beneficial to all in the fashion industry, whether you sell shoes online or work for a boutique seeking to spark creativity for the latest collection. Our Heels Trend Report features innovations from Jeffery Campell Shoes, Christian Louboutin and other top designers.

Use the Heels Trend Report to give your business a running start for 2012. Our research will provide companies with an insightful look into the footwear market, and help designers stay ahead of the competition with creative product innovations and marketing strategies.

The Heels Trend Report, last published on Aug 11, 2015, includes 139 PRO Trends and 695 examples of heels market research and heels consumer trends related to: shoes for women, high heels, peep toes, stilettos, wedges and heels trends.

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trend research methodology

Methodology

Our heels research is based on Trend Hunter's crowdsourced heels articles and 2,453,000,000 total views of data. [Learn More]

Report Contents

• 139 Heels PRO Trends = 139 Powerpoint Pages Heels PPT Report
• 695 Heels Examples

Online Extras With Full Subscription

• 97 Heels Videos (Online) Heels Videos
• 4,170 Heels Images (Online) Heels Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Heels Pro Trends

Each Heels PRO Trend is on its own slide with implications, a quantified score, and examples linked to online heels articles, videos and images. Examples:

Footwear Invigoration Modern running shoes focus on enhancing the energy of active consumers Implications - Brands are coming up with alternative ways to serve active millennials with footwear products that are designed to enhance energy levels. While this specific approach helps companies in the footwear market stand out, a focus on invigorating consumers is also essential when targeting young, busy age groups with packed schedules.
Footwear Invigoration
Modern running shoes focus on enhancing the energy of active consumers
4 Examples + Score + Implications


Cross-Platform Purchasing Brands encourage recurring transactions by eliminating buying barriers Implications - Programmable devices that recognize and learn from patterns of behavior are enabling custom automatic transactions for individual consumers. By reducing multi-step task into an simple single action, pre-authorized tools encourage recurring transactions and brand loyalty with customized presets and a seamless ordering process for the customer.
Cross-Platform Purchasing
Brands encourage recurring transactions by eliminating buying barriers
4 Examples + Score + Implications


Bespoke Footwear DIY shoe products create hyper-customized options for young audiences Implications - Bespoke features are bleeding into the footwear blogging sector, providing consumers with more control. This is largely in the interest of Generations Y and Z, that are not only individually oriented, but also familiar with DIY takes on almost every consumer segment. By providing shoppers with control over designs, these and akin concepts are contributing to greater customer satisfaction.
Bespoke Footwear
DIY shoe products create hyper-customized options for young audiences
4 Examples + Score + Implications


Cognitive Marketing Brands take a psychological approach to marketing Implications - In addition to behavioral marketing, which uses consumers' online preferences to curate advertising content, brands are also adopting psychological tactics as a means of emotionally connecting. Whether it's taking advantage of facial recognition technology or harnessing the emotional effects of music, these marketing efforts showcase the benefits of hyper-targeted marketing, as well as establishing a cognitive connection with consumers.
Cognitive Marketing
Brands take a psychological approach to marketing
4 Examples + Score + Implications


Motion Branding Consumers are responding to fashion marketing that highlights products in motion Implications - In an effort to keep from becoming static, many fashion retailers are placing a greater emphasis on movement when it comes to fashion branding. In a day and age where the sedentary lifestyle is crucified, brands with an action-oriented aesthetic -- whether it be advertisements, packaging or products -- develop a strong appeal among wellness-focused consumers.
Motion Branding
Consumers are responding to fashion marketing that highlights products in motion
4 Examples + Score + Implications


Hygiene Haven The bathroom becomes a place for luxury and relaxation Implications - There is a lack of privacy in the digital age that makes alone time scarce. This creates an air of appreciation around personal hygiene and the bathroom space as a whole, prompting more design-conscious washroom wares. The addition of luxury allows consumers to feel pampered, glamorizing the space and the act of self-care.
Hygiene Haven
The bathroom becomes a place for luxury and relaxation
5 Examples + Score + Implications


Mass Male Feminist The fight for gender equality crosses a new surprising boundary Implications - Though the fight for gender equality has made huge bounds in the last few years, women are still under-earning their male counterparts. An important step to take in the evolution of feminism is the inclusion of men in the conversation. This shows a shift in what it means to be a feminist, as well as a shift in what it means to be a man.
Mass Male Feminist
The fight for gender equality crosses a new surprising boundary
4 Examples + Score + Implications


Fandom Co-Branding Wildly popular food products come together to the delight of superfans Implications - Capitalizing on a cult-like following, food brands are cleverly integrating popular food products into existing recipes. Providing both novelty for consumers and taking advantage of the existing loyalty consumers have to particular products, this approach to co-branding speaks to the power of fandom.
Fandom Co-Branding
Wildly popular food products come together to the delight of superfans
5 Examples + Score + Implications


PLUS 133 more Heels PRO Trends and 695 examples!



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139 Heels PRO Trends
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