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About the Heels Report

The Heels Trend Report features dynamic innovations surrounding shoes for women and high heels. Our report will provide the latest trends in peep toes, stilettos, wedges and pumps. Users will have access to reemerging patterns shaping consumer tastes such as the return of platform shoes, heels for men and more.

Who It's For

The data collected in our report is beneficial to all in the fashion industry, whether you sell shoes online or work for a boutique seeking to spark creativity for the latest collection. Our Heels Trend Report features innovations from Jeffery Campell Shoes, Christian Louboutin and other top designers.

Use the Heels Trend Report to give your business a running start for 2012. Our research will provide companies with an insightful look into the footwear market, and help designers stay ahead of the competition with creative product innovations and marketing strategies.

The Heels Trend Report, last published on Jun 30, 2015, includes 129 PRO Trends and 645 examples of heels market research and heels consumer trends related to: shoes for women, high heels, peep toes, stilettos, wedges and heels trends.

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Methodology

Our heels research is based on Trend Hunter's crowdsourced heels articles and 2,404,000,000 total views of data. [Learn More]

Report Contents

• 129 Heels PRO Trends = 129 Powerpoint Pages Heels PPT Report
• 645 Heels Examples

Online Extras With Full Subscription

• 90 Heels Videos (Online) Heels Videos
• 3,870 Heels Images (Online) Heels Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Heels Pro Trends

Each Heels PRO Trend is on its own slide with implications, a quantified score, and examples linked to online heels articles, videos and images. Examples:

Bespoke Footwear DIY shoe products create hyper-customized options for young audiences Implications - Bespoke features are bleeding into the footwear blogging sector, providing consumers with more control. This is largely in the interest of Generations Y and Z, that are not only individually oriented, but also familiar with DIY takes on almost every consumer segment. By providing shoppers with control over designs, these and akin concepts are contributing to greater customer satisfaction.
Bespoke Footwear
DIY shoe products create hyper-customized options for young audiences
4 Examples + Score + Implications


Cognitive Marketing Brands take a psychological approach to marketing Implications - In addition to behavioral marketing, which uses consumers' online preferences to curate advertising content, brands are also adopting psychological tactics as a means of emotionally connecting. Whether it's taking advantage of facial recognition technology or harnessing the emotional effects of music, these marketing efforts showcase the benefits of hyper-targeted marketing, as well as establishing a cognitive connection with consumers.
Cognitive Marketing
Brands take a psychological approach to marketing
4 Examples + Score + Implications


Motion Branding Consumers are responding to fashion marketing that highlights products in motion Implications - In an effort to keep from becoming static, many fashion retailers are placing a greater emphasis on movement when it comes to fashion branding. In a day and age where the sedentary lifestyle is crucified, brands with an action-oriented aesthetic -- whether it be advertisements, packaging or products -- develop a strong appeal among wellness-focused consumers.
Motion Branding
Consumers are responding to fashion marketing that highlights products in motion
4 Examples + Score + Implications


Hygiene Haven The bathroom becomes a place for luxury and relaxation Implications - There is a lack of privacy in the digital age that makes alone time scarce. This creates an air of appreciation around personal hygiene and the bathroom space as a whole, prompting more design-conscious washroom wares. The addition of luxury allows consumers to feel pampered, glamorizing the space and the act of self-care.
Hygiene Haven
The bathroom becomes a place for luxury and relaxation
5 Examples + Score + Implications


Mass Male Feminist The fight for gender equality crosses a new surprising boundary Implications - Though the fight for gender equality has made huge bounds in the last few years, women are still under-earning their male counterparts. An important step to take in the evolution of feminism is the inclusion of men in the conversation. This shows a shift in what it means to be a feminist, as well as a shift in what it means to be a man.
Mass Male Feminist
The fight for gender equality crosses a new surprising boundary
4 Examples + Score + Implications


Fandom Co-Branding Wildly popular food products come together to the delight of superfans Implications - Capitalizing on a cult-like following, food brands are cleverly integrating popular food products into existing recipes. Providing both novelty for consumers and taking advantage of the existing loyalty consumers have to particular products, this approach to co-branding speaks to the power of fandom.
Fandom Co-Branding
Wildly popular food products come together to the delight of superfans
5 Examples + Score + Implications


Unapologetic Feminism New forms of feminist content confront societal standards Implications - Whether it’s in the form of art, media or viral marketing, the modern feminist movement is seeing an emergence of bold, unapologetic content. Rather than focusing on the mere dissemination of information, content creators aim to defy societal expectations of femininity, creating content that's rooted in the actual lived experiences of women. Brands who are able to embrace and embody this approach to gender politics cultivate a relevant and authentic relationship with the socially conscious consumer.
Unapologetic Feminism
New forms of feminist content confront societal standards
6 Examples + Score + Implications


Vintage DIY A retro aesthetic becomes apparent in fashion amongst amateur seamstresses Implications - Upcycling materials or using new ones for a retro flair, consumers are choosing to DIY their own vintage clothing rather than purchase secondhand. This resonating shift identifies a preference for customized expression that's cost-effective and customized to consumers' needs.
Vintage DIY
A retro aesthetic becomes apparent in fashion amongst amateur seamstresses
5 Examples + Score + Implications


PLUS 123 more Heels PRO Trends and 645 examples!



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