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About the Alcohol Report

The Alcohol Trend Report analyzes emerging trends within the alcoholic beverage industry. The report discusses products involving beer branding, uniquely packaged drink bottles and eccentric alcohol gifts. By using our consumer-based data, businesses will stay informed about spirits, sake, aperitifs, ales and wines. Campaigns and infographics that examine drinking games, party favors and other niche alcohol products are also becoming a consistent element in contemporary culture.

Who It's For

The latest campaigns and branding techniques from Smirnoff, Molson-Coors and Jack Daniels are featured in the Alcohol Trend Report. Competitors will be able to use our research to stay on the cutting-edge of the alcoholic beverage industry and identify emerging opportunities.

Using the data from our Alcohol Trend Report can help companies in the alcohol industry with emerging opportunities that can be leveraged for future insight and innovation.

The Alcohol Trend Report, last published on May 12, 2015, includes 122 PRO Trends and 610 examples of alcohol market research and alcohol consumer trends related to: spirits, vodka, beers, wines, cognac and alcohol trends.

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trend research methodology

Methodology

Our alcohol research is based on Trend Hunter's crowdsourced alcohol articles and 2,366,000,000 total views of data. [Learn More]

Report Contents

• 122 Alcohol PRO Trends = 122 Powerpoint Pages Alcohol PPT Report
• 610 Alcohol Examples

Online Extras With Full Subscription

• 85 Alcohol Videos (Online) Alcohol Videos
• 3,660 Alcohol Images (Online) Alcohol Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Alcohol Pro Trends

Each Alcohol PRO Trend is on its own slide with implications, a quantified score, and examples linked to online alcohol articles, videos and images. Examples:

Experiential Nightlife Consumers search for nightlife experiences that grant bragging rights Implications - The "hipster" subculture is one that demands experiences that deviate from the mainstream. As such, consumers who fall into this category are turning to one-of-a-kind, experiential bars, nightclubs and events. Living in a culture in which people are constantly afraid of missing out, unique experiences hold more than just novelty and intrigue; they also communicate a sense of prestige.
Experiential Nightlife
Consumers search for nightlife experiences that grant bragging rights
5 Examples + Score + Implications


Intimate Partying Bars and nightclubs get smaller and cozier to offer a more personal experience Implications - Many nightlife venues are downsizing and simplifying in an effort to offer guests a more intimate experience. Looking to nightlife as a form of escape, consumers appreciate the crowd control and opportunity for connection. Smaller venues also lend themselves to offer more personal performances by musicians and DJs.
Intimate Partying
Bars and nightclubs get smaller and cozier to offer a more personal experience
4 Examples + Score + Implications


DIY Self-Serve Consumers search for discrete ways to consume alcohol on-the-go Implications - Single-serve portions are perfect for consuming alcohol on-the-go, but alcoholic beverages aren't always permitted in public venues. As a result, consumers are turning to DIY methods to discretely travel and transport wine, spirits and beer, revealing that consumers are going to great lengths to ensure affordable entertainment.
DIY Self-Serve
Consumers search for discrete ways to consume alcohol on-the-go
4 Examples + Score + Implications


Pouch Obsession Portability is pushed to new levels with pouches for adult use Implications - As consumers' lives become increasingly hectic, a bigger desire for portability is observed. At the same time, a desire for slow-made artisan goods is seen on a mass level, calling for something to satisfy these two opposing needs. Pouches communicate a sense of humility and (sometimes literal) transparency.
Pouch Obsession
Portability is pushed to new levels with pouches for adult use
6 Examples + Score + Implications


Flatpack Food The beverage and edibles industry is given a single-serve, foldable overhaul Implications - Flatpacking, a.k.a RTA or KD, is a method conceived in the furniture industry that, because of its eco-friendliness, portability and efficiency, is leaking its way into other industries. Most recently, it has permeated the edibles industry by making foods and beverages easier to consume on the go. The idea lends to the consumer preference for efficiency in goods consumption and carting.
Flatpack Food
The beverage and edibles industry is given a single-serve, foldable overhaul
5 Examples + Score + Implications


Atmospheric Design Designers promote air health awareness with specialty products Implications - Air pollution is a severe problem in China that, if left unchecked, will have dire consequences on health and the economy. Many designers from China and beyond have taken the growing pollution problem as a challenge, integrating air filtration measures into fashion and lifestyle products. Whether these products have a practical or creative function, they keep air pollution a top-of-mind concern for China's citizens, and suggest that people can take personal approaches to wider-scale societal issues.
Atmospheric Design
Designers promote air health awareness with specialty products
4 Examples + Score + Implications


Conscious Libation Alcohol brands adopt green branding techniques to showcase awareness Implications - Seeking to connect with a broader market audience, alcohol brands typically associated with luxe lifestyle and excessive behavior are turning to eco branding techniques to showcase a sense of awareness. Offering everything from recyclable packaging to environmentally conscious labeling, brands are moving away from aesthetics that promote opulence towards designs that recognize and subsequently promote social causes.
Conscious Libation
Alcohol brands adopt green branding techniques to showcase awareness
5 Examples + Score + Implications


Holistic Clean Consumers opt for natural household products to stay eco-friendly Implications - In order to avoid harsh chemicals found in the majority of cleaning products, many consumers are switching to all-natural, organic options and DIY alternatives. This switch signifies that consumers are willing to forego both convenience and cost-effectiveness in order to support the holistic health movement and live a more sustainable lifestyle.
Holistic Clean
Consumers opt for natural household products to stay eco-friendly
6 Examples + Score + Implications


PLUS 116 more Alcohol PRO Trends and 610 examples!



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