ALL > Lifestyle > Alcohol Trend Report


About the Alcohol Report

The Alcohol Trend Report analyzes emerging trends within the alcoholic beverage industry. The report discusses products involving beer branding, uniquely packaged drink bottles and eccentric alcohol gifts. By using our consumer-based data, businesses will stay informed about spirits, sake, aperitifs, ales and wines. Campaigns and infographics that examine drinking games, party favors and other niche alcohol products are also becoming a consistent element in contemporary culture.

Who It's For

The latest campaigns and branding techniques from Smirnoff, Molson-Coors and Jack Daniels are featured in the Alcohol Trend Report. Competitors will be able to use our research to stay on the cutting-edge of the alcoholic beverage industry and identify emerging opportunities.

Using the data from our Alcohol Trend Report can help companies in the alcohol industry with emerging opportunities that can be leveraged for future insight and innovation.

The Alcohol Trend Report, last published on Oct 08, 2014, includes 99 PRO Trends and 495 examples of alcohol market research and alcohol consumer trends related to: spirits, vodka, beers, wines, cognac and alcohol trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our alcohol research is based on Trend Hunter's crowdsourced alcohol articles and 2,122,000,000 total views of data. [Learn More]

Report Contents

• 99 Alcohol PRO Trends = 99 Powerpoint Pages Alcohol PPT Report
• 495 Alcohol Examples

Online Extras With Full Subscription

• 69 Alcohol Videos (Online) Alcohol Videos
• 2,970 Alcohol Images (Online) Alcohol Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Alcohol Pro Trends

Each Alcohol PRO Trend is on its own slide with implications, a quantified score, and examples linked to online alcohol articles, videos and images. Examples:

On-the-Go Zen As the popularity of yoga rises, practice expands into unexpected locations Implications - Seeking to attract health-conscious consumers, retailers and travel destinations are integrating services like yoga to offer physical and mental well-being to consumers. Providing methods of relaxation in unexpected locations like airports and office spaces, companies are using health-related services to create a sense of comfort, reflecting a rise in more adaptable health routines.
On-the-Go Zen
As the popularity of yoga rises, practice expands into unexpected locations
4 Examples + Score + Implications


Comfort-Focused Care Care units provide services and aesthetics reminiscent of home Implications - Going beyond the allure of private hospital rooms, care units are offering more indulgent aesthetics and services to make medical experiences less cumbersome. Providing wine bars and homey decor, these unique medical services help patients feel as if they're in a more familiar and indulgent location, helping to make healthcare experiences less emotionally taxing.
Comfort-Focused Care
Care units provide services and aesthetics reminiscent of home
4 Examples + Score + Implications


Sensory Branding Brands enhance sensory experiences through abstract packaging materials Implications - Heightening consumer experiences, brands are adding unique textures to their packaging for sensory enticement. Using diverse fabrics and cut-out shapes to add dimension to store-bought goods, these packaging designs help add intrigue to ordinary products.
Sensory Branding
Brands enhance sensory experiences through abstract packaging materials
6 Examples + Score + Implications


Meta-Marketing Brands thrive for authenticity, making use of self-aware marketing tactics Implications - The shift from over-the-top marketing campaigns to more subtle forms of print and television ads has become apparent. Particularly with the rise of millennial purchasing power, brands are looking for ways to appeal "real" to this consumer segment and self-mockery is becoming a fast track to become relatable to Gen Y. This form of advertising is now moving beyond marketing and beginning to bleed into other areas such as packaging and retail spaces.
Meta-Marketing
Brands thrive for authenticity, making use of self-aware marketing tactics
9 Examples + Score + Implications


Sporting Consumption Utilizing the social aspect of sports, brands correlate drinking with pride Implications - Sporting events are inherently social for players and viewers, as is the act of drinking, which are being married by brands in a bid to ritualize consumption. This utilization of social momentum surrounding sports events like the World Cup satisfy a consumer need for lifestyle accommodation and the uniting of fans around a common cause.
Sporting Consumption
Utilizing the social aspect of sports, brands correlate drinking with pride
7 Examples + Score + Implications


Canned Cocktail A desire for convenience has alcoholic brands turning to more accessible packaging Implications - Alcoholic brands are moving away from a sense of prestige toward providing greater consumer practicality. Offering beverages like liquor in cans, these packaging designs combine mature indulgences with low-key aesthetics. Thus, shifting perceptions of alcohol as a more common and routine part of consumption.
Canned Cocktail
A desire for convenience has alcoholic brands turning to more accessible packaging
5 Examples + Score + Implications


Cartable Branding Alcohol packaging gets a portable redesign for the convenience-loving consumer Implications - While alcohol consumption was previously centered around the ritual of mixing drinks, the modern branding of alcohol is changing the consumer experience to be centered on convenience and portability. The reformatting of alcohol with ready-to-go branding denotes preference for method over means for consumers who will sacrifice experience for time savings.
Cartable Branding
Alcohol packaging gets a portable redesign for the convenience-loving consumer
6 Examples + Score + Implications


Sophisticated Mundane Consumers who can't afford luxury opt for luxe-branded regular products Implications - Previously, the divide between the opulent and the frugal was much larger than now, with luxury companies offering bits of prestige in the form of more low-brow, day-to-day products. Consumers who can't buy off-runway clothing, yet still want to brag about their designer products flock to these mundane, yet prestigious products as a compromise.
Sophisticated Mundane
Consumers who can't afford luxury opt for luxe-branded regular products
5 Examples + Score + Implications


PLUS 93 more Alcohol PRO Trends and 495 examples!



Boost your alcohol consumer insight!
Three options to kick-start your innovation...


1. Alcohol Trend Report

99 Alcohol PRO Trends
Alcohol Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Alcohol & 100+ Reports
2013 Trend Report
$1,250

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,210 $1,250
Most Popular - Save 43%