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About the Alcohol Report

The Alcohol Trend Report analyzes emerging trends within the alcoholic beverage industry. The report discusses products involving beer branding, uniquely packaged drink bottles and eccentric alcohol gifts. By using our consumer-based data, businesses will stay informed about spirits, sake, aperitifs, ales and wines. Campaigns and infographics that examine drinking games, party favors and other niche alcohol products are also becoming a consistent element in contemporary culture.

Who It's For

The latest campaigns and branding techniques from Smirnoff, Molson-Coors and Jack Daniels are featured in the Alcohol Trend Report. Competitors will be able to use our research to stay on the cutting-edge of the alcoholic beverage industry and identify emerging opportunities.

Using the data from our Alcohol Trend Report can help companies in the alcohol industry with emerging opportunities that can be leveraged for future insight and innovation.

The Alcohol Trend Report, last published on Apr 17, 2015, includes 116 PRO Trends and 580 examples of alcohol market research and alcohol consumer trends related to: spirits, vodka, beers, wines, cognac and alcohol trends.

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trend research methodology

Methodology

Our alcohol research is based on Trend Hunter's crowdsourced alcohol articles and 2,342,000,000 total views of data. [Learn More]

Report Contents

• 116 Alcohol PRO Trends = 116 Powerpoint Pages Alcohol PPT Report
• 580 Alcohol Examples

Online Extras With Full Subscription

• 81 Alcohol Videos (Online) Alcohol Videos
• 3,480 Alcohol Images (Online) Alcohol Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Alcohol Pro Trends

Each Alcohol PRO Trend is on its own slide with implications, a quantified score, and examples linked to online alcohol articles, videos and images. Examples:

Conscious Libation Alcohol brands adopt green branding techniques to showcase awareness Implications - Seeking to connect with a broader market audience, alcohol brands typically associated with luxe lifestyle and excessive behavior are turning to eco branding techniques to showcase a sense of awareness. Offering everything from recyclable packaging to environmentally conscious labeling, brands are moving away from aesthetics that promote opulence towards designs that recognize and subsequently promote social causes.
Conscious Libation
Alcohol brands adopt green branding techniques to showcase awareness
5 Examples + Score + Implications


Holistic Clean Consumers opt for natural household products to stay eco-friendly Implications - In order to avoid harsh chemicals found in the majority of cleaning products, many consumers are switching to all-natural, organic options and DIY alternatives. This switch signifies that consumers are willing to forego both convenience and cost-effectiveness in order to support the holistic health movement and live a more sustainable lifestyle.
Holistic Clean
Consumers opt for natural household products to stay eco-friendly
4 Examples + Score + Implications


Product Mimicry POS displays are designed to reference the product within Implications - Because the majority of purchasing decisions are made in-store, point of sale retail displays have become an important factor for brands to consider. POS displays have effectively evolved into three-dimensional billboards for the product inside, either by directly referencing the contents of the product or the brand. This saves consumers the time of guesswork and lets the product speak for itself, battling the big-brand skepticism that comes with too many bells and whistles.
Product Mimicry
POS displays are designed to reference the product within
4 Examples + Score + Implications


Astronaut Obsession The depths of outer space satiate hard-to-entertain consumers Implications - As the Internet leaves almost no stone un-turned, consumers are showing increased interest in galactic themes. This interest is expanding beyond entertainment and into packaging, fashion and more. This speaks to the consumer desire for new sources of interest -- even some outside of this world.
Astronaut Obsession
The depths of outer space satiate hard-to-entertain consumers
6 Examples + Score + Implications


Display Escapism Retail moves further away from the mundane to satisfy wanderlust Implications - Post-recession, consumers who are reminded of what economic downturn looks like become preoccupied with life-changing experiences such as travel; however the credit crunch has also had an effect on the wallet, making travel less feasible. Satiating this unfulfilled need, companies are incorporating travel-inspired elements into retail displays.
Display Escapism
Retail moves further away from the mundane to satisfy wanderlust
5 Examples + Score + Implications


Customized Festival Brands are customizing their products to appeal to festival-goers Implications - Summer is a season heavy with festivals, which are quickly becoming a millennial rite of passage. In order to appeal to younger consumers, brands are customizing their products and services to easily integrate into this new summer ritual. In turn, consumers are responding to brands that show interest in accommodating their lifestyle.
Customized Festival
Brands are customizing their products to appeal to festival-goers
4 Examples + Score + Implications


Consumption Compromise Consumers crave the familiarity of soda in a more health-conscious format Implications - The rise of health-consciousness has vilified the consumption of carbonated, sugary drinks; however, consumers are still attracted to the familiar flavors associated with traditional sodas. In order to reconcile a newfound health-based approach to lifestyle with their favorite taste cravings, consumers are opting for naturally flavored sodas and beverages. Instead of abstinence, consumers are searching for compromise and balance when it comes to consumption.
Consumption Compromise
Consumers crave the familiarity of soda in a more health-conscious format
5 Examples + Score + Implications


Co-Branded Festival Moving beyond musical entertainment, festivals integrate pop-up stations Implications - Seeking to heighten festival engagement, brands are turning to unexpected pop-up stations for exposure. Providing beauty stations and fashion lounges, festivals are turning to unique brand collaborations to not only heighten engagement, but also to add a new dimension to concerts and outdoor events.
Co-Branded Festival
Moving beyond musical entertainment, festivals integrate pop-up stations
5 Examples + Score + Implications


PLUS 110 more Alcohol PRO Trends and 580 examples!



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