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About the Alcohol Report

The Alcohol Trend Report analyzes emerging trends within the alcoholic beverage industry. The report discusses products involving beer branding, uniquely packaged drink bottles and eccentric alcohol gifts. By using our consumer-based data, businesses will stay informed about spirits, sake, aperitifs, ales and wines. Campaigns and infographics that examine drinking games, party favors and other niche alcohol products are also becoming a consistent element in contemporary culture.

Who It's For

The latest campaigns and branding techniques from Smirnoff, Molson-Coors and Jack Daniels are featured in the Alcohol Trend Report. Competitors will be able to use our research to stay on the cutting-edge of the alcoholic beverage industry and identify emerging opportunities.

Using the data from our Alcohol Trend Report can help companies in the alcohol industry with emerging opportunities that can be leveraged for future insight and innovation.

The Alcohol Trend Report, last published on Jul 22, 2015, includes 127 PRO Trends and 635 examples of alcohol market research and alcohol consumer trends related to: spirits, vodka, beers, wines, cognac and alcohol trends.

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trend research methodology

Methodology

Our alcohol research is based on Trend Hunter's crowdsourced alcohol articles and 2,428,000,000 total views of data. [Learn More]

Report Contents

• 127 Alcohol PRO Trends = 127 Powerpoint Pages Alcohol PPT Report
• 635 Alcohol Examples

Online Extras With Full Subscription

• 89 Alcohol Videos (Online) Alcohol Videos
• 3,810 Alcohol Images (Online) Alcohol Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Alcohol Pro Trends

Each Alcohol PRO Trend is on its own slide with implications, a quantified score, and examples linked to online alcohol articles, videos and images. Examples:

Herbal Libation Liquor, spirits and cocktails are infused with refreshing green ingredients Implications - The alcohol industry has seen a resurgence of herbal and vegetable-based flavors, particularly in the liquor and spirits category. The move away from sweeter flavors not only reflects a consumer shift towards health-conscious behaviors, but also offers a differentiation and diversification of flavor in the sweet-saturated market. The introduction of lighter, more natural flavors signifies that the alcohol industry is adapting to the health wave without compromising on taste.
Herbal Libation
Liquor, spirits and cocktails are infused with refreshing green ingredients
4 Examples + Score + Implications


Patriotic Libation Alcohol labels adopt nationalistic branding for proud consumers Implications - Alcohol companies are opting for a nationalist approach to branding that incorporates country-specific packaging for proud consumers. The adoption of instantly recognizable designs provides an opportunity for companies to attract the attention of consumers drawn to iconic imagery while tapping into the excitement around events like Independence Day.
Patriotic Libation
Alcohol labels adopt nationalistic branding for proud consumers
5 Examples + Score + Implications


Pub Impermanence Contemporary bars are reinterpreted with transient, temporary designs Implications - Bars are entering the mobile sphere with a series of transient, temporary designs. By tapping into the lifestyles of young consumers who are drawn to travel and have rapidly changing schedules, bars are staying relevant while also delivering an attractive experience with minimal time and space commitment.
Pub Impermanence
Contemporary bars are reinterpreted with transient, temporary designs
4 Examples + Score + Implications


Refreshed Libation Citrus flavors are added to alcoholic beverages for a health-conscious twist Implications - As consumers continue to prioritize healthy living, typically indulgent beverages, like alcohol, are being updated with healthier ingredients as a means of catering to changing lifestyles. By adding bold citrus flavors to traditionally sugar-heavy cocktails, consumers are seeking not only to elevate alcoholic beverages with a lighter palate, but also maintain a health-conscious lifestyle without sacrificing high-calorie indulgences.
Refreshed Libation
Citrus flavors are added to alcoholic beverages for a health-conscious twist
6 Examples + Score + Implications


Experiential Nightlife Consumers search for nightlife experiences that grant bragging rights Implications - The "hipster" subculture is one that demands experiences that deviate from the mainstream. As such, consumers who fall into this category are turning to one-of-a-kind, experiential bars, nightclubs and events. Living in a culture in which people are constantly afraid of missing out, unique experiences hold more than just novelty and intrigue; they also communicate a sense of prestige.
Experiential Nightlife
Consumers search for nightlife experiences that grant bragging rights
5 Examples + Score + Implications


Intimate Partying Bars and nightclubs get smaller and cozier to offer a more personal experience Implications - Many nightlife venues are downsizing and simplifying in an effort to offer guests a more intimate experience. Looking to nightlife as a form of escape, consumers appreciate the crowd control and opportunity for connection. Smaller venues also lend themselves to offer more personal performances by musicians and DJs.
Intimate Partying
Bars and nightclubs get smaller and cozier to offer a more personal experience
4 Examples + Score + Implications


DIY Self-Serve Consumers search for discrete ways to consume alcohol on-the-go Implications - Single-serve portions are perfect for consuming alcohol on-the-go, but alcoholic beverages aren't always permitted in public venues. As a result, consumers are turning to DIY methods to discretely travel and transport wine, spirits and beer, revealing that consumers are going to great lengths to ensure affordable entertainment.
DIY Self-Serve
Consumers search for discrete ways to consume alcohol on-the-go
4 Examples + Score + Implications


Pouch Obsession Portability is pushed to new levels with pouches for adult use Implications - As consumers' lives become increasingly hectic, a bigger desire for portability is observed. At the same time, a desire for slow-made artisan goods is seen on a mass level, calling for something to satisfy these two opposing needs. Pouches communicate a sense of humility and (sometimes literal) transparency.
Pouch Obsession
Portability is pushed to new levels with pouches for adult use
6 Examples + Score + Implications


PLUS 121 more Alcohol PRO Trends and 635 examples!



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