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About the Alcohol Report - The Alcohol Trend Report analyzes emerging trends within the alcoholic beverage industry. The report discusses products involving beer branding, uniquely packaged drink bottles and eccentric alcohol gifts. By using our consumer-based data, businesses will stay informed about spirits, sake, aperitifs, ales and wines. Campaigns and infographics that examine drinking games, party favors and other niche alcohol products are also becoming a consistent element in contemporary culture.

Who It's For - The latest campaigns and branding techniques from Smirnoff, Molson-Coors and Jack Daniels are featured in the Alcohol Trend Report. Competitors will be able to use our research to stay on the cutting-edge of the alcoholic beverage industry and identify emerging opportunities.

Using the data from our Alcohol Trend Report can help companies in the alcohol industry with emerging opportunities that can be leveraged for future insight and innovation.

The Alcohol Trend Report, last published on Apr 09, 2014, includes 67 PRO Trends and 663 examples of alcohol market research and alcohol consumer trends related to: spirits, vodka, beers, wines, cognac and alcohol trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our alcohol research is based on Trend Hunter's 663 crowdsourced alcohol trends and 1,903,000,000 total views of data. [Learn More]

What You'll Get:
• 67 Page / Slide Presentation Alcohol PDF Report Alcohol PPT Report
• 67 Page In-Depth Reading Report Alcohol PDF Report

Contents:
• 67 Alcohol PRO Trends
• 663 Alcohol Examples
• 93 Alcohol Videos (Online) Alcohol Videos
• 3,978 Alcohol Images (Online) Alcohol Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Alcohol Pro Trends - Each Alcohol PRO Trend is on its own slide with implications, a quantified score, and examples linked to online alcohol articles, videos and images. Examples:

Cocktail Nourishment Fruit-infused alcohol satiates a need for healthy living through adult habits Implications - As nutritional urgency expands due to more prominent health issues, consumers are turning to altered sources of indulgence to make healthy living more convenient. Seeking nutritional benefits without sacrificing personal extravagances, adult consumers are turning to alcoholic beverages that incorporate citrus fruits and juices, combining nutrients with the desire to maintain a comfortable, mature lifestyle.
Cocktail Nourishment
Fruit-infused alcohol satiates a need for healthy living through adult habits
7 Examples + Score + Implications


Infusion Control Consumers turn to infused products as a way to control flavor Implications - Infused products, and even products that facilitate infusion, appeal to consumers who wish to strike a balance between health and flavor. Offering a sense of control both in terms of health and taste, this shift puts consumers in control of what they eat, speaking to a desire to remain healthy without sacrificing basic preferences with edibles.
Infusion Control
Consumers turn to infused products as a way to control flavor
5 Examples + Score + Implications


Sophisticating Brew As Gen Y strives to seem more sophisticated, so to does their drink of choice Implications - As members of Generation Y slowly enter adult age, they begin to feel the pressure of having to let go of old habits normally associated with adolescence. Unlike other youth generations, however, Gen Y is equipped with considerable purchasing power and thus, are being met by products that allow them to keep their old habits without seeming pedestrian. Ultimately, products that allow for a balance between youth and adulthood grant young consumers much-needed satisfaction.
Sophisticating Brew
As Gen Y strives to seem more sophisticated, so to does their drink of choice
6 Examples + Score + Implications


Feminized Libation As concepts of cultural gender shift, beer is reformatted for female drinkers Implications - The strict gender roles of years past are continuing to be broken down with reversals like women in the workforce and men as homemakers, but a broader cultural shift towards consumers that are less concerned with how they are perceived is giving way to the feminization of the masculine and vice-versa. As such, the rebranding and consumption of beer as a more approachable beverage for women drinkers is taking precedent, and marking a larger cultural shift towards heightened androgyny in products with unnecessarily gendered associations.
Feminized Libation
As concepts of cultural gender shift, beer is reformatted for female drinkers
7 Examples + Score + Implications


Confectionery Experimentation Eclectic chocolate treats add allure to traditionally simple goods Implications - Sticking to tradition is often a great way to maintain brand loyalty, but with the variety of retailers on the market, adhering to conventional designs just won't cut it within the rapidly developing market. In an attempt to revamp classic products with more alluring features, retailers are adding eclectic and over-the-top components to such traditional treats as chocolate to give it an edge over other similar goods. This illustrates how constant reinvention is required to maintain consumer interest.
Confectionery Experimentation
Eclectic chocolate treats add allure to traditionally simple goods
7 Examples + Score + Implications


Marketing Thrills Adventurous ad campaigns allow consumers to immerse themselves in action Implications - Looking to engage consumers beyond mere aesthetics, brands are turning to adventurous ad campaigns to create more of an immersive experience rather than ordinary display. Creating situations that exude exhilaration and excitement, brands seek to utilize aspects of adventure to lure consumers in through more captivating imagery, providing a visual escape from the ordinary aspects of everyday.
Marketing Thrills
Adventurous ad campaigns allow consumers to immerse themselves in action
7 Examples + Score + Implications


PLUS 61 more Alcohol PRO Trends and 663 examples!


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