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About the Alcohol Report - The Alcohol Trend Report analyzes emerging trends within the alcoholic beverage industry. The report discusses products involving beer branding, uniquely packaged drink bottles and eccentric alcohol gifts. By using our consumer-based data, businesses will stay informed about spirits, sake, aperitifs, ales and wines. Campaigns and infographics that examine drinking games, party favors and other niche alcohol products are also becoming a consistent element in contemporary culture.

Who It's For - The latest campaigns and branding techniques from Smirnoff, Molson-Coors and Jack Daniels are featured in the Alcohol Trend Report. Competitors will be able to use our research to stay on the cutting-edge of the alcoholic beverage industry and identify emerging opportunities.

Using the data from our Alcohol Trend Report can help companies in the alcohol industry with emerging opportunities that can be leveraged for future insight and innovation.

The Alcohol Trend Report, last published on Jul 25, 2014, includes 96 PRO Trends and 893 examples of alcohol market research and alcohol consumer trends related to: spirits, vodka, beers, wines, cognac and alcohol trends.

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trend research methodology Methodology - Our alcohol research is based on Trend Hunter's 893 crowdsourced alcohol trends and 2,002,000,000 total views of data. [Learn More]

What You'll Get:
• 96 Page / Slide Presentation Alcohol PDF Report Alcohol PPT Report
• 96 Page In-Depth Reading Report Alcohol PDF Report

Contents:
• 96 Alcohol PRO Trends
• 893 Alcohol Examples
• 125 Alcohol Videos (Online) Alcohol Videos
• 5,358 Alcohol Images (Online) Alcohol Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Alcohol Pro Trends - Each Alcohol PRO Trend is on its own slide with implications, a quantified score, and examples linked to online alcohol articles, videos and images. Examples:

Canned Cocktail A desire for convenience has alcoholic brands turning to more accessible packaging Implications - Alcoholic brands are moving away from a sense of prestige toward providing greater consumer practicality. Offering beverages like liquor in cans, these packaging designs combine mature indulgences with low-key aesthetics. Thus, shifting perceptions of alcohol as a more common and routine part of consumption.
Canned Cocktail
A desire for convenience has alcoholic brands turning to more accessible packaging
5 Examples + Score + Implications


Sophisticated Mundane Consumers who can't afford luxury opt for luxe-branded regular products Implications - Previously, the divide between the opulent and the frugal was much larger than now, with luxury companies offering bits of prestige in the form of more low-brow, day-to-day products. Consumers who can't buy off-runway clothing, yet still want to brag about their designer products flock to these mundane, yet prestigious products as a compromise.
Sophisticated Mundane
Consumers who can't afford luxury opt for luxe-branded regular products
5 Examples + Score + Implications


Adaptable Sommelier Wine accessories recieve practical enhancements as convenience is prioritized Implications - Opting for convenience over aesthetic, wine drinkers are turning to more customized methods of alcoholic consumption. Offering features such as self-chilling and rubberized handles, these wine accessories prioritize practicality, reflecting a shift away from desires of prestige toward more personal conveniences.
Adaptable Sommelier
Wine accessories recieve practical enhancements as convenience is prioritized
5 Examples + Score + Implications


Unexpected Prepackaged Traditionally gourmet and homemade products undergo a reformatting Implications - Prepackaged goods are praised by consumers for their convenience, but are less favorable than fresh food for most. As consumers spend less time in the kitchen and place convenience as a top priority, brands are responding with products not previously available prepackaged to effectively deliver something for consumers in a variety of segments. This allows even the most prestigious foodie to indulge in convenience, breaking barriers down between cuisine classification.
Unexpected Prepackaged
Traditionally gourmet and homemade products undergo a reformatting
7 Examples + Score + Implications


Canned Elegance Food and drink in cans get a modern, aesthetic-focused overhaul Implications - Consumers associate canned products with the everyday, but brands are pushing a new wave of goods in cans that look to make the experience more lavish. This speaks to the evolution of foodie culture toward products that are ironically low-brow, as opposed to the previously popular artisanal foodstuff.
Canned Elegance
Food and drink in cans get a modern, aesthetic-focused overhaul
6 Examples + Score + Implications


Premium Unpolished Packaging Traditionally bottled products take on a less sophisticated form Implications - Typically bottled products like wine and spirits are taking a turn for the more convenient. Being sold less expensive packaging, like cans and pouches, this shift signifies that consumers are willing to sacrifice upscale branding for portability.
Premium Unpolished Packaging
Traditionally bottled products take on a less sophisticated form
4 Examples + Score + Implications


PLUS 90 more Alcohol PRO Trends and 893 examples!



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96 Alcohol PRO Trends
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