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About the Cocktail Report - The Cocktail Trend Report tracks the pulse of the mixology world by showcasing the latest recipes for a wide range of cocktails, whether they be mixed drinks like martinis or faux alcoholic drinks like mocktails. This information provides valuable insight needed to rejuvenate any drinks menu. Featuring professional bartender cocktail shakers, aperitif shot glasses, DIY recipes and the latest in ready-made cocktails by name brands like Smirnoff, the Cocktails Trend Report also allows you to peruse the freshest products that have gained attention from consumers.

Who It's For - This research is useful for anyone in the business of spirits, such as the nightlife, event planning and hospitality industries. Additionally, retail buyers and those in the advertising and marketing realms will find the crowd-sourced data helpful to track the interests of consumers.

The Cocktail Trend Report presents an assortment of consumer-tested insight into the spirits industry necessary for understanding the changing desires of the cocktail drinker.

The Cocktail Trend Report, last published on Jul 22, 2014, includes 113 PRO Trends and 1,043 examples of cocktail market research and cocktail consumer trends related to: mixology, spirits, mocktails, aperitifs, martinis and cocktail trends.

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trend research methodology Methodology - Our cocktail research is based on Trend Hunter's 1,043 crowdsourced cocktail trends and 1,994,000,000 total views of data. [Learn More]

What You'll Get:
• 113 Page / Slide Presentation Cocktail PDF Report Cocktail PPT Report
• 113 Page In-Depth Reading Report Cocktail PDF Report

Contents:
• 113 Cocktail PRO Trends
• 1,043 Cocktail Examples
• 146 Cocktail Videos (Online) Cocktail Videos
• 6,258 Cocktail Images (Online) Cocktail Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Cocktail Pro Trends - Each Cocktail PRO Trend is on its own slide with implications, a quantified score, and examples linked to online cocktail articles, videos and images. Examples:

Unexpected Prepackaged Traditionally gourmet and homemade products undergo a reformatting Implications - Prepackaged goods are praised by consumers for their convenience, but are less favorable than fresh food for most. As consumers spend less time in the kitchen and place convenience as a top priority, brands are responding with products not previously available prepackaged to effectively deliver something for consumers in a variety of segments. This allows even the most prestigious foodie to indulge in convenience, breaking barriers down between cuisine classification.
Unexpected Prepackaged
Traditionally gourmet and homemade products undergo a reformatting
7 Examples + Score + Implications


Pampered Picnic Outdoor eating gets an elegant overhaul to provide comfort and efficiency Implications - Personalized services and lavish kits are adding an air of sophistication to portable, outdoor dining. Reflecting a consumer base accustomed to the convenience of technology, modern picnic products offer the comfort of materialistic goods into a pre-assembled, effortless form.
Pampered Picnic
Outdoor eating gets an elegant overhaul to provide comfort and efficiency
4 Examples + Score + Implications


Alcohol Nutrition Brands make unexpected alcohol infusions to convey health-consciousness Implications - Consumers are constantly looking for ways to improve their overall health, even when it comes to vices, which is being addressed with alcohol products that infuse fresh fruit or vegetable flavoring. This "healthy" approach is expanding market reach to satisfy those looking for variety and balance in their diet.
Alcohol Nutrition
Brands make unexpected alcohol infusions to convey health-consciousness
5 Examples + Score + Implications


Shareable Partying Bars adopt novelty features to lure social media-obsessed consumers Implications - Putting the focus on a memorable experience rather than the goods offered, bars are adopting novelty themes and gimmicks to offer consumers a more boast-worthy time. Leaving consumers with a story to tell others through social media, this shift signifies importance of virtual clout to a younger generation.
Shareable Partying
Bars adopt novelty features to lure social media-obsessed consumers
4 Examples + Score + Implications


Indulgent Healing Junk food includes medicinal ingredients to satiate health-conscious consumers Implications - Medicinal ingredients are being added to traditionally unhealthy goods like ice cream and sodas to maintain a sense of well-being. Using spices like ginger to add flavor and healing properties to nostalgic snack foods, these reinvented recipes reflect a health movement that enhances rather than restricts the lifestyle of consumers.
Indulgent Healing
Junk food includes medicinal ingredients to satiate health-conscious consumers
5 Examples + Score + Implications


Accelerated Homemade Specialty appliances used to make store-bought goods offer consumer control Implications - Consumers often opt for the convenience of buying a ready-made product, but as choices become overwhelming and costs inflate, a growing number are taking the DIY approach with specialty appliances. Foods traditionally bought are being made at home with niche appliances to decrease cost per serving and provide more consumer control.
Accelerated Homemade
Specialty appliances used to make store-bought goods offer consumer control
5 Examples + Score + Implications


PLUS 107 more Cocktail PRO Trends and 1,043 examples!



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