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About the Cocktail Report

The Cocktail Trend Report tracks the pulse of the mixology world by showcasing the latest recipes for a wide range of cocktails, whether they be mixed drinks like martinis or faux alcoholic drinks like mocktails. This information provides valuable insight needed to rejuvenate any drinks menu. Featuring professional bartender cocktail shakers, aperitif shot glasses, DIY recipes and the latest in ready-made cocktails by name brands like Smirnoff, the Cocktails Trend Report also allows you to peruse the freshest products that have gained attention from consumers.

Who It's For

This research is useful for anyone in the business of spirits, such as the nightlife, event planning and hospitality industries. Additionally, retail buyers and those in the advertising and marketing realms will find the crowd-sourced data helpful to track the interests of consumers.

The Cocktail Trend Report presents an assortment of consumer-tested insight into the spirits industry necessary for understanding the changing desires of the cocktail drinker.

The Cocktail Trend Report, last published on Oct 22, 2014, includes 128 PRO Trends and 640 examples of cocktail market research and cocktail consumer trends related to: mixology, spirits, mocktails, aperitifs, martinis and cocktail trends.

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trend research methodology

Methodology

Our cocktail research is based on Trend Hunter's crowdsourced cocktail articles and 2,112,000,000 total views of data. [Learn More]

Report Contents

• 128 Cocktail PRO Trends = 128 Powerpoint Pages Cocktail PPT Report
• 640 Cocktail Examples

Online Extras With Full Subscription

• 90 Cocktail Videos (Online) Cocktail Videos
• 3,840 Cocktail Images (Online) Cocktail Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Cocktail Pro Trends

Each Cocktail PRO Trend is on its own slide with implications, a quantified score, and examples linked to online cocktail articles, videos and images. Examples:

Gamer Tourism Heightening gaming experiences, consumers turn to high-tech tourism destinations Implications - As gaming continues to grow in popularity, individuals are looking to more than just their consoles and mobile apps for entertainment. Consumers are turning to travel destinations like Japan to engage in more exclusive travel tailored to their specific interests. Using technology and personalized themes to create a user-friendly environment, this gaming tourism speaks to a shift toward more specialized forms of travel.
Gamer Tourism
Heightening gaming experiences, consumers turn to high-tech tourism destinations
4 Examples + Score + Implications


Urban Fitness Adding entertainment, health classes integrate cultural elements for appeal Implications - Offering a more engaging form of fitness, classes and programs are integrating popular forms of entertainment for appeal. Using cultural dance styles and engaging scenarios to add a youthful allure to fitness, these workout routines speak to a shift toward more social and culturally integrated forms of well-being.
Urban Fitness
Adding entertainment, health classes integrate cultural elements for appeal
4 Examples + Score + Implications


Drinkable Garden Moving beyond health, fresh botanical ingredients take over alcohol Implications - Though traditional bitters are a staple in mixology, taking this a step further with fresh herbs and fruit makes for more interesting flavor profiles, while catering to the health-conscious movement. Focused on both flavor and aesthetic, unabashedly freshly picked components of cocktails communicate prestige in health and taste.
Drinkable Garden
Moving beyond health, fresh botanical ingredients take over alcohol
6 Examples + Score + Implications


Emergency Spoofing Brands attach literal urgency to products to convey importance Implications - Tongue-in-cheek marketing can be an effective way to reach consumers, which is being approached by brands with the use of emergency-themed branding to create a sense of urgency. This approach utilizes humor -- a powerful tool for establishing brand trust -- to get consumers' attention in a creative way.
Emergency Spoofing
Brands attach literal urgency to products to convey importance
4 Examples + Score + Implications


Hybrid Snacking Adding substance to mini meals, consumers combine multiple treats into one Implications - Seeking to add more depth to everyday snacks, consumers are combining different treats together to satiate cravings. Creating hybrid snacks that come together to create a mini meal, consumers are merging unlikely ingredients together to add substance to recipes traditionally lighter in form.
Hybrid Snacking
Adding substance to mini meals, consumers combine multiple treats into one
4 Examples + Score + Implications


Communal Discount A desire for social interaction has consumers turning to group discount options Implications - Seeking to balance budget-conscious strategies with social experiences, consumers are turning to communal discount activities. Providing incentives for shared activities, retailers are offering cost-saving experiences that don't sacrifice social engagements, speaking to a desire to maintain personal indulgences, even with financial cutbacks.
Communal Discount
A desire for social interaction has consumers turning to group discount options
5 Examples + Score + Implications


Remixed Hearty Cold weather dictates desire for more substance, yet interesting flavor Implications - The concept of the cold holiday seasons calling for more filling food is not new. However, as foodie culture expands, consumers are beginning to demand more than the standard turkey from their holiday meals. Meeting cold season tradition with culinary curiosity, remixed hearty meals make for something that is both comforting and exciting.
Remixed Hearty
Cold weather dictates desire for more substance, yet interesting flavor
6 Examples + Score + Implications


Mixology Resurgence Classic bartending sees a revival as consumers crave nostalgic indulgence Implications - As a consumer desire for lavish, indulgent experiences rises, so too is classic bartending as a way to reintroduce a slower, more respectful approach to drinking. This preference to savor speaks to a preference for more detailed experiences across a breadth of industries, ranging from consumption to retail.
Mixology Resurgence
Classic bartending sees a revival as consumers crave nostalgic indulgence
6 Examples + Score + Implications


PLUS 122 more Cocktail PRO Trends and 640 examples!



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