ALL > Lifestyle > Cocktail Trend Report

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About the Cocktail Report - The Cocktail Trend Report tracks the pulse of the mixology world by showcasing the latest recipes for a wide range of cocktails, whether they be mixed drinks like martinis or faux alcoholic drinks like mocktails. This information provides valuable insight needed to rejuvenate any drinks menu. Featuring professional bartender cocktail shakers, aperitif shot glasses, DIY recipes and the latest in ready-made cocktails by name brands like Smirnoff, the Cocktails Trend Report also allows you to peruse the freshest products that have gained attention from consumers.

Who It's For - This research is useful for anyone in the business of spirits, such as the nightlife, event planning and hospitality industries. Additionally, retail buyers and those in the advertising and marketing realms will find the crowd-sourced data helpful to track the interests of consumers.

The Cocktail Trend Report presents an assortment of consumer-tested insight into the spirits industry necessary for understanding the changing desires of the cocktail drinker.

The Cocktail Trend Report, last published on Apr 15, 2013, includes 59 PRO Trends and 590 examples of cocktail market research and cocktail consumer trends related to: mixology, spirits, mocktails, aperitifs, martinis and cocktail trends.

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Methodology - Our cocktail research is based on Trend Hunter's 590 crowdsourced cocktail trends and 1,349,000,000 total views of data. [Learn More]

What You'll Get:
• 59 Page / Slide Presentation
• 59 Page In-Depth Reading Report

Contents:
• 59 Cocktail PRO Trends
• 590 Cocktail Examples
• 83 Cocktail Videos (Online)
• 3,540 Cocktail Images (Online)
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!

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Sample Cocktail Pro Trends - Each Cocktail PRO Trend is on its own slide with implications, a quantified score, and examples linked to online cocktail articles, videos and images. Examples:

SAMPLE Niche Dual Purpose Dual-purpose flash drives make for minimal consumer effort 6 Examples + Score + Implications	SAMPLE Personified Social Media Social networks are being used to form cliques with distinct identities 5 Examples + Score + Implications	SAMPLE Chic Concealment Fashionable flasks offer a haute way to conceal liquor 5 Examples + Score + Implications
SAMPLE Everyday Sommelier Special tools and innovations make consumers feel more like wine connoisseurs 6 Examples + Score + Implications	SAMPLE Scan Branding Putting QR codes on packaging to create interactive branding element 5 Examples + Score + Implications	SAMPLE Disposable Couture Fleeting nature of fashion has consumers looking for less costly alternatives 8 Examples + Score + Implications