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About the Cocktail Report - The Cocktail Trend Report tracks the pulse of the mixology world by showcasing the latest recipes for a wide range of cocktails, whether they be mixed drinks like martinis or faux alcoholic drinks like mocktails. This information provides valuable insight needed to rejuvenate any drinks menu. Featuring professional bartender cocktail shakers, aperitif shot glasses, DIY recipes and the latest in ready-made cocktails by name brands like Smirnoff, the Cocktails Trend Report also allows you to peruse the freshest products that have gained attention from consumers.

Who It's For - This research is useful for anyone in the business of spirits, such as the nightlife, event planning and hospitality industries. Additionally, retail buyers and those in the advertising and marketing realms will find the crowd-sourced data helpful to track the interests of consumers.

The Cocktail Trend Report presents an assortment of consumer-tested insight into the spirits industry necessary for understanding the changing desires of the cocktail drinker.

The Cocktail Trend Report, last published on Apr 17, 2014, includes 82 PRO Trends and 810 examples of cocktail market research and cocktail consumer trends related to: mixology, spirits, mocktails, aperitifs, martinis and cocktail trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our cocktail research is based on Trend Hunter's 810 crowdsourced cocktail trends and 1,910,000,000 total views of data. [Learn More]

What You'll Get:
• 82 Page / Slide Presentation Cocktail PDF Report Cocktail PPT Report
• 82 Page In-Depth Reading Report Cocktail PDF Report

Contents:
• 82 Cocktail PRO Trends
• 810 Cocktail Examples
• 113 Cocktail Videos (Online) Cocktail Videos
• 4,860 Cocktail Images (Online) Cocktail Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Cocktail Pro Trends - Each Cocktail PRO Trend is on its own slide with implications, a quantified score, and examples linked to online cocktail articles, videos and images. Examples:

Customizable Brew A desire for customization prompts consumers to adjust ordinary beverage flavors Implications - As consumers become more open in terms of personal expression, everyday indulgences are being revamped with customizable adjustments to satiate that desire for individuality. Straying away from the more conventional, store-bought drinks, consumers are turning to DIY beverage techniques to add eccentric flavoring and personal touches to ordinary brews. The turn towards more personalized cocktail creations reflects a need for more exotic, yet cost-effective methods of consumption.
Customizable Brew
A desire for customization prompts consumers to adjust ordinary beverage flavors
5 Examples + Score + Implications


Snackable Brew A desire for customization prompts the addition of food to drinkable goods Implications - As the DIY craze continues to dominate, techniques of customization are becoming more common, prompting consumers to add personalized touches to everyday goods. Seeking to make ordinary beverages more alluring, consumers are topping both sweet and alcoholic drinks with food to enhance texture and aesthetic appeal. Edible beverage toppings combine the extravagance of food accents with the need to improve everyday indulgences with more convenient, tailor-made approaches.
Snackable Brew
A desire for customization prompts the addition of food to drinkable goods
5 Examples + Score + Implications


Confectionery Cocktail Overly sweetened indulgences offers adults a link to childhood nostalgia Implications - While adulthood opens up the door to a plethora of new-found experiences, maturity often requires the subsequent detachment of traditionally youthful tendencies. Seeking to maintain childhood habits in a more mature manner, adult consumers are turning to overly sweetened alcoholic flavors to combine refined aspects of adulthood with the desire to maintain familiar, and comforting elements of one's youth.
Confectionery Cocktail
Overly sweetened indulgences offers adults a link to childhood nostalgia
6 Examples + Score + Implications


Cocktail Nourishment Fruit-infused alcohol satiates a need for healthy living through adult habits Implications - As nutritional urgency expands due to more prominent health issues, consumers are turning to altered sources of indulgence to make healthy living more convenient. Seeking nutritional benefits without sacrificing personal extravagances, adult consumers are turning to alcoholic beverages that incorporate citrus fruits and juices, combining nutrients with the desire to maintain a comfortable, mature lifestyle.
Cocktail Nourishment
Fruit-infused alcohol satiates a need for healthy living through adult habits
7 Examples + Score + Implications


Produce Reinvented Fruit is being used to flavor unexpected products to create shock appeal Implications - Once recognized as a healthy, but mundane food form, fruit is being used to shock consumers by being introduced into products that typically rely on more savory flavoring. This creates interest due to the novelty factor, while satiating a need to belong to a behavioral tribe of health-conscious consumers.
Produce Reinvented
Fruit is being used to flavor unexpected products to create shock appeal
7 Examples + Score + Implications


Tech Trinkets Reflecting a youthful reliance on technology, USB jewelry offers modern integration Implications - With the information age resulting in a shift towards more digitally based content and communication, convenient access to sources of technology has become increasingly important, particularity for tech-savvy youths. Aiming to satisfy a consumer need for increased tech accessibility, brands are merging such products as USBs with other market areas like jewelry to incorporate technology on a more routine level. The blending of tech and fashion reflects a move toward more diversified methods of digital attainability.
Tech Trinkets
Reflecting a youthful reliance on technology, USB jewelry offers modern integration
7 Examples + Score + Implications


PLUS 76 more Cocktail PRO Trends and 810 examples!


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