ALL > Lifestyle > Cocktail Trend Report


About the Cocktail Report

The Cocktail Trend Report tracks the pulse of the mixology world by showcasing the latest recipes for a wide range of cocktails, whether they be mixed drinks like martinis or faux alcoholic drinks like mocktails. This information provides valuable insight needed to rejuvenate any drinks menu. Featuring professional bartender cocktail shakers, aperitif shot glasses, DIY recipes and the latest in ready-made cocktails by name brands like Smirnoff, the Cocktails Trend Report also allows you to peruse the freshest products that have gained attention from consumers.

Who It's For

This research is useful for anyone in the business of spirits, such as the nightlife, event planning and hospitality industries. Additionally, retail buyers and those in the advertising and marketing realms will find the crowd-sourced data helpful to track the interests of consumers.

The Cocktail Trend Report presents an assortment of consumer-tested insight into the spirits industry necessary for understanding the changing desires of the cocktail drinker.

The Cocktail Trend Report, last published on May 26, 2015, includes 160 PRO Trends and 800 examples of cocktail market research and cocktail consumer trends related to: mixology, spirits, mocktails, aperitifs, martinis and cocktail trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our cocktail research is based on Trend Hunter's crowdsourced cocktail articles and 2,371,000,000 total views of data. [Learn More]

Report Contents

• 160 Cocktail PRO Trends = 160 Powerpoint Pages Cocktail PPT Report
• 800 Cocktail Examples

Online Extras With Full Subscription

• 112 Cocktail Videos (Online) Cocktail Videos
• 4,800 Cocktail Images (Online) Cocktail Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Cocktail Pro Trends

Each Cocktail PRO Trend is on its own slide with implications, a quantified score, and examples linked to online cocktail articles, videos and images. Examples:

Interactive Soiree Experiential elements are added to parties to heighten engagement Implications - Realizing the need to entertain audiences beyond simply providing music, organizers are turning to interactive elements to make social gatherings more memorable. Integrating communal activities and technological engagements, these events are not only more entertaining than traditional soirees; they also redefine how individuals engage in social settings by emphasizing activities that require more active participation.
Interactive Soiree
Experiential elements are added to parties to heighten engagement
4 Examples + Score + Implications


Dairy Confectionery Yogurt is being infused into unexpected treats for experiential allure Implications - Consumers are combining dairy products with confectionery goods in an effort to bring a nutritional element to otherwise indulgent snacks. By adding ingredients like yogurt to cocktail and candy recipes, individuals are not only attempting to make nutritional consumption more fun and experiential, but also heighten traditional ingredients with unexpected forms.
Dairy Confectionery
Yogurt is being infused into unexpected treats for experiential allure
4 Examples + Score + Implications


Experiential Nightlife Consumers search for nightlife experiences that grant bragging rights Implications - The "hipster" subculture is one that demands experiences that deviate from the mainstream. As such, consumers who fall into this category are turning to one-of-a-kind, experiential bars, nightclubs and events. Living in a culture in which people are constantly afraid of missing out, unique experiences hold more than just novelty and intrigue; they also communicate a sense of prestige.
Experiential Nightlife
Consumers search for nightlife experiences that grant bragging rights
5 Examples + Score + Implications


Intimate Partying Bars and nightclubs get smaller and cozier to offer a more personal experience Implications - Many nightlife venues are downsizing and simplifying in an effort to offer guests a more intimate experience. Looking to nightlife as a form of escape, consumers appreciate the crowd control and opportunity for connection. Smaller venues also lend themselves to offer more personal performances by musicians and DJs.
Intimate Partying
Bars and nightclubs get smaller and cozier to offer a more personal experience
4 Examples + Score + Implications


Minimalist Barchitecture Cocktail and bar lounges opt for subdued, understated layouts Implications - Bar and lounge owners are adopting a minimalist approach to architecture. This gets around the need for space in cramped city cores, and provides patrons with a sense of visual serenity. Moreover, this approach to bar design allows for bars to exist on a smaller scale without compromising on consumer comfort.
Minimalist Barchitecture
Cocktail and bar lounges opt for subdued, understated layouts
4 Examples + Score + Implications


Fermented Beverage Varying takes on kombucha recipes are playing up on metabolic drinks Implications - Numerous forms of kombucha recipes are meeting rising consumer demands for the fermented beverage. The noted healing properties present in the mixtures have been recently interspersed with sodas and DIY kits. These breakout recipes speak to the merging of healthy drinks with edgy ingredients.
Fermented Beverage
Varying takes on kombucha recipes are playing up on metabolic drinks
5 Examples + Score + Implications


Condensed Protein Consumers keep portion control top-of-mind when it comes to red meat Implications - Consumers are searching for reduced or alternative forms of red meat to relieve the guilt brought on by the health food movement. Besides easier delivery and consumption, these reformatted meals suggest that steak is an indulgence that can be portioned for both healthier consumption and on-the-go enjoyment.
Condensed Protein
Consumers keep portion control top-of-mind when it comes to red meat
6 Examples + Score + Implications


Pouch Obsession Portability is pushed to new levels with pouches for adult use Implications - As consumers' lives become increasingly hectic, a bigger desire for portability is observed. At the same time, a desire for slow-made artisan goods is seen on a mass level, calling for something to satisfy these two opposing needs. Pouches communicate a sense of humility and (sometimes literal) transparency.
Pouch Obsession
Portability is pushed to new levels with pouches for adult use
6 Examples + Score + Implications


PLUS 154 more Cocktail PRO Trends and 800 examples!



Boost your cocktail consumer insight!
Three options to kick-start your innovation...


1. Cocktail Trend Report

160 Cocktail PRO Trends
Cocktail Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Cocktail & 100+ Reports
2013 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,460 $1,500
Most Popular - Save 39%