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About the Cocktail Report

The Cocktail Trend Report tracks the pulse of the mixology world by showcasing the latest recipes for a wide range of cocktails, whether they be mixed drinks like martinis or faux alcoholic drinks like mocktails. This information provides valuable insight needed to rejuvenate any drinks menu. Featuring professional bartender cocktail shakers, aperitif shot glasses, DIY recipes and the latest in ready-made cocktails by name brands like Smirnoff, the Cocktails Trend Report also allows you to peruse the freshest products that have gained attention from consumers.

Who It's For

This research is useful for anyone in the business of spirits, such as the nightlife, event planning and hospitality industries. Additionally, retail buyers and those in the advertising and marketing realms will find the crowd-sourced data helpful to track the interests of consumers.

The Cocktail Trend Report presents an assortment of consumer-tested insight into the spirits industry necessary for understanding the changing desires of the cocktail drinker.

The Cocktail Trend Report, last published on Apr 06, 2015, includes 146 PRO Trends and 730 examples of cocktail market research and cocktail consumer trends related to: mixology, spirits, mocktails, aperitifs, martinis and cocktail trends.

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trend research methodology

Methodology

Our cocktail research is based on Trend Hunter's crowdsourced cocktail articles and 2,340,000,000 total views of data. [Learn More]

Report Contents

• 146 Cocktail PRO Trends = 146 Powerpoint Pages Cocktail PPT Report
• 730 Cocktail Examples

Online Extras With Full Subscription

• 102 Cocktail Videos (Online) Cocktail Videos
• 4,380 Cocktail Images (Online) Cocktail Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Cocktail Pro Trends

Each Cocktail PRO Trend is on its own slide with implications, a quantified score, and examples linked to online cocktail articles, videos and images. Examples:

Astronaut Obsession The depths of outer space satiate hard-to-entertain consumers Implications - As the Internet leaves almost no stone un-turned, consumers are showing increased interest in galactic themes. This interest is expanding beyond entertainment and into packaging, fashion and more. This speaks to the consumer desire for new sources of interest -- even some outside of this world.
Astronaut Obsession
The depths of outer space satiate hard-to-entertain consumers
6 Examples + Score + Implications


Frozen Gourmet Frozen meals shift to cater to upscale taste profiles Implications - Once considered a low-brow enjoyment, frozen meals have undergone a gourmet makeover. Frozen meals arebeing marketed towards a consumer with a refined palette, yet little time to prepare meals of the caliber they desire. Gourmet-inspired frozen dishes that pay careful consideration to ingredients and quality prove that thoughtful preparation can sway even the most particular consumer into opting for a low-cost, time-efficient alternative, while remaining confident they're not compromising their standards.
Frozen Gourmet
Frozen meals shift to cater to upscale taste profiles
4 Examples + Score + Implications


Smoked Libation Consumers are opting for fall-friendly, campfire-inspired flavors Implications - Veering away from sweet beverages for fall, many consumers are opting for smoky, toasted flavors. Beverages that offer a woodsy twist immediately set themselves apart and liven up the drinking experience, and more heavily involve the aromatic aspect of flavor. Ultimately, consumers are searching for new ways to experience the comfort and coziness associated with colder seasons.
Smoked Libation
Consumers are opting for fall-friendly, campfire-inspired flavors
6 Examples + Score + Implications


Condensed Gourmet Miniature culinary goods provide luxury without breaking the bank Implications - The post-credit crunch desire to communicate prestige, combined with the rise of foodie culture, has put gourmet food in the spotlight. Some consumers, however, are not willing to spend what is required to enjoy these culinary goods. Thus, a demand for miniature gourmet foods can be observed, allowing consumers to enjoy a compromise.
Condensed Gourmet
Miniature culinary goods provide luxury without breaking the bank
5 Examples + Score + Implications


Sophisticated Fruit Produce becomes a status symbol as the health movement rages on Implications - In today's society, health-consciousness signals prestige, making fruits and superfoods status symbols associated with sophistication. This has launched a slew of more culinary, higher-end fruit treatments online and in the packaged goods sphere. Signifying a shift in consumer perspective, this new take on previously simplistic fruit intake opens doors for brand positioning and food form alike.
Sophisticated Fruit
Produce becomes a status symbol as the health movement rages on
5 Examples + Score + Implications


Co-Branded Festival Moving beyond musical entertainment, festivals integrate pop-up stations Implications - Seeking to heighten festival engagement, brands are turning to unexpected pop-up stations for exposure. Providing beauty stations and fashion lounges, festivals are turning to unique brand collaborations to not only heighten engagement, but also to add a new dimension to concerts and outdoor events.
Co-Branded Festival
Moving beyond musical entertainment, festivals integrate pop-up stations
5 Examples + Score + Implications


Luxe Festival Offering heightened comfort, festivals offer lavish camping options Implications - Heightening experiences with a sense of sophistication, festivals are turning to lavish accommodations for added consumer comfort. Offering tents and campers reminiscent of houses and luxury resorts, festivals are not only seeking to give attendees a heightened sense of relaxation, but also to add comforts of home to traditionally rustic, outdoor experiences.
Luxe Festival
Offering heightened comfort, festivals offer lavish camping options
4 Examples + Score + Implications


Conspicuous Flavor Consumers opt for upscale flavors in their alcoholic beverages Implications - Though armed with a better understanding of health and wellness, consumers are still willing to splurge on luxurious flavors when it comes to alcoholic beverages. Whether it's cost-effective DIY recipes or artisanal cocktails, consumers are pursuing decadent taste and smooth texture. Upscale flavoring signifies that consumers are searching for ways to satiate their preference for indulgence.
Conspicuous Flavor
Consumers opt for upscale flavors in their alcoholic beverages
5 Examples + Score + Implications


PLUS 140 more Cocktail PRO Trends and 730 examples!



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