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About the Cocktail Report

The Cocktail Trend Report tracks the pulse of the mixology world by showcasing the latest recipes for a wide range of cocktails, whether they be mixed drinks like martinis or faux alcoholic drinks like mocktails. This information provides valuable insight needed to rejuvenate any drinks menu. Featuring professional bartender cocktail shakers, aperitif shot glasses, DIY recipes and the latest in ready-made cocktails by name brands like Smirnoff, the Cocktails Trend Report also allows you to peruse the freshest products that have gained attention from consumers.

Who It's For

This research is useful for anyone in the business of spirits, such as the nightlife, event planning and hospitality industries. Additionally, retail buyers and those in the advertising and marketing realms will find the crowd-sourced data helpful to track the interests of consumers.

The Cocktail Trend Report presents an assortment of consumer-tested insight into the spirits industry necessary for understanding the changing desires of the cocktail drinker.

The Cocktail Trend Report, last published on Jul 22, 2015, includes 179 PRO Trends and 895 examples of cocktail market research and cocktail consumer trends related to: mixology, spirits, mocktails, aperitifs, martinis and cocktail trends.

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trend research methodology

Methodology

Our cocktail research is based on Trend Hunter's crowdsourced cocktail articles and 2,423,000,000 total views of data. [Learn More]

Report Contents

• 179 Cocktail PRO Trends = 179 Powerpoint Pages Cocktail PPT Report
• 895 Cocktail Examples

Online Extras With Full Subscription

• 125 Cocktail Videos (Online) Cocktail Videos
• 5,370 Cocktail Images (Online) Cocktail Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Cocktail Pro Trends

Each Cocktail PRO Trend is on its own slide with implications, a quantified score, and examples linked to online cocktail articles, videos and images. Examples:

Herbal Libation Liquor, spirits and cocktails are infused with refreshing green ingredients Implications - The alcohol industry has seen a resurgence of herbal and vegetable-based flavors, particularly in the liquor and spirits category. The move away from sweeter flavors not only reflects a consumer shift towards health-conscious behaviors, but also offers a differentiation and diversification of flavor in the sweet-saturated market. The introduction of lighter, more natural flavors signifies that the alcohol industry is adapting to the health wave without compromising on taste.
Herbal Libation
Liquor, spirits and cocktails are infused with refreshing green ingredients
4 Examples + Score + Implications


Cultural Authenticity Brands recognize diverse cultural identities to strengthen relationships Implications - Though the Hispanic market is rapidly growing in terms of purchasing power, it remains largely under-served in the commercial marketplace. Brands are beginning to take notice, seeking to create an authentic connection with the Hispanic consumer by incorporating traditional cultural practices, holistically and without Americanization. The use of bi-lingual campaigns or Latino spokespeople communicates that brands are prioritizing the Hispanic population, and the lack of forced assimilation gives these campaigns credence.
Cultural Authenticity
Brands recognize diverse cultural identities to strengthen relationships
4 Examples + Score + Implications


Premium Brew The tea industry is offering increased specialization to satiate consumer demands Implications - The premiumization of tea continues, as manufacturers and retailers liken the typically low-key beverage with its more sophisticated counterparts, wine and coffee. Whether it's by focusing on specialized preparation or presentation, the beverage itself is being elevated to fit the rising culture surrounding it.
Premium Brew
The tea industry is offering increased specialization to satiate consumer demands
4 Examples + Score + Implications


Spirited Pop-Up Alcohol brands reach out to consumers directly with temporary, themed bars Implications - Branded pop-up bars are serving as memorable face-to-face interactions with consumers that often elevate a product or service with an aspirational lifestyle aesthetic. Popping up inside permanent establishments or at events, branded pop-up bars are an important tool for reaching target demographics in an experience-based fashion that doesn't rely on digital accessibility.
Spirited Pop-Up
Alcohol brands reach out to consumers directly with temporary, themed bars
4 Examples + Score + Implications


Patriotic Libation Alcohol labels adopt nationalistic branding for proud consumers Implications - Alcohol companies are opting for a nationalist approach to branding that incorporates country-specific packaging for proud consumers. The adoption of instantly recognizable designs provides an opportunity for companies to attract the attention of consumers drawn to iconic imagery while tapping into the excitement around events like Independence Day.
Patriotic Libation
Alcohol labels adopt nationalistic branding for proud consumers
5 Examples + Score + Implications


Extravagant Cinema Upscale movie theaters offer consumers affordable glamour Implications - High-end movie theaters entice consumers with a glitzy cinema experience with amenities that reference a traditional night at the opera. Ultra-luxurious and membership-based theater chains provide exclusivity and afford customization that rivals the convenience of at-home viewing options.
Extravagant Cinema
Upscale movie theaters offer consumers affordable glamour
4 Examples + Score + Implications


Piquante Refresher Citrus flavors are blended with spicy ingredients to heighten flavor profiles Implications - As consumer palates' continue to evolve, distinctive flavors -- on their own -- are no longer enough to satisfy those seeking to tantalize their taste buds. As a result, consumers are turning towards recipes that combine tangy flavor profiles with spicy ingredients. The fusion of two bold flavors allows consumers to maintain healthy consumption in way that also satisfies adventurous preferences.
Piquante Refresher
Citrus flavors are blended with spicy ingredients to heighten flavor profiles
4 Examples + Score + Implications


Pub Impermanence Contemporary bars are reinterpreted with transient, temporary designs Implications - Bars are entering the mobile sphere with a series of transient, temporary designs. By tapping into the lifestyles of young consumers who are drawn to travel and have rapidly changing schedules, bars are staying relevant while also delivering an attractive experience with minimal time and space commitment.
Pub Impermanence
Contemporary bars are reinterpreted with transient, temporary designs
4 Examples + Score + Implications


PLUS 173 more Cocktail PRO Trends and 895 examples!



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