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About the Cocktail Report - The Cocktail Trend Report tracks the pulse of the mixology world by showcasing the latest recipes for a wide range of cocktails, whether they be mixed drinks like martinis or faux alcoholic drinks like mocktails. This information provides valuable insight needed to rejuvenate any drinks menu. Featuring professional bartender cocktail shakers, aperitif shot glasses, DIY recipes and the latest in ready-made cocktails by name brands like Smirnoff, the Cocktails Trend Report also allows you to peruse the freshest products that have gained attention from consumers.

Who It's For - This research is useful for anyone in the business of spirits, such as the nightlife, event planning and hospitality industries. Additionally, retail buyers and those in the advertising and marketing realms will find the crowd-sourced data helpful to track the interests of consumers.

The Cocktail Trend Report presents an assortment of consumer-tested insight into the spirits industry necessary for understanding the changing desires of the cocktail drinker.

The Cocktail Trend Report, last published on Aug 15, 2014, includes 118 PRO Trends and 1,044 examples of cocktail market research and cocktail consumer trends related to: mixology, spirits, mocktails, aperitifs, martinis and cocktail trends.

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trend research methodology Methodology - Our cocktail research is based on Trend Hunter's 1,044 crowdsourced cocktail trends and 2,028,000,000 total views of data. [Learn More]

What You'll Get:
• 118 Page / Slide Presentation Cocktail PDF Report Cocktail PPT Report
• 118 Page In-Depth Reading Report Cocktail PDF Report

Contents:
• 118 Cocktail PRO Trends
• 1,044 Cocktail Examples
• 146 Cocktail Videos (Online) Cocktail Videos
• 6,264 Cocktail Images (Online) Cocktail Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Cocktail Pro Trends - Each Cocktail PRO Trend is on its own slide with implications, a quantified score, and examples linked to online cocktail articles, videos and images. Examples:

Multi-Scrawling Writing and note-taking is further enhanced technologically Implications - It's often said that physical writing makes for more effective information retention; in order to maintain this practice through the digital age, many companies are releasing cross-medium writing tools. This convergence of analog and digital technologies meets nostalgia with practicality, while demonstrating the importance of maintaining tried and tested habits throughout these fast-paced times.
Multi-Scrawling
Writing and note-taking is further enhanced technologically
5 Examples + Score + Implications


Sporting Consumption Utilizing the social aspect of sports, brands correlate drinking with pride Implications - Sporting events are inherently social for players and viewers, as is the act of drinking, which are being married by brands in a bid to ritualize consumption. This utilization of social momentum surrounding sports events like the World Cup satisfy a consumer need for lifestyle accommodation and the uniting of fans around a common cause.
Sporting Consumption
Utilizing the social aspect of sports, brands correlate drinking with pride
7 Examples + Score + Implications


Dessert Nostalgia Childhood treats are added to sophisticated adult snacks for nostalgic allure Implications - Consumers are adding an element of nostalgia to traditionally stuffy adult treats to heighten appeal. Using snacks like Pop Rocks to enhance truffles and alcoholic beverages with texture, these revamped recipes speak to a desire for familiarity, even in experimental cuisine.
Dessert Nostalgia
Childhood treats are added to sophisticated adult snacks for nostalgic allure
5 Examples + Score + Implications


Canned Cocktail A desire for convenience has alcoholic brands turning to more accessible packaging Implications - Alcoholic brands are moving away from a sense of prestige toward providing greater consumer practicality. Offering beverages like liquor in cans, these packaging designs combine mature indulgences with low-key aesthetics. Thus, shifting perceptions of alcohol as a more common and routine part of consumption.
Canned Cocktail
A desire for convenience has alcoholic brands turning to more accessible packaging
5 Examples + Score + Implications


Cartable Branding Alcohol packaging gets a portable redesign for the convenience-loving consumer Implications - While alcohol consumption was previously centered around the ritual of mixing drinks, the modern branding of alcohol is changing the consumer experience to be centered on convenience and portability. The reformatting of alcohol with ready-to-go branding denotes preference for method over means for consumers who will sacrifice experience for time savings.
Cartable Branding
Alcohol packaging gets a portable redesign for the convenience-loving consumer
6 Examples + Score + Implications


Drug Detection Preventative measures enter social settings to help expose unwanted tampering Implications - Moving away from typical health detection, consumers are looking for ways to deter drug use. Allowing individuals to examine whether drinks have been tampered with or if drugs are present, these devices reflect a rise in more public and communal health concerns, as well as a rise in self detection.
Drug Detection
Preventative measures enter social settings to help expose unwanted tampering
4 Examples + Score + Implications


PLUS 112 more Cocktail PRO Trends and 1,044 examples!



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