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About the Golf Report

Trend Hunter’s Golf Trend Report investigates ongoing developments within the expansive golfing industry. Recent innovations in golf equipment and golf course designs demonstrate that consumers are looking for more opulence in their products. Our report allows companies to see emerging patterns sourced by consumers looking to improve their golf swing. Also, we look at brands like Callaway and Taylor Made, which are now making golf balls lighter and the golf club faster.

Who It's For

Our report is not for the average golfer. It is aimed at brands specializing in equipment and golf apparel looking for an added layer of innovation at their company. Broadcasters of PGA Tour events and golf resort operators will also be intrigued by the collection of information in our report, as it contains the latest trends and developments from our crowd-sourced data.

The golf industry is constantly changing and upgrading products to meet consumer demands. Learn how to effectively execute innovative product design with the Golf Trend Report.

The Golf Trend Report, last published on Apr 16, 2015, includes 32 PRO Trends and 160 examples of golf market research and golf consumer trends related to: golf balls, golf clubs, golf courses, golf swing, tournaments and golf trends.

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Methodology

Our golf research is based on Trend Hunter's crowdsourced golf articles and 2,366,000,000 total views of data. [Learn More]

Report Contents

• 32 Golf PRO Trends = 32 Powerpoint Pages Golf PPT Report
• 160 Golf Examples

Online Extras With Full Subscription

• 22 Golf Videos (Online) Golf Videos
• 960 Golf Images (Online) Golf Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Golf Pro Trends

Each Golf PRO Trend is on its own slide with implications, a quantified score, and examples linked to online golf articles, videos and images. Examples:

Dual-Purpose Beauty Consumers opt for dual-purpose cosmetics and spa treatments Implications - In an effort to satisfy their need to self-indulge, busy consumers are opting for dual-purpose beauty products, services and rituals that put their mind at ease. The surge in dual-purpose beauty products ultimately reveals that consumers are still feeling conflicted about pampering themselves, and as a result, they favor products that offer more than just a luxury experience in terms of benefits.
Dual-Purpose Beauty
Consumers opt for dual-purpose cosmetics and spa treatments
4 Examples + Score + Implications


Active Aging Consumers search for team-centric activities that make the most of aging Implications - With more discretionary income than their millennial counterparts, the boomer generation is keen on taking part in leisure activities that cater to them. Energetic and enthusiastic, the boomer consumer is interested in ushering in a new stage of life with adventure and experimentation, and courting like-minded individuals in the process. Boomer lifestyle activities ultimately reveal that consumers are delaying aging with increased mobility, involvement and community.
Active Aging
Consumers search for team-centric activities that make the most of aging
6 Examples + Score + Implications


Dual-Purpose Service Heightening consumer experiences, auto services integrate unexpected features Implications - Altering consumer perceptions of routine tasks like auto maintenance, car services are turning to unconventional features to add excitement to the process. Combining traditional services like car washes and garages with spas and restaurants, retailers are seeking to not only make the maintenance process more entertaining, but also change the way consumers go about their routines.
Dual-Purpose Service
Heightening consumer experiences, auto services integrate unexpected features
4 Examples + Score + Implications


Geriatric Foodie Food and flavor targeted specifically toward older generations Implications - The rise in consumers who have entered the silver zone coincides with the takeover of foodie culture, converging these two ideas making taste profiles and food services specific to boomers. This hyper-targeted idea opens up the definition of what it means to be a senior into something focused more toward discovery -- in the realms of flavor and otherwise -- than aging.
Geriatric Foodie
Food and flavor targeted specifically toward older generations
6 Examples + Score + Implications


Athletic Aids Maintaining active lifestyles, boomers turn to sports aids that reduce strain Implications - Maintaining the physicality of your youth can often be a challenge, prompting aging consumers to turn to products that make physical activities like sports more adaptable. Using aids like trollies and seat attachments to make sports like golf and paddleboarding less physically demanding, these products speak to a desire to maintain a sense of athletic involvement, even in old age.
Athletic Aids
Maintaining active lifestyles, boomers turn to sports aids that reduce strain
5 Examples + Score + Implications


Atypical Audio A desire for individual expression prompts more abstract tech aesthetics Implications - Moving away from minimalist aesthetics, consumers are turning to eccentric audio devices as a mode of expression. Providing speakers and headphones that are reflective of personal tastes and hobbies, these products signify a turn toward more familiar and approachable design, even in contemporary goods.
Atypical Audio
A desire for individual expression prompts more abstract tech aesthetics
7 Examples + Score + Implications


Auto Modification Consumers turn to tech-focused aftermarket mods to update older vehicles Implications - Consumers are looking for a driving experience that's more technology-focused, but as smart vehicles remain out of financial reach for many, aftermarket mods are on the rise. The hardware and apps signify a preference for cost-effective technology integration and customization to maintain control.
Auto Modification
Consumers turn to tech-focused aftermarket mods to update older vehicles
6 Examples + Score + Implications


Customized Drive A desire for heightened experiences prompts more individualized in-car apps Implications - While technological integration offers convenience, automation can become predictable. Adding exclusivity to the ordinary, customizable apps allow drivers to adjust navigation, interior entertainment and even the car itself, combining the efficiency of technology with a desire to maintain individuality.
Customized Drive
A desire for heightened experiences prompts more individualized in-car apps
4 Examples + Score + Implications


PLUS 26 more Golf PRO Trends and 160 examples!



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