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About the Golf Report - Trend Hunter’s Golf Trend Report investigates ongoing developments within the expansive golfing industry. Recent innovations in golf equipment and golf course designs demonstrate that consumers are looking for more opulence in their products. Our report allows companies to see emerging patterns sourced by consumers looking to improve their golf swing. Also, we look at brands like Callaway and Taylor Made, which are now making golf balls lighter and the golf club faster.

Who It's For - Our report is not for the average golfer. It is aimed at brands specializing in equipment and golf apparel looking for an added layer of innovation at their company. Broadcasters of PGA Tour events and golf resort operators will also be intrigued by the collection of information in our report, as it contains the latest trends and developments from our crowd-sourced data.

The golf industry is constantly changing and upgrading products to meet consumer demands. Learn how to effectively execute innovative product design with the Golf Trend Report.

The Golf Trend Report, last published on Feb 10, 2014, includes 21 PRO Trends and 195 examples of golf market research and golf consumer trends related to: golf balls, golf clubs, golf courses, golf swing, tournaments and golf trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our golf research is based on Trend Hunter's 195 crowdsourced golf trends and 1,906,000,000 total views of data. [Learn More]

What You'll Get:
• 21 Page / Slide Presentation Golf PDF Report Golf PPT Report
• 21 Page In-Depth Reading Report Golf PDF Report

Contents:
• 21 Golf PRO Trends
• 195 Golf Examples
• 27 Golf Videos (Online) Golf Videos
• 1,170 Golf Images (Online) Golf Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Golf Pro Trends - Each Golf PRO Trend is on its own slide with implications, a quantified score, and examples linked to online golf articles, videos and images. Examples:

Secretive Accommodation Catering to the elite even further, brands turn to ultra-secluded locales Implications - While the notion of a hotel hidden from tourist hotspots is nothing new, brands are going to new extremes to ensure seclusion. Creating man-made islands or structures that blend into surroundings, the hotels satisfy connected yuppies' desire to detach during vacations while at the same time offering unexpected experiences that can then be bragged about post-trip on social media.
Secretive Accommodation
Catering to the elite even further, brands turn to ultra-secluded locales
6 Examples + Score + Implications


Immersive Surround Sound Innovative audio systems provide augmented music experiences Implications - With technology, music has become a portable part of everyday life, and now consumers have the ability to create enhanced music experiences wherever they go. It doesn't matter if your'e riding a bike or kicking back on the sofa, there's an innovative stereo system that will ensure you always have your favorite tunes playing. From hidden sound systems to wearable speakers, the number of audio-producing creations abound, demonstrating that almost anything can produce a beat.
Immersive Surround Sound
Innovative audio systems provide augmented music experiences
10 Examples + Score + Implications


Appvertising Apps increasingly used as a medium for selling products Implications - A smartphone or tablet application can offer what a standard print ad or commercial cannot: interactivity. Because interactivity affects engagement and engagement augments sales, advertisers are turning to apps to promote their wares. According to reports from eMarketer, Ask.com and Harris Interactive, about 73.3 million Americans own smartphones and 69 percent of them have downloaded an app at least once; thus, “appvertising” is becoming steadily more important in the marketing game.
Appvertising
Apps increasingly used as a medium for selling products
10 Examples + Score + Implications


Manly Petals Floral menswear get men in touch with their feminine sides Implications - Today’s man is much more open to experimenting with his look: he embraces bright colors, welcomes accessories and adopts prints and patterns. One major print coming to the fore of men’s fashion is florals, which is taking form on everything from blazers to neckties. Willing to display this traditionally female-only pattern on his body, the style-savvy modern man isn’t afraid to let conventional masculine aesthetics and stereotypes restrain his self-expression.
Manly Petals
Floral menswear get men in touch with their feminine sides
5 Examples + Score + Implications


Retro Gamevertising Old School games infused in ads evoke nostalgia Implications - Game advertisers are appealing to consumer nostalgia through the use of retro gaming themes in their advertising. By playing the nostalgia card, businesses are able to tap into consumers’ childhood interests, which allows them to connect and develop stronger, longer-lasting relationships with their customers. Nostalgia is one marketing tactic that doesn’t seem to be fading into the background anytime soon.
Retro Gamevertising
Old School games infused in ads evoke nostalgia
3 Examples + Score + Implications


Transformable Transportation Design concepts go overboard with dual features Implications - In reaction to the wallet-tightening of the economic downturn, post-recession, consumers and creators alike are going all out to show off extravagant designs. With so much choice in the consumer market, over-the-top transportation features are what get the most attention, especially those that allow transformations from car to yacht to pool and beyond.
Transformable Transportation
Design concepts go overboard with dual features
12 Examples + Score + Implications


PLUS 15 more Golf PRO Trends and 195 examples!


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