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About the Golf Report

Trend Hunter’s Golf Trend Report investigates ongoing developments within the expansive golfing industry. Recent innovations in golf equipment and golf course designs demonstrate that consumers are looking for more opulence in their products. Our report allows companies to see emerging patterns sourced by consumers looking to improve their golf swing. Also, we look at brands like Callaway and Taylor Made, which are now making golf balls lighter and the golf club faster.

Who It's For

Our report is not for the average golfer. It is aimed at brands specializing in equipment and golf apparel looking for an added layer of innovation at their company. Broadcasters of PGA Tour events and golf resort operators will also be intrigued by the collection of information in our report, as it contains the latest trends and developments from our crowd-sourced data.

The golf industry is constantly changing and upgrading products to meet consumer demands. Learn how to effectively execute innovative product design with the Golf Trend Report.

The Golf Trend Report, last published on Sep 12, 2014, includes 28 PRO Trends and 140 examples of golf market research and golf consumer trends related to: golf balls, golf clubs, golf courses, golf swing, tournaments and golf trends.

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Methodology

Our golf research is based on Trend Hunter's crowdsourced golf articles and 2,159,000,000 total views of data. [Learn More]

Report Contents

• 28 Golf PRO Trends = 28 Powerpoint Pages Golf PPT Report
• 140 Golf Examples

Online Extras With Full Subscription

• 20 Golf Videos (Online) Golf Videos
• 840 Golf Images (Online) Golf Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Golf Pro Trends

Each Golf PRO Trend is on its own slide with implications, a quantified score, and examples linked to online golf articles, videos and images. Examples:

Athletic Aids Maintaining active lifestyles, boomers turn to sports aids that reduce strain Implications - Maintaining the physicality of your youth can often be a challenge, prompting aging consumers to turn to products that make physical activities like sports more adaptable. Using aids like trollies and seat attachments to make sports like golf and paddleboarding less physically demanding, these products speak to a desire to maintain a sense of athletic involvement, even in old age.
Athletic Aids
Maintaining active lifestyles, boomers turn to sports aids that reduce strain
4 Examples + Score + Implications


Atypical Audio A desire for individual expression prompts more abstract tech aesthetics Implications - Moving away from minimalist aesthetics, consumers are turning to eccentric audio devices as a mode of expression. Providing speakers and headphones that are reflective of personal tastes and hobbies, these products signify a turn toward more familiar and approachable design, even in contemporary goods.
Atypical Audio
A desire for individual expression prompts more abstract tech aesthetics
7 Examples + Score + Implications


Auto Modification Consumers turn to tech-focused aftermarket mods to update older vehicles Implications - Consumers are looking for a driving experience that's more technology-focused, but as smart vehicles remain out of financial reach for many, aftermarket mods are on the rise. The hardware and apps signify a preference for cost-effective technology integration and customization to maintain control.
Auto Modification
Consumers turn to tech-focused aftermarket mods to update older vehicles
6 Examples + Score + Implications


Customized Drive A desire for heightened experiences prompts more individualized in-car apps Implications - While technological integration offers convenience, automation can become predictable. Adding exclusivity to the ordinary, customizable apps allow drivers to adjust navigation, interior entertainment and even the car itself, combining the efficiency of technology with a desire to maintain individuality.
Customized Drive
A desire for heightened experiences prompts more individualized in-car apps
4 Examples + Score + Implications


Digital Training Sports-specific tech enables an individual to train themselves Implications - The goal of many gadgets and apps is complete self-sufficiency, a concept that is infiltrating even the world of athletics. The once-exclusive realm of professional athletics is more attainable for the average consumer with technological assistance, serving as an accelerated version of the idea that anyone can learn to be talented given the right equipment.
Digital Training
Sports-specific tech enables an individual to train themselves
7 Examples + Score + Implications


Tabletop Play Active indoor gaming offers a comforting source of play Implications - With modern youths swaying toward less active experiences due to digital technology, parents are looking to more engaging at-home recreations to add athletics to routine behavior. Tabletop games that encourage play with others allows individuals to engage in lively activities in the comfort of their own home, combining convenient methods of entertainment with the desire for more private, and comforting sources of play.
Tabletop Play
Active indoor gaming offers a comforting source of play
7 Examples + Score + Implications


Rappertizing Rapper endorsed campaigns creates a cultural connection with consumers Implications - With brands constantly looking for ways to add authenticity to their products, utilizing music moguls to promote ideas adds cultural relevancy to the overall concept. Rapper endorsements reflect the ever-increasing influence of hip hop culture in various facets of life, combining celebrity marketing techniques with the growing consumer need for product approval.
Rappertizing
Rapper endorsed campaigns creates a cultural connection with consumers
10 Examples + Score + Implications


Secretive Accommodation Catering to the elite even further, brands turn to ultra-secluded locales Implications - While the notion of a hotel hidden from tourist hotspots is nothing new, brands are going to new extremes to ensure seclusion. Creating man-made islands or structures that blend into surroundings, the hotels satisfy connected yuppies' desire to detach during vacations while at the same time offering unexpected experiences that can then be bragged about post-trip on social media.
Secretive Accommodation
Catering to the elite even further, brands turn to ultra-secluded locales
6 Examples + Score + Implications


PLUS 22 more Golf PRO Trends and 140 examples!



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