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About the Golf Report

Trend Hunter’s Golf Trend Report investigates ongoing developments within the expansive golfing industry. Recent innovations in golf equipment and golf course designs demonstrate that consumers are looking for more opulence in their products. Our report allows companies to see emerging patterns sourced by consumers looking to improve their golf swing. Also, we look at brands like Callaway and Taylor Made, which are now making golf balls lighter and the golf club faster.

Who It's For

Our report is not for the average golfer. It is aimed at brands specializing in equipment and golf apparel looking for an added layer of innovation at their company. Broadcasters of PGA Tour events and golf resort operators will also be intrigued by the collection of information in our report, as it contains the latest trends and developments from our crowd-sourced data.

The golf industry is constantly changing and upgrading products to meet consumer demands. Learn how to effectively execute innovative product design with the Golf Trend Report.

The Golf Trend Report, last published on Aug 04, 2015, includes 39 PRO Trends and 195 examples of golf market research and golf consumer trends related to: golf balls, golf clubs, golf courses, golf swing, tournaments and golf trends.

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Methodology

Our golf research is based on Trend Hunter's crowdsourced golf articles and 2,450,000,000 total views of data. [Learn More]

Report Contents

• 39 Golf PRO Trends = 39 Powerpoint Pages Golf PPT Report
• 195 Golf Examples

Online Extras With Full Subscription

• 27 Golf Videos (Online) Golf Videos
• 1,170 Golf Images (Online) Golf Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Golf Pro Trends

Each Golf PRO Trend is on its own slide with implications, a quantified score, and examples linked to online golf articles, videos and images. Examples:

Retail Community Stores offer value beyond mere products by serving as community hubs Implications - Tapping into the modern consumer's emotional need to connect to a larger cause, brands are beginning to re-imagine the retail experience as a place for building relationships and cultivating community. The re-positioning of retail destinations as centers of local culture also speaks to the consumer interest in seeking out opportunities for sparking real-world connections in an ever-increasing digital era.
Retail Community
Stores offer value beyond mere products by serving as community hubs
5 Examples + Score + Implications


Featherweight Footwear Shoe labels release merchandise with exceptionally lightweight features Implications - Shoe labels are releasing exceptionally lightweight footwear products that combine the best of athleticism with breathable materials and designs. This aesthetic addresses a desire for easily accessible, on-the-go sporting items that are suited to busy and active Millennials.
Featherweight Footwear
Shoe labels release merchandise with exceptionally lightweight features
4 Examples + Score + Implications


Virtual Storytelling Traditional methods of storytelling are enhanced with VR innovations Implications - The widespread applications of virtual reality technology are made more apparent to mainstream consumers through its integration into journalism and entertainment. While VR is still a seemingly inaccessible technology, innovative business-to-business partnerships have the potential to spur on a wider set of applications that can enrich daily life for the average consumer.
Virtual Storytelling
Traditional methods of storytelling are enhanced with VR innovations
4 Examples + Score + Implications


Exhibitionist Browsing Retail concepts include active elements that empower consumers Implications - In blurring the line between retail location and athletic complex, brands and merchandisers can empower the consumer to visualize applications of the product in their daily life, regardless of their self-accessed athletic acumen. This progression speaks to the interest in customization, while also creating a dynamic in-store experience that makes high-performance athletic gear accessible to newcomers.
Exhibitionist Browsing
Retail concepts include active elements that empower consumers
4 Examples + Score + Implications


Dual-Purpose Beauty Consumers opt for dual-purpose cosmetics and spa treatments Implications - In an effort to satisfy their need to self-indulge, busy consumers are opting for dual-purpose beauty products, services and rituals that put their mind at ease. The surge in dual-purpose beauty products ultimately reveals that consumers are still feeling conflicted about pampering themselves, and as a result, they favor products that offer more than just a luxury experience in terms of benefits.
Dual-Purpose Beauty
Consumers opt for dual-purpose cosmetics and spa treatments
4 Examples + Score + Implications


Active Aging Consumers search for team-centric activities that make the most of aging Implications - With more discretionary income than their millennial counterparts, the boomer generation is keen on taking part in leisure activities that cater to them. Energetic and enthusiastic, the boomer consumer is interested in ushering in a new stage of life with adventure and experimentation, and courting like-minded individuals in the process. Boomer lifestyle activities ultimately reveal that consumers are delaying aging with increased mobility, involvement and community.
Active Aging
Consumers search for team-centric activities that make the most of aging
6 Examples + Score + Implications


Dual-Purpose Service Heightening consumer experiences, auto services integrate unexpected features Implications - Altering consumer perceptions of routine tasks like auto maintenance, car services are turning to unconventional features to add excitement to the process. Combining traditional services like car washes and garages with spas and restaurants, retailers are seeking to not only make the maintenance process more entertaining, but also change the way consumers go about their routines.
Dual-Purpose Service
Heightening consumer experiences, auto services integrate unexpected features
4 Examples + Score + Implications


Geriatric Foodie Food and flavor targeted specifically toward older generations Implications - The rise in consumers who have entered the silver zone coincides with the takeover of foodie culture, converging these two ideas making taste profiles and food services specific to boomers. This hyper-targeted idea opens up the definition of what it means to be a senior into something focused more toward discovery -- in the realms of flavor and otherwise -- than aging.
Geriatric Foodie
Food and flavor targeted specifically toward older generations
6 Examples + Score + Implications


PLUS 33 more Golf PRO Trends and 195 examples!



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