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About the Activism Report

The Activism Trend Report examines socially conscious movements that have gripped consumer attention, from animal rights groups, climate change rallies and human trafficking awareness to the dozens of global Occupy protests and the online “hacktivism” movement called Anonymous. While most consumers nowadays will petition against human rights violations and environmental issues like global warming, there are still many problems being swept under the rug. With the global reach of social media sites like Facebook and Twitter, activists can organize more quickly, spread news of tyranny faster and rally supporters, creating many new opportunities for businesses. Lastly, we explore the effectiveness of advertising and marketing campaigns by activist groups like Amnesty International, Greenpeace and PETA.

Who It's For

This report will be an excellent source of inspiration for marketers and advertisers seeking crowd-sourced insight from the global activist community. Furthermore, this report can be used by police service boards, activist groups and social media sites that want a better understanding of today’s activist movements.

The Activism Trend Report serves as a guide to all things relating to protests, demonstrations and social movements. Leverage this valuable insight to stay on the cutting-edge of today’s activist culture.

The Activism Trend Report, last published on May 14, 2014, includes 15 PRO Trends and 75 examples of activism market research and activism consumer trends related to: social awareness, animal rights, protesting, environmental issues, human rights and activism trends.

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Our activism research is based on Trend Hunter's crowdsourced activism articles and 2,529,000,000 total views of data. [Learn More]

Report Contents

• 15 Activism PRO Trends = 15 Powerpoint Pages Activism PPT Report
• 75 Activism Examples

Online Extras With Full Subscription

• 11 Activism Videos (Online) Activism Videos
• 450 Activism Images (Online) Activism Images
• Additional Niche Reports (with a full subscription): Non-Governmental Organizations, Farm, Fair Trade, Charity, Sustainability, Activism, Social Enterprise, Education and more!

Sample Activism Pro Trends

Each Activism PRO Trend is on its own slide with implications, a quantified score, and examples linked to online activism articles, videos and images. Examples:

Activism Trend Report sample slide 0
Urban Decay Obsession
Struggle and mortality become a mainstay form of entertainment for consumers
6 Examples + Score + Implications

Activism Trend Report sample slide 1
Social Fearvertising
Using fear to drive social concern among consumers
7 Examples + Score + Implications

Activism Trend Report sample slide 2
Brands use beats to capture the attention of a far-reaching cultural group
10 Examples + Score + Implications

Activism Trend Report sample slide 3
Social organizations target youth to build a future of do-gooders
8 Examples + Score + Implications

Activism Trend Report sample slide 4
Social Conscience Media
Online networks provide new channels for spreading activist initiatives
7 Examples + Score + Implications

Activism Trend Report sample slide 5
Activists take a more militant stance through provocative marketing strategies
11 Examples + Score + Implications

Activism Trend Report sample slide 6
Reptilian Intrigue
Cold-blooded creations are inspired by the mysticism of reptiles
12 Examples + Score + Implications

Activism Trend Report sample slide 7
Hobo Chic
Using the image of the vagabond as a focal point for creativity
10 Examples + Score + Implications

PLUS 9 more Activism PRO Trends and 75 examples!

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15 Activism PRO Trends
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