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About the Activism Report

The Activism Trend Report examines socially conscious movements that have gripped consumer attention, from animal rights groups, climate change rallies and human trafficking awareness to the dozens of global Occupy protests and the online “hacktivism” movement called Anonymous. While most consumers nowadays will petition against human rights violations and environmental issues like global warming, there are still many problems being swept under the rug. With the global reach of social media sites like Facebook and Twitter, activists can organize more quickly, spread news of tyranny faster and rally supporters, creating many new opportunities for businesses. Lastly, we explore the effectiveness of advertising and marketing campaigns by activist groups like Amnesty International, Greenpeace and PETA.

Who It's For

This report will be an excellent source of inspiration for marketers and advertisers seeking crowd-sourced insight from the global activist community. Furthermore, this report can be used by police service boards, activist groups and social media sites that want a better understanding of today’s activist movements.

The Activism Trend Report serves as a guide to all things relating to protests, demonstrations and social movements. Leverage this valuable insight to stay on the cutting-edge of today’s activist culture.

The Activism Trend Report, last published on May 14, 2014, includes 15 PRO Trends and 75 examples of activism market research and activism consumer trends related to: social awareness, animal rights, protesting, environmental issues, human rights and activism trends.

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Methodology

Our activism research is based on Trend Hunter's crowdsourced activism articles and 2,116,000,000 total views of data. [Learn More]

Report Contents

• 15 Activism PRO Trends = 15 Powerpoint Pages Activism PPT Report
• 75 Activism Examples

Online Extras With Full Subscription

• 11 Activism Videos (Online) Activism Videos
• 450 Activism Images (Online) Activism Images
• Additional Niche Reports (with a full subscription): Non-Governmental Organizations, Farm, Fair Trade, Charity, Sustainability, Activism, Social Enterprise, Education, Hemp and more!



Sample Activism Pro Trends

Each Activism PRO Trend is on its own slide with implications, a quantified score, and examples linked to online activism articles, videos and images. Examples:

Urban Decay Obsession Struggle and mortality become a mainstay form of entertainment for consumers Implications - Consumers are growing complacent to a market saturated with constantly cheery imagery, which is fueling their fascination with urban decay and skirmish. As being able to relate to what they consume media-wise takes center stage, so too do images of modern struggle that sooth feelings of inadequacy.
Urban Decay Obsession
Struggle and mortality become a mainstay form of entertainment for consumers
6 Examples + Score + Implications


Social Fearvertising Using fear to drive social concern among consumers Implications - Self fearvertising is often used by marketers to convince consumers to buy products so they can alleviate their fears of turning into unwanted versions of their future selves -- for example, the fear of becoming someone who is overweight, bald or a bad parent. Now, social cause marketers are turning to social fearvertising, in which the fear elicited is not fear for oneself, but rather fear for others. This naturally draws upon feelings of guilt, which in turn persuades consumers to notice or take action about some particular social cause or issue.
Social Fearvertising
Using fear to drive social concern among consumers
7 Examples + Score + Implications


Hip-Hopvertising Brands use beats to capture the attention of a far-reaching cultural group Implications - Marketers have long understood the importance of using targeted brand messages to appeal to subcultures. Most of the time, differing demographic variables come into play—age, gender, geography and more. However, one cultural group has risen as a major advertising theme that appeals across demographics and geography: hip-hop. Hip-hop-themed advertising and innovations are allowing today’s marketers to capture the attention of the poor and rich, male and female and markets spanning international borders.
Hip-Hopvertising
Brands use beats to capture the attention of a far-reaching cultural group
10 Examples + Score + Implications


Youthspiration Social organizations target youth to build a future of do-gooders Implications - Motivating and inspiring the youth to take on social issues is becoming the basis for many social campaigns as more young people today recognize their role in changing the world. Thus, with the increasing number of youth showing interest in taking part in social initiatives, many social organizations are recognizing the impact and future potential of empowering the youth to lead their causes and are thus creating messages specifically targeted to this market.
Youthspiration
Social organizations target youth to build a future of do-gooders
8 Examples + Score + Implications


Social Conscience Media Online networks provide new channels for spreading activist initiatives Implications - With consumers flooding social networks, surfing the Internet daily and connecting to the web via their phones, social media provides a major channel of reach for charitable donations and social cause awareness. Applied to activism, social media can leverage the relationships between individuals, taking causes to a level never before seen with traditional forms of fundraising and campaigning.
Social Conscience Media
Online networks provide new channels for spreading activist initiatives
7 Examples + Score + Implications


Shocktivism Activists take a more militant stance through provocative marketing strategies Implications - Activists are viewing marketing as less of a fringe activity and more of a necessity, competing for a piece of the marketing pie where they can. Using shock tactics that raise eyebrows, social organizations are behaving more and more like marketers—only with a different message. Consumers--those who crave social change as well as those who don’t--can’t help but absorb and respond to this provocative activism.
Shocktivism
Activists take a more militant stance through provocative marketing strategies
11 Examples + Score + Implications


Reptilian Intrigue Cold-blooded creations are inspired by the mysticism of reptiles Implications - Reptiles, due to their mysticism and unpredictability, are both one of the most feared and most intriguing animals on the planet. As the obsession with reptiles perhaps runs alongside the consumer fascination with the equally unpredictable vampire, pop culture junkies are increasingly looking to their cold-blooded friends for scaly design inspiration.
Reptilian Intrigue
Cold-blooded creations are inspired by the mysticism of reptiles
12 Examples + Score + Implications


Hobo Chic Using the image of the vagabond as a focal point for creativity Implications - Rather than dwelling on the depressing nature of the vagabond lifestyle, which has traditionally been a subject ignored by the market, some brands are now using it as a source of inspiration. The fashion industry, especially, has turned the idea of destitution into a direction of styling that many have labeled as "hobo-chic."
Hobo Chic
Using the image of the vagabond as a focal point for creativity
10 Examples + Score + Implications


PLUS 9 more Activism PRO Trends and 75 examples!



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