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Every day, top-tier innovators rely on our idea-filled activism reports to identify new opportunities, make better decisions and deep dive new markets.

About the Activism Report

The Activism Trend Report is a compilation of the trends occurring in animal rights, human rights, environmental activism and awareness campaigns. Social issues are becoming more prominent in marketing, and consumers are increasingly responding to the actions of NGOs and activist organizations like the WWF, PETA and Greenpeace.

Who It's For

Not just for activists looking for ways to appeal to the socially conscious consumer, our research is perfect for any company wishing to understand the pull of activism marketing and the ideas and strategies activist organizations have employed in their campaigns. Some of the most engaging and effective campaigns have arisen from activism; thus, our Activism Trend Report is essential in the understanding of trends shaping the social sector and the impact of activism on the mindset of today’s consumer.

You Might Consider Custom Activism Research...

For as little as $500 per custom deep dive, our team will curate custom Activism reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Activism trend report. [Learn More]

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Methodology

Unlike our competitors, who rely on gut instinct, our activism research is based on Trend Hunter's massive database of activism articles and 2,116,000,000 total views of data. [Learn More]

The Activism Report

Last published on Aug 19, 2014, the Activism Report includes 43 PRO Trends (43 Pages) and 215 examples of activism market research and activism consumer trends related to: animal rights, human rights, environmental activism, awareness, social issues, social trends, WWF, PETA, Greenpeace and activism trends. The report includes all of our Activism research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 43 Activism PRO Trends = 43 Powerpoint Pages Activism PPT Report
• 215 Activism Examples
• Additional Niche Reports (with a full subscription): Non-Governmental Organizations, Farm, Fair Trade, Charity, Sustainability, Activism, Social Enterprise, Education, Hemp and more!

Sample Activism Pro Trends

Each Activism PRO Trend is on its own slide with implications, a quantified score, and examples linked to online activism articles, videos and images. Examples:

Shocktivism Activists take a more militant stance through provocative marketing strategies Implications - Activists are viewing marketing as less of a fringe activity and more of a necessity, competing for a piece of the marketing pie where they can. Using shock tactics that raise eyebrows, social organizations are behaving more and more like marketers—only with a different message. Consumers--those who crave social change as well as those who don’t--can’t help but absorb and respond to this provocative activism.
Shocktivism
Activists take a more militant stance through provocative marketing strategies
11 Examples + Score + Implications


Fair Trade Fashion Ethical clothing choices increasing in availability Implications - The fashion industry has often been under scrutiny for ethical issues, from fur production to workers’ rights to environmental waste. However, more designers and fashion consumers are now considering morality and ethics when it comes to fashion. Fair trade clothing and accessories are gaining ground as fashionistas the world over recognize that looking good can often come at prices that transcend monetary value. Now, more consumers are willing to pay an extra amount for fair trade products that give them peace of mind.
Fair Trade Fashion
Ethical clothing choices increasing in availability
7 Examples + Score + Implications


Social Shoes Cause-driven footwear gives consumers an easy way to show they care Implications - When a brand like TOMS dedicates itself to social causes—and extensively markets its efforts—it’s easy for consumers to fall in step with the brand’s message and purchase those products over others. More people want to do their part—and they want others to see them doing it, especially if it’s something as simple as wearing the right shoes. Being the brand that consumers associate with social causes ulimately adds to the bottomline, making “social washing” a nonissue when it comes to luring more customers.
Social Shoes
Cause-driven footwear gives consumers an easy way to show they care
6 Examples + Score + Implications


Ecoducation Green learning becomes an integral part of modern academia Implications - Students today understand the importance of eco-friendly living; some classrooms are even becoming a mecca for eco-conscious learning and initiatives. More and more students are doing their parts and contributing to the cause, and schools everywhere are being built with the environment in mind. Thus, a merge has begun between eco-minded businesses, green organizations and educational institutions alike.
Ecoducation
Green learning becomes an integral part of modern academia
7 Examples + Score + Implications


Social Conscience Media Online networks provide new channels for spreading activist initiatives Implications - With consumers flooding social networks, surfing the Internet daily and connecting to the web via their phones, social media provides a major channel of reach for charitable donations and social cause awareness. Applied to activism, social media can leverage the relationships between individuals, taking causes to a level never before seen with traditional forms of fundraising and campaigning.
Social Conscience Media
Online networks provide new channels for spreading activist initiatives
7 Examples + Score + Implications


Relaxed Charitable Fast-track charity t-shirts encourage immediate help from consumers Implications - Charitable donations in support of a natural disaster are time-sensitive; those affected need resources and relief almost immediately. To create incentive for donations, companies are offering t-shirts that can be made and distributed quickly—as little as a week—to fund disaster relief efforts. Such “chariTEEs” are a quick and simple way to reward consumers who take part in social good.
Relaxed Charitable
Fast-track charity t-shirts encourage immediate help from consumers
6 Examples + Score + Implications


Celesbians + The Gaymous The rise in stars coming out and celebritizing gay relationships Implications - Ellen Degeneres and Portia de Rossi’s gay marriage received a lot of media buzz, as did several other gay celebrity couples like George Takei and his husband, and Lindsay Lohan and Samantha Ronson. Homosexuality has inspired everything from lesbian song lyrics to major fashion campaigns.
Celesbians + The Gaymous
The rise in stars coming out and celebritizing gay relationships
10 Examples + Score + Implications


Pride Branding (UPDATE) The rise of LGBT-friendly innovations, products & messages Implications - In 2011, it was estimated by the UCLA School of Law's Williams Institute that approximately 9 million, or 3.8 percent, of Americans identify themselves as gay, lesbian, bisexual or transgender. The figure continues to grow as more consumers begin to feel comfortable about openly displaying their sexual orientations, augmented further by the number of LGBT pride festivals taking place across North America each year. Now, more brands are also showing their support through special products and marketing messages, and while some companies have received backlash from anti-gay consumers, the overall message of equality and rights is more powerful than any angry and ignorant comments derived by the brand for the campaign.
Pride Branding (UPDATE)
The rise of LGBT-friendly innovations, products & messages
6 Examples + Score + Implications


Designer Conservation Style meets cause when water conservation and fashion collide Implications - Water conservation has been a hot topic for a long time, now it's becoming more personal as people bring their own styles to the cause. More aesthetic attention is being bestowed on environmentally-conscious innovations to appeal to even the most discerning consumers.
Designer Conservation
Style meets cause when water conservation and fashion collide
8 Examples + Score + Implications


Connected Activism Organizations actively use social media for social good Implications - As social good becomes more relevant in the purchasing decision of today’s consumer, one way to reach them is through social media. Facebook, Twitter and other online networks are being used to enhance activist or charitable activities, allowing marketers to take advantage of the relationships between online users and the ability of the Internet to take a message to viral heights.
Connected Activism
Organizations actively use social media for social good
8 Examples + Score + Implications


Youthspiration Social organizations target youth to build a future of do-gooders Implications - Motivating and inspiring the youth to take on social issues is becoming the basis for many social campaigns as more young people today recognize their role in changing the world. Thus, with the increasing number of youth showing interest in taking part in social initiatives, many social organizations are recognizing the impact and future potential of empowering the youth to lead their causes and are thus creating messages specifically targeted to this market.
Youthspiration
Social organizations target youth to build a future of do-gooders
8 Examples + Score + Implications


Celebrity PSAs Using stardom for socially conscious awareness campaigns Implications - Not only do celebrity activists empower others, their star cred improves in the eye of fans and media if they’re engaged in good causes. Socially conscious organizations have realized the power of celebrity endorsement on their campaigns and are forming these mutually beneficial relationships.
Celebrity PSAs
Using stardom for socially conscious awareness campaigns
4 Examples + Score + Implications


PLUS 37 more Activism PRO Trends and 215 examples!



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