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About the Activism Report - The Activism Trend Report is a compilation of the trends occurring in animal rights, human rights, environmental activism and awareness campaigns. Social issues are becoming more prominent in marketing, and consumers are increasingly responding to the actions of NGOs and activist organizations like the WWF, PETA and Greenpeace.

Who It's For - Not just for activists looking for ways to appeal to the socially conscious consumer, our research is perfect for any company wishing to understand the pull of activism marketing and the ideas and strategies activist organizations have employed in their campaigns.

Some of the most engaging and effective campaigns have arisen from activism; thus, our Activism Trend Report is essential in the understanding of trends shaping the social sector and the impact of activism on the mindset of today’s consumer.

The Activism Trend Report, last published on Mar 03, 2014, includes 35 PRO Trends and 265 examples of activism market research and activism consumer trends related to: animal rights, human rights, environmental activism, awareness, social issues, social trends, WWF, PETA, Greenpeace and activism trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our activism research is based on Trend Hunter's 2,213 crowdsourced activism trends and 1,914,000,000 total views of data. [Learn More]

What You'll Get:
• 35 Page / Slide Presentation Activism PPT Report

Contents:
• 35 Activism PRO Trends
• 265 Activism Examples
• 37 Activism Videos (Online) Activism Videos
• 1,590 Activism Images (Online) Activism Images
• Additional Niche Reports (with a full subscription): Non-Governmental Organizations, Farm, Fair Trade, Charity, Sustainability, Activism, Social Enterprise, Education, Hemp and more!

Custom Trend Reports Platform
Sample Activism Pro Trends - Each Activism PRO Trend is on its own slide with implications, a quantified score, and examples linked to online activism articles, videos and images. Examples:

Shocktivism Activists take a more militant stance through provocative marketing strategies Implications - Activists are viewing marketing as less of a fringe activity and more of a necessity, competing for a piece of the marketing pie where they can. Using shock tactics that raise eyebrows, social organizations are behaving more and more like marketers—only with a different message. Consumers--those who crave social change as well as those who don’t--can’t help but absorb and respond to this provocative activism.
Shocktivism
Activists take a more militant stance through provocative marketing strategies
11 Examples + Score + Implications


Fair Trade Fashion Ethical clothing choices increasing in availability Implications - The fashion industry has often been under scrutiny for ethical issues, from fur production to workers’ rights to environmental waste. However, more designers and fashion consumers are now considering morality and ethics when it comes to fashion. Fair trade clothing and accessories are gaining ground as fashionistas the world over recognize that looking good can often come at prices that transcend monetary value. Now, more consumers are willing to pay an extra amount for fair trade products that give them peace of mind.
Fair Trade Fashion
Ethical clothing choices increasing in availability
7 Examples + Score + Implications


Social Shoes Cause-driven footwear gives consumers an easy way to show they care Implications - When a brand like TOMS dedicates itself to social causes—and extensively markets its efforts—it’s easy for consumers to fall in step with the brand’s message and purchase those products over others. More people want to do their part—and they want others to see them doing it, especially if it’s something as simple as wearing the right shoes. Being the brand that consumers associate with social causes ulimately adds to the bottomline, making “social washing” a nonissue when it comes to luring more customers.
Social Shoes
Cause-driven footwear gives consumers an easy way to show they care
6 Examples + Score + Implications


Ecoducation Green learning becomes an integral part of modern academia Implications - Students today understand the importance of eco-friendly living; some classrooms are even becoming a mecca for eco-conscious learning and initiatives. More and more students are doing their parts and contributing to the cause, and schools everywhere are being built with the environment in mind. Thus, a merge has begun between eco-minded businesses, green organizations and educational institutions alike.
Ecoducation
Green learning becomes an integral part of modern academia
7 Examples + Score + Implications


Social Conscience Media Online networks provide new channels for spreading activist initiatives Implications - With consumers flooding social networks, surfing the Internet daily and connecting to the web via their phones, social media provides a major channel of reach for charitable donations and social cause awareness. Applied to activism, social media can leverage the relationships between individuals, taking causes to a level never before seen with traditional forms of fundraising and campaigning.
Social Conscience Media
Online networks provide new channels for spreading activist initiatives
7 Examples + Score + Implications


ChariTEEs Fast-track charity t-shirts encourage immediate help from consumers Implications - Charitable donations in support of a natural disaster are time-sensitive; those affected need resources and relief almost immediately. To create incentive for donations, companies are offering t-shirts that can be made and distributed quickly—as little as a week—to fund disaster relief efforts. Such “chariTEEs” are a quick and simple way to reward consumers who take part in social good.
ChariTEEs
Fast-track charity t-shirts encourage immediate help from consumers
6 Examples + Score + Implications


PLUS 29 more Activism PRO Trends and 265 examples!


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1. Activism Trend Report

35 Activism PRO Trends
Activism Trend Report
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