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Every day, top-tier innovators rely on our idea-filled charity reports, trend report library, customizable dashboard and dedicated advisors to identify new opportunities, make better decisions and deep dive new markets.

About the Charity Report - The Charity Trend Report delivers insightful research into the trends affecting today’s non-profit arena. Trends among charities, fundraising initiatives and non-profit organizations like Unicef, World Vision, the Salvation Army and Red Cross continue to affect how consumers spend their money and think about the society in which they live.

Who It's For - If you are a company wanting to use your brand power to aid in a greater cause like breast cancer or HIV, or if you are a marketer looking at ways in which consumer decisions and donations are shaped by charitable campaigns, this research is for you. Our Charity Trend Report opens you to the world of charities and non-profit organizations, providing insight into the innovations and campaigns used to further charitable causes and awareness.

You might also consider our CUSTOM Charity research - For as little as $500 per custom deep dive, our team will curate custom Charity reports for your project, customer segments and brand. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Charity trend report. [Learn More]

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology Methodology - Unlike our competitors, who rely on gut instinct, our charity research is based on Trend Hunter's 1,749 crowdsourced charity trends and 2,069,000,000 total views of data. [Learn More]

The Charity Report
Last published on Aug 20, 2014, the Charity Report includes 37 PRO Trends (37 Pages) and 260 examples of charity market research and charity consumer trends related to: non-profit organizations, charities, fundraising, Unicef, World Vision, Salvation Army, Red Cross, donations, charitable campaigns and charity trends. The report includes all of our Charity research collected over the last few years.

What You'll Get:
• 37 Page / Slide Presentation Charity PPT Report

Contents:
• 37 Charity PRO Trends
• 260 Charity Examples
• 36 Charity Videos (Online) Charity Videos
• 1,560 Charity Images (Online) Charity Images
• Additional Niche Reports (with a full subscription): Non-Governmental Organizations, Farm, Fair Trade, Charity, Sustainability, Activism, Social Enterprise, Education, Hemp and more!


Sample Charity Pro Trends - Each Charity PRO Trend is on its own slide with implications, a quantified score, and examples linked to online charity articles, videos and images. Examples:

Benefit Brands Social cause companies badging themselves with B Corp certification Implications - B Corp certification is a new accreditation given to companies that use the power of business toward social and environmental issues. The number of B Corps is steadily increasing, with over 450 companies currently certified, and the impetus for the certification is clear: Just as Fair Trade and LEED certifications elevate the appeal of certain products to cause-driven consumers, so too does B Corporation certification elevate a company's brand image. Not only that, this new level of certification stands to change the way social businesses -- and perhaps even profit-driven businesses -- are created and operated, as well as redefine business success in today's socially conscious society.
Benefit Brands
Social cause companies badging themselves with B Corp certification
7 Examples + Score + Implications


Social Shoes Cause-driven footwear gives consumers an easy way to show they care Implications - When a brand like TOMS dedicates itself to social causes—and extensively markets its efforts—it’s easy for consumers to fall in step with the brand’s message and purchase those products over others. More people want to do their part—and they want others to see them doing it, especially if it’s something as simple as wearing the right shoes. Being the brand that consumers associate with social causes ulimately adds to the bottomline, making “social washing” a nonissue when it comes to luring more customers.
Social Shoes
Cause-driven footwear gives consumers an easy way to show they care
6 Examples + Score + Implications


Relaxed Charitable Fast-track charity t-shirts encourage immediate help from consumers Implications - Charitable donations in support of a natural disaster are time-sensitive; those affected need resources and relief almost immediately. To create incentive for donations, companies are offering t-shirts that can be made and distributed quickly—as little as a week—to fund disaster relief efforts. Such “chariTEEs” are a quick and simple way to reward consumers who take part in social good.
Relaxed Charitable
Fast-track charity t-shirts encourage immediate help from consumers
6 Examples + Score + Implications


Connected Activism Organizations actively use social media for social good Implications - As social good becomes more relevant in the purchasing decision of today’s consumer, one way to reach them is through social media. Facebook, Twitter and other online networks are being used to enhance activist or charitable activities, allowing marketers to take advantage of the relationships between online users and the ability of the Internet to take a message to viral heights.
Connected Activism
Organizations actively use social media for social good
8 Examples + Score + Implications


Youthspiration Social organizations target youth to build a future of do-gooders Implications - Motivating and inspiring the youth to take on social issues is becoming the basis for many social campaigns as more young people today recognize their role in changing the world. Thus, with the increasing number of youth showing interest in taking part in social initiatives, many social organizations are recognizing the impact and future potential of empowering the youth to lead their causes and are thus creating messages specifically targeted to this market.
Youthspiration
Social organizations target youth to build a future of do-gooders
8 Examples + Score + Implications


Game-Based Giving Focusing charitable causes around gaming to attract more contributions Implications - The world of video games is a $10.5 billion industry, and it's growing. Brands have recognized its role in marketing and now, social good organizations are recognizing its potential in charitable initiatives. Games offer interaction and engagement, and this is imperative regardless of whether you are selling a product or hoping to raise money for a cause. From encouraging people to contribute by playing games to using games as the basis for charitable auctions and more, the use of games for social causes is continuing to grow.
Game-Based Giving
Focusing charitable causes around gaming to attract more contributions
6 Examples + Score + Implications


PLUS 31 more Charity PRO Trends and 260 examples!



FREE BONUS
(worth $1,000):
Buy a full trend report subscription and get one year of the customizable Trend Hunter PRO dashboard (for 1 user), including all 2000+ pages of PRO content and customizable filters to dive deeper into charity or any other category.


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