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About the Retail Report - The Retail Trend Report covers some of the biggest shifts in the retail industry over the last year. Changing sales trends and consumer trends have affected the retail game, paving the way for more innovative sales tactics, whether it is interactive shopping experiences or online retailers with social networking features.

Who It's For - Small business owners, wholesale vendors, major retail chains and even designers of retail interiors will find our research useful for understanding the patterns in today’s retail arena. From online boutiques to mega brands, any business within the retail sector would benefit from our research.

Find out how major retail companies such as Walmart and Target, and e-commerce brands like Threadless and Amazon, are capitalizing on the changes in today’s retail sphere. Be at the forefront of these changes with our Retail Trend Report; it will give you the ideas and insight to gain a competitive edge in the year ahead.

The Retail Trend Report, last published on Apr 20, 2014, includes 115 PRO Trends and 878 examples of retail market research and retail consumer trends related to: sales trends, retail industry, stores, Walmart, Target, wholesale, consumer trends, shopping trends, retail interiors, online retailers and retail trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our retail research is based on Trend Hunter's 1,852 crowdsourced retail trends and 1,910,000,000 total views of data. [Learn More]

What You'll Get:
• 115 Page / Slide Presentation Retail PPT Report

Contents:
• 115 Retail PRO Trends
• 878 Retail Examples
• 123 Retail Videos (Online) Retail Videos
• 5,268 Retail Images (Online) Retail Images
• Additional Niche Reports (with a full subscription): Bank, Farm, Business Card, Magazine, Service, Recession, Microfinance, Display Window and more!

Custom Trend Reports Platform
Sample Retail Pro Trends - Each Retail PRO Trend is on its own slide with implications, a quantified score, and examples linked to online retail articles, videos and images. Examples:

Interactive Retail Stores focus on customer engagement as primary business strategy Implications - When product differentiation is non-existent and advertising goes unnoticed, consumer engagement becomes key in business success. Many retailers are turning to interactive shopping experiences to solidify relationships. Since purchases are often the result of emotions, maximizing a customer's hands-on experience within a retail environment -- whether in a physical store or online -- may increase positive feelings and brand loyalty.
Interactive Retail
Stores focus on customer engagement as primary business strategy
12 Examples + Score + Implications


Social Shopping Shopaholics are using social media for networking and retail therapy Implications - To many consumers, shopping can be as much about buying as it is about socializing. Attempting to capitalize on the fact that many online shoppers like to review, network and interact as they shop, online storefronts are adding networking platforms to their virtual operations, while marketers are scrambling to apply social media sites like Facebook and Twitter to their selling tactics.
Social Shopping
Shopaholics are using social media for networking and retail therapy
8 Examples + Score + Implications


Democratic Selling Online retailers rely on customer votes to push production Implications - Vote-based selling is gaining momentum in the world of online retail as businesses proactively employ the opinions of their customers. While democratic selling relies on crowdsourcing, it goes one step further by collecting customer votes and basing production entirely on those votes. So, the voice of the customer really is the voice of the customer.
Democratic Selling
Online retailers rely on customer votes to push production
8 Examples + Score + Implications


Augmented Reality Shopping Virtual interactivity is changing the traditional purchasing experience Implications - The way we shop is undergoing a radical change, as retailers incorporate augmented reality by infusing traditional services with a virtual twist. The augmented reality shopping experience creates an increased ability to test out products and locate places to buy specific items, which may cause a shift in buyer behavior as the physical aspect of shopping becomes increasingly unnecessary.
Augmented Reality Shopping
Virtual interactivity is changing the traditional purchasing experience
8 Examples + Score + Implications


Smart Selling Marketers use technology to tap into customer preferences Implications - The root of successful selling may lie in a brand’s ability to incorporate technology. Targeted selling has reached a new level: gadgets can track customer satisfaction and analyze preferences, thereby making it easier for marketers to understand their customers. On the consumer end, innovations that incorporate social networking, enhance user experience and elevate convenience provide new ways to lure buyers.
Smart Selling
Marketers use technology to tap into customer preferences
10 Examples + Score + Implications


Social Appvertising Brands use Facebook apps to futher interactive campaigns Implications - Using social media to spread a brand’s message through Tweets, shares and “likes” may have been enough in the past. Now, however, companies are taking it one step further by using interactive applications in their campaigns. Facebook apps, in particular, are being employed by brands that wish to maximize consumer engagement to its highest level, whether it’s a design contest or experimenting with one’s skin color.
Social Appvertising
Brands use Facebook apps to futher interactive campaigns
6 Examples + Score + Implications


PLUS 109 more Retail PRO Trends and 878 examples!


Boost your retail consumer insight!
Three options to kick-start your innovation...


1. Retail Trend Report

115 Retail PRO Trends
Retail Trend Report
$2,100

2. All 2014 Reports

Retail & 100+ Reports
2014 Trend Report
$1,980

3. All 2014 Reports +
Trend Hunter PRO

Trend Report Elite
$1,980
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