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Every day, top-tier innovators rely on our idea-filled retail reports to identify new opportunities, make better decisions and deep dive new markets.

About the Retail Report

The Retail Trend Report covers some of the biggest shifts in the retail industry over the last year. Changing sales trends and consumer trends have affected the retail game, paving the way for more innovative sales tactics, whether it is interactive shopping experiences or online retailers with social networking features.

Who It's For

Small business owners, wholesale vendors, major retail chains and even designers of retail interiors will find our research useful for understanding the patterns in today’s retail arena. From online boutiques to mega brands, any business within the retail sector would benefit from our research. Find out how major retail companies such as Walmart and Target, and e-commerce brands like Threadless and Amazon, are capitalizing on the changes in today’s retail sphere. Be at the forefront of these changes with our Retail Trend Report; it will give you the ideas and insight to gain a competitive edge in the year ahead.

You Might Consider Custom Retail Research...

For as little as $500 per custom deep dive, our team will curate custom Retail reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Retail trend report. [Learn More]

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our retail research is based on Trend Hunter's massive database of retail articles and 2,109,000,000 total views of data. [Learn More]

The Retail Report

Last published on Sep 30, 2014, the Retail Report includes 160 PRO Trends (160 Pages) and 800 examples of retail market research and retail consumer trends related to: sales trends, retail industry, stores, Walmart, Target, wholesale, consumer trends, shopping trends, retail interiors, online retailers and retail trends. The report includes all of our Retail research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 160 Retail PRO Trends = 160 Powerpoint Pages Retail PPT Report
• 800 Retail Examples
• Additional Niche Reports (with a full subscription): Bank, Farm, Business Card, Magazine, Service, Recession, Microfinance, Display Window and more!

Sample Retail Pro Trends

Each Retail PRO Trend is on its own slide with implications, a quantified score, and examples linked to online retail articles, videos and images. Examples:

Interactive Retail Stores focus on customer engagement as primary business strategy Implications - When product differentiation is non-existent and advertising goes unnoticed, consumer engagement becomes key in business success. Many retailers are turning to interactive shopping experiences to solidify relationships. Since purchases are often the result of emotions, maximizing a customer's hands-on experience within a retail environment -- whether in a physical store or online -- may increase positive feelings and brand loyalty.
Interactive Retail
Stores focus on customer engagement as primary business strategy
12 Examples + Score + Implications


Social Shopping Shopaholics are using social media for networking and retail therapy Implications - To many consumers, shopping can be as much about buying as it is about socializing. Attempting to capitalize on the fact that many online shoppers like to review, network and interact as they shop, online storefronts are adding networking platforms to their virtual operations, while marketers are scrambling to apply social media sites like Facebook and Twitter to their selling tactics.
Social Shopping
Shopaholics are using social media for networking and retail therapy
8 Examples + Score + Implications


Democratic Selling Online retailers rely on customer votes to push production Implications - Vote-based selling is gaining momentum in the world of online retail as businesses proactively employ the opinions of their customers. While democratic selling relies on crowdsourcing, it goes one step further by collecting customer votes and basing production entirely on those votes. So, the voice of the customer really is the voice of the customer.
Democratic Selling
Online retailers rely on customer votes to push production
8 Examples + Score + Implications


Augmented Reality Shopping Virtual interactivity is changing the traditional purchasing experience Implications - The way we shop is undergoing a radical change, as retailers incorporate augmented reality by infusing traditional services with a virtual twist. The augmented reality shopping experience creates an increased ability to test out products and locate places to buy specific items, which may cause a shift in buyer behavior as the physical aspect of shopping becomes increasingly unnecessary.
Augmented Reality Shopping
Virtual interactivity is changing the traditional purchasing experience
8 Examples + Score + Implications


Smart Selling Marketers use technology to tap into customer preferences Implications - The root of successful selling may lie in a brand’s ability to incorporate technology. Targeted selling has reached a new level: gadgets can track customer satisfaction and analyze preferences, thereby making it easier for marketers to understand their customers. On the consumer end, innovations that incorporate social networking, enhance user experience and elevate convenience provide new ways to lure buyers.
Smart Selling
Marketers use technology to tap into customer preferences
10 Examples + Score + Implications


Social Appvertising Brands use Facebook apps to futher interactive campaigns Implications - Using social media to spread a brand’s message through Tweets, shares and “likes” may have been enough in the past. Now, however, companies are taking it one step further by using interactive applications in their campaigns. Facebook apps, in particular, are being employed by brands that wish to maximize consumer engagement to its highest level, whether it’s a design contest or experimenting with one’s skin color.
Social Appvertising
Brands use Facebook apps to futher interactive campaigns
6 Examples + Score + Implications


Artistic Selling Retailers apply art concepts to enhance customer experience Implications - More businesses are incorporating artful accents to their shops, realizing that customers are more likely to enter (and stay in) a store with artistic retail displays than one with basic white walls and grid-like shelves. Everything from oversized art installations to crafty storefronts are giving retailers attention-grabbing elements that are simply too eye-catching for a customer to ignore.
Artistic Selling
Retailers apply art concepts to enhance customer experience
8 Examples + Score + Implications


Modular Retail Fold-away stores allow retailers an easy way to move locations Implications - Over the past couple of years, pop-up stores have been allowing retailers to quickly test their products with convenience and efficiency in many different areas. Now, store designers are recognizing the importance of modular design when it comes to temporary -- and in some cases, permanent -- retail. Creating a modular physical store allows for it to be deconstructed and reconstructed quickly, which saves time when it comes to moving locations, and it also allows retailers to reuse materials, thereby saving costs.
Modular Retail
Fold-away stores allow retailers an easy way to move locations
5 Examples + Score + Implications


Shoppertainment Engaging customers through an exciting and entertaining retail experience Implications - To grab the attention of today's shoppers, retailers are looking for more innovative ways to create an exciting in-store shopping experience. Thus, the era of "shoppertainment" is born, in which stores are readily adding interactive and exciting elements such as theaters, musical displays, digital showrooms and more. IKEA, for example, even hosts slumber parties at its Essex store, giving customers a night of movies, food, manicures and more. Amidst heated competition and tightening wallets, it's no surprise that retailers are pulling all the stops to when it comes to giving customers an experience to remember.
Shoppertainment
Engaging customers through an exciting and entertaining retail experience
7 Examples + Score + Implications


Pop-Uptailing Retailers use temporary concepts to create fast brand awareness Implications - As products come and go and business partnerships form and dissolve, forming a non-permanent real-life presence has become a logical, effective way to create awareness. Temporary methods that 'pop up' without notice attract costumers with the appeal of exclusivity, newness, and an enticing element of surprise.
Pop-Uptailing
Retailers use temporary concepts to create fast brand awareness
12 Examples + Score + Implications


Manufactured Addiction Gamified shopping keeps customers hooked & coming back for more Implications - An increasing number of websites are gamifying shopping, which, psychologically, can cause buying addiction. These sites include "flash shopping" sites with limited-time sales that make us feel a thrill when we buy something against a ticking clock, rewards-based sites that offer points in return for purchases, and deal-based sites like Plukka, in which the excitement is based on getting a great deal only if enough people agree to buy. All of these game-based shopping innovations elevate dopamine in the brain, which makes a person feel good about the shopping experience, thereby stimulating addiction and the desire to return for more. Thus, retailers will only continue to merge gaming and buying to intensify the shopping experience and attract -- and hook -- more customers.
Manufactured Addiction
Gamified shopping keeps customers hooked & coming back for more
9 Examples + Score + Implications


In-Store Social Physical retailers offer browsing customers a social media experience Implications - Some retailers who lack a strong social media presence are looking at other ways to lure digitally savvy customers into their shops. Virtual displays that allow customers to share their shopping experiences, and iPads that let patrons instantly connect to the web, appeal to the consumer who looks at shopping as a social experience, or who simply requires digitalization to be part of everything they do.
In-Store Social
Physical retailers offer browsing customers a social media experience
4 Examples + Score + Implications


PLUS 154 more Retail PRO Trends and 800 examples!



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