ALL > Business > Market Trend Report


Every day, top-tier innovators rely on our idea-filled market reports to identify new opportunities, make better decisions and deep dive new markets.

About the Market Report

The Market Trend Report is a useful tool for understanding the changes in today’s marketplace and the market structure of various industries. Our report provides insight into the strategies and actions of businesses worldwide, as well as the market trends and consumer trends that can take your company to the next level.

Who It's For

Companies wanting to know more about the world market, market trends and market segmentation strategies applied by various brands use our research to plan their next steps in marketing and branding. Both small and large companies would benefit from our crowdsourced research. Understand the constant changes in today’s marketplace with our Market Trend Report. Many industries are continuing to evolve, which creates opportunities for brands that can identify and manipulate areas for innovation.

You Might Consider Custom Market Research...

For as little as $500 per custom deep dive, our team will curate custom Market reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Market trend report. [Learn More]

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our market research is based on Trend Hunter's massive database of market articles and 2,157,000,000 total views of data. [Learn More]

The Market Report

Last published on Jul 28, 2014, the Market Report includes 15 PRO Trends (15 Pages) and 75 examples of market market research and market consumer trends related to: markets, consumer trends, marketing, economy, world market, market structure, market segmentation, online marketplace and market trends. The report includes all of our Market research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 15 Market PRO Trends = 15 Powerpoint Pages Market PPT Report
• 75 Market Examples
• Additional Niche Reports (with a full subscription): Bank, Farm, Business Card, Magazine, Service, Recession, Microfinance, Display Window and more!

Sample Market Pro Trends

Each Market PRO Trend is on its own slide with implications, a quantified score, and examples linked to online market articles, videos and images. Examples:

Prefab 2.0 Homeowners opt for modular houses for a budget-friendly real estate alternative Implications - The rise of the caravan gave homes to a generation of nomads, and now their children are young adults. Instead of buying overpriced homes in a down market, consumers are mortgaging land and empty lots to buy modular homes--a 21st-century alternative to the "own your house, rent your land" ideal.
Prefab 2.0
Homeowners opt for modular houses for a budget-friendly real estate alternative
10 Examples + Score + Implications


Next Besting Budget alternatives to pricey originals Implications - The recession has restricted the ability for some to indulge in certain goods, but a variety of alternatives are popping up to semi-satisfy those desires. Consumers are becoming more creative and open-minded, actively seeking ways around restrictions and becoming open to budget-friendly compromises.
Next Besting
Budget alternatives to pricey originals
12 Examples + Score + Implications


Tweetonomics Social media creates new career opportunities, products and service industries Implications - With Twitter now a household term, the popular social media site has allowed various businesses, products and jobs relating to their site to flourish. As more users join this online community, more career opportunities will evolve due to the viral success of the Twittersphere.
Tweetonomics
Social media creates new career opportunities, products and service industries
11 Examples + Score + Implications


Origami Packaging Eastern influence is permeating North American product design & packaging Implications - In the wake of a major recession, China has become a powerhouse of cultural influence and economic relevance. Many products are now being influenced by and targeted specifically to Eastern ethnicities all over North America, most notably, origami design and Eastern-styled artistry. As the economic dust settles, businesses to look to the East when evaluating potential market opportunities.
Origami Packaging
Eastern influence is permeating North American product design & packaging
5 Examples + Score + Implications


Deathvertising Morbidity is becoming more prevalent in advertising and art Implications - Today’s consumer is becoming increasingly desensitized to shock tactics, with murder fascination marking a milestone in what’s acceptable. With gory deaths and dark demises appearing in everything from art to fashion, feeding into the darker side of consumer behavior and the deep captivation with the end of human life may be just what helps a brand become top of mind.
Deathvertising
Morbidity is becoming more prevalent in advertising and art
6 Examples + Score + Implications


Real Estate 3.0 The next generation of buying and selling homes Implications - For home-owners and prospective buyers, the real estate landscape has changed rapidly over the years to offer an experience unlike any other. While traditional channels, such as printed real estate listings, still exist, consumers are increasingly looking for other ways to find their dream homes. Modern developments in the real estate world include matchmaking sites, personalized home tours and philanthropic realtors that donate a portion of their commissions to local charities, all of which are causing waves in the way real estate is bought and sold.
Real Estate 3.0
The next generation of buying and selling homes
6 Examples + Score + Implications


Redesigning Expectations Air travel as an example of traditional industry reinventions Implications - Luxury and budget airlines have shown two strategies to stay afloat in the recession. The well-padded coffers of upscale aircraft carriers have upped the ante with world-class accommodations, while budget airlines use the vibrant personalities of their staff to make flights more pleasant.
Redesigning Expectations
Air travel as an example of traditional industry reinventions
9 Examples + Score + Implications


Social Crowdfunding Goods are now being crowd financed via niche online communities Implications - With the popularity of crowdfunding platforms such as Kickstarter and RocketHub growing fast, these virtual marketplaces have had an enormous impact on entrepreneurship, consumerism and the way we think about business as a whole. Consumers are now eager to become more involved -- on a more public, shareable platform -- with the companies they purchase their goods from.
Social Crowdfunding
Goods are now being crowd financed via niche online communities
8 Examples + Score + Implications


FREEconomics Corporate acts of goodwill to keep consumers loyal through a recession Implications - With many people cash poor due to the economy, companies are striving to endear themselves to consumers by giving away products. Though it may seem economically detrimental to the vendor, these acts of goodwill are meant to create a connection with customers in a tough spot.
FREEconomics
Corporate acts of goodwill to keep consumers loyal through a recession
8 Examples + Score + Implications


Crowdsourcing Creativity Cultivating Cost-Effectice Consumer Involvement Implications - Harnessing the collective power of individual creativity is a cost-effective way to innovate. Crowdsourcing is the extreme version of a focus group; rather than simply recording responses and acting accordingly, crowdsourcing directly and immediately affects the product or venture in which it is used.
Crowdsourcing Creativity
Cultivating Cost-Effectice Consumer Involvement
17 Examples + Score + Implications


Social Selling Selling everything from hair to heirlooms for extra income Implications - Social retail went from Tupperware parties in the 90’s to Taser and Botox parties in 2008. Now people are turning to both friends and strangers on the Web to buy and sell gold, jewelry and even hair in these tough economic times. At the same time, online swaps and exchanges are also rising.
Social Selling
Selling everything from hair to heirlooms for extra income
4 Examples + Score + Implications


Wealth Exhibitionism Spending by the economically sheltered upper class Implications - Some affluent consumers are flipping the metaphorical bird at the current economic disaster by continuing to engage heavily in excess spending, some even more so than pre-recession. This spending spree is fueled heavily by the ability for those unaffected by the economy to snag major bargains.
Wealth Exhibitionism
Spending by the economically sheltered upper class
12 Examples + Score + Implications


PLUS 9 more Market PRO Trends and 75 examples!



Boost your market consumer insight!
Three options to kick-start your innovation...


1. Market Trend Report

15 Market PRO Trends
Market Trend Report This report is available to full Trend Report subscribers

2. All 2015 Reports

Market & 100+ Reports
2015 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$3,288 $1,788
Per User Per Year
Most Popular - Save 45%