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Every day, top-tier innovators rely on our idea-filled new ventures reports to identify new opportunities, make better decisions and deep dive new markets.

About the New Ventures Report

The New Ventures Trend Report provides an overview of the trends taking place in entrepreneurship and new ventures. These trends range in topic from unique business ideas and business successes to joint ventures and special establishments experiencing business growth. [SAMPLE]

Who It's For

Whether you are a serial entrepreneur looking for new venture ideas, a venture capitalist seeking a unique investment or a marketer wishing to uncover new areas of opportunity, you will benefit from our crowdsourced research. Fluctuating business strategies, consumer demand and market characteristics all call for a better understanding of the entrepreneurial arena. Use our New Ventures Trend Report to gain insight into areas of opportunity to enhance your business model and innovate for the future.

You Might Consider Custom New Ventures Research...

For as little as $500 per custom deep dive, our team will curate custom New Ventures reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf New Ventures trend report. [Learn More]

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Methodology

Unlike our competitors, who rely on gut instinct, our new ventures research is based on Trend Hunter's massive database of new ventures articles and 2,194,000,000 total views of data. [Learn More]

The New Ventures Report

Last published on Dec 17, 2014, the New Ventures Report includes 46 PRO Trends (46 Pages) and 230 examples of new ventures market research and new ventures consumer trends related to: new venture ideas, start-ups, entrepreneurs, entrepreneurship, venture capitalists, joint ventures, business ideas and new ventures trends. The report includes all of our New Ventures research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 46 New Ventures PRO Trends = 46 Powerpoint Pages New Ventures PPT Report
• 230 New Ventures Examples
• Additional Niche Reports (with a full subscription): Bank, Farm, Business Card, Magazine, Service, Recession, Microfinance, Display Window and more!

Sample New Ventures Pro Trends

Each New Ventures PRO Trend is on its own slide with implications, a quantified score, and examples linked to online new ventures articles, videos and images. Examples:

Instant Entrepreneurship Products that make launching a business easy serve a growing niche Implications - Digital business networks are allowing entrepreneurs to connect to thousands of like-minded people at the click of a button, while products, apps and special services are helping aspiring business owners realize their dreams quickly and easily. The era of “instant” entrepreneurship is here, in which anyone can become their own boss almost overnight.
Instant Entrepreneurship
Products that make launching a business easy serve a growing niche
7 Examples + Score + Implications


Tweetonomics Social media creates new career opportunities, products and service industries Implications - With Twitter now a household term, the popular social media site has allowed various businesses, products and jobs relating to their site to flourish. As more users join this online community, more career opportunities will evolve due to the viral success of the Twittersphere.
Tweetonomics
Social media creates new career opportunities, products and service industries
11 Examples + Score + Implications


En Vogue Electronics The industries of fashion and technology are no longer clear-cut Implications - Fashion designers are no longer just fashion designers, nor are tech brands simply devoted to tech. As more consumers value both beauty and function, fashion and tech are coming together to offer the best of both worlds. From joint partnerships between established tech brands and haute couture houses, to sole ventures into the world of tech by traditional fashion labels, two seemingly different industries are inevitably converging.
En Vogue Electronics
The industries of fashion and technology are no longer clear-cut
8 Examples + Score + Implications


Origami Packaging Eastern influence is permeating North American product design & packaging Implications - In the wake of a major recession, China has become a powerhouse of cultural influence and economic relevance. Many products are now being influenced by and targeted specifically to Eastern ethnicities all over North America, most notably, origami design and Eastern-styled artistry. As the economic dust settles, businesses to look to the East when evaluating potential market opportunities.
Origami Packaging
Eastern influence is permeating North American product design & packaging
5 Examples + Score + Implications


Socialpreneur Support A variety of mentoring programs, classes & tools Implications - Earlier this year, Trend Hunter shared the PRO trend "Innovation Aid," which discussed the rise of tools and programs helping budding entrepreneurs build successful businesses. However, the focus is now specifically repositioned on social business, as more and more consumers and brands become aware of how they can contribute to different social issues such as clean water or the environment. With this new focus, a variety of social business mentorship organizations, incubators, financing options and other support programs have popped up. In 2012 and beyond, for the consumer with a spark of an idea and the will to do good, anything is possible.
Socialpreneur Support
A variety of mentoring programs, classes & tools
9 Examples + Score + Implications


Portashop Pop-up shops and restaurants go where the consumers are instead of vice versa Implications - Pop-up shops combine the convenience of online shopping with the tangible, sensory retail experience consumers crave. Smart companies are using pop-up shops as a means of testing out new lines, adding novelty to their product and ultimately, ensuring business by going straight to where the consumer is. Essentially, mobile stores are free to relocate as they please, disarming the age-old belief that location is everything.
Portashop
Pop-up shops and restaurants go where the consumers are instead of vice versa
10 Examples + Score + Implications


Digital Gifting Online shoppers use digital media tools for gift ideas Implications - Many consumers will admit they're not very good gift shoppers. To help those who have trouble shopping for the ones they love are digital media tools that make it extremely easy to shop for presents. These tools, which range from social media-based apps to other helpful online tools, take the guesswork out of gifting so that shoppers can rest easy, but they also present an opportunity for brands to reach people who may have otherwise ignored them.
Digital Gifting
Online shoppers use digital media tools for gift ideas
7 Examples + Score + Implications


Novel Location Physical stores battle online shopping by appearing in uncommon spaces Implications - Bricks and mortar stores that haven’t yet made the leap online face a constant battle with online retail sites, which has pushed some to use unconventional spaces in an attempt to capture customers, remain relevant and add extra novelty to the shopping experience. Retail stores are opening locations in the most eccentric spaces, risking the appearance of being gimmicky in order to grab attention.
Novel Location
Physical stores battle online shopping by appearing in uncommon spaces
8 Examples + Score + Implications


Teentrepreneurs Ambitious tween and teen entrepreneurs are the Donald Trumps of this era Implications - Teen celebs are creating unique names for themselves with self-branded products, encouraging the average teenager with a great idea to pursue his or her dreams. This is the era of teen entrepreneurs, many of whom can boast successful ventures before even attending their senior proms. Teens have a powerful influence on their target audience, which means smart brands will have to keep their eyes on the sophomore business expert.
Teentrepreneurs
Ambitious tween and teen entrepreneurs are the Donald Trumps of this era
8 Examples + Score + Implications


Pet Fashion Major designers are entering the growing market for pet fashion Implications - Pet owners continue to identify with their pets or treat them like real children. A former celebrity hair stylist created her own line of wigs for dogs in a variety of styles. Gucci launched a doggy backpack. New York City played host to a Pet Fashion Week, complete with canine runway models. The multi-billion dollar pet industry shows no signs of losing demand, with pet owners spending increasingly more on fashion and luxury items. It's a good time to see if any of your products or services could extend to the four-legged set.
Pet Fashion
Major designers are entering the growing market for pet fashion
20 Examples + Score + Implications


Beauty by Consumption We love to eat and look beautiful; marketers are helping us do both Implications - Consumers have become so accustomed to multi-tasking that many now expect the products they consume to offer multiple uses as well. Dozens of new products are touting their ingredients as beneficial to one's health, such that food without function or beauty products that don’t have alternate benefits are becoming a thing of the past. For established brands, this is an innovative way to diversify their product categories.
Beauty by Consumption
We love to eat and look beautiful; marketers are helping us do both
11 Examples + Score + Implications


Portable Boozing Designers attending to those looking for an easier means to drink on the go Implications - Considering the importance of convenience in today’s society, businesses are even creating easier methods for consumers to carry around their booze while on the move. Placing emphasis on the importance of portability, companies are proving that there is a market for on-the-go convenience with the popularity of these products, which are most accepted by party-goers and busybodies.
Portable Boozing
Designers attending to those looking for an easier means to drink on the go
6 Examples + Score + Implications


PLUS 40 more New Ventures PRO Trends and 230 examples!



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