Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 388,988 cutting edge ideas.

3 Rules to Keep in Mind When Adopting a Video Content Marketing Strategy

Courtney Scharf
January 31st, 2013
With more traditional advertising strategies on the decline, more and more companies are turning to video content marketing as a way of getting brand names out there. Content marketing is said to be the way of the future for many companies, but video content is particularly appealing, acting as a more interactive and easily sharable medium. Like many other approaches to marketing, however, there are guidelines that should be considered before publishing this kind of work.

Be as original as possible. With this kind of approach to content marketing on the rise, more and more companies are bound to be putting out videos. The key to rising above the competition is to create original content that's inherently valuable to your viewers and consumers. When developing strategies regarding how to appeal to customers, you must always question why someone would want to take the time to engage with your brand's work. Focusing your videos on topical issues or providing advice, like many blogs do, is an innovative and interesting way to go about this.

Keep your customer in mind. As stated above, being original and creating content that stands on its own is incredibly important to this process, but balancing this aspect with content that resonates with your customer is just as critical. Obsess over both your customer and your brand's story and develop content that reflects the desires of both parties. Any content published that's interesting but not necessarily flattering or related to your brand is potentially damaging, and not nearly as valuable as work that avoids this risk.

Promote video content with vigor. After putting the time and effort into developing video content, it's critical that your brand play an active role in ensuring that consumers end up seeing it. This is yet another reason why companies should take social media seriously, as it can act as a powerful tool when it comes to dispersing original content. Ensure that you enable said videos for sharing, and post them onto sites like YouTube which attract a great deal of views and offer a better search engine opportunities.

Video content marketing is sure to be a popular approach taken by leading brands in the future. To stay ahead of the curve in terms of marketing trends, check out Trend Hunter's Marketing Trend Report.