Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.

Utilizing User-Generated Content for a Cohesive Brand Experience

Michael Hemsworth
May 16th, 2013

Related Trend Reports

Art & Design, Fashion, Interactive, Social Media, Tech
There are a number of ways that utilizing user-generated content can help a brand expand in unexpected ways and doing so is something that remains relatively low on the list for many companies. According to a study conducted by The Experts Bench, only about 46% of businesses are properly making the most out of user-generated content. What’s important to note is that doing so isn’t just a solid way to connect with customers, but a cost-effective solution to content development.

There are many examples of how a certain level of sharing on the side of the consumer has lead to successful campaigns with a number of crowning ones highlighted within Trend Hunter’s PRO Trend ExSHAREience. The campaigns identify with customers because they ask for engagement and encourage them to share data. This information could then be translated into direct market research for a brand instead of simply being part of the campaign for a short while. Doing so can be simple, effective and yield limitless possibilities for a brand if utilized to the fullest potential.

The Mexico-based paper company Scribe took an interactive approach to utilizing user-generated content in order to create a fantastical marketing campaign. Artist Cecilia Beaven lived within a billboard for 10 days and painted the tweets he received from onlookers. The campaign sparked a surge of curious participants to log on and get involved in hopes of having their tweet painted. While this example is a direct utilization of user-generated content, taking other approaches can be just as simple and effective.

Check out Trend Hunter’s Business Trend Report for more helpful insights to help make the most of every detail.