Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 297,818 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 395,557 cutting edge ideas.

Improving Everyday Life

Steve Greenspon, Owner & CEO, Honey-Can-Do International
Katie Pagnotta
March 25th, 2014
Steve Greenspon, Owner & CEO at Honey-Can-Do International, has over 20 years experience in the consumer products good business and with materials. In 2008, Greenspon created Honey-Can-Do out of a desire to build a company that is fun, ethical and has fast growth. It is a company that listens to its customers and market to bring out new products. Everyone in the company has an incentive to make the company better and Honey-Can-Do products are used by every employee and a part of everyday lives. Honey-Can-Do looks to improve, produce and create solutions for organization, storage and style.

2 Questions with Steve

Do you have specific rituals for re-setting your team to be creative?

The company does have monthly meetings with the entire staff. We discuss communications of what is going on in everyone's world. It is an open discussion and different ideas are flowing from different areas of the companies. We bring in lunch and we bring ideas from everywhere. We have had sponsored focus groups before and have worked with local universities. They will research the market and changes to provide differentiation for the market.

What makes an innovative culture? How do you create a culture of innovation?

We don't want to be stale in the market. We are always fighting to maintain and grow our relevance in the market. We want to be known as a trend driven company. We want to have a reputation of being fashion forward with having good functional products. We will always research heavily and watch different trade shows and look to patterns and designs.
References: honeycando, homedepot