Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 287,576 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 389,264 cutting edge ideas.

Enhancing Social Good Marketing Through the Use of Social Media

Katherinev123
July 18th, 2012
Recently we discussed the impact of cause marketing on consumer behavior -- how brands associated with a social cause tend to be more positively positioned in consumers' minds -- and now we'll take a look at how social good marketing campaigns can be augmented through the use of social media and the Internet.

With about 50 percent of the U.S. population using social networks, it would be silly for any organization -- non-profit or otherwise -- to ignore the potential of social networks to spread a message, gain support for a cause and even fundraise. With social media, cause-based campaigns can be developed through more interactive collaboration that spans countries and continents, allowing benevolent consumers around the world to connect and share ideas concerning new ways to tackle a social issue. Using social media also enables an organization to deepen its relationship with consumers and engage them in a way that they feel compelled to tell their friends.

For instance, Trend Hunter discovered an innovative social media game called Double Impact, which awards players points based on socially beneficial check-ins, such as taking public transportation or buying locally grown produce. The points can be converted into cash and donated to a charity of the consumer's choice. Not only does a game like this provide a way for consumers to contribute to causes they care about, it does so in a way that is fun and engaging, thereby motivating them to share the game with friends.

Another reason social media is great for social good marketing is that consumers are actively paying attention to their status updates and Twitter feeds, meaning a cause-related message has a better chance at reaching people than through traditional mediums. Twitter and Facebook, especially, offer unique channels for elevating a social cause, and many organizations have used them in this way. For instance, in 2010, the organization Malaria No More launched a worldwide campaign on Twitter and Facebook to spread tweets with the hashtag #WorldMalariaDay and #endmalaria. The campaign, which was dispatched through celebrities such as Ashton Kutcher, helped to spread the message to over 174 million people in a matter of months.

There are a number of ways social media and the Internet can be applied to social good marketing initiatives, and Trend Hunter's PRO database provides more trends in this regard, including Game-Based Giving and Social (Good) Networking. For more information, also make sure to download our Social Good Trend Report and Social Media Trend Report.

References: fratfury, trendreports