Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 287,576 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 389,264 cutting edge ideas.

Marketing a Recycled Product in a Disposable World

Michael Hemsworth
March 27th, 2013

Related Trend Reports

Art & Design, Design, DIY, Fashion, Food, Furniture, Lifestyle
The world is largely dominated by products that put an emphasis on disposability, but bringing a recycled product to the market can have powerful benefits for everyone from the business itself to the consumer. Marketing the product, however, can be a difficult process because of the way that it can be perceived; recycled indeed means to repurpose something, but it also means an old item is being re-sold. This can be a reason for a customer to be intrigued or to shy away. There are many ways to think about a recycled product in a marketing respect that can help put it front and center in the modern economy.

Newspaper is a common material in our culture and recycling it into marketable products is becoming mainstay in the industry. NewspaperWood is a company that creates wood using newspaper, which creates what has to be one of the most beautifully ornate alternatives to clean cut timber available. It’s interesting how the company reverses the order of things and changes newspaper from a byproduct of wood to a wood alternative. With that said, the company does an excellent job of marketing the product as a recycled product that offers a highly ornate appearance when compared to traditional wood. This solidifies that while the product is indeed a better alternative to wood, it also looks great, which makes it appealing not simply for the eco-concerned shopper, but everyone who appreciates abstract design.

Virus International is an athletic clothing company that’s creating new products using coffee grinds as a base for making material. The process turns the grinds into an insulating fiber that is great for cool climates and also helps to wick moisture away from the skin to help stay dry during activity. The company does a fantastic job of marketing the products by indeed highlighting what was used to make it, but moreover outlining what sets the product apart from other performance gear out there. It’s a subtle approach that can yield great results for the company, consumer and the environment.

For more information on recycled products, check out Trend Hunter’s Eco Trend Report that details the latest innovations that are making waves in the eco-friendly market.