Marketing a Recycled Product in a Disposable World

The world is largely dominated by products that put an emphasis on disposability, but bringing a recycled product to the market can have powerful benefits for everyone from the business itself to the consumer. Marketing the product, however, can be a difficult process because of the way that it can be perceived; recycled indeed means to repurpose something, but it also means an old item is being re-sold. This can be a reason for a customer to be intrigued or to shy away. There are many ways to think about a recycled product in a marketing respect that can help put it front and center in the modern economy.

Newspaper is a common material in our culture and recycling it into marketable products is becoming mainstay in the industry. NewspaperWood is a company that creates wood using newspaper, which creates what has to be one of the most beautifully ornate alternatives to clean cut timber available. It’s interesting how the company reverses the order of things and changes newspaper from a byproduct of wood to a wood alternative. With that said, the company does an excellent job of marketing the product as a recycled product that offers a highly ornate appearance when compared to traditional wood. This solidifies that while the product is indeed a better alternative to wood, it also looks great, which makes it appealing not simply for the eco-concerned shopper, but everyone who appreciates abstract design.

Virus International is an athletic clothing company that’s creating new products using coffee grinds as a base for making material. The process turns the grinds into an insulating fiber that is great for cool climates and also helps to wick moisture away from the skin to help stay dry during activity. The company does a fantastic job of marketing the products by indeed highlighting what was used to make it, but moreover outlining what sets the product apart from other performance gear out there. It’s a subtle approach that can yield great results for the company, consumer and the environment.

For more information on recycled products, check out Trend Hunter’s Eco Trend Report that details the latest innovations that are making waves in the eco-friendly market.