Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 290,197 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 391,824 cutting edge ideas.

Overcoming Fear of Failure to Supercharge a Brand

Michael Hemsworth
May 3rd, 2013
In the modern economy, taking risks in business is a straightforward approach that can yield powerful results, which is why overcoming fear of failure is a necessary step in the grand scheme to move towards collective success. There are a variety of reasons for a brand to have reservations when it comes to taking risks: high failure rate, dependency on tried-and-true methods and a keen attitude towards tradition. However, taking the first step out of one’s comfort zone to try something new is a risk that can take a brand from ordinary to extraordinary.

The global economy remains a little shaky and many companies feel the need to test the waters before taking a dive into unchartered territory. However, we’re seeing a different kind of confidence that’s coming through from this uncertainty, which is encouraging individuals and brands to take unexpected steps rather than shy away from the challenge. Trend Hunter’s PRO Trend Promoting Career Change details how the advertising world is adapting to those left rather shaken by a radical economic climate the world over. Career change is being shown in a different light as being hopeful and an optimistic chance at a new start, which is encouraging more brands to take steps in different directions to garner attention despite it being risky.

For smaller businesses and startups, overcoming fear of failure can be difficult; according to a University of Tennessee study, 25% of businesses will fail within the first year with that figure climbing to 55% by year five. These numbers don’t necessarily breed confidence, but there are a variety of means today – more than ever before – to offer help along the way. Trend Hunter’s PRO Trend Crowdsourced Entrepreneurship details the ways small businesses are able to use 21st century methods to connect with more professionals and consumers than ever before to help supercharge an approach that’s savvy, straightforward and gets results.

Overcoming fear of failure is a tough feat in itself, which is where Trend Hunter’s Business Trend Report can come in handy for detailing the latest innovations on a global scale to help brands understand the work at play to finely tune individual approach.