Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 287,576 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 389,264 cutting edge ideas.

5 Tips For Marketing to Millennials

Katherinev123
July 29th, 2012
Effectively marketing to Millennials, or Generation Y, is becoming a key concern for many businesses and brands. The reason is in the numbers: there are 79 million Millennials in the United States alone and they will outnumber Baby Boomers by the year 2030 to comprise the majority of the working population, which translates into tremendous spending power. Millennials, between the ages of 14 and 30, represent a consumer group that requires a different level of understanding. Here are some tips for more effective marketing to this large demographic:

Be Active in Social Media. Millennials use the Internet and social networks much more than other cohorts, with about 75 percent of the generation possessing a social media profile, according to Pew Research. What's more, 1 in 5 Millennials have posted a video of themselves online. This generation uses Facebook, Pinterest, Twitter and other social sites to discover, share and connect with their friends on a regular basis. Thus, brands who are consistently using these marketing channels have a better chance at reaching and engaging this young group.

Go Digital Wherever Possible. This is the cohort that grew up in the digital age; therefore, they have a higher degree of dependence on electronics and technology and treat their gadgets almost as an extension of themselves. They are also the most technologically literate, so complex gadgetry won't scare them away, which means marketers can reach this group through the use of mobile apps and other hi-tech channels, as well as implement more tech-oriented features in their products and services. For example, Chevy recently launched a project to include more Millennial-oriented features in their new car models, including technological add-ons like WiFi capability.

Empower and Inspire. One of the major differences of the Generation Y group from other groups is that these young consumers are more "self-expressive, liberal, upbeat and open to change," describes Pew Research. They are more concerned about social issues and the environment and feel confident in their ability to make a difference. As 14-year-old author and speaker Adora Svitak stated at the Mashable Connect event in May of this year, "...my peers deserve more than products to buy wrapped up in advertising. We need ideas to share and causes to believe in — opportunities to lead and teach.” Levi's is one brand who is trying to reach the Millennial population in this way -- its 'Go Forth' campaign was developed to encourage youth around the world to participate in social and environmental initiatives.

Understand Their Interests. To more effectively market to this group, brands must know what Millennials are talking about and what they're interested in. It's not enough to know what is a popular topic in general; brands need to get in on the conversation in order to build meaningful messages and create campaigns that will resonate among Generation Y consumers in such a way as to compel them to share the message with their peers. For example, understanding that less Millennials prefer to drive and are less excited about cars than older generations, GM decided to partner with San Francisco-based startup RelayRides to create a car-sharing program that would appeal to the Generation Y consumer. Another way to appeal to this generation is through participative campaigns, such as Ford's 'Fiestagram' campaign, that require Millennials (who already love taking pictures with their mobile devices) to snap photos in return for a chance to win prizes and discounts.

Uncover more ideas and ways brands are marketing to Millennials in Trend Hunter's Marketing Trend Report, and find out the innovations and changes affecting this cohort in our Youth Trend Report.