Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 298,044 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 395,611 cutting edge ideas.

Why Geeky Branding Techniques Work

Jamie Danielle Munro
September 11th, 2012
Geeky branding techniques are used today by a variety of marketers. Many advertisers now use society's associations and assumptions with the word "nerd," and turn these into fuel for creative campaigns.

Much of these geeky branding techniques use imagery associated with "nerdy" genres and infuse them with humor. For example, The Force campaign by Volkswagen is an excellent example of a brand building off the iconic Star Wars franchise (commonly put in the nerdy category due to its sci-fi nature), and adding a sense of hilarity and cuteness to it. A young child walks around his house trying to impersonate Darth Vader, but is unable to complete these tasks until standing in front of the new Volkswagen vehicle. With a wave of his arms he manages to turn the car on. In reality his Dad turned the car on with a set of keys, but the child is still convinced he has secret powers. By building from the popular imagery of the "nerdy" Star Wars franchise, Volkswagen manages to execute a viral campaign and promote its new car with success.

The word "geek" is also associated with those who spend copious amounts of time on the computer, but with the large majority of individuals spending hours on Facebook and various websites these days, this association is also changing. Geek culture is simply becoming part of mainstream society, and instead of it having negative connotations, the word and its associations have become popular tools in the marketing world. Other examples of geeky branding techniques include Pac Man accessories and even Mario-inspired furniture.

Thus marketers must learn to harness the resonance geeky imagery has in contemporary society and use it to the brand's advantage. Trend Hunter has seen a wide range of success in this area of marketing, which can be found in our Branding Trend Report.