Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 296,589 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 395,177 cutting edge ideas.

Driving Innovation in Retail (INTERVIEW)

Melissa Jackson, Sr. Director at Central Garden & Pet
Taylor Keefe
September 29th, 2012
Melissa Jackson, Senior Director of Product Development and Design at Central Garden & Pet, is a key innovator at her company, overseeing the development of a range of products. As a key figure behind the innovation process, Jackson understands the value of a motivated team, a thriving culture and the need to break free from the “vacuum of the office.”

3 Questions with Melissa Jackson

1. How do you motivate your team to come up with good ideas?

To really get the energy and momentum picked up, I like getting the team out of the office or out on the road to a trade show. It's key to get them outside of the vacuum of the office. I challenge my team to focus on categories we want to grow. I always try to motivate them with a purpose in mind. I encourage my team to take ideas from extensions in category that could have a vertical purpose. Fortunately for me, the team motivates themselves quite well already. I can say that everyone is hard working and passionate about the category they're in. I try to add to that motivation with a little extra encouragement to step outside the day-to day business every now and then.

2. Can you describe innovation at your company?

It’s more of a process in other areas. However, my team is exposed to a more rigid format and more rigid processes. I feel like it may hinder their motivation with formal process. I'm also very blessed to have a great relationship with my boss, and it's good to know I can get the "green light" when need be. We also have three important values -- interpret, execute and refine -- which are pored over in the development process.

3. How do you create a culture of innovation?

I think the culture is only as good as the teams that are a part of it. My team is incredibly talented and motivated. As for the culture, there is a collective aspect to it. For instance, we have a phenomenal marketing team that we collaborate with. However, something that is instrumental to our culture and our company are the relationships we maintain with retailers. There is a lot of open communication and access to information with our retailers. It's about building and sustaining that rapport and relationship. By doing so, it feeds back into our own culture and makes us want to innovate even more.
References: linkedin, central