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Why Cruelty-Free Marketing is Taking Precedence in the Modern Market

Michael Hemsworth
April 15th, 2013
Today more than ever, consumers are searching for products that are more eco-friendly and/or free from animal byproducts, which is where cruelty-free marketing is stepping in to help connect with the more concerned customer. There doesn’t seem to be any part of the retail market that hasn’t been touched by products that are created for vegetarians – and in some cases vegans – so appropriate marketing is necessary to make sure they don’t go unnoticed. However, as we progress further into the 21st century, it’s clear that cruelty-free marketing is no longer just for the meatless individual.

There are a plethora of products that cater to vegetarians including everything from food seasonings to condoms, which are all pinpointed in Trend Hunter’s PRO Trend Niche Vegetarianism. What we’re seeing is a strong focus by several brands to either stay completely animal-free from the beginning or create alterative options for those who are new found animal activists. Advancements on a scientific level means being able to offer products on a larger scale, which connects with those who hadn’t previously given the cause a second thought. As such, consumers are opting for friendlier options with more consistency and brands are starting to take notice.

The fashion industry in particular has taken notice to the cruelty-free movement and Trend Hunter’s PRO Trend Veganista discusses how consumers can remain conscious without sacrificing style. This is the main way that cruelty-free marketing is being approached because emphasizing how close a product is the original – minus the animal ingredients – means that it will be more accessible for everyone; not just vegans/vegetarians. It’s this method that’s making animal-free products a mainstay in the market and garnering attention from all directions.

Cruelty-free marketing is just one of many sectors in the economy that’s gaining momentum and Trend Hunter’s Marketing Trend Report helps to identify the most innovative approaches being taken around the world, so check it out for more info.