Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 296,589 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 395,177 cutting edge ideas.

The Power of Creative Crowdsourced Campaigns

Courtney Scharf
February 26th, 2013
Crowdsourcing is an approach that can be applied to many aspects of a business, like design, but crowdsourced campaigns have proven to be exceptionally effective when it comes to establishing a strong connection with consumers.

The Vans Custom Culture campaign was an exceptionally well-executed crowdsourced campaign with a social angle. Aimed at encouraging creativity in youth and supporting arts education in high schools, the campaign encouraged high schools students to submit potential designs for a limited edition pair of Vans shoes. Involving many participants, the initiative was not only exciting to those it targeted, but made for a great source of video content. The campaign resonated with those who defend arts education, and made the brand even more relevant to young people.

Adopting a similar approach to encouraging participation, but with a stronger social media angle was the Heineken Design Challenge. Developed to promote the company's 140th anniversary, the campaign had Facebook-built teams submit creative designs for the company's special edition label. By putting the contest online, Heineken not only drove more traffic to its own Facebook page, but made it more likely that the campaign would spread through the web more easily and quickly. One of the greatest advantages of crowdsourcing is that it involves the consumer in the creative process, leaving them feeling more connected and important to the brand at hand. This kind of positive association should not be underestimated, and is key to establishing a strong market base.

Though crowdsourced campaigns may strike some teams as too risky, when handled correctly, they can put a brand at a huge advantage. To learn more about how brands are staying on the cutting edge, check out Trend Hunter's Marketing Trend Report.