Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 296,118 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 394,935 cutting edge ideas.

Creating Customized Consumer Interaction

Chris Clawson, President, Life Fitness
Katie Pagnotta
October 25th, 2013
Chris Clawson, President at Life Fitness, is a seasoned leader who rightfully deserves his title. Clawson served in numerous roles at Life Fitness including but not limited to Senior Director of Product Management for Cardio Products and Vice President of Consumer Sales and Marketing. He is passionate about sports, fitness and has been appointed to the Board of Directors for the Sports & Fitness Industry Association and is a National Vice President for the Muscular Dystrophy Association. Life Fitness is the world’s leading commercial fitness manufacturer and shows no sign of stopping.

2 Questions with Chris

What makes an innovative culture?

Life Fitness has had a culture of innovation for a very long time. Sometimes, if you look at great organizations when they have success, they lose their edge. To put things into perspective, think in terms of the greatest sports franchises and their history. The organizations invest in people who want more than one win and more than one championship ring. The emphasis is put on those who constantly want to be better, faster and stronger. Not becoming complacent is continuously a challenge. There is no stopping you when you defy the odds and strive to be better. Life Fitness attempts to recruit individuals who have this same thought process. Innovation is luck when it happens once, but when it happens readily and everything you do is about thinking about how you do it, you have successfully created a culture. It is continuous, measurable and pushes people to get uncomfortable. We have to be comfortable being uncomfortable and recognize that we may fail. The trade-off is that when we do in fact win, the grass is always greener on the other side.

Looking to the future, how is Life Fitness going to be a leader in innovation?


The most important note for the future is making sure we don't become complacent. We are having success with LFconnect and LFopen providing customizable tools to fitness facilities and exercisers looking to tap into personalization and connectivity. As well, Life Fitness Discover SE and Discover SI Tablet Consoles are the first to sync with Android, Apple iOS devices and feature an ultra-responsive touch screen with Swipe™ Technology. Bearing this in mind, we need to always be trying to do one more sprint and one more jump. A major part of our success is being uncomfortable and pushing forward, but the most important part of our company is our people: the people we hire embody and believe in Life Fitness.