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About the Yacht Report - The Yacht Trend Report takes a look at luxury boats and yachting, and how even in troubling financial times, they are still revered among consumers. Our report features innovations made in super yachts and luxury power boats, as well as sailboats and catamaran liners. Although yachting and sailing are predominantly reserved for opulent lifestyles, everyday consumers still remain fascinated with these activities. Thus, charter boat cruises and luxury boat rentals are still lucrative businesses that have retained consumer attention in recent years.

Who It's For - The data gathered in our report will be valuable to companies that manufacture luxury liners, marina operators and businesses involved with aquatic tours. However, our consumer-based research will also be beneficial to companies involved in travel and tourism, motor engineering and watercraft racing that are in search of fresh ideas and inspiration.

Our Yacht Trend Report will give businesses valuable consumer knowledge and help them understand the changing needs of watercraft buyers.

The Yacht Trend Report, last published on Apr 17, 2014, includes 17 PRO Trends and 299 examples of yacht market research and yacht consumer trends related to: sailing, yachting, luxury liners, charter cruises, power boats and yacht trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our yacht research is based on Trend Hunter's 299 crowdsourced yacht trends and 1,904,000,000 total views of data. [Learn More]

What You'll Get:
• 17 Page / Slide Presentation Yacht PDF Report Yacht PPT Report
• 17 Page In-Depth Reading Report Yacht PDF Report

Contents:
• 17 Yacht PRO Trends
• 299 Yacht Examples
• 42 Yacht Videos (Online) Yacht Videos
• 1,794 Yacht Images (Online) Yacht Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Yacht Pro Trends - Each Yacht PRO Trend is on its own slide with implications, a quantified score, and examples linked to online yacht articles, videos and images. Examples:

Opulent RV Catering to the wealthier retiree, mobile homes are luxuriously upgraded Implications - As the gap between the upper and lower class grows increasingly wider for those arriving at retirement age, the draw of the 'simple' life to the wealthy strengthens as a way to escape the throws of luxury. This is being reflected in opulent mobile homes complete with the luxuries of mansion living.
Opulent RV
Catering to the wealthier retiree, mobile homes are luxuriously upgraded
6 Examples + Score + Implications


In-Store Techification Brands mimic online shopping in storefronts with smart product integration Implications - As consumers continue to receive constant stimulation from smartphones and tablets, the in-person experience is becoming less desired in retail with more brands implementing tech into the storefront shopping experience than ever. The no-pressure solutions make retail more approachable for consumers who wish to shop uninterrupted, yet still demand a personalized experience. The approach makes a connection to the simplicity associated with online shopping, but offers the instant gratification of receiving a product immediately after purchase.
In-Store Techification
Brands mimic online shopping in storefronts with smart product integration
7 Examples + Score + Implications


Green Luxury A market typically correlated with excess, luxury is given an eco update Implications - With the philanthropic world being dominated by the wealthy, the luxury market is evolving to cater to the green-minded elite with a preference for exclusivity. While the eco movement continues to shun elaborate and exotic indulgences, this development of a green luxury market expresses consumer commitment to eco-conscious alternatives, but also an inability to decrease consumption as a way to express wealth and prowess.
Green Luxury
A market typically correlated with excess, luxury is given an eco update
6 Examples + Score + Implications


Health-Conscious Accommodation Holistic health is incorporated into vacationing Implications - Concerns for holistic health continue to expand with health-conscious accommodation. Consumers who lead a healthy lifestyle can ensure they don't stray from that routine while on vacation, as the hotel industry seeks to accommodate their fitness needs. This speaks to a shift in consumers' attitudes toward health, as exercise and diet become a part of leisure as opposed to a chore.
Health-Conscious Accommodation
Holistic health is incorporated into vacationing
4 Examples + Score + Implications


Lawn Luxury Contemporary design moves from interior to the great outdoors Implications - A new pattern shows that consumers are willing to put as much effort into the design of their outdoor property as they are in their interior. This is due to the visibility of the outdoor space; lawns are publicly viewed spaces, so extra maintenance of them allows for consumers to exhibit their success and taste for design. Ultimately, today's consumer relishes in the opportunity to boast about their status.
Lawn Luxury
Contemporary design moves from interior to the great outdoors
6 Examples + Score + Implications


Borrowed Luxury High-end rentals allow less affluent consumers temporary indulgences Implications - In 2009, we discovered 'Rental Culture,' in which consumers were renting everything from art to apparel in an effort to save money during the recession. Now, consumers have more discretionary income at their fingertips and are thus going bigger with their rentals. Renting a couture gown or luxury vehicle is less costly than actually purchasing it, which helps to alleviate feelings of buyer's remorse or guilt, and they also allow the less wealthy the chance to reward themselves with some much-deserved indulgence, if only for a day or two.
Borrowed Luxury
High-end rentals allow less affluent consumers temporary indulgences
7 Examples + Score + Implications


PLUS 11 more Yacht PRO Trends and 299 examples!


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