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About the Yacht Report

The Yacht Trend Report takes a look at luxury boats and yachting, and how even in troubling financial times, they are still revered among consumers. Our report features innovations made in super yachts and luxury power boats, as well as sailboats and catamaran liners. Although yachting and sailing are predominantly reserved for opulent lifestyles, everyday consumers still remain fascinated with these activities. Thus, charter boat cruises and luxury boat rentals are still lucrative businesses that have retained consumer attention in recent years.

Who It's For

The data gathered in our report will be valuable to companies that manufacture luxury liners, marina operators and businesses involved with aquatic tours. However, our consumer-based research will also be beneficial to companies involved in travel and tourism, motor engineering and watercraft racing that are in search of fresh ideas and inspiration.

Our Yacht Trend Report will give businesses valuable consumer knowledge and help them understand the changing needs of watercraft buyers.

The Yacht Trend Report, last published on Dec 17, 2014, includes 23 PRO Trends and 115 examples of yacht market research and yacht consumer trends related to: sailing, yachting, luxury liners, charter cruises, power boats and yacht trends.

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trend research methodology

Methodology

Our yacht research is based on Trend Hunter's crowdsourced yacht articles and 2,336,000,000 total views of data. [Learn More]

Report Contents

• 23 Yacht PRO Trends = 23 Powerpoint Pages Yacht PPT Report
• 115 Yacht Examples

Online Extras With Full Subscription

• 16 Yacht Videos (Online) Yacht Videos
• 690 Yacht Images (Online) Yacht Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Yacht Pro Trends

Each Yacht PRO Trend is on its own slide with implications, a quantified score, and examples linked to online yacht articles, videos and images. Examples:

Share Ecomomy Collaborative consumption is becoming more mainstream as consumer values shift Implications - With little to no risk, any consumer can participate in the peer-to-peer economy, relying on it for everything from carpooling, to toy rentals to kitchen appliance sharing. The movement from B2C from P2C is driven by the sense of community built, the convenience of participation and a growing environmental awareness and distaste for over-consumption.
Share Ecomomy
Collaborative consumption is becoming more mainstream as consumer values shift
8 Examples + Score + Implications


Drinkable Garden Moving beyond health, fresh botanical ingredients take over beverages Implications - Though traditional bitters are a staple in mixology, taking this a step further with fresh herbs and fruit makes for more interesting flavor profiles, while catering to the health-conscious movement. Focused on both flavor and aesthetic, unabashedly freshly picked components of cocktails and non-alcoholic beverages communicate prestige in health and taste, while appealing to a seasonality that boosts exclusivity.
Drinkable Garden
Moving beyond health, fresh botanical ingredients take over beverages
8 Examples + Score + Implications


On-the-Go Beacon Making traveling easier, consumers turn to location-responsive aids Implications - Staying connected while on-the-go, consumers are turning to adaptable beacon devices to make travel more comfortable. Seeking to streamline experiences, consumers are turning to beacon technology to help automate and simplify things like car maintenance and outdoor navigation, providing a customized approach to travel experiences.
On-the-Go Beacon
Making traveling easier, consumers turn to location-responsive aids
6 Examples + Score + Implications


Sustainable Opulence The luxury market gets an eco overhaul to satisfy Boomer desire for biophilia Implications - There has been an influx of luxury goods with a green ethos. The wealthy are desiring products with more of a socially and environmentally aware backstory and the rise of the eco luxury market is reframing what it really means to have a luxury experience, good or service. Targeting affluent Boomers, sustainable opulence allows consumers to feel good about indulgence.
Sustainable Opulence
The luxury market gets an eco overhaul to satisfy Boomer desire for biophilia
6 Examples + Score + Implications


Shopping Autonomy Consumers accustomed to online retail are targeted by sales person-free shops Implications - As consumers become more accustom to shopping online, the inclination to shop alone is stronger than ever, which is being acknowledged by retailers boasting a more autonomous shopping experience with regard to store concept and display design. While the decrease in dependency on sales people saves resources, the reinforcement of shopping autonomy through less interactivity makes the concept of physical retail seem more dated. This move towards less formalized retail ignores older generations who prefer help, but fits perfectly with the Millennial shopper who already know what they want before even entering the store from online research.
Shopping Autonomy
Consumers accustomed to online retail are targeted by sales person-free shops
8 Examples + Score + Implications


Opulent RV Catering to the wealthier retiree, mobile homes are luxuriously upgraded Implications - As the gap between the upper and lower class grows increasingly wider for those arriving at retirement age, the draw of the 'simple' life to the wealthy strengthens as a way to escape the throws of luxury. This is being reflected in opulent mobile homes complete with the luxuries of mansion living.
Opulent RV
Catering to the wealthier retiree, mobile homes are luxuriously upgraded
6 Examples + Score + Implications


In-Store Techification Brands mimic online shopping in storefronts with smart product integration Implications - As consumers continue to receive constant stimulation from smartphones and tablets, the in-person experience is becoming less desired in retail with more brands implementing tech into the storefront shopping experience than ever. The no-pressure solutions make retail more approachable for consumers who wish to shop uninterrupted, yet still demand a personalized experience. The approach makes a connection to the simplicity associated with online shopping, but offers the instant gratification of receiving a product immediately after purchase.
In-Store Techification
Brands mimic online shopping in storefronts with smart product integration
10 Examples + Score + Implications


Green Luxury A market typically correlated with excess, luxury is given an eco update Implications - With the philanthropic world being dominated by the wealthy, the luxury market is evolving to cater to the green-minded elite with a preference for exclusivity. While the eco movement continues to shun elaborate and exotic indulgences, this development of a green luxury market expresses consumer commitment to eco-conscious alternatives, but also an inability to decrease consumption as a way to express wealth and prowess.
Green Luxury
A market typically correlated with excess, luxury is given an eco update
6 Examples + Score + Implications


PLUS 17 more Yacht PRO Trends and 115 examples!



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