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About the UK Report

The UK Trend Report explores trends in Britain, like off-the-beaten-path cities to travel to and the hottest new shops on Savile Row. From the latest flash mob to penetrate the London Underground Tube system to the places to go to experience the history of The Beatles or Big Ben, our research analyzes what has caught the attention of discerning travelers and natives of England alike. Also, in preparation for the London 2012 Summer Olympics, there has been a resurgence in the prominence of the flag of the United Kingdom (the Union Jack), which is integrated into national uniforms and regular clothing alike.

Who It's For

Our research is essential to travel agents and writers, as an independent travel journalist or as an individual working for a global brand like Lonely Planet. Additionally, the report will benefit everyone from advertisers and marketers to brand innovators looking to gain insightful, consumer-based research on emerging trends across markets.

The UK Trend Report provides knowledge and insight into trends in Britain that have gained global consumer interest.

The UK Trend Report, last published on Aug 27, 2015, includes 43 PRO Trends and 215 examples of uk market research and uk consumer trends related to: British music, cities, travel and tourism, the Olympics, London Fashion Week and uk trends.

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Methodology

Our uk research is based on Trend Hunter's crowdsourced uk articles and 2,448,000,000 total views of data. [Learn More]

Report Contents

• 43 UK PRO Trends = 43 Powerpoint Pages UK PPT Report
• 215 UK Examples

Online Extras With Full Subscription

• 30 UK Videos (Online) UK Videos
• 1,290 UK Images (Online) UK Images
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!



Sample UK Pro Trends

Each UK PRO Trend is on its own slide with implications, a quantified score, and examples linked to online uk articles, videos and images. Examples:

Matchmaking Adulthood Big and small decision making takes a page from Tinder Implications - As Millennials reach adulthood and more important decisions need to be made, the question of how to capture the generation with a notoriously low attention span becomes more pressing. As a result, many organizations are implementing gamified, Tinder-style systems for purchasing, and for big decision making. This speaks to the Millennial desire to maintain personal brand, and for quick and easy tech transactions.
Matchmaking Adulthood
Big and small decision making takes a page from Tinder
6 Examples + Score + Implications


Mainstreaming Matcha Consumers turn to the ancient properties of matcha for healthful refreshment Implications - Linked to the emergence of health consciousness, consumers are turning to the ancient properties of matcha green tea to infuse their beverages with a beneficial boost of caffeine. Containing rare amino acids and properties that support metabolic function, matcha is being integrated into a range of consumer packaged goods, while individuals are also turning to making their own batches at home.
Mainstreaming Matcha
Consumers turn to the ancient properties of matcha for healthful refreshment
5 Examples + Score + Implications


Caffeinated Healing Coffee brands amplify health benefits to appeal to health-conscious consumers Implications - Recent research has unveiled that the health benefits of coffee are plenty, ranging from weight loss to anti-aging. Capitalizing on the good publicity, coffee manufacturers are adding other healing properties, such as probiotics, to the beverage, in hopes of re-positioning it as less of a vice, and more of a benefit in overall wellness. The addition of ingredients and supplements also work to intensify coffee's status as a specialty item.
Caffeinated Healing
Coffee brands amplify health benefits to appeal to health-conscious consumers
4 Examples + Score + Implications


Crowdsourced Celebrity Everyday people are taking unconventional paths to fame Implications - Today's information age has fostered a culture of over-sharing, and those who share best are able to circumvent traditional avenues to fame. Millennial entrepreneurs are turning to platforms like YouTube and Tumblr to boost their personal brand, as well as cultivate opportunities and partnerships with bigger names. Rather than a flash-in-the-pan fad, this shift signals the possibility of long-term, mutually beneficial relationships between online personalities and top-tier brands.
Crowdsourced Celebrity
Everyday people are taking unconventional paths to fame
4 Examples + Score + Implications


Confectionery Collaboration Chocolate and candy brands collaborate to create hybrid sweets Implications - Choosing to embrace fellow competitors, brands, like those in the confectionery industry, are choosing to collaborate with others on new flavors and formats. Seeking to capitalize on the popular fan followings of certain brands, confectionery companies are seeking to not only expand awareness to new markets, but also redefine how typically traditional products are perceived.
Confectionery Collaboration
Chocolate and candy brands collaborate to create hybrid sweets
6 Examples + Score + Implications


Meme Confectionery Brands look to Internet culture in creating memorable Halloween campaigns Implications - While Halloween is undoubtedly a candy-centric holiday, brands are tasked with creating memorable marketing campaigns that help differentiate from the year round varieties in the mind of the consumer. Borrowing from Internet humor, clever, age-appropriate scares are laced with puns and dressed up in self-referential packaging that replicates the universality of meme culture.
Meme Confectionery
Brands look to Internet culture in creating memorable Halloween campaigns
6 Examples + Score + Implications


Plus-Size Positivism Consumers search for unique ways to feel good about their bodies Implications - Body acceptance still has a long way to go before it will reach the mainstream, but that hasn't discouraged plus-size consumers from searching for new ways to feel good about themselves. Whether it's enjoying user-generated content on the Internet or supporting body positive brands, consumers are taking a more positive, pleasure-based approach to self-acceptance.
Plus-Size Positivism
Consumers search for unique ways to feel good about their bodies
7 Examples + Score + Implications


Widespread Connectivity Network connections expand to accommodate growing needs Implications - As smart cities grow and require enhanced connectivity, network providers are expanding connections to be more robust and versatile. This push towards enhanced network connections readies both dense and remote areas for technological integration and future technologies, and speaks to the value and importance consumers place on connectivity.
Widespread Connectivity
Network connections expand to accommodate growing needs
4 Examples + Score + Implications


PLUS 37 more UK PRO Trends and 215 examples!



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