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About the UK Report

The UK Trend Report explores trends in Britain, like off-the-beaten-path cities to travel to and the hottest new shops on Savile Row. From the latest flash mob to penetrate the London Underground Tube system to the places to go to experience the history of The Beatles or Big Ben, our research analyzes what has caught the attention of discerning travelers and natives of England alike. Also, in preparation for the London 2012 Summer Olympics, there has been a resurgence in the prominence of the flag of the United Kingdom (the Union Jack), which is integrated into national uniforms and regular clothing alike.

Who It's For

Our research is essential to travel agents and writers, as an independent travel journalist or as an individual working for a global brand like Lonely Planet. Additionally, the report will benefit everyone from advertisers and marketers to brand innovators looking to gain insightful, consumer-based research on emerging trends across markets.

The UK Trend Report provides knowledge and insight into trends in Britain that have gained global consumer interest.

The UK Trend Report, last published on Sep 29, 2014, includes 32 PRO Trends and 160 examples of uk market research and uk consumer trends related to: British music, cities, travel and tourism, the Olympics, London Fashion Week and uk trends.

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Methodology

Our uk research is based on Trend Hunter's crowdsourced uk articles and 2,165,000,000 total views of data. [Learn More]

Report Contents

• 32 UK PRO Trends = 32 Powerpoint Pages UK PPT Report
• 160 UK Examples

Online Extras With Full Subscription

• 22 UK Videos (Online) UK Videos
• 960 UK Images (Online) UK Images
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!



Sample UK Pro Trends

Each UK PRO Trend is on its own slide with implications, a quantified score, and examples linked to online uk articles, videos and images. Examples:

Artificial Emotion Stretching beyond the idea of artificial intelligence in robotics Implications - Though the initial intention of robotics is to automate, today's individuality-driven consumer is seeking something less cold from their automatons. This stretches past artificial intelligence and into the realm of artificial emotion. Robots are being programmed to respond, conversate and nurture to provide the tech-obsessed consumer with a companion, not just a helper.
Artificial Emotion
Stretching beyond the idea of artificial intelligence in robotics
7 Examples + Score + Implications


Practical Printing 3D printing expands to offer functional, everyday goods Implications - The potential of 3D printing is being realized as the market of goods is expanded to include prosthetics, foods, everyday goods and beyond. This shift towards mass adoption of 3D printed goods targets the modern consumer whose preference for convenience and tech-savvy innovations is leading towards full lifestyle immersion.
Practical Printing
3D printing expands to offer functional, everyday goods
9 Examples + Score + Implications


Cultured Convenience Exotic dishes get a convenient reformatting for the North American market Implications - As consumer palates evolve to prefer exotic flavors, the introduction of ready-made, microwaveable meals is making international cuisine accessible for all. This convenience-focused reformatting of traditional foods is augmenting consumers to expect exoticism and variety across a breadth of industries.
Cultured Convenience
Exotic dishes get a convenient reformatting for the North American market
5 Examples + Score + Implications


Scientific Consumption As gastronomy expands, consumers require ultra-precise palate satisfaction Implications - A scientific approach is associated with prestige for consumers, which is being applied in the food industry to appeal using molecular precision. Offering appetite satisfaction that's scientifically proven, this evolution of eating marks how consumer preferences are shifting to require substantiation behind products to be truly satisfying.
Scientific Consumption
As gastronomy expands, consumers require ultra-precise palate satisfaction
6 Examples + Score + Implications


Individualistic Play Relying less on schools, parents turn to solo educational toys Implications - The classroom environment is heavily focused on the whole rather than the individual, which is having parents look for outside options to effectively help children learn on their own. Products designed with the solo child in mind are helping to effectively teach about science through play without the need for formalized lessons.
Individualistic Play
Relying less on schools, parents turn to solo educational toys
6 Examples + Score + Implications


Rural Revitalization A desire to maintain tradition prompts renovations on rustic structures Implications - As aspects of tradition are increasingly diminished as modern aesthetics take center stage, efforts to maintain customs and conventional practices have become a priority. Seeking to satisfy the best of both worlds, consumers are combining the rustic charm of rural living with the allure of contemporary conveniences. This reflects the growing need to maintain the familiarity of tradition among the influx of stiff and neutral contemporary aesthetics.
Rural Revitalization
A desire to maintain tradition prompts renovations on rustic structures
10 Examples + Score + Implications


Pet Replacement Infant rocking chairs get an animalistic overhaul to enhance visual stimulation Implications - As a means to shy away from the more frugal option of a living pet, parents are turning to whimsically enhanced children's toys to provide an engaging way to elevate infant imagination without added finance or responsibility. The transition of traditional rocker toys to more exotic and diverse animalistic designs reflects a shift toward independent sources of play that seek to mentally stimulate children on a more approachable level.
Pet Replacement
Infant rocking chairs get an animalistic overhaul to enhance visual stimulation
7 Examples + Score + Implications


Mundane Gaming Gamers who seek escapism have turned instead to games that mimic real life Implications - Video games are not just a form of entertainment, but a means of escape from the mundane daily life. Tired of fantastical gaming plots however, the modern gamer is instead turning to games that mimic even the most normal aspects of everyday life. This speaks to a preference for familiarity, even in the realms of entertainment and escape.
Mundane Gaming
Gamers who seek escapism have turned instead to games that mimic real life
4 Examples + Score + Implications


PLUS 26 more UK PRO Trends and 160 examples!



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