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About the UK Report - The UK Trend Report explores trends in Britain, like off-the-beaten-path cities to travel to and the hottest new shops on Savile Row. From the latest flash mob to penetrate the London Underground Tube system to the places to go to experience the history of The Beatles or Big Ben, our research analyzes what has caught the attention of discerning travelers and natives of England alike. Also, in preparation for the London 2012 Summer Olympics, there has been a resurgence in the prominence of the flag of the United Kingdom (the Union Jack), which is integrated into national uniforms and regular clothing alike.

Who It's For - Our research is essential to travel agents and writers, as an independent travel journalist or as an individual working for a global brand like Lonely Planet. Additionally, the report will benefit everyone from advertisers and marketers to brand innovators looking to gain insightful, consumer-based research on emerging trends across markets.

The UK Trend Report provides knowledge and insight into trends in Britain that have gained global consumer interest.

The UK Trend Report, last published on Apr 14, 2014, includes 26 PRO Trends and 207 examples of uk market research and uk consumer trends related to: British music, cities, travel and tourism, the Olympics, London Fashion Week and uk trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our uk research is based on Trend Hunter's 207 crowdsourced uk trends and 1,908,000,000 total views of data. [Learn More]

What You'll Get:
• 26 Page / Slide Presentation UK PDF Report UK PPT Report
• 26 Page In-Depth Reading Report UK PDF Report

Contents:
• 26 UK PRO Trends
• 207 UK Examples
• 29 UK Videos (Online) UK Videos
• 1,242 UK Images (Online) UK Images
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!



Sample UK Pro Trends - Each UK PRO Trend is on its own slide with implications, a quantified score, and examples linked to online uk articles, videos and images. Examples:

Rural Revitalization A desire to maintain tradition prompts renovations on rustic structures Implications - As aspects of tradition are increasingly diminished as modern aesthetics take center stage, efforts to maintain customs and conventional practices have become a priority. Seeking to satisfy the best of both worlds, consumers are combining the rustic charm of rural living with the allure of contemporary conveniences. This reflects the growing need to maintain the familiarity of tradition among the influx of stiff and neutral contemporary aesthetics.
Rural Revitalization
A desire to maintain tradition prompts renovations on rustic structures
10 Examples + Score + Implications


Pet Replacement Infant rocking chairs get an animalistic overhaul to enhance visual stimulation Implications - As a means to shy away from the more frugal option of a living pet, parents are turning to whimsically enhanced children's toys to provide an engaging way to elevate infant imagination without added finance or responsibility. The transition of traditional rocker toys to more exotic and diverse animalistic designs reflects a shift toward independent sources of play that seek to mentally stimulate children on a more approachable level.
Pet Replacement
Infant rocking chairs get an animalistic overhaul to enhance visual stimulation
7 Examples + Score + Implications


Mundane Gaming Gamers who seek escapism have turned instead to games that mimic real life Implications - Video games are not just a form of entertainment, but a means of escape from the mundane daily life. Tired of fantastical gaming plots however, the modern gamer is instead turning to games that mimic even the most normal aspects of everyday life. This speaks to a preference for familiarity, even in the realms of entertainment and escape.
Mundane Gaming
Gamers who seek escapism have turned instead to games that mimic real life
4 Examples + Score + Implications


Flatpack Obsession The design aesthetic expands beyond just furniture for minimalistic living Implications - Traditionally a design method to aid in shipping, flatpack has evolved from being a utilitarian practice to design inspiration that speaks to the space cramped consumer. Influencing multiple areas of design, the aesthetic satisfies a novel consumer appeal to build and break down goods, but also to fit more into tight spaces for enhanced efficiency and the ability to have additional room for more products.
Flatpack Obsession
The design aesthetic expands beyond just furniture for minimalistic living
7 Examples + Score + Implications


Edible Media Offline social media-inspired treats offer a tangible connection to social networks Implications - As social media reaches new levels of pervasiveness, the offline world is being bombarded with ways for users to literally ingest their obsession. This enhanced fandom is spreading rapidly, as the concept of third-party cross promotion allows products and ideas to enter the realm of ubiquity, as brands become far more lax with regard to copyright and trademark issues.
Edible Media
Offline social media-inspired treats offer a tangible connection to social networks
6 Examples + Score + Implications


Efficiency Reformatted A spray format appeals to time-crunched consumers Implications - Implications - Compact, and creating an extremely efficient user experience, products that are being reformatted as sprays are on the rise. The novelty of these products has the added benefit of attracting attention to products that may not be seen as innovative in their traditional form.
Efficiency Reformatted
A spray format appeals to time-crunched consumers
5 Examples + Score + Implications


PLUS 20 more UK PRO Trends and 207 examples!


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26 UK PRO Trends
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