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About the UK Report

The UK Trend Report explores trends in Britain, like off-the-beaten-path cities to travel to and the hottest new shops on Savile Row. From the latest flash mob to penetrate the London Underground Tube system to the places to go to experience the history of The Beatles or Big Ben, our research analyzes what has caught the attention of discerning travelers and natives of England alike. Also, in preparation for the London 2012 Summer Olympics, there has been a resurgence in the prominence of the flag of the United Kingdom (the Union Jack), which is integrated into national uniforms and regular clothing alike.

Who It's For

Our research is essential to travel agents and writers, as an independent travel journalist or as an individual working for a global brand like Lonely Planet. Additionally, the report will benefit everyone from advertisers and marketers to brand innovators looking to gain insightful, consumer-based research on emerging trends across markets.

The UK Trend Report provides knowledge and insight into trends in Britain that have gained global consumer interest.

The UK Trend Report, last published on May 13, 2015, includes 38 PRO Trends and 190 examples of uk market research and uk consumer trends related to: British music, cities, travel and tourism, the Olympics, London Fashion Week and uk trends.

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Methodology

Our uk research is based on Trend Hunter's crowdsourced uk articles and 2,368,000,000 total views of data. [Learn More]

Report Contents

• 38 UK PRO Trends = 38 Powerpoint Pages UK PPT Report
• 190 UK Examples

Online Extras With Full Subscription

• 27 UK Videos (Online) UK Videos
• 1,140 UK Images (Online) UK Images
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!



Sample UK Pro Trends

Each UK PRO Trend is on its own slide with implications, a quantified score, and examples linked to online uk articles, videos and images. Examples:

Confectionery Collaboration Chocolate and candy brands collaborate to create hybrid sweets Implications - Choosing to embrace fellow competitors, brands, like those in the confectionery industry, are choosing to collaborate with others on new flavors and formats. Seeking to capitalize on the popular fan followings of certain brands, confectionery companies are seeking to not only expand awareness to new markets, but also redefine how typically traditional products are perceived.
Confectionery Collaboration
Chocolate and candy brands collaborate to create hybrid sweets
6 Examples + Score + Implications


Plus-Size Positivism Consumers search for unique ways to feel good about their bodies Implications - Body acceptance still has a long way to go before it will reach the mainstream, but that hasn't discouraged plus-size consumers from searching for new ways to feel good about themselves. Whether it's enjoying user-generated content on the Internet or supporting body positive brands, consumers are taking a more positive, pleasure-based approach to self-acceptance.
Plus-Size Positivism
Consumers search for unique ways to feel good about their bodies
7 Examples + Score + Implications


Widespread Connectivity Network connections expand to accommodate growing needs Implications - As smart cities grow and require enhanced connectivity, network providers are expanding connections to be more robust and versatile. This push towards enhanced network connections readies both dense and remote areas for technological integration and future technologies, and speaks to the value and importance consumers place on connectivity.
Widespread Connectivity
Network connections expand to accommodate growing needs
4 Examples + Score + Implications


Digitized Dessert Precise sweets are produced as 3D printing expands to the dessert market Implications - 3D printing is becoming more and more commonplace as equipment prices drop and consumers covet the technology. 3D printing in the kitchen is seeing desserts and sweets become an area of focus for both experts and amateurs, and offers a touch of novelty that draws consumers in. This shift towards digitized food more broadly signifies the impressive (and expanding) scope of 3D printing possibilities.
Digitized Dessert
Precise sweets are produced as 3D printing expands to the dessert market
8 Examples + Score + Implications


Personalized Promotion Campaigns integrate consumer input to customize experiences Implications - Offering consumers a sense of involvement, brands are turning to personalized marketing techniques for individual allure. Offering promotions and campaigns that can be influenced by viewer opinion and social media involvement, brands are seeking to connect with consumers through more individually targeted promotional tactics. This reflects a shift away from pre-planned marketing tactics, toward more spontaneous, consumer-driven information.
Personalized Promotion
Campaigns integrate consumer input to customize experiences
4 Examples + Score + Implications


Share Ecomomy Collaborative consumption is becoming more mainstream as consumer values shift Implications - With little to no risk, any consumer can participate in the peer-to-peer economy, relying on it for everything from carpooling, to toy rentals to kitchen appliance sharing. The movement from B2C from P2C is driven by the sense of community built, the convenience of participation and a growing environmental awareness and distaste for over-consumption.
Share Ecomomy
Collaborative consumption is becoming more mainstream as consumer values shift
8 Examples + Score + Implications


Artificial Emotion Stretching beyond the idea of artificial intelligence in robotics Implications - Though the initial intention of robotics is to automate, today's individuality-driven consumer is seeking something less cold from their automatons. This stretches past artificial intelligence and into the realm of artificial emotion. Robots are being programmed to respond, conversate and nurture to provide the tech-obsessed consumer with a companion, not just a helper.
Artificial Emotion
Stretching beyond the idea of artificial intelligence in robotics
7 Examples + Score + Implications


Practical Printing 3D printing expands to offer functional, everyday goods Implications - The potential of 3D printing is being realized as the market of goods is expanded to include prosthetics, foods, everyday goods and beyond. This shift towards mass adoption of 3D printed goods targets the modern consumer whose preference for convenience and tech-savvy innovations is leading towards full lifestyle immersion.
Practical Printing
3D printing expands to offer functional, everyday goods
9 Examples + Score + Implications


PLUS 32 more UK PRO Trends and 190 examples!



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