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About the Asia Report

From Beijing to Bangkok, the Asia Trend Report covers trends in Asian cuisine, tourism, architecture, fashion, pop culture and much more. From guided Asia tours of countries like China, India and regions like Southeast Asia, to the latest anime or South Asian music sensation, our research examines relevant trends in addition to exciting options for travel in Asia.

Who It's For

Travel agencies, large airlines such as Air Asia, tourism boards, travel equipment manufacturers, fashion designers, travel writers and educators will find inspiration in our research. Our crowd-sourced research will helps brand innovators gain insight into exciting products, services and attractions.

The Asia Trend Report is a great way to understand this vast region of the world.

The Asia Trend Report, last published on Nov 18, 2014, includes 43 PRO Trends and 215 examples of asia market research and asia consumer trends related to: anime, Japanese cuisine, Asian fashion, music, travel and asia trends.

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Methodology

Our asia research is based on Trend Hunter's crowdsourced asia articles and 2,160,000,000 total views of data. [Learn More]

Report Contents

• 43 Asia PRO Trends = 43 Powerpoint Pages Asia PPT Report
• 215 Asia Examples

Online Extras With Full Subscription

• 30 Asia Videos (Online) Asia Videos
• 1,290 Asia Images (Online) Asia Images
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!



Sample Asia Pro Trends

Each Asia PRO Trend is on its own slide with implications, a quantified score, and examples linked to online asia articles, videos and images. Examples:

Cultural Cocktail Creating a distinct regional reference, exotic ingredients are added to spirits Implications - Showcasing an element of regional pride, both consumers and local brands are using exotic ingredients as a means to convey a sense of authenticity. This adds more of a taste experience to alcoholic beverages that takes drinking from a pastime to a more sophisticated hobby, which speaks to a bigger consumer desire for expertise in all aspects of life.
Cultural Cocktail
Creating a distinct regional reference, exotic ingredients are added to spirits
5 Examples + Score + Implications


Gamer Tourism Heightening gaming experiences, consumers turn to high-tech tourism destinations Implications - As gaming continues to grow in popularity, individuals are looking to more than just their consoles and mobile apps for entertainment. Consumers are turning to travel destinations like Japan to engage in more exclusive travel tailored to their specific interests. Using technology and personalized themes to create a user-friendly environment, this gaming tourism speaks to a shift toward more specialized forms of travel.
Gamer Tourism
Heightening gaming experiences, consumers turn to high-tech tourism destinations
4 Examples + Score + Implications


Stereotype Spoofing Addressing consumer critiques, brands adopt tongue-in-cheek approaches Implications - Brands are looking to mock stereotypes as a means to make consumers more comfortable. This step to make branding more appealing uses unabashed humor to break inaccuracies and effectively broaden brand appeal for consumers on a global scale by highlighting inherent human qualities.
Stereotype Spoofing
Addressing consumer critiques, brands adopt tongue-in-cheek approaches
4 Examples + Score + Implications


Utilitarian Athletics Sporting events and stadiums go beyond athletic services to diversify appeal Implications - Reflecting a generation more conscious of where their money goes, multi-purpose products bode well in modern times. Seeking to maximize services, sporting events and stadiums are offering more than simple athletic benefits to not only diversify engagement, but to justify costs with more functional day-to-day services.
Utilitarian Athletics
Sporting events and stadiums go beyond athletic services to diversify appeal
7 Examples + Score + Implications


Forced Adolescence Instead of having a childhood, children are becoming 'teens' faster than ever Implications - While the concept of childhood is something that has been created, it has, regardless, become a mainstay practice in Western culture for a child to experience a period of playful innocence. As the economic push for teens to become adults sooner than ever continues, the practice of pushing generations into the next phase prematurely is spreading to toddlers who are being targeted with products that simulate the events of adolescence. This shift of younger generations expected to mature beyond their years is helping to support the highly profitable "tween" market.
Forced Adolescence
Instead of having a childhood, children are becoming 'teens' faster than ever
8 Examples + Score + Implications


Edible Insect Bugs transition from gross to glamorous for edgy, sustainable consumers Implications - Food scarcity has led to the adoption of insects as a protein source, which is seeing the rebranding of bugs from gross to a crucial element of the new food chain. The edgy status of insects is seeing them embraced in a multitude of industries as a delicacy for consumption, hip for apparel as well as a sign of proliferation consumer demand for sustainable consumption.
Edible Insect
Bugs transition from gross to glamorous for edgy, sustainable consumers
9 Examples + Score + Implications


Soothing Solitary Brands adapt to the increasing market of single consumers Implications - As digital lifestyles leave consumers with less face time than ever, innovations that look to soothe the melancholy brought about by the often-lonesome use of technology are on the rise. While the origins of many lie in Asia, the initiatives are being adopted in the west, where residents -- particularly in North America -- are battling an increasingly solitary lifestyle.
Soothing Solitary
Brands adapt to the increasing market of single consumers
6 Examples + Score + Implications


Realistic Escapsim Media adopts accuracy as a means to entertain generations bored with fantasy Implications - The entertainment industry is fueled by the overarching themes of fantasy and escapism, but the modern consumer is growing tired of the imaginative and instead becoming obsessed with the accurate. Real life proves to be the most appealing concept for consumers that prefer the themes of money problems and civil unrest over inflated celebrity culture or fictional characters.
Realistic Escapsim
Media adopts accuracy as a means to entertain generations bored with fantasy
6 Examples + Score + Implications


PLUS 37 more Asia PRO Trends and 215 examples!



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