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About the Asia Report

From Beijing to Bangkok, the Asia Trend Report covers trends in Asian cuisine, tourism, architecture, fashion, pop culture and much more. From guided Asia tours of countries like China, India and regions like Southeast Asia, to the latest anime or South Asian music sensation, our research examines relevant trends in addition to exciting options for travel in Asia.

Who It's For

Travel agencies, large airlines such as Air Asia, tourism boards, travel equipment manufacturers, fashion designers, travel writers and educators will find inspiration in our research. Our crowd-sourced research will helps brand innovators gain insight into exciting products, services and attractions.

The Asia Trend Report is a great way to understand this vast region of the world.

The Asia Trend Report, last published on Jul 14, 2015, includes 62 PRO Trends and 310 examples of asia market research and asia consumer trends related to: anime, Japanese cuisine, Asian fashion, music, travel and asia trends.

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Methodology

Our asia research is based on Trend Hunter's crowdsourced asia articles and 2,428,000,000 total views of data. [Learn More]

Report Contents

• 62 Asia PRO Trends = 62 Powerpoint Pages Asia PPT Report
• 310 Asia Examples

Online Extras With Full Subscription

• 43 Asia Videos (Online) Asia Videos
• 1,860 Asia Images (Online) Asia Images
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!



Sample Asia Pro Trends

Each Asia PRO Trend is on its own slide with implications, a quantified score, and examples linked to online asia articles, videos and images. Examples:

Floral Refreshment Organic teas are enhanced with flavorful floral elements Implications - Purveyors of organic teas are increasingly highlighting floral elements contained in their products in order to entice consumers looking for a refreshing yet healthful way to stay hydrated. Also falling in line with the expanding view of tea as a specialty food, unique combinations of flower-based ingredients serve to enhance flavor while adhering to the organic mandate.
Floral Refreshment
Organic teas are enhanced with flavorful floral elements
5 Examples + Score + Implications


Adolescent Initiative Environmental initiatives turn to educational tactics to help inspire kids Implications - Realizing the need to instill a sense of environmental awareness among younger generations, eco initiatives are turning to workshops and toys that help educate children about social causes. Providing a platform where kids can learn about environmental issues and how to mitigate them, these techniques recognize the importance of youth engagement and strive to make the learning process as enjoyable and interactive as possible.
Adolescent Initiative
Environmental initiatives turn to educational tactics to help inspire kids
4 Examples + Score + Implications


Incentivized Gaming Brands engage consumers with mobile games that offer tangible rewards Implications - Pushing back against assertions that mobile gaming has no tangible benefit, brands have begun offering material rewards attained through sustained mobile play. With potential to be used as a means to digital community building or as a loyalty program for the Internet age, such apps can go a long way in terms of retaining the interest of the busy modern consumer.
Incentivized Gaming
Brands engage consumers with mobile games that offer tangible rewards
4 Examples + Score + Implications


Economical Exploration Travel companies develop alternative payment methods for frugal consumers Implications - Seeking to appease sightseers on a budget, companies in the travel industry are developing alternative payment concepts that allow people to pay with personal skills and contributions. This is in step with consumer demands for discounts and exclusive offers.
Economical Exploration
Travel companies develop alternative payment methods for frugal consumers
4 Examples + Score + Implications


Connected Vanity Industrial spaces incorporate digitally optimized mirrors for user appeal Implications - Mirrors have been optimized for digital use in a variety of public spaces, ranging from retail locations to gyms. These next-generation mirrors present a benefit that is two-fold: they play upon consumers' narcissistic tendencies, while simultaneously offering a form of interactivity and connectivity that's now demanded in both public settings and personal devices.
Connected Vanity
Industrial spaces incorporate digitally optimized mirrors for user appeal
7 Examples + Score + Implications


Portable Projection Customers opt for convenient and compact screening devices Implications - Consumers are choosing portable projection devices that showcase digital content in a convenient, easy-to-use manner. These mobile tools help brands serve clients desiring entertainment products that best serve today's tech-savvy on-the-go lifestyles. The mobile features also expand the reach of designs as they can be used in large and compact spaces.
Portable Projection
Customers opt for convenient and compact screening devices
5 Examples + Score + Implications


Branded Challenge Brands use the mobile interface as a platform to challenge consumers Implications - In an attempt to improve consumer-brand relationships and heighten overall engagement, brands have developed apps that pose specific challenges to users. This type of branded activity reveals that consumers not only enjoy engaging and completing tasks, they also like being rewarded for their efforts.
Branded Challenge
Brands use the mobile interface as a platform to challenge consumers
5 Examples + Score + Implications


Narcissistic Tradition Consumers turn to self-promotion tactics as a mode of personal branding Implications - It can be argued that social media has bred a socially sanctioned culture of narcissism, allowing people to share all aspects of their lives with a participating audience. This culture of narcissism is most clearly observed in the tradition of "the selfie," which has mutated into something much larger than itself, indicating that beyond sharing, many consumers are interested in the larger scheme of personal branding and shameless self-promotion.
Narcissistic Tradition
Consumers turn to self-promotion tactics as a mode of personal branding
5 Examples + Score + Implications


PLUS 56 more Asia PRO Trends and 310 examples!



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