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About the Asia Report

From Beijing to Bangkok, the Asia Trend Report covers trends in Asian cuisine, tourism, architecture, fashion, pop culture and much more. From guided Asia tours of countries like China, India and regions like Southeast Asia, to the latest anime or South Asian music sensation, our research examines relevant trends in addition to exciting options for travel in Asia.

Who It's For

Travel agencies, large airlines such as Air Asia, tourism boards, travel equipment manufacturers, fashion designers, travel writers and educators will find inspiration in our research. Our crowd-sourced research will helps brand innovators gain insight into exciting products, services and attractions.

The Asia Trend Report is a great way to understand this vast region of the world.

The Asia Trend Report, last published on Jun 23, 2015, includes 59 PRO Trends and 295 examples of asia market research and asia consumer trends related to: anime, Japanese cuisine, Asian fashion, music, travel and asia trends.

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trend research methodology

Methodology

Our asia research is based on Trend Hunter's crowdsourced asia articles and 2,399,000,000 total views of data. [Learn More]

Report Contents

• 59 Asia PRO Trends = 59 Powerpoint Pages Asia PPT Report
• 295 Asia Examples

Online Extras With Full Subscription

• 41 Asia Videos (Online) Asia Videos
• 1,770 Asia Images (Online) Asia Images
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!



Sample Asia Pro Trends

Each Asia PRO Trend is on its own slide with implications, a quantified score, and examples linked to online asia articles, videos and images. Examples:

Economical Exploration Travel companies develop alternative payment methods for frugal consumers Implications - Seeking to appease sightseers on a budget, companies in the travel industry are developing alternative payment concepts that allow people to pay with personal skills and contributions. This is in step with consumer demands for discounts and exclusive offers.
Economical Exploration
Travel companies develop alternative payment methods for frugal consumers
4 Examples + Score + Implications


Connected Vanity Industrial spaces incorporate digitally optimized mirrors for user appeal Implications - Mirrors have been optimized for digital use in a variety of public spaces, ranging from retail locations to gyms. These next-generation mirrors present a benefit that is two-fold: they play upon consumers' narcissistic tendencies, while simultaneously offering a form of interactivity and connectivity that's now demanded in both public settings and personal devices.
Connected Vanity
Industrial spaces incorporate digitally optimized mirrors for user appeal
7 Examples + Score + Implications


Portable Projection Customers opt for convenient and compact screening devices Implications - Consumers are choosing portable projection devices that showcase digital content in a convenient, easy-to-use manner. These mobile tools help brands serve clients desiring entertainment products that best serve today's tech-savvy on-the-go lifestyles. The mobile features also expand the reach of designs as they can be used in large and compact spaces.
Portable Projection
Customers opt for convenient and compact screening devices
5 Examples + Score + Implications


Branded Challenge Brands use the mobile interface as a platform to challenge consumers Implications - In an attempt to improve consumer-brand relationships and heighten overall engagement, brands have developed apps that pose specific challenges to users. This type of branded activity reveals that consumers not only enjoy engaging and completing tasks, they also like being rewarded for their efforts.
Branded Challenge
Brands use the mobile interface as a platform to challenge consumers
5 Examples + Score + Implications


Narcissistic Tradition Consumers turn to self-promotion tactics as a mode of personal branding Implications - It can be argued that social media has bred a socially sanctioned culture of narcissism, allowing people to share all aspects of their lives with a participating audience. This culture of narcissism is most clearly observed in the tradition of "the selfie," which has mutated into something much larger than itself, indicating that beyond sharing, many consumers are interested in the larger scheme of personal branding and shameless self-promotion.
Narcissistic Tradition
Consumers turn to self-promotion tactics as a mode of personal branding
5 Examples + Score + Implications


Atmospheric Design Designers promote air health awareness with specialty products Implications - Air pollution is a severe problem in China that, if left unchecked, will have dire consequences on health and the economy. Many designers from China and beyond have taken the growing pollution problem as a challenge, integrating air filtration measures into fashion and lifestyle products. Whether these products have a practical or creative function, they keep air pollution a top-of-mind concern for China's citizens, and suggest that people can take personal approaches to wider-scale societal issues.
Atmospheric Design
Designers promote air health awareness with specialty products
4 Examples + Score + Implications


Idol Branding Asian pop culture icons extend into branding to reflect fandom Implications - Recognizing pop culture fandom, particularly in certain parts of Asia, brands are turning to pop icon branding to cater to that market demographic. Referencing infamous K-Pop groups and famous anime characters, brands are using the popularity of cultural icons to not only connect with those fan bases, but also transform their products into a unique collectible item.
Idol Branding
Asian pop culture icons extend into branding to reflect fandom
4 Examples + Score + Implications


Cultured Caffeine Coffee flavors turn to exotic cultural ingredients for diversity Implications - Adding an element of novelty to hot beverages, coffee retailers are turning to exotic cultural ingredients for allure. Adding spices and vegetables often associated with Asian cultures, retailers are looking to not only heighten flavor, but also transform traditional beverage experiences into a more exotic and experiential activity.
Cultured Caffeine
Coffee flavors turn to exotic cultural ingredients for diversity
4 Examples + Score + Implications


PLUS 53 more Asia PRO Trends and 295 examples!



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