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About the Asia Report

From Beijing to Bangkok, the Asia Trend Report covers trends in Asian cuisine, tourism, architecture, fashion, pop culture and much more. From guided Asia tours of countries like China, India and regions like Southeast Asia, to the latest anime or South Asian music sensation, our research examines relevant trends in addition to exciting options for travel in Asia.

Who It's For

Travel agencies, large airlines such as Air Asia, tourism boards, travel equipment manufacturers, fashion designers, travel writers and educators will find inspiration in our research. Our crowd-sourced research will helps brand innovators gain insight into exciting products, services and attractions.

The Asia Trend Report is a great way to understand this vast region of the world.

The Asia Trend Report, last published on Aug 11, 2015, includes 66 PRO Trends and 330 examples of asia market research and asia consumer trends related to: anime, Japanese cuisine, Asian fashion, music, travel and asia trends.

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Methodology

Our asia research is based on Trend Hunter's crowdsourced asia articles and 2,450,000,000 total views of data. [Learn More]

Report Contents

• 66 Asia PRO Trends = 66 Powerpoint Pages Asia PPT Report
• 330 Asia Examples

Online Extras With Full Subscription

• 46 Asia Videos (Online) Asia Videos
• 1,980 Asia Images (Online) Asia Images
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!



Sample Asia Pro Trends

Each Asia PRO Trend is on its own slide with implications, a quantified score, and examples linked to online asia articles, videos and images. Examples:

Bleisure Travel Upleveled airport services blur the line between business and leisure Implications - With upleveled services that encourage working travelers to head to the airport a few hours early, the line between business and leisure continues to blur. In implementing indulgent airport services that span retail, hospitality and the health and well-being industries, service providers are seeking to redefine the terminal experience from one of a passive period of waiting to a rejuvenating and memorable stay.
Bleisure Travel
Upleveled airport services blur the line between business and leisure
5 Examples + Score + Implications


Floral Refreshment Organic teas are enhanced with flavorful floral elements Implications - Purveyors of organic teas are increasingly highlighting floral elements contained in their products in order to entice consumers looking for a refreshing yet healthful way to stay hydrated. Also falling in line with the expanding view of tea as a specialty food, unique combinations of flower-based ingredients serve to enhance flavor while adhering to the organic mandate.
Floral Refreshment
Organic teas are enhanced with flavorful floral elements
5 Examples + Score + Implications


Adolescent Initiative Environmental initiatives turn to educational tactics to help inspire kids Implications - Realizing the need to instill a sense of environmental awareness among younger generations, eco initiatives are turning to workshops and toys that help educate children about social causes. Providing a platform where kids can learn about environmental issues and how to mitigate them, these techniques recognize the importance of youth engagement and strive to make the learning process as enjoyable and interactive as possible.
Adolescent Initiative
Environmental initiatives turn to educational tactics to help inspire kids
4 Examples + Score + Implications


Incentivized Gaming Brands engage consumers with mobile games that offer tangible rewards Implications - Pushing back against assertions that mobile gaming has no tangible benefit, brands have begun offering material rewards attained through sustained mobile play. With potential to be used as a means to digital community building or as a loyalty program for the Internet age, such apps can go a long way in terms of retaining the interest of the busy modern consumer.
Incentivized Gaming
Brands engage consumers with mobile games that offer tangible rewards
4 Examples + Score + Implications


Economical Exploration Travel companies develop alternative payment methods for frugal consumers Implications - Seeking to appease sightseers on a budget, companies in the travel industry are developing alternative payment concepts that allow people to pay with personal skills and contributions. This is in step with consumer demands for discounts and exclusive offers.
Economical Exploration
Travel companies develop alternative payment methods for frugal consumers
4 Examples + Score + Implications


Connected Vanity Industrial spaces incorporate digitally optimized mirrors for user appeal Implications - Mirrors have been optimized for digital use in a variety of public spaces, ranging from retail locations to gyms. These next-generation mirrors present a benefit that is two-fold: they play upon consumers' narcissistic tendencies, while simultaneously offering a form of interactivity and connectivity that's now demanded in both public settings and personal devices.
Connected Vanity
Industrial spaces incorporate digitally optimized mirrors for user appeal
7 Examples + Score + Implications


Appified Beauty Consumers turn to mobile apps as an efficient beauty aid Implications - Taking a more streamlined approach to personal beauty, consumers are turning to mobile apps for technological efficiency. Offering cosmetic and skincare assistance, these apps not only make everyday routines more convenient, but they also reflect a need to maintain beauty standards in a way that aligns with modern technology.
Appified Beauty
Consumers turn to mobile apps as an efficient beauty aid
4 Examples + Score + Implications


Portable Projection Customers opt for convenient and compact screening devices Implications - Consumers are choosing portable projection devices that showcase digital content in a convenient, easy-to-use manner. These mobile tools help brands serve clients desiring entertainment products that best serve today's tech-savvy on-the-go lifestyles. The mobile features also expand the reach of designs as they can be used in large and compact spaces.
Portable Projection
Customers opt for convenient and compact screening devices
5 Examples + Score + Implications


PLUS 60 more Asia PRO Trends and 330 examples!



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