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About the Asia Report

From Beijing to Bangkok, the Asia Trend Report covers trends in Asian cuisine, tourism, architecture, fashion, pop culture and much more. From guided Asia tours of countries like China, India and regions like Southeast Asia, to the latest anime or South Asian music sensation, our research examines relevant trends in addition to exciting options for travel in Asia.

Who It's For

Travel agencies, large airlines such as Air Asia, tourism boards, travel equipment manufacturers, fashion designers, travel writers and educators will find inspiration in our research. Our crowd-sourced research will helps brand innovators gain insight into exciting products, services and attractions.

The Asia Trend Report is a great way to understand this vast region of the world.

The Asia Trend Report, last published on Mar 30, 2015, includes 51 PRO Trends and 255 examples of asia market research and asia consumer trends related to: anime, Japanese cuisine, Asian fashion, music, travel and asia trends.

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trend research methodology

Methodology

Our asia research is based on Trend Hunter's crowdsourced asia articles and 2,334,000,000 total views of data. [Learn More]

Report Contents

• 51 Asia PRO Trends = 51 Powerpoint Pages Asia PPT Report
• 255 Asia Examples

Online Extras With Full Subscription

• 36 Asia Videos (Online) Asia Videos
• 1,530 Asia Images (Online) Asia Images
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!



Sample Asia Pro Trends

Each Asia PRO Trend is on its own slide with implications, a quantified score, and examples linked to online asia articles, videos and images. Examples:

Appified Travel The travel industry adapts to the digital age with tech-optimized services Implications - Technology has intersected with travel on multiple different levels, from immersive entertainment to increased convenience. When it comes to the latter, airlines are offering customized apps and services that ensure that the often-strenuous process of flying is as streamlined as possible. This type of high-tech customization reveals that brands are going the extra mile in a concerted effort to build consumer loyalty.
Appified Travel
The travel industry adapts to the digital age with tech-optimized services
4 Examples + Score + Implications


Exotic Experimentation A consumer preference for global flavor trumps traditional seasonal options Implications - The growing consumer interest in exotic flavors extends into the fall and winter season, as consumers begin replacing their typical sweet treats and beverages with options that offer a spicy kick. This shift demonstrates the strength and longevity of foodie culture, suggesting that the flavor experimentation it has sparked among consumers is here to stay.
Exotic Experimentation
A consumer preference for global flavor trumps traditional seasonal options
6 Examples + Score + Implications


Eastern Savory Asian influences introduce savory flavors to sweet dishes Implications - Many consumers are increasingly turning to food for much more than sustenance, seeking a memorable product experience. Flavor fusion fulfills this desire quite well, and in the case of Asian influence in desserts, is reversing the flavor profiles associated with sweet dishes. Providing consumers with an exciting take on traditional goods, this shift signifies a consumer openness to novelty when it comes to food.
Eastern Savory
Asian influences introduce savory flavors to sweet dishes
4 Examples + Score + Implications


Experimental Hearty Consumers are experimenting with inventive new soup flavors Implications - Looking for ways to invigorate a classic meal, consumers are turning to creative soup recipes. Whether it's combining unique flavors or updating a classic taste in a new form, this shift reveals a consumer desire for a sense of novelty even when it comes to familiar foods. Beyond health-consciousness and affordability, the growing interest in soup is based on ease of experimentation with flavor.
Experimental Hearty
Consumers are experimenting with inventive new soup flavors
5 Examples + Score + Implications


Viral Oddity Novel versions of well-known brands spark worldwide attention Implications - Novelty and oddity reign supreme in the foodie world, but for the mass majority of consumers, full-blown exoticism is still intimidating. Oddball special edition products from familiar brands satiate both needs. This allows consumers to explore within comfortable perimeters, while opening the value of these staple products up to a whole new market.
Viral Oddity
Novel versions of well-known brands spark worldwide attention
6 Examples + Score + Implications


Multiculural Palate Food begins to reflect the diversity of consumers Implications - The diversification of the mass market reaches new heights in 2015, with projections showing more immigration, and the internet bridging international gaps. This shift is reflected in many industries. The most immediate among them is the visible change in the food industry, as different cultures are fused together on one plate.
Multiculural Palate
Food begins to reflect the diversity of consumers
8 Examples + Score + Implications


Accelerated Traditional Brands are adding global spices to familiar dishes for experimentation In an effort to evolve with increasingly adventurous and experiential consumers, the food industry has begun incorporating spicy and ethnic flavors into mild foods for an unexpected thrill. By integrating an international flavor profile, brands are satiating the need for novelty while pleasing consumers with familiar dishes. This shift towards global inspiration signifies an openness to adding international influences to everyday life.
Accelerated Traditional
Brands are adding global spices to familiar dishes for experimentation
7 Examples + Score + Implications


Comical Culturalism Brands use humor to connect with diverse ethnic groups and establish trust Implications - As the purchasing power of ethnic groups like Hispanics rises, brands are responding in kind with targeted marketing that takes a more lighthearted, humorous approach to establish trust. This tone of humor and authenticity is used as a means to communicate a sense of kinship and friendly interaction.
Comical Culturalism
Brands use humor to connect with diverse ethnic groups and establish trust
5 Examples + Score + Implications


PLUS 45 more Asia PRO Trends and 255 examples!



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