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About the Parenting Report

Trend Hunter’s Parenting Trend Report investigates various trends dealing with parents, pregnancy, birth, child care, kids health, teenagers and single parents. Our research follows modern parenting trends, covering topics like adoption, parental controls on computers, gaming consoles and smartphones, as well as interactive parenting classes and digital parenting on the Internet. In an era where parenting skills are becoming more crucial to the upbringing of children, businesses must understand the key forces driving change and consumer opinion in this massive industry.

Who It's For

Regardless if you are a company specializing in baby products, a marketing firm aimed at teenage audiences or a brand that caters to parents, our research provides informative data to help recognize patterns in the parenting industry.

Subscribers to the Parenting Trend Report will identify new opportunities that can be used to dominate the market and make your business more competitive.

The Parenting Trend Report, last published on Aug 27, 2015, includes 365 PRO Trends and 1,825 examples of parenting market research and parenting consumer trends related to: toddlers, kids fashion, single parents, child care, teenagers and parenting trends.

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Methodology

Our parenting research is based on Trend Hunter's crowdsourced parenting articles and 2,450,000,000 total views of data. [Learn More]

Report Contents

• 365 Parenting PRO Trends = 365 Powerpoint Pages Parenting PPT Report
• 1,825 Parenting Examples

Online Extras With Full Subscription

• 256 Parenting Videos (Online) Parenting Videos
• 10,950 Parenting Images (Online) Parenting Images
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!



Sample Parenting Pro Trends

Each Parenting PRO Trend is on its own slide with implications, a quantified score, and examples linked to online parenting articles, videos and images. Examples:

Compartmentalized Nutrition Lunch box designs are sectioned to encourage healthy eating Implications - Nutrition and healthy eating habits have become a paramount concern for parents. In order to prepare healthy meals for children who are away at school, parents are turning to lunch boxes that are compartmentalized. This style not only allows for the easier preparation of balanced meals, it also encourages healthy portion sizes, ultimately promoting well-being.
Compartmentalized Nutrition
Lunch box designs are sectioned to encourage healthy eating
4 Examples + Score + Implications


Stylized Supply Kids search for back to school supplies that boast style as well as function Implications - In today's modern climate, school supplies no longer have an exclusively utilitarian function; instead, children going back to school consider their supplies a way of communicating their personal style. Just as they are important to adults, aesthetics and personalization have become an important factor for younger consumers, which is especially significant considering school supplies mark some of the first purchasing decisions kids make on their own.
Stylized Supply
Kids search for back to school supplies that boast style as well as function
5 Examples + Score + Implications


Eco Sentiment Childhood holiday gifts get an eco-conscious makeover to appease parents Implications - Holidays tend to generate a lot of waste in terms of packaging, greeting cards and throw-away gifts. As a result, many parents are choosing to celebrate with their children in a way that's fun, yet sustainable. By using recycled products, or items that will stick around long after the holiday itself is over, parents are communicating eco-conscious values to their kids.
Eco Sentiment
Childhood holiday gifts get an eco-conscious makeover to appease parents
4 Examples + Score + Implications


Humorizing Apathy Pop cultural expressions embrace the satirical side of indifference Implications - Despite the more negative points that come with indifference, pop cultural outlets are displaying an interest in humorous expressions of apathy. This is aligned with the Millennial demographic, that has often been criticized for lacking a solid ethic and drive. Brands that target comedic elements related to this age group will be able to display a more human side, one that is of mass appeal to young consumers who appreciate honesty.
Humorizing Apathy
Pop cultural expressions embrace the satirical side of indifference
4 Examples + Score + Implications


Humorizing Parenthood Modern media's portrayal of parenting places emphasis on satirical elements Implications - In contrast to the serious portrayal of parenthood that is often tied to child rearing, modern media is approaching the subject with a lighthearted feel. Adopting a satirical tone helps brands establish bonds with today's consumer, who frequently opts for authenticity above the sugar coating of difficult scenarios. Applying a truthful approach in all industries will gain this audience's respect.
Humorizing Parenthood
Modern media's portrayal of parenting places emphasis on satirical elements
4 Examples + Score + Implications


Influencer Expertise Social media influencers are consulted for their cultural know-how Implications - Recognized for their influence, bloggers and social media personalities have become a staple in many brands' campaign and marketing efforts. Taking things one step further, many brands have begun consulting and working with these influencers on actual products. By applying influencers' cultural and generational knowledge, brands are able to create more authentic goods that resonate with younger consumers.
Influencer Expertise
Social media influencers are consulted for their cultural know-how
4 Examples + Score + Implications


Upscaling Motherhood Brands targeting mothers turn to all things high end for modern parents Implications - E-commerce channels are birthing a new generation of modern mothers who are well-versed in high-end consumer offerings. As such, brands catering to this demographic are developing upscale products for young female parents who, in contrast to established norms, are replacing frugality with luxury. This niche will be appreciated by millennial families who are more affluent than their younger counterparts.
Upscaling Motherhood
Brands targeting mothers turn to all things high end for modern parents
5 Examples + Score + Implications


Parenting Authenticity Brands connect with millennial parents through marketing transparency Implications - As millennials begin to have children of their own, many of the values associated with the demographic are carried over into parenting purchases. In the hopes of building trust among young millennial parents, brands are highlighting a dedication to health and sustainability with comedic, honest representations of the complexities of modern parenting.
Parenting Authenticity
Brands connect with millennial parents through marketing transparency
6 Examples + Score + Implications


PLUS 359 more Parenting PRO Trends and 1,825 examples!



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