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About the Parenting Report

Trend Hunter’s Parenting Trend Report investigates various trends dealing with parents, pregnancy, birth, child care, kids health, teenagers and single parents. Our research follows modern parenting trends, covering topics like adoption, parental controls on computers, gaming consoles and smartphones, as well as interactive parenting classes and digital parenting on the Internet. In an era where parenting skills are becoming more crucial to the upbringing of children, businesses must understand the key forces driving change and consumer opinion in this massive industry.

Who It's For

Regardless if you are a company specializing in baby products, a marketing firm aimed at teenage audiences or a brand that caters to parents, our research provides informative data to help recognize patterns in the parenting industry.

Subscribers to the Parenting Trend Report will identify new opportunities that can be used to dominate the market and make your business more competitive.

The Parenting Trend Report, last published on Nov 18, 2014, includes 255 PRO Trends and 1,275 examples of parenting market research and parenting consumer trends related to: toddlers, kids fashion, single parents, child care, teenagers and parenting trends.

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Methodology

Our parenting research is based on Trend Hunter's crowdsourced parenting articles and 2,159,000,000 total views of data. [Learn More]

Report Contents

• 255 Parenting PRO Trends = 255 Powerpoint Pages Parenting PPT Report
• 1,275 Parenting Examples

Online Extras With Full Subscription

• 179 Parenting Videos (Online) Parenting Videos
• 7,650 Parenting Images (Online) Parenting Images
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!



Sample Parenting Pro Trends

Each Parenting PRO Trend is on its own slide with implications, a quantified score, and examples linked to online parenting articles, videos and images. Examples:

Health Forecasting To provide further tangibility, predictive technology enters the health sphere Implications - As a healthy lifestyle continues to be coveted by consumers, the next extension of healthy living is being realized with prediction technology in healthcare. Placing power in the users' hands, this shift towards prediction for prevention decentralizes healthcare further, and empowers everyday consumers to take charge of their own health.
Health Forecasting
To provide further tangibility, predictive technology enters the health sphere
7 Examples + Score + Implications


Outsource Obsession Consumers flock to services that outsource even rudimentary tasks Implications - Anything consumers can do to automate an aspect of daily life is being coveted, which is supported by the rise of outsource services for everything from laundry to texting. As work schedules continue to become more hectic, consumers will likely opt for convenience, even at a price, in everyday life.
Outsource Obsession
Consumers flock to services that outsource even rudimentary tasks
8 Examples + Score + Implications


Social Start-Up Entrepreneurs use social platforms as a base for building businesses Implications - Fighting against tough economic times, young entrepreneurs are seeking to maximize their skills, particularly in technology, in the business realm. Using platforms such as Instagram and Facebook as a source for both retail and exposure, tech-savvy youths are leveraging their online capabilities to promote their brand in a digital and easily adaptable manner.
Social Start-Up
Entrepreneurs use social platforms as a base for building businesses
4 Examples + Score + Implications


Photographic Play Toys are heightened with personal photographs for familiar appeal Implications - When it comes to distractions, particularly for kids, toys can often deter from more meaningful, family-time activities. Adding an element of familiarity to products like coloring books and kids tech devices, brands are integrating personalized photos and customized imagery for sentimental appeal. This speaks to a shift toward more visually customizable forms of play and entertainment.
Photographic Play
Toys are heightened with personal photographs for familiar appeal
4 Examples + Score + Implications


Contoured TV A demand for immersive entertainment sees curved screens popularized Implications - Consumers are looking for a more immersive experience as virtual and augmented reality rise in popularity, which has resulted in a preference for curved screens. This move towards more engaging everyday entertainment goes against the shift towards smaller screens for consumers looking for on-demand escapism.
Contoured TV
A demand for immersive entertainment sees curved screens popularized
6 Examples + Score + Implications


Oversized Entertainment Despite a shift towards mobile tech, TV size grows to meet consumer demand Implications - Despite the rise of handheld tech devices, the traditional size of consumer televisions are growing to take up more space. This shift towards larger, more immersive in-home experiences comes about as a differentiation from small-screen mobile devices.
Oversized Entertainment
Despite a shift towards mobile tech, TV size grows to meet consumer demand
7 Examples + Score + Implications


Customized Crafting Heightening engagement, kids activities are enhanced with personalized touches Implications - Engaging children, particularly those with a short attention span, can be challenging, prompting parents to look for more creatively tailored entertainment options. Offering a more personalized approach to kids products, brands are enhancing toys like coloring books and teddy bears with customizable features, adding methods of artistic expression to classic childhood experiences.
Customized Crafting
Heightening engagement, kids activities are enhanced with personalized touches
4 Examples + Score + Implications


Augmented Reality Packaging Brands increase interactivity through virtual reality packaging Implications - The shopping experience is becoming more focused on interactivity, but brands are now taking an even more in your face approach with augmented reality packaging. This shift supports consumer preference for smartphone integration into the product experience as brands compete to deliver the most immersive experience yet.
Augmented Reality Packaging
Brands increase interactivity through virtual reality packaging
5 Examples + Score + Implications


PLUS 249 more Parenting PRO Trends and 1,275 examples!



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