TREND Reports Logo

ALL > Life Stages > Parenting Trend Report

More:  Youth Babies Toys Boomers Seniors

About the Parenting Report - Trend Hunter’s Parenting Trend Report investigates various trends dealing with parents, pregnancy, birth, child care, kids health, teenagers and single parents. Our research follows modern parenting trends, covering topics like adoption, parental controls on computers, gaming consoles and smartphones, as well as interactive parenting classes and digital parenting on the Internet. In an era where parenting skills are becoming more crucial to the upbringing of children, businesses must understand the key forces driving change and consumer opinion in this massive industry.

Who It's For - Regardless if you are a company specializing in baby products, a marketing firm aimed at teenage audiences or a brand that caters to parents, our research provides informative data to help recognize patterns in the parenting industry.

Subscribers to the Parenting Trend Report will identify new opportunities that can be used to dominate the market and make your business more competitive.

The Parenting Trend Report, last published on Jul 22, 2014, includes 229 PRO Trends and 2,166 examples of parenting market research and parenting consumer trends related to: toddlers, kids fashion, single parents, child care, teenagers and parenting trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology Methodology - Our parenting research is based on Trend Hunter's 2,166 crowdsourced parenting trends and 1,995,000,000 total views of data. [Learn More]

What You'll Get:
• 229 Page / Slide Presentation Parenting PDF Report Parenting PPT Report
• 229 Page In-Depth Reading Report Parenting PDF Report

Contents:
• 229 Parenting PRO Trends
• 2,166 Parenting Examples
• 303 Parenting Videos (Online) Parenting Videos
• 12,996 Parenting Images (Online) Parenting Images
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!



Sample Parenting Pro Trends - Each Parenting PRO Trend is on its own slide with implications, a quantified score, and examples linked to online parenting articles, videos and images. Examples:

Offline Glorification Consumers look to celebrate real world interaction by limiting time online Implications - Consumers are accustom to doing everything online, but as technology becomes even more ubiquitous, solutions to limit time online are rising. The quest to spend time offline signifies consumer preference for real-world experiences, but also a desire for balance between modern conveniences and simplicity.
Offline Glorification
Consumers look to celebrate real world interaction by limiting time online
5 Examples + Score + Implications


Hyper-Informed Finance Finance apps take on a more thorough form to educate consumers Implications - Going beyond straightforward money management, banking apps are evolving to be equally concerned with financial literacy as they are with banking. Empowering the consumer with the ability to better understand the benefits of taking financial control, this shift signifies that people are seeking independence when it comes to money.
Hyper-Informed Finance
Finance apps take on a more thorough form to educate consumers
5 Examples + Score + Implications


Parental Parodies Aging demographics turn to forms of online satire as a method of expression Implications - Boomers are taking center stage in YouTube videos and parodies as online participation moves beyond mere Millennials. Showing up in everything from movie spoofs to dance offs, traditional authority figures, like moms and dads, are using social platforms as a form of satire or storytelling. Thus, signifying a more lax and open attitude among adults, particularly in the social sphere.
Parental Parodies
Aging demographics turn to forms of online satire as a method of expression
5 Examples + Score + Implications


Adolescent Banking Teaching management, finance apps offer kids insight via digital interaction Implications - Going beyond traditional piggy banks, parents are turning to apps and online features to encourage management skills and financial literacy. Using social media and smartphone usage to combine lessons about finance with entertainment, these digitized techniques speak to a desire to introduce responsibility early on.
Adolescent Banking
Teaching management, finance apps offer kids insight via digital interaction
4 Examples + Score + Implications


Rented Play Borrowing extends into toys and tech to satiate the ever-changing needs of children Implications - A cost-effective alternative to buying new toys, parents are turning to methods of borrowing to satiate the developing interests of young people. Toy rentals and smartphone borrowing services provide temporary access to goods and activities, reflecting a need to maintain materialistic tendencies and individual desires in a post-recession society.
Rented Play
Borrowing extends into toys and tech to satiate the ever-changing needs of children
4 Examples + Score + Implications


Playtime Packaging Brands augment products to be toy-like to entertain before even opening Implications - Consumers are overwhelmed with product choice in store aisles, which is why a number of brands are using a toy-like packaging aesthetic to instill a positive experience. By creating an immersive experience, brands use notions of childhood simplicity and interactivity to provide consumers with a break from the mundanity of daily life.
Playtime Packaging
Brands augment products to be toy-like to entertain before even opening
5 Examples + Score + Implications


PLUS 223 more Parenting PRO Trends and 2,166 examples!



FREE BONUS
(worth $1,000):
Buy a full trend report subscription and get one year of the customizable Trend Hunter PRO dashboard (for 1 user), including all 2000+ pages of PRO content and customizable filters to dive deeper into parenting or any other category.


Boost your parenting consumer insight!
Three options to kick-start your innovation...


1. Parenting Trend Report

229 Parenting PRO Trends
Parenting Trend Report This report is only available to full Trend Report subscribers

2. All 2014 Reports

Parenting & 100+ Reports
2013 Trend Report
$960

3. All 2014 Reports +
Trend Hunter PRO

Trend Report Elite
$1,920 $960
Most Popular - Save 50%