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About the Parenting Report

Trend Hunter’s Parenting Trend Report investigates various trends dealing with parents, pregnancy, birth, child care, kids health, teenagers and single parents. Our research follows modern parenting trends, covering topics like adoption, parental controls on computers, gaming consoles and smartphones, as well as interactive parenting classes and digital parenting on the Internet. In an era where parenting skills are becoming more crucial to the upbringing of children, businesses must understand the key forces driving change and consumer opinion in this massive industry.

Who It's For

Regardless if you are a company specializing in baby products, a marketing firm aimed at teenage audiences or a brand that caters to parents, our research provides informative data to help recognize patterns in the parenting industry.

Subscribers to the Parenting Trend Report will identify new opportunities that can be used to dominate the market and make your business more competitive.

The Parenting Trend Report, last published on Nov 26, 2014, includes 259 PRO Trends and 1,295 examples of parenting market research and parenting consumer trends related to: toddlers, kids fashion, single parents, child care, teenagers and parenting trends.

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Methodology

Our parenting research is based on Trend Hunter's crowdsourced parenting articles and 2,163,000,000 total views of data. [Learn More]

Report Contents

• 259 Parenting PRO Trends = 259 Powerpoint Pages Parenting PPT Report
• 1,295 Parenting Examples

Online Extras With Full Subscription

• 181 Parenting Videos (Online) Parenting Videos
• 7,770 Parenting Images (Online) Parenting Images
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!



Sample Parenting Pro Trends

Each Parenting PRO Trend is on its own slide with implications, a quantified score, and examples linked to online parenting articles, videos and images. Examples:

Free-From Indulgence A guilt-free approach is adopted in typically indulgent treats and recipes Implications - Organic and gluten-free consumers are always on the hunt for alternative ways to enjoy everyday foods, which has prompted the development of desserts that cater to these very specific needs. This shift towards making indulgent foods restriction-friendly appeals to consumer both dedicated and dabbling in specialty diets.
Free-From Indulgence
A guilt-free approach is adopted in typically indulgent treats and recipes
5 Examples + Score + Implications


Budget Streamlining As apps make banking more accessible, budgeting comes to the forefront Implications - With banking apps becoming popularized, consumers are armed with more information about their financial standing than ever before. This automated and convenient approach to banking lends nicely to the budget-conscious consumer, who can use these apps to set goals and track spending easily.
Budget Streamlining
As apps make banking more accessible, budgeting comes to the forefront
5 Examples + Score + Implications


Health Forecasting To provide further tangibility, predictive technology enters the health sphere Implications - As a healthy lifestyle continues to be coveted by consumers, the next extension of healthy living is being realized with prediction technology in healthcare. Placing power in the users' hands, this shift towards prediction for prevention decentralizes healthcare further, and empowers everyday consumers to take charge of their own health.
Health Forecasting
To provide further tangibility, predictive technology enters the health sphere
7 Examples + Score + Implications


Outsource Obsession Consumers flock to services that outsource even rudimentary tasks Implications - Anything consumers can do to automate an aspect of daily life is being coveted, which is supported by the rise of outsource services for everything from laundry to texting. As work schedules continue to become more hectic, consumers will likely opt for convenience, even at a price, in everyday life.
Outsource Obsession
Consumers flock to services that outsource even rudimentary tasks
8 Examples + Score + Implications


Social Start-Up Entrepreneurs use social platforms as a base for building businesses Implications - Fighting against tough economic times, young entrepreneurs are seeking to maximize their skills, particularly in technology, in the business realm. Using platforms such as Instagram and Facebook as a source for both retail and exposure, tech-savvy youths are leveraging their online capabilities to promote their brand in a digital and easily adaptable manner.
Social Start-Up
Entrepreneurs use social platforms as a base for building businesses
4 Examples + Score + Implications


Photographic Play Toys are heightened with personal photographs for familiar appeal Implications - When it comes to distractions, particularly for kids, toys can often deter from more meaningful, family-time activities. Adding an element of familiarity to products like coloring books and kids tech devices, brands are integrating personalized photos and customized imagery for sentimental appeal. This speaks to a shift toward more visually customizable forms of play and entertainment.
Photographic Play
Toys are heightened with personal photographs for familiar appeal
4 Examples + Score + Implications


Contoured TV A demand for immersive entertainment sees curved screens popularized Implications - Consumers are looking for a more immersive experience as virtual and augmented reality rise in popularity, which has resulted in a preference for curved screens. This move towards more engaging everyday entertainment goes against the shift towards smaller screens for consumers looking for on-demand escapism.
Contoured TV
A demand for immersive entertainment sees curved screens popularized
6 Examples + Score + Implications


Oversized Entertainment Despite a shift towards mobile tech, TV size grows to meet consumer demand Implications - Despite the rise of handheld tech devices, the traditional size of consumer televisions are growing to take up more space. This shift towards larger, more immersive in-home experiences comes about as a differentiation from small-screen mobile devices.
Oversized Entertainment
Despite a shift towards mobile tech, TV size grows to meet consumer demand
7 Examples + Score + Implications


PLUS 253 more Parenting PRO Trends and 1,295 examples!



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