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About the Parenting Report

Trend Hunter’s Parenting Trend Report investigates various trends dealing with parents, pregnancy, birth, child care, kids health, teenagers and single parents. Our research follows modern parenting trends, covering topics like adoption, parental controls on computers, gaming consoles and smartphones, as well as interactive parenting classes and digital parenting on the Internet. In an era where parenting skills are becoming more crucial to the upbringing of children, businesses must understand the key forces driving change and consumer opinion in this massive industry.

Who It's For

Regardless if you are a company specializing in baby products, a marketing firm aimed at teenage audiences or a brand that caters to parents, our research provides informative data to help recognize patterns in the parenting industry.

Subscribers to the Parenting Trend Report will identify new opportunities that can be used to dominate the market and make your business more competitive.

The Parenting Trend Report, last published on Sep 30, 2014, includes 243 PRO Trends and 1,215 examples of parenting market research and parenting consumer trends related to: toddlers, kids fashion, single parents, child care, teenagers and parenting trends.

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Methodology

Our parenting research is based on Trend Hunter's crowdsourced parenting articles and 2,107,000,000 total views of data. [Learn More]

Report Contents

• 243 Parenting PRO Trends = 243 Powerpoint Pages Parenting PPT Report
• 1,215 Parenting Examples

Online Extras With Full Subscription

• 170 Parenting Videos (Online) Parenting Videos
• 7,290 Parenting Images (Online) Parenting Images
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!



Sample Parenting Pro Trends

Each Parenting PRO Trend is on its own slide with implications, a quantified score, and examples linked to online parenting articles, videos and images. Examples:

Connected Cleaning Household chores are made easier with the use of apps and mobile technology Implications - Seeking to make household chores less cumbersome, consumers are turning to apps and beacon technology to make such activities more streamlined. Adding features like automation and digital programming to tasks like laundry, consumers are seeking to make chores more digitally adaptable, reflecting a need to stay connected, even during routine, everyday tasks.
Connected Cleaning
Household chores are made easier with the use of apps and mobile technology
4 Examples + Score + Implications


Homespun Hygiene Oral care receives a high-tech overhaul for convenient at-home usage Implications - Seeking to reduce the need for frequent appointments to the doctor or dentist, consumers are turning to products that mimic professional services for a convenient, at-home alternative. Heightening traditional oral care with technology and state-of-the-art tools, consumers are seeking to take a more prominent role in the development of their own health, reflecting a more self-directed approach to well-being.
Homespun Hygiene
Oral care receives a high-tech overhaul for convenient at-home usage
5 Examples + Score + Implications


Omnipresent Entertainment Hyper-convenient media streaming means there's never an absence of fun Implications - At this point in the digital revolution, most consumers are at least passively plugged in to some sort of device at all times. Making this connection more active means creating more omnipresent entertainment through hyper-convenient media streaming. This satiates the consumer desire for constant stimulation, as well as ease of everyday living.
Omnipresent Entertainment
Hyper-convenient media streaming means there's never an absence of fun
8 Examples + Score + Implications


Routine Rental Rental services offer more basic consumer goods for practicality Implications - While rental services often sway toward more high-end services, a growth in more compact and sustainable living has consumers seeking out more basic rental options. Offering the temporary use of kitchen appliances and children's toys, unique rental options provide individuals with the convenience of basic goods without any long-term commitment.
Routine Rental
Rental services offer more basic consumer goods for practicality
5 Examples + Score + Implications


Alternative Apology Consumers turn to unconventional apologetic techniques to avoid interaction Implications - Seeking to bypass the traditionally uncomfortable experience of having to say sorry, consumers are opting for eccentric apology tactics to avoid face-to-face interaction. Using outsourced services and social media to express remorse, consumers are trading in face-to-face engagement for more unusual techniques, reflecting a rise in alternative forms of self-expression.
Alternative Apology
Consumers turn to unconventional apologetic techniques to avoid interaction
4 Examples + Score + Implications


Pediatric Tracking The digital health boom extends to children as parents look to monitor levels Implications - Parents are becoming more concerned with the activity level of children than ever, which has prompted juvenile health tracking. This shift towards healthcare is helping to get children active earlier, but also making millennial parents more attuned to the daunting notion of keeping little ones healthy.
Pediatric Tracking
The digital health boom extends to children as parents look to monitor levels
6 Examples + Score + Implications


Edible Play Heightening experiences, consumers turn to elements of play that incorporate food Implications - Enhancing childhood activities with added indulgences, consumers are turning to toys that integrate confectionery goods. Incorporating sweets like chocolate and candy into board games and building blocks, these edible activities reflect a turn toward more playful methods of engagement.
Edible Play
Heightening experiences, consumers turn to elements of play that incorporate food
4 Examples + Score + Implications


Uninhibited Youth The rise of unbridled teen culture is bluntly expressed in modern photography Implications - With today's generation growing up in world fueled by technology and online interaction, limited boundaries and restrictions has lead to a more open and audacious age group. Showcasing teens and even "tweens" engaging in chaotic behavior and partying, these candid captures illustrate a more lax attitude among young people.
Uninhibited Youth
The rise of unbridled teen culture is bluntly expressed in modern photography
6 Examples + Score + Implications


PLUS 237 more Parenting PRO Trends and 1,215 examples!



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