ALL > Life Stages > Parenting Trend Report

More:  Youth Toys Babies Seniors Boomers

About the Parenting Report

Trend Hunter’s Parenting Trend Report investigates various trends dealing with parents, pregnancy, birth, child care, kids health, teenagers and single parents. Our research follows modern parenting trends, covering topics like adoption, parental controls on computers, gaming consoles and smartphones, as well as interactive parenting classes and digital parenting on the Internet. In an era where parenting skills are becoming more crucial to the upbringing of children, businesses must understand the key forces driving change and consumer opinion in this massive industry.

Who It's For

Regardless if you are a company specializing in baby products, a marketing firm aimed at teenage audiences or a brand that caters to parents, our research provides informative data to help recognize patterns in the parenting industry.

Subscribers to the Parenting Trend Report will identify new opportunities that can be used to dominate the market and make your business more competitive.

The Parenting Trend Report, last published on Jul 21, 2015, includes 339 PRO Trends and 1,695 examples of parenting market research and parenting consumer trends related to: toddlers, kids fashion, single parents, child care, teenagers and parenting trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our parenting research is based on Trend Hunter's crowdsourced parenting articles and 2,423,000,000 total views of data. [Learn More]

Report Contents

• 339 Parenting PRO Trends = 339 Powerpoint Pages Parenting PPT Report
• 1,695 Parenting Examples

Online Extras With Full Subscription

• 237 Parenting Videos (Online) Parenting Videos
• 10,170 Parenting Images (Online) Parenting Images
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!



Sample Parenting Pro Trends

Each Parenting PRO Trend is on its own slide with implications, a quantified score, and examples linked to online parenting articles, videos and images. Examples:

Socialized Casting Style-focused campaigns apply social media tools to recruiting Implications - Fashion-focused recruiting campaigns are adopting social media tools for the casting process. In addition to providing labels with the chance to attract fresh, untapped talent, this digital take on hiring is also illustrative of the times as brands seek to involve consumers in a more direct, digital way.
Socialized Casting
Style-focused campaigns apply social media tools to recruiting
4 Examples + Score + Implications


Digitized Discounting Food shopping apps include price reductions for deal seekers Implications - Social media tools have made today's consumer highly aware of the best price points, and in response, food shopping apps are placing an emphasis on discounts. Aside from the grocery sector, attention to savings is industry-spanning, as brands seek to offer competitive products in markets catering to informed, digitally savvy shoppers.
Digitized Discounting
Food shopping apps include price reductions for deal seekers
5 Examples + Score + Implications


Citrus Snacking Citrus ingredients are added to high-calorie snacks for health conscious allure Implications - Despite a growth in health-conscious living, adopting healthy eating habits can often be a challenge. Seeking to ease into the process, consumers, particularly those drawn to high-sodium snacks, are altering traditional treats with unexpected citrus ingredients for an equally tasty, yet nutritious alternative. This speaks to a desire to adhere to a nutritional lifestyle in a way that still maintains a sense of indulgence and flavor.
Citrus Snacking
Citrus ingredients are added to high-calorie snacks for health conscious allure
4 Examples + Score + Implications


Digital Instrument Instruction Digital natives turn to high-tech solutions to learn to play music Implications - Brands are integrating technology to instrumental learning tools in order to streamline the learning process. As nearly all facets of life are being enhanced with smart systems, this educational niche comes as part of a broader move toward automation. This shift is appealing and more aligned with young digital natives.
Digital Instrument Instruction
Digital natives turn to high-tech solutions to learn to play music
4 Examples + Score + Implications


Connected Dentistry New oral care concepts adopt high tech elements for tech-savvy consumers Implications - New dentistry products are incorporating high tech features that deliver the best of healthcare with a futuristic, connected appeal. This direction in oral care fits in well with young, contemporary consumers who prefer smart devices that they find not only intuitive, but also essential to everyday tasks.
Connected Dentistry
New oral care concepts adopt high tech elements for tech-savvy consumers
4 Examples + Score + Implications


Therapeutic Play Toys target children's anxieties with helpful stress relief features Implications - As stress and anxieties continue to grow among younger generations, toys brands are adopting a more health-conscious approach to entertainment. Offering interactive, multisensory features to help alleviate stress, these products speak to a growing desire for methods of health and wellness that are less abrasive and more integrated, particularly among youth.
Therapeutic Play
Toys target children's anxieties with helpful stress relief features
4 Examples + Score + Implications


Outsourced Communication Modern technology links users with automated conversational tools Implications - The increasing irregularity of in-person communication stemming from tech tools is intensifying with the outsourcing of social tasks. For digital natives, eliminating the need for one-on-one contact is appealing, as many young people prefer online conversations instead of face-to-face exchanges.
Outsourced Communication
Modern technology links users with automated conversational tools
4 Examples + Score + Implications


Digital Empowerment The educational sphere becomes optimized for digital learning Implications - Technology has proven its potential to not only break down barriers in the traditional classroom setting, but also transform students into autonomous, self-sufficient creators of their own content. The emphasis on digital literacy in education ultimately indicates how coveted skills are changing, as well as empowers students on an individual level.
Digital Empowerment
The educational sphere becomes optimized for digital learning
4 Examples + Score + Implications


PLUS 333 more Parenting PRO Trends and 1,695 examples!



Boost your parenting consumer insight!
Three options to kick-start your innovation...


1. Parenting Trend Report

339 Parenting PRO Trends
Parenting Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Parenting & 100+ Reports
2013 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,460 $1,500
Most Popular - Save 39%