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About the Parenting Report

Trend Hunter’s Parenting Trend Report investigates various trends dealing with parents, pregnancy, birth, child care, kids health, teenagers and single parents. Our research follows modern parenting trends, covering topics like adoption, parental controls on computers, gaming consoles and smartphones, as well as interactive parenting classes and digital parenting on the Internet. In an era where parenting skills are becoming more crucial to the upbringing of children, businesses must understand the key forces driving change and consumer opinion in this massive industry.

Who It's For

Regardless if you are a company specializing in baby products, a marketing firm aimed at teenage audiences or a brand that caters to parents, our research provides informative data to help recognize patterns in the parenting industry.

Subscribers to the Parenting Trend Report will identify new opportunities that can be used to dominate the market and make your business more competitive.

The Parenting Trend Report, last published on May 07, 2015, includes 300 PRO Trends and 1,500 examples of parenting market research and parenting consumer trends related to: toddlers, kids fashion, single parents, child care, teenagers and parenting trends.

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Methodology

Our parenting research is based on Trend Hunter's crowdsourced parenting articles and 2,369,000,000 total views of data. [Learn More]

Report Contents

• 300 Parenting PRO Trends = 300 Powerpoint Pages Parenting PPT Report
• 1,500 Parenting Examples

Online Extras With Full Subscription

• 210 Parenting Videos (Online) Parenting Videos
• 9,000 Parenting Images (Online) Parenting Images
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!



Sample Parenting Pro Trends

Each Parenting PRO Trend is on its own slide with implications, a quantified score, and examples linked to online parenting articles, videos and images. Examples:

Personalized Prep Consumers seek to add customization to their cooking rituals Implications - No longer content with merely consuming personalized forms of edible goods, consumers are now searching for ways to customize the actual process of cooking, baking and garnishing food items. This shift is illustrative of the ways in which the DIY/maker culture movement has spawned a greater desire for customization in both product and ritual.
Personalized Prep
Consumers seek to add customization to their cooking rituals
5 Examples + Score + Implications


Prehistoric Aesthetic Brands adopt designs reminiscent of dinosaurs to satiate primordial interest Implications - No longer just of interest to those who study paleontology, references to dinosaurs and archaic animals are emerging within mainstream culture to satiate obscure interests. Integrating prehistoric references into fashion labels and even interior decor, brands are using primordial designs to not only add a sense of novelty, but also to showcase an element of fearlessness and strength often associated with animals that roamed the earth thousands of years ago.
Prehistoric Aesthetic
Brands adopt designs reminiscent of dinosaurs to satiate primordial interest
6 Examples + Score + Implications


Dual-Purpose Care Elements of play are added to functional baby products for added entertainment Implications - Entertaining infants and toddlers can be quite the challenge, particularly while on the go, prompting parents to turn to infant products that are multifunctional and more engaging. Offering strollers and baby seats that double as toys as well as integrate media devices, retailers are providing a way to distract and entertain infants in a way that maintains a level of care and comfort while on the go.
Dual-Purpose Care
Elements of play are added to functional baby products for added entertainment
4 Examples + Score + Implications


Sustainable Play Parents search for eco products that will satiate their children's needs Implications - Eco-consciousness typically isn't particularly important to children, but it is to many parents who are becoming more aware of their household's consumption habits. Parents who wish to instill a sustainable mentality in their offspring are searching for products with eco-friendly packaging that's appealing to children. This shift demonstrates that eco-consciousness is being introduced to a younger demographic by increasing product engagement.
Sustainable Play
Parents search for eco products that will satiate their children's needs
4 Examples + Score + Implications


Compact Care Toddler accessories are given a travel-friendly overhaul with portable adjustments Implications - Offering toddlers and infants a sense of comfort, brands are redesigning traditional infant furnishings and accessories to be more adaptable outside the home. Making it easy to fold or collapse bassinets and play pens into compact, portable shapes, brands are offering typically large or hard to maneuver products in a more efficient and easy to transport model. This reflects a need to make travel experiences and routine outings more efficient without sacrificing comforts of home.
Compact Care
Toddler accessories are given a travel-friendly overhaul with portable adjustments
4 Examples + Score + Implications


Appified Infancy Parents turn to apps to monitor infants while on the go Implications - Helping to make the process of caring for newborns a little bit easier, brands are offering apps and tech devices that help parents care for infants while outside the home. Providing checklists, reminders and even ways to track health, these apps offer parents a more streamlined way of monitoring their children while out and about. This reflects a need to maintain a sense of management and control over infant care, particularly when outside the home.
Appified Infancy
Parents turn to apps to monitor infants while on the go
4 Examples + Score + Implications


Socialized Finance Monetary services are enhanced with social features to attract young consumers Implications - Seeking to expand interest beyond adults, those in the banking and finance industry are turning to clever social tactics to connect with a more younger audience. Allowing consumers to transfer funds and make payments through social platforms like Twitter, companies are redefining how traditional finances are managed, combining the efficiency of online technology with a need to make rudimentary tasks more engaging.
Socialized Finance
Monetary services are enhanced with social features to attract young consumers
4 Examples + Score + Implications


Adhesive Tech Wearable technology is reformatted for bodily use Implications - The world of wearable technology is evolving to include devices that attach directly onto users' skin. This new form of wearable device is not only more discrete, but often more accurate in its bodily observations. Adhesive wearables indicate how technology can transform the health industry, as well as reveal an underlying desire on the part of consumers to manage and monitor their day-to-day lives.
Adhesive Tech
Wearable technology is reformatted for bodily use
4 Examples + Score + Implications


PLUS 294 more Parenting PRO Trends and 1,500 examples!



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