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About the Parenting Report

Trend Hunter’s Parenting Trend Report investigates various trends dealing with parents, pregnancy, birth, child care, kids health, teenagers and single parents. Our research follows modern parenting trends, covering topics like adoption, parental controls on computers, gaming consoles and smartphones, as well as interactive parenting classes and digital parenting on the Internet. In an era where parenting skills are becoming more crucial to the upbringing of children, businesses must understand the key forces driving change and consumer opinion in this massive industry.

Who It's For

Regardless if you are a company specializing in baby products, a marketing firm aimed at teenage audiences or a brand that caters to parents, our research provides informative data to help recognize patterns in the parenting industry.

Subscribers to the Parenting Trend Report will identify new opportunities that can be used to dominate the market and make your business more competitive.

The Parenting Trend Report, last published on Apr 16, 2015, includes 294 PRO Trends and 1,470 examples of parenting market research and parenting consumer trends related to: toddlers, kids fashion, single parents, child care, teenagers and parenting trends.

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Methodology

Our parenting research is based on Trend Hunter's crowdsourced parenting articles and 2,336,000,000 total views of data. [Learn More]

Report Contents

• 294 Parenting PRO Trends = 294 Powerpoint Pages Parenting PPT Report
• 1,470 Parenting Examples

Online Extras With Full Subscription

• 206 Parenting Videos (Online) Parenting Videos
• 8,820 Parenting Images (Online) Parenting Images
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!



Sample Parenting Pro Trends

Each Parenting PRO Trend is on its own slide with implications, a quantified score, and examples linked to online parenting articles, videos and images. Examples:

Socialized Finance Monetary services are enhanced with social features to attract youngeconsumers Implications - Seeking to expand interest beyond adults, those in the banking and finance industry are turning to clever social tactics to connect with a more younger audience. Allowing consumers to transfer funds and make payments through social platforms like Twitter, companies are redefining how traditional finances are managed, combining the efficiency of online technology with a need to make rudimentary tasks more engaging.
Socialized Finance
Monetary services are enhanced with social features to attract youngeconsumers
4 Examples + Score + Implications


Adhesive Tech Wearable technology is reformatted for bodily use Implications - The world of wearable technology is evolving to include devices that attach directly onto users' skin. This new form of wearable device is not only more discrete, but often more accurate in its bodily observations. Adhesive wearables indicate how technology can transform the health industry, as well as reveal an underlying desire on the part of consumers to manage and monitor their day-to-day lives.
Adhesive Tech
Wearable technology is reformatted for bodily use
4 Examples + Score + Implications


Youthful Wearable Kid-targeted wearable devices tap into educational benefits Implications - Rather than offering the same capabilities as a smartphone, kid-targeted wearable devices are being designed to promote education and personal well-being. By offering heightened engagement, wearable devices for children serve as an example of how technology can transform learning and physical activity into a form of play.
Youthful Wearable
Kid-targeted wearable devices tap into educational benefits
4 Examples + Score + Implications


Autonomous Play Subscription services aim to engross children with independent activity Implications - Kid-targeted subscription services are becoming more popular among parents who use them as a method of furthering their children's education and creativity. More specifically, subscriptions geared towards individual play are gaining momentum, reflecting a parental desire to encourage children to become autonomous and self-motivated.
Autonomous Play
Subscription services aim to engross children with independent activity
4 Examples + Score + Implications


Profane Minimalism The fashion industry attempts to do vulgar humor in an understated way Implications - In an effort to connect with a younger consumer, the fashion industry is adding a vulgar sense of humor to garments and accessories. Recognizing the comic appeal of profanity and self-deprecation, yet wanting to stay aesthetically consistent, brands are incorporating these elements in a way that is understated and minimalist. Ultimately, this shift reflects a consumer desire for garments that reflect their personality while being versatile and wearable.
Profane Minimalism
The fashion industry attempts to do vulgar humor in an understated way
4 Examples + Score + Implications


Sophisticating Baby Infant aesthetics go from cartoonish to chic Implications - Minimalist baby design speaks to a happy medium between the popular fad-based, Internet-heavy infant aesthetic, and the classic cartoonish, childlike look of animal-inspired, pastel-hued pieces. This more sophisticated look accommodates the need for something modern and age appropriate, yet still fitting to an adult aesthetic.
Sophisticating Baby
Infant aesthetics go from cartoonish to chic
5 Examples + Score + Implications


Artisan Infant Handmade clothing for infants adds a more trustworthy feel Implications - Naturalism and safety take precedent when parents choose clothing for babies, creating a need for artisan infant apparel. Handmade clothing communicates a feel of extra care that suits parents well. This speaks to the values of modern parents, who would rather steer clear of mass manufacturing.
Artisan Infant
Handmade clothing for infants adds a more trustworthy feel
5 Examples + Score + Implications


Subscription Play Parents turn to kid-focused subscriptions to ensure ongoing novelty Implications - Growing wildly in popularity over the past few years, subscription services have expanded to niche industries to provide consumers with more targeted products. Parents are one of these groups responding to the subscription model, and are drawn to the ongoing novelty these companies provide as well as the sometimes very specialized offerings. Providing consumers the ease of e-commerce mixed with customized goods, the popularity of these services come as no surprise.
Subscription Play
Parents turn to kid-focused subscriptions to ensure ongoing novelty
4 Examples + Score + Implications


PLUS 288 more Parenting PRO Trends and 1,470 examples!



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