ALL > Lifestyle > Hunting Trend Report


About the Hunting Report

From big game hunting to fishing, all things connected to the great outdoors can be found in our Hunting Trend Report. Although the hunting season may be short, consumer demands for hunting products continue to thrive. With an array of hunting-related trends like a DIY hunting lodge, high-tech snares, hunting apparel and shooting games, our report can help companies harness crowd-sourced data and use it to gain a competitive advantage.

Who It's For

Owners of hunting shops, equipment manufacturers and hunter apparel designers can use our report to understand the current market. Retailers of quality hunting guns, camping equipment and outdoor products will also benefit by using our research to boost creativity and inspire innovation. Furthermore, companies looking to expand brands, run unique campaigns or stimulate product diversity can use our consumer-based information for inspiration.

Let our Hunting Trend Report help guide you through the most innovative hunting trends so that you can position your brands, products and business strategies in the optimal places within the marketplace.

The Hunting Trend Report, last published on Jul 21, 2015, includes 41 PRO Trends and 205 examples of hunting market research and hunting consumer trends related to: fishing, hunting rifles, hunting lodges, shooting games, retreats and hunting trends.

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Methodology

Our hunting research is based on Trend Hunter's crowdsourced hunting articles and 2,424,000,000 total views of data. [Learn More]

Report Contents

• 41 Hunting PRO Trends = 41 Powerpoint Pages Hunting PPT Report
• 205 Hunting Examples

Online Extras With Full Subscription

• 29 Hunting Videos (Online) Hunting Videos
• 1,230 Hunting Images (Online) Hunting Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Hunting Pro Trends

Each Hunting PRO Trend is on its own slide with implications, a quantified score, and examples linked to online hunting articles, videos and images. Examples:

Social Stuntvertising Brands mix digital engagement with experiential forms of marketing Implications - Experiential forms of advertising featuring engaging stunts are making a splash in the social media marketing sector. The use of interactive activities in this digital sector resonates with the recent growth of sensory publicity tactics, and as a result, leaves a lasting impression on young consumers.
Social Stuntvertising
Brands mix digital engagement with experiential forms of marketing
4 Examples + Score + Implications


Career Matchmaking Recruiting mimics Tinder to reach millennials entering adulthood Implications - Taking a page from the 'Hookup Culture' millennials are known for, companies looking to employ Gen Yers are setting up digital services similar to matchmaking apps. This speaks to some top millennial preferences, such as convenience and connectivity. As this youth generation enters adult age, their main characteristics stay intact, yet are applied in new areas.
Career Matchmaking
Recruiting mimics Tinder to reach millennials entering adulthood
4 Examples + Score + Implications


Collaborative Cuisine Apps in the food market hone in on a communal approach to dining Implications - An expanding list of smartphone apps are honing in on the communal side of dining. This shift follows up on rising consumer preferences for interactive, in-person activities that help cell phone users engage with one another in spite of the personal disconnect that often comes with technology.
Collaborative Cuisine
Apps in the food market hone in on a communal approach to dining
4 Examples + Score + Implications


Momentary Marketing Brands capitalize on the ephemeral nature of emerging social media Implications - Brands aware of the ephemeral direction that social media is moving towards have redirected marketing efforts to follow suit. By using transient social platforms like Snapchat, or devising temporary marketing schemes, brands are appealing to a desire amongst people to consume smaller forms of content in a way that is both easy and efficient.
Momentary Marketing
Brands capitalize on the ephemeral nature of emerging social media
5 Examples + Score + Implications


Interplanetary Apps Companies produce smartphone apps that serve interest in outer space Implications - Other industries adopt both branded and unbranded apps as a way to make information readily available; outer space apps satisfy the same desire for convenience. These user-friendly programs satisfy the curiosities of users with an attraction to the unknown, which is common in a time where information is all too readily available.
Interplanetary Apps
Companies produce smartphone apps that serve interest in outer space
4 Examples + Score + Implications


Employment Matchmaking Milennials turn to apps to streamline the job hunting process Implications - The employment landscape is changing drastically as technology continues to evolve. Younger job seekers have been turning to mobile apps to connect or "match" them with opportunities and employers, much like a dating app would match them with potential mates. The app interface not only streamlines the job hunting process, it also evens the playing field by emphasizing the mutually beneficial nature of the employer-employee relationship.
Employment Matchmaking
Milennials turn to apps to streamline the job hunting process
4 Examples + Score + Implications


Macabre Animalism Critters in design are taken from cutesy to dark for added sophistication Implications - The use of animals in design used to signify a cutesy, meme-friendly tone. In today's society, where consumers are more concerned with individualism than pleasantries, this has shifted toward a darker tone. The use of animalism in a more macabre context questions the concept of humanity, providing what consumers crave: more meaningful experiences.
Macabre Animalism
Critters in design are taken from cutesy to dark for added sophistication
11 Examples + Score + Implications


Smoked Libation Consumers are opting for fall-friendly, campfire-inspired flavors Implications - Veering away from sweet beverages for fall, many consumers are opting for smoky, toasted flavors. Beverages that offer a woodsy twist immediately set themselves apart and liven up the drinking experience, and more heavily involve the aromatic aspect of flavor. Ultimately, consumers are searching for new ways to experience the comfort and coziness associated with colder seasons.
Smoked Libation
Consumers are opting for fall-friendly, campfire-inspired flavors
7 Examples + Score + Implications


PLUS 35 more Hunting PRO Trends and 205 examples!



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