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About the Hunting Report

From big game hunting to fishing, all things connected to the great outdoors can be found in our Hunting Trend Report. Although the hunting season may be short, consumer demands for hunting products continue to thrive. With an array of hunting-related trends like a DIY hunting lodge, high-tech snares, hunting apparel and shooting games, our report can help companies harness crowd-sourced data and use it to gain a competitive advantage.

Who It's For

Owners of hunting shops, equipment manufacturers and hunter apparel designers can use our report to understand the current market. Retailers of quality hunting guns, camping equipment and outdoor products will also benefit by using our research to boost creativity and inspire innovation. Furthermore, companies looking to expand brands, run unique campaigns or stimulate product diversity can use our consumer-based information for inspiration.

Let our Hunting Trend Report help guide you through the most innovative hunting trends so that you can position your brands, products and business strategies in the optimal places within the marketplace.

The Hunting Trend Report, last published on Apr 29, 2015, includes 35 PRO Trends and 175 examples of hunting market research and hunting consumer trends related to: fishing, hunting rifles, hunting lodges, shooting games, retreats and hunting trends.

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trend research methodology

Methodology

Our hunting research is based on Trend Hunter's crowdsourced hunting articles and 2,369,000,000 total views of data. [Learn More]

Report Contents

• 35 Hunting PRO Trends = 35 Powerpoint Pages Hunting PPT Report
• 175 Hunting Examples

Online Extras With Full Subscription

• 25 Hunting Videos (Online) Hunting Videos
• 1,050 Hunting Images (Online) Hunting Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Hunting Pro Trends

Each Hunting PRO Trend is on its own slide with implications, a quantified score, and examples linked to online hunting articles, videos and images. Examples:

Employment Matchmaking Milennials turn to apps to streamline the job hunting process Implications - The employment landscape is changing drastically as technology continues to evolve. Younger job seekers have been turning to mobile apps to connect or "match" them with opportunities and employers, much like a dating app would match them with potential mates. The app interface not only streamlines the job hunting process, it also evens the playing field by emphasizing the mutually beneficial nature of the employer-employee relationship.
Employment Matchmaking
Milennials turn to apps to streamline the job hunting process
4 Examples + Score + Implications


Macabre Animalism Critters in design are taken from cutesy to dark for added sophistication Implications - The use of animals in design used to signify a cutesy, meme-friendly tone. In today's society, where consumers are more concerned with individualism than pleasantries, this has shifted toward a darker tone. The use of animalism in a more macabre context questions the concept of humanity, providing what consumers crave: more meaningful experiences.
Macabre Animalism
Critters in design are taken from cutesy to dark for added sophistication
11 Examples + Score + Implications


Smoked Libation Consumers are opting for fall-friendly, campfire-inspired flavors Implications - Veering away from sweet beverages for fall, many consumers are opting for smoky, toasted flavors. Beverages that offer a woodsy twist immediately set themselves apart and liven up the drinking experience, and more heavily involve the aromatic aspect of flavor. Ultimately, consumers are searching for new ways to experience the comfort and coziness associated with colder seasons.
Smoked Libation
Consumers are opting for fall-friendly, campfire-inspired flavors
6 Examples + Score + Implications


Culinary Adventure Foodie culture and adventurism collide in travel for the risk-taking elite Implications - Consumers with a literal taste for adventure are being targeted with tourist destinations that blend escapism with gourmet food experiences. This further extension of foodie culture creates an apparent connection between an adventurous palate and personality, and satisfies with experiences that entertain multiple senses at once.
Culinary Adventure
Foodie culture and adventurism collide in travel for the risk-taking elite
5 Examples + Score + Implications


Intrusive Adornment Gaudy, over-the-top headpieces are opted for as consumers crave attention Implications - Despite minimalism reaching new peaks in the style world, a number of brands and consumers are going against the grain with over-the-top headpieces that demand attention. This rebellion against modern aesthetics speaks to a broader preference for products that capture attention by standing out.
Intrusive Adornment
Gaudy, over-the-top headpieces are opted for as consumers crave attention
8 Examples + Score + Implications


Automated Discount Consumers turn to mobile shopping aids to make coupons easier to find Implications - Seeking a more streamlined method of saving money, consumers are turning to apps and digital assistance for efficiency. Filtering through deals and rewards based on consumer preference, digital shopping aids help consumers find promotions in a more automated manner, transforming a traditionally taxing activity into a more streamlined experience.
Automated Discount
Consumers turn to mobile shopping aids to make coupons easier to find
4 Examples + Score + Implications


Competitive Reward Brands heighten rewards by offering game-like challenges Implications - Turning brand involvement into a competitive activity, retailers are using challenges to incite consumer interest. Requiring strategic thought and dedication, these reward-driven activities help consumers become more personally invested in the experience, providing a sense of satisfaction and fulfillment.
Competitive Reward
Brands heighten rewards by offering game-like challenges
4 Examples + Score + Implications


Meta-Marketing Brands thrive for authenticity, making use of self-aware marketing tactics Implications - The shift from over-the-top marketing campaigns to more subtle forms of print and television ads has become apparent. Particularly with the rise of millennial purchasing power, brands are looking for ways to appeal "real" to this consumer segment and self-mockery is becoming a fast track to become relatable to Gen Y. This form of advertising is now moving beyond marketing and beginning to bleed into other areas such as packaging and retail spaces.
Meta-Marketing
Brands thrive for authenticity, making use of self-aware marketing tactics
9 Examples + Score + Implications


PLUS 29 more Hunting PRO Trends and 175 examples!



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