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About the Hunting Report

From big game hunting to fishing, all things connected to the great outdoors can be found in our Hunting Trend Report. Although the hunting season may be short, consumer demands for hunting products continue to thrive. With an array of hunting-related trends like a DIY hunting lodge, high-tech snares, hunting apparel and shooting games, our report can help companies harness crowd-sourced data and use it to gain a competitive advantage.

Who It's For

Owners of hunting shops, equipment manufacturers and hunter apparel designers can use our report to understand the current market. Retailers of quality hunting guns, camping equipment and outdoor products will also benefit by using our research to boost creativity and inspire innovation. Furthermore, companies looking to expand brands, run unique campaigns or stimulate product diversity can use our consumer-based information for inspiration.

Let our Hunting Trend Report help guide you through the most innovative hunting trends so that you can position your brands, products and business strategies in the optimal places within the marketplace.

The Hunting Trend Report, last published on Sep 26, 2014, includes 30 PRO Trends and 150 examples of hunting market research and hunting consumer trends related to: fishing, hunting rifles, hunting lodges, shooting games, retreats and hunting trends.

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trend research methodology

Methodology

Our hunting research is based on Trend Hunter's crowdsourced hunting articles and 2,112,000,000 total views of data. [Learn More]

Report Contents

• 30 Hunting PRO Trends = 30 Powerpoint Pages Hunting PPT Report
• 150 Hunting Examples

Online Extras With Full Subscription

• 21 Hunting Videos (Online) Hunting Videos
• 900 Hunting Images (Online) Hunting Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Hunting Pro Trends

Each Hunting PRO Trend is on its own slide with implications, a quantified score, and examples linked to online hunting articles, videos and images. Examples:

Automated Discount Consumers turn to mobile shopping aids to make coupons easier to find Implications - Seeking a more streamlined method of saving money, consumers are turning to apps and digital assistance for efficiency. Filtering through deals and rewards based on consumer preference, digital shopping aids help consumers find promotions in a more automated manner, transforming a traditionally taxing activity into a more streamlined experience.
Automated Discount
Consumers turn to mobile shopping aids to make coupons easier to find
4 Examples + Score + Implications


Competitive Reward Brands heighten rewards by offering game-like challenges Implications - Turning brand involvement into a competitive activity, retailers are using challenges to incite consumer interest. Requiring strategic thought and dedication, these reward-driven activities help consumers become more personally invested in the experience, providing a sense of satisfaction and fulfillment.
Competitive Reward
Brands heighten rewards by offering game-like challenges
4 Examples + Score + Implications


Meta-Marketing Brands thrive for authenticity, making use of self-aware marketing tactics Implications - The shift from over-the-top marketing campaigns to more subtle forms of print and television ads has become apparent. Particularly with the rise of millennial purchasing power, brands are looking for ways to appeal "real" to this consumer segment and self-mockery is becoming a fast track to become relatable to Gen Y. This form of advertising is now moving beyond marketing and beginning to bleed into other areas such as packaging and retail spaces.
Meta-Marketing
Brands thrive for authenticity, making use of self-aware marketing tactics
9 Examples + Score + Implications


Technologized Ecology Instead of heading outdoors, kids adapt to manufactured versions of nature Implications - North American kids are spending less time outside than ever before, which has diminished topics like ecology and science. As such, toys and innovations that foster indoor learning about the Earth are speaking to children on a familiar level and augmenting education to be more individualistic than in years passed.
Technologized Ecology
Instead of heading outdoors, kids adapt to manufactured versions of nature
6 Examples + Score + Implications


Social Bartering Providing personal interaction, brands exchange goods for social engagement Implications - As networking and social engagement continues to dominate consumer behaviorism, businesses are turning to methods of online interaction to expand brand recognition in a more personal, and digitally efficient manner. Creating a platform for user involvement, brands are offering discounts and rewards in exchange for interaction on such sites as Twitter and Instagram, speaking to a shift in brand-consumer engagement towards more reciprocal, yet socially integrated methods of day-to-day interaction.
Social Bartering
Providing personal interaction, brands exchange goods for social engagement
7 Examples + Score + Implications


Protein 2.0 As consumers become busier, their snacking tastes turn to meat Implications - In a society where work ethic is considered a testament to one's character, high energy levels are of the utmost importance. This, combined with an increased health-consciousness and hesitation toward chemically created products, has consumers turning to more simplistic, longer-lasting forms of energy assistance, such as meat snacks.
Protein 2.0
As consumers become busier, their snacking tastes turn to meat
4 Examples + Score + Implications


Search Engine Reliance Businesses and individuals increase their dependancy on web search Implications - Google Search, Facebook Graph, Bing, and others are all shaping the way that we think about the world. Reliance on search engines for information, recommendations, socializing and sharing has become innate and those business who don't have a continuously evolving search engine optimization strategy for the future, will quickly find themselves becoming more irrelevant.
Search Engine Reliance
Businesses and individuals increase their dependancy on web search
6 Examples + Score + Implications


Real Estate 3.0 The next generation of buying and selling homes Implications - For home-owners and prospective buyers, the real estate landscape has changed rapidly over the years to offer an experience unlike any other. While traditional channels, such as printed real estate listings, still exist, consumers are increasingly looking for other ways to find their dream homes. Modern developments in the real estate world include matchmaking sites, personalized home tours and philanthropic realtors that donate a portion of their commissions to local charities, all of which are causing waves in the way real estate is bought and sold.
Real Estate 3.0
The next generation of buying and selling homes
6 Examples + Score + Implications


PLUS 24 more Hunting PRO Trends and 150 examples!



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