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About the Hip-Hop Report - The Hip-Hop Trend Report deals with active and ongoing trends related to the hip-hop world. Consumers are always on the hunt for the latest developments in the music industry, whether it is fashion cues taken from Jay-Z, Lil' Wayne and Kanye West or videos of rapping emcees that have gone viral. Additionally, our research will give companies insight into why consumers download songs of their favorite rap artists instead of purchasing from retail outlets.

Who It's For - The Hip-Hop Trend Reports is for music developers, concert promoters, musicians, engineers, product developers, clothing manufacturers and advertisers who are looking to infuse their products and businesses with urban flair. Rap music is a prominent element of popular culture, and businesses should strive to isolate emerging hip-hop trends that will help stimulate innovation and drive the creative process within their company.

With urban music's expansive popularity across a variety of media and industries, businesses must hone in on emerging opportunities by understanding consumer trends and preferences with the Hip-Hop Trend Report.

The Hip-Hop Trend Report, last published on Mar 12, 2014, includes 18 PRO Trends and 203 examples of hip-hop market research and hip-hop consumer trends related to: music, fashion, music videos, rap, artists and hip-hop trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our hip-hop research is based on Trend Hunter's 203 crowdsourced hip-hop trends and 1,901,000,000 total views of data. [Learn More]

What You'll Get:
• 18 Page / Slide Presentation Hip-Hop PDF Report Hip-Hop PPT Report
• 18 Page In-Depth Reading Report Hip-Hop PDF Report

Contents:
• 18 Hip-Hop PRO Trends
• 203 Hip-Hop Examples
• 28 Hip-Hop Videos (Online) Hip-Hop Videos
• 1,218 Hip-Hop Images (Online) Hip-Hop Images
• Additional Niche Reports (with a full subscription): Hip-Hop, Movie, Geek, Google, Music, Musical, Bollywood, Stop-Motion Animation, Broadcasting, Music Video, Infographic Design, Reality Television, Movie Trailer and more!



Sample Hip-Hop Pro Trends - Each Hip-Hop PRO Trend is on its own slide with implications, a quantified score, and examples linked to online hip-hop articles, videos and images. Examples:

Satirical Celeb A demand for authenticity prompts celebs to engage in down-to-earth tactics Implications - With mass media often overdramatizing stories to the public, consumers become doubtful of its authenticity. As a means to preserve believability and thus, likability, celebrities are turning to self-deprecating means of exposure. The down-to-earth tactics prove useful as consumers crave marketing and entertainment they can relate to.
Satirical Celeb
A demand for authenticity prompts celebs to engage in down-to-earth tactics
7 Examples + Score + Implications


Lyric Obsession A fascination with popular bands and songs results in meme-like products Implications - Playing off of consumers' desires to communicate a niche interest or passion to the world, products that integrate popular lyrics are gaining a strong following. Being integrated into a huge variety of products, from home decor to clothing, the desire to express one's musical interests takes on many forms.
Lyric Obsession
A fascination with popular bands and songs results in meme-like products
7 Examples + Score + Implications


Shock Causevertising (UPDATE) Companies are using shock marketing to send a positive message Implications - Though typically aligned with more subversive products and ideas, shock marketing tactics are being used by leading brands to help align themselves with a cause. Given that consumers are typically more receptive to charitable and awareness-focused messages, brands are supercharging their work with eye-catching visuals to trigger an emotional response.
Shock Causevertising (UPDATE)
Companies are using shock marketing to send a positive message
7 Examples + Score + Implications


Haute Hip Hop Rap culture goes couture as the fashion industry explores new frontiers Implications - Rap culture has always belonged to the misfits of society. Started in the early 80s and kept alive by youth who struggle against their environment, hip hop is crossing over into the world of high fashion. This is essentially a result of the fashion industry (and consumerism in general) coming into an age of glamorized individualism.
Haute Hip Hop
Rap culture goes couture as the fashion industry explores new frontiers
6 Examples + Score + Implications


K-Pop Marketing The Internet age opens up Korean pop culture & music to the entire world Implications - Originating in South Korea, K-pop is a musical genre that has exploded onto the North American scene. The k-pop anthem most commonly known worldwide, Gangnam Style, hit airwaves and the subculture has since been adopted into a range of global products, advertising campaigns and inspired fashion retailers.
K-Pop Marketing
The Internet age opens up Korean pop culture & music to the entire world
10 Examples + Score + Implications


Aspirational Urban Suburban consumers turn to in-your-face urban marketing Implications - Looking to regain a sense of their youth, boomers are being drawn towards commercials, print ads and interactive campaigns that glamorize suburban life through symbols of urbanity. Hip hop, lawlessness and bling appeal to the more risk adverse, routine-coveting Generation X in various forms of parody.
Aspirational Urban
Suburban consumers turn to in-your-face urban marketing
7 Examples + Score + Implications


PLUS 12 more Hip-Hop PRO Trends and 203 examples!


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1. Hip-Hop Trend Report

18 Hip-Hop PRO Trends
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