ALL > Pop Culture > Hip-Hop Trend Report


About the Hip-Hop Report

The Hip-Hop Trend Report deals with active and ongoing trends related to the hip-hop world. Consumers are always on the hunt for the latest developments in the music industry, whether it is fashion cues taken from Jay-Z, Lil' Wayne and Kanye West or videos of rapping emcees that have gone viral. Additionally, our research will give companies insight into why consumers download songs of their favorite rap artists instead of purchasing from retail outlets.

Who It's For

The Hip-Hop Trend Reports is for music developers, concert promoters, musicians, engineers, product developers, clothing manufacturers and advertisers who are looking to infuse their products and businesses with urban flair. Rap music is a prominent element of popular culture, and businesses should strive to isolate emerging hip-hop trends that will help stimulate innovation and drive the creative process within their company.

With urban music's expansive popularity across a variety of media and industries, businesses must hone in on emerging opportunities by understanding consumer trends and preferences with the Hip-Hop Trend Report.

The Hip-Hop Trend Report, last published on Aug 18, 2015, includes 30 PRO Trends and 150 examples of hip-hop market research and hip-hop consumer trends related to: music, fashion, music videos, rap, artists and hip-hop trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our hip-hop research is based on Trend Hunter's crowdsourced hip-hop articles and 2,449,000,000 total views of data. [Learn More]

Report Contents

• 30 Hip-Hop PRO Trends = 30 Powerpoint Pages Hip-Hop PPT Report
• 150 Hip-Hop Examples

Online Extras With Full Subscription

• 21 Hip-Hop Videos (Online) Hip-Hop Videos
• 900 Hip-Hop Images (Online) Hip-Hop Images
• Additional Niche Reports (with a full subscription): Hip-Hop, Movie, Geek, Google, Music, Musical, Bollywood, Stop-Motion Animation, Broadcasting, Music Video, Infographic Design, Reality Television, Movie Trailer and more!



Sample Hip-Hop Pro Trends

Each Hip-Hop PRO Trend is on its own slide with implications, a quantified score, and examples linked to online hip-hop articles, videos and images. Examples:

Cultured Sentiment Romantic occasions receive a humorous overhall with notorious pop culture icons Implications - Taking a lighthearted approach to traditionally emotional occasions, consumers are turning to products and imagery that reference notorious, mass media icons. Swapping romantic gestures and loving quotes for references to rap stars and infamous Hollywood actors, these unique sentiments are using the popularity of these icons to not only spark conversation, but also to add a hint of sarcasm and humor to the experience.
Cultured Sentiment
Romantic occasions receive a humorous overhall with notorious pop culture icons
5 Examples + Score + Implications


Urbane Child Kids fashion brands develop products featuring a metropolitan aesthetic Implications - Fashion labels with clothing and accessories for children are taking on an evident urban aesthetic. The spread of these youthful motifs touches on the rise of metropolitan lifestyles among city-dwelling families who prefer the look and feel of downtown-inspired goods and services on all fronts, as a way to communicate sophistication and status.
Urbane Child
Kids fashion brands develop products featuring a metropolitan aesthetic
5 Examples + Score + Implications


Embodied Fitness Consumers search for fitness routines that better reflect their personalities Implications - No longer satisfied with the generic gym environment, younger consumers are opting for fitness routines that are both experiential and personalized to individual taste. This shift indicates that the rise of fitness culture is not uniform, but contains within it many specialized services that appeal to a much younger and hyper-individualized consumer.
Embodied Fitness
Consumers search for fitness routines that better reflect their personalities
4 Examples + Score + Implications


Pop Culture Prevention Bridging the disconnect, cultural elements are added to safe sex awareness Implications - Addressing the prevalence of sexual engagement among young people, prophylactic brands are using pop culture elements as a means to target this demographic head-on. Using rappers and cult movie characters to add familiarity to a traditionally unsavory topic, brands are seeking to make the conversation around safe sex much more comfortable, particularly among younger generations.
Pop Culture Prevention
Bridging the disconnect, cultural elements are added to safe sex awareness
4 Examples + Score + Implications


Hip Hop Expansion Rap artists deep dive into the fashion market to expand consumer allure Implications - Becoming known for more than just their distinct musical genre, rappers and hip hop artists are diving into more mainstream arenas for consumer appeal. Stepping into markets like fashion, artists are turning to unconventional market areas to showcase their persona and style to a more mainstream audience. The emergence of typically underground artists on magazine covers and editorials signifies a move toward more unique pop culture crossover techniques.
Hip Hop Expansion
Rap artists deep dive into the fashion market to expand consumer allure
5 Examples + Score + Implications


Pop Cultured Auto Car companies partner with well-known celebs to create pop culture appeal Implications - Seeking to expand market exposure, high-end brands like those in the auto industry are turning to pop culture collaborations for consumer appeal. Joining forces with celebrities and media icons, auto manufacturers are using the fame and recognition of well-known figures to heighten their products with status. This reflects a need for more approachable marketing tactics, particularly when it comes to more exclusive product designs.
Pop Cultured Auto
Car companies partner with well-known celebs to create pop culture appeal
4 Examples + Score + Implications


Hip Hop Satire Consumers turn to sarcastic rapper fashion to showcase media awareness Implications - As rap culture shifts toward a more mainstream audience, a desire to showcase awareness has consumers turning to sarcastic apparel. Referencing rappers and their media reputations, these fashion designs are using sarcasm as an alternative method of appreciation.
Hip Hop Satire
Consumers turn to sarcastic rapper fashion to showcase media awareness
4 Examples + Score + Implications


Integrated Infatuation Pop culture appreciation moves toward more practical forms of praise Implications - As pop culture fandom expands, appreciation is shifting away from typical memorabilia toward more integrated forms of recognition. Adopting a more pragmatic form of expressing interests, consumers are turning to pieces of home decor that cleverly show praise for celebrities and pop culture icons, combining the practicality of everyday products with a growing desire for individual expression.
Integrated Infatuation
Pop culture appreciation moves toward more practical forms of praise
7 Examples + Score + Implications


PLUS 24 more Hip-Hop PRO Trends and 150 examples!



Boost your hip-hop consumer insight!
Three options to kick-start your innovation...


1. Hip-Hop Trend Report

30 Hip-Hop PRO Trends
Hip-Hop Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Hip-Hop & 100+ Reports
2013 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,460 $1,500
Most Popular - Save 39%