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About the Hip-Hop Report

The Hip-Hop Trend Report deals with active and ongoing trends related to the hip-hop world. Consumers are always on the hunt for the latest developments in the music industry, whether it is fashion cues taken from Jay-Z, Lil' Wayne and Kanye West or videos of rapping emcees that have gone viral. Additionally, our research will give companies insight into why consumers download songs of their favorite rap artists instead of purchasing from retail outlets.

Who It's For

The Hip-Hop Trend Reports is for music developers, concert promoters, musicians, engineers, product developers, clothing manufacturers and advertisers who are looking to infuse their products and businesses with urban flair. Rap music is a prominent element of popular culture, and businesses should strive to isolate emerging hip-hop trends that will help stimulate innovation and drive the creative process within their company.

With urban music's expansive popularity across a variety of media and industries, businesses must hone in on emerging opportunities by understanding consumer trends and preferences with the Hip-Hop Trend Report.

The Hip-Hop Trend Report, last published on Oct 29, 2014, includes 23 PRO Trends and 115 examples of hip-hop market research and hip-hop consumer trends related to: music, fashion, music videos, rap, artists and hip-hop trends.

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Methodology

Our hip-hop research is based on Trend Hunter's crowdsourced hip-hop articles and 2,124,000,000 total views of data. [Learn More]

Report Contents

• 23 Hip-Hop PRO Trends = 23 Powerpoint Pages Hip-Hop PPT Report
• 115 Hip-Hop Examples

Online Extras With Full Subscription

• 16 Hip-Hop Videos (Online) Hip-Hop Videos
• 690 Hip-Hop Images (Online) Hip-Hop Images
• Additional Niche Reports (with a full subscription): Hip-Hop, Movie, Geek, Google, Music, Musical, Bollywood, Stop-Motion Animation, Broadcasting, Music Video, Infographic Design, Reality Television, Movie Trailer and more!



Sample Hip-Hop Pro Trends

Each Hip-Hop PRO Trend is on its own slide with implications, a quantified score, and examples linked to online hip-hop articles, videos and images. Examples:

Pop Cultured Auto Car companies partner with well-known celebs to create pop culture appeal Implications - Seeking to expand market exposure, high-end brands like those in the auto industry are turning to pop culture collaborations for consumer appeal. Joining forces with celebrities and media icons, auto manufacturers are using the fame and recognition of well-known figures to heighten their products with status. This reflects a need for more approachable marketing tactics, particularly when it comes to more exclusive product designs.
Pop Cultured Auto
Car companies partner with well-known celebs to create pop culture appeal
4 Examples + Score + Implications


Hip Hop Satire Consumers turn to sarcastic rapper fashion to showcase media awareness Implications - As rap culture shifts toward a more mainstream audience, a desire to showcase awareness has consumers turning to sarcastic apparel. Referencing rappers and their media reputations, these fashion designs are using sarcasm as an alternative method of appreciation.
Hip Hop Satire
Consumers turn to sarcastic rapper fashion to showcase media awareness
4 Examples + Score + Implications


Integrated Infatuation Pop culture appreciation moves toward more practical forms of praise Implications - As pop culture fandom expands, appreciation is shifting away from typical memorabilia toward more integrated forms of recognition. Adopting a more pragmatic form of expressing interests, consumers are turning to pieces of home decor that cleverly show praise for celebrities and pop culture icons, combining the practicality of everyday products with a growing desire for individual expression.
Integrated Infatuation
Pop culture appreciation moves toward more practical forms of praise
7 Examples + Score + Implications


Collegiate Couture Brands glamorize back-to-school clothing and supplies with a grown-up appeal Implications - Young consumers are seeking to be perceived as mature, which is being addressed by brands that are tailoring school-oriented products and clothing to be stylish beyond their years. The glamorization of teen routine is creating a market demographic more attuned to adult life, and more open to designs and products previously perceived as too adult-oriented.
Collegiate Couture
Brands glamorize back-to-school clothing and supplies with a grown-up appeal
7 Examples + Score + Implications


Lyrical Exposure Viral pop song covers reflects a turn towards accessible marketing platforms Implications - With online platforms like YouTube offering accessible methods of exposure, consumers are utilizing such outlets to personally market themselves to wider audiences. Aiming to connect with viewers through more relatable content, users are turning to pop song covers to elevate their lesser-known statuses with more acclaimed cultural associations. Referencing celebrated musical numbers in personalized videos adds recognizable aspects to otherwise unknown users, reflecting a need to connect with others through personally diverse means.
Lyrical Exposure
Viral pop song covers reflects a turn towards accessible marketing platforms
7 Examples + Score + Implications


Satirical Celeb A demand for authenticity prompts celebs to engage in down-to-earth tactics Implications - With mass media often overdramatizing stories to the public, consumers become doubtful of its authenticity. As a means to preserve believability and thus, likability, celebrities are turning to self-deprecating means of exposure. The down-to-earth tactics prove useful as consumers crave marketing and entertainment they can relate to.
Satirical Celeb
A demand for authenticity prompts celebs to engage in down-to-earth tactics
7 Examples + Score + Implications


Lyric Obsession A fascination with popular bands and songs results in meme-like products Implications - Playing off of consumers' desires to communicate a niche interest or passion to the world, products that integrate popular lyrics are gaining a strong following. Being integrated into a huge variety of products, from home decor to clothing, the desire to express one's musical interests takes on many forms.
Lyric Obsession
A fascination with popular bands and songs results in meme-like products
7 Examples + Score + Implications


Shock Causevertising (UPDATE) Companies are using shock marketing to send a positive message Implications - Though typically aligned with more subversive products and ideas, shock marketing tactics are being used by leading brands to help align themselves with a cause. Given that consumers are typically more receptive to charitable and awareness-focused messages, brands are supercharging their work with eye-catching visuals to trigger an emotional response.
Shock Causevertising (UPDATE)
Companies are using shock marketing to send a positive message
7 Examples + Score + Implications


PLUS 17 more Hip-Hop PRO Trends and 115 examples!



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