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About the Helmet Report

The Helmet Trend Report features protective headgear from leading companies such as Giro and HJC. Sports safety is a growing industry, and changes are constantly being made to snowboard helmets, motorcycle helmets and even visors to help keep active individuals free from harm. Our research examines the latest innovations in ski helmets, including tech-infused features to help the avid alpine ski lover hit the slopes in style. Bicycles are another product that are paired with protection for riders, and the Helmet Trend Report covers crucial headgear for this popular sport.

Who It's For

Sports companies would benefit from examining protective helmets due to the constant demand of these products from consumers. Society is becoming more and more concerned with safety, so businesses can capitalize on this constant need by acknowledging the latest developments in this industry.

Don’t let your sports business fall behind on the latest innovations, and stay informed with the Helmet Trend Report.

The Helmet Trend Report, last published on Sep 02, 2014, includes 45 PRO Trends and 225 examples of helmet market research and helmet consumer trends related to: sports equipment, sports training, extreme sports, skiing, snowboarding and helmet trends.

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Methodology

Our helmet research is based on Trend Hunter's crowdsourced helmet articles and 2,124,000,000 total views of data. [Learn More]

Report Contents

• 45 Helmet PRO Trends = 45 Powerpoint Pages Helmet PPT Report
• 225 Helmet Examples

Online Extras With Full Subscription

• 32 Helmet Videos (Online) Helmet Videos
• 1,350 Helmet Images (Online) Helmet Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Helmet Pro Trends

Each Helmet PRO Trend is on its own slide with implications, a quantified score, and examples linked to online helmet articles, videos and images. Examples:

Sophisticating Safety Protective gear receives a lavish overhaul to create consumer allure Implications - Adding an element of prestige to safety procedures, retailers are turning to lavish aesthetics to enhance products like helmets. Transforming traditionally unappealing or basic safety gear into fashionable accessories, these stylized products speak to a desire to maintain a sense of exclusivity.
Sophisticating Safety
Protective gear receives a lavish overhaul to create consumer allure
4 Examples + Score + Implications


Digital De-Stress As overworking becomes commonplace, consumers look to tech for comfort Implications - As consumers become anxious as a result of constant connectivity, the subsequent reliance has many looking to technology for relief. The rise of tech-based anxiety management and monitoring denotes a preference for quick, familiar conveniences over those requiring additional time or resources.
Digital De-Stress
As overworking becomes commonplace, consumers look to tech for comfort
6 Examples + Score + Implications


Flamboyant Fascination Consumers become less concerned with gender roles and praise flamboyance Implications - As consumers become more open to relaxed understandings of gender, depictions that reverse traditionally masculine and feminine images are gaining popularity. This shift is expanding markets usually reserved for one gender, effectively broadening demographic horizons.
Flamboyant Fascination
Consumers become less concerned with gender roles and praise flamboyance
4 Examples + Score + Implications


Tossable Tech As consumers crave new perspectives, 360-degree cameras offer a distinct POV Implications - The demand for life-proof tech products has resulted in 360-degree cameras that provide a revolutionary point-of-view. Rivaling tough tech manufacturers on the market, the innovations satiate consumer demand for smart solutions that accommodate extreme lifestyles along with new, exciting developments in documentation.
Tossable Tech
As consumers crave new perspectives, 360-degree cameras offer a distinct POV
5 Examples + Score + Implications


Biometric Capture Biometric technology becomes commonplace in wearable cameras and beyond Implications - Consumers are becoming comfortable with the implementation of biometric technology, which has prompted it to be introduced to the camera market. Utilizing human emotion and brainwaves as a basis to capture footage, this further connects consumers with technology on a basic, interactive level.
Biometric Capture
Biometric technology becomes commonplace in wearable cameras and beyond
5 Examples + Score + Implications


Feminized Athleticism The empowerment of young girls rages on in the sports industry Implications - Though the idea of some sports being "just for boys" is quickly dissipating, girls are still not fully accommodated in the realm of athleticism. Feminized equipment and girl-only sports forward this movement in hopes of not just easing tensions today, but of reshaping the minds of youth to no longer perceive gender as a hurdle in sports and in life.
Feminized Athleticism
The empowerment of young girls rages on in the sports industry
5 Examples + Score + Implications


Referential Formal Wear A desire for individuality prompts a rise in eclectic prom ensembles Implications - Turning experiences like Prom into opportunities for personal expression, consumers are turning to cinematic references and quirky material. This reflects a move beyond the traditionally attractive and into a realm where a person's value is based on personality and individualism.
Referential Formal Wear
A desire for individuality prompts a rise in eclectic prom ensembles
5 Examples + Score + Implications


Protective Play Seeking to instill a sense of comfort, parents turn to encapsulating toys Implications - While offering comfort and security for children is often a top priority, constantly watching over infants day and night can be tricky for working parents. Seeking to provide a convenient sense of protection, parents are turning to encapsulating plush toys that are made to envelop a child, mocking the feeling of the womb. These soothing sources of play reflect a similarity to the womb that shows a more slow approach to transitioning a baby from infancy beyond.
Protective Play
Seeking to instill a sense of comfort, parents turn to encapsulating toys
5 Examples + Score + Implications


PLUS 39 more Helmet PRO Trends and 225 examples!



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