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About the Helmet Report

The Helmet Trend Report features protective headgear from leading companies such as Giro and HJC. Sports safety is a growing industry, and changes are constantly being made to snowboard helmets, motorcycle helmets and even visors to help keep active individuals free from harm. Our research examines the latest innovations in ski helmets, including tech-infused features to help the avid alpine ski lover hit the slopes in style. Bicycles are another product that are paired with protection for riders, and the Helmet Trend Report covers crucial headgear for this popular sport.

Who It's For

Sports companies would benefit from examining protective helmets due to the constant demand of these products from consumers. Society is becoming more and more concerned with safety, so businesses can capitalize on this constant need by acknowledging the latest developments in this industry.

Don’t let your sports business fall behind on the latest innovations, and stay informed with the Helmet Trend Report.

The Helmet Trend Report, last published on May 27, 2015, includes 49 PRO Trends and 245 examples of helmet market research and helmet consumer trends related to: sports equipment, sports training, extreme sports, skiing, snowboarding and helmet trends.

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Methodology

Our helmet research is based on Trend Hunter's crowdsourced helmet articles and 2,421,000,000 total views of data. [Learn More]

Report Contents

• 49 Helmet PRO Trends = 49 Powerpoint Pages Helmet PPT Report
• 245 Helmet Examples

Online Extras With Full Subscription

• 34 Helmet Videos (Online) Helmet Videos
• 1,470 Helmet Images (Online) Helmet Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Helmet Pro Trends

Each Helmet PRO Trend is on its own slide with implications, a quantified score, and examples linked to online helmet articles, videos and images. Examples:

Interplanetary Mockery Consumers choose the next best thing to space tourism Implications - As wanderlust brings consumers into a realm of commercial space tourism, more consumers find themselves willing to explore the outer limits, but unable to spend the cash. As a result, many attractions are incorporating ways to simulate space travel. This allows consumers a taste of the ultimate in exoticism in the confines of a comfortable price and setting.
Interplanetary Mockery
Consumers choose the next best thing to space tourism
4 Examples + Score + Implications


Simulated Space Simulation technology immerses consumers in outer space environments Implications - A rising obsession with virtual reality tools is informing the designs of tech companies with a stake in the aerospace market. By simulating galactic environments at the click of a button, computer-generated systems are now a preferred route for sensory engagement. This in turn helps deliver lasting impressions among consumers partaking in interactive digital systems.
Simulated Space
Simulation technology immerses consumers in outer space environments
5 Examples + Score + Implications


Enforcement Tech The wearables market expands to focus on police and military components Implications - As wearable tech continues to gain popularity amongst consumers, enforcement establishments are innovating ways to incorporate the technology for protection and beyond. This shift in focus identifies a market crossover applicable to a multitude of industries when it comes to transitioning a product from consumer-oriented to a broader scope.
Enforcement Tech
The wearables market expands to focus on police and military components
4 Examples + Score + Implications


Health-Conscious Coif Priorities in hair shift from aesthetic to well being Implications - The health-conscious wave has reached new heights as it permeates the hair industry. Previously built on pure aesthetics and often unhealthy and extreme treatments such as perms or dyes, careful coiffures are now focused more on the well-being of hair. This speaks to a shift in what is perceived as beautiful, moving more toward health than fussy good looks.
Health-Conscious Coif
Priorities in hair shift from aesthetic to well being
4 Examples + Score + Implications


Audio Adaptability Speakers are integrated into functional, outdoor equipment for on-the-go use Implications - Seeking to further integrate audio systems into everyday life, brands are turning to more functional adaptations to heighten accessibility. Integrating speaker systems and Bluetooth technology into skateboards and bike helmets, brands are turning to more exhilarating outdoor elements to add hype and functional appeal to traditionally single-purpose products.
Audio Adaptability
Speakers are integrated into functional, outdoor equipment for on-the-go use
4 Examples + Score + Implications


Sophisticating Safety Protective gear receives a lavish overhaul to create consumer allure Implications - Adding an element of prestige to safety procedures, retailers are turning to lavish aesthetics to enhance products like helmets. Transforming traditionally unappealing or basic safety gear into fashionable accessories, these stylized products speak to a desire to maintain a sense of exclusivity.
Sophisticating Safety
Protective gear receives a lavish overhaul to create consumer allure
4 Examples + Score + Implications


Digital De-Stress As overworking becomes commonplace, consumers look to tech for comfort Implications - As consumers become anxious as a result of constant connectivity, the subsequent reliance has many looking to technology for relief. The rise of tech-based anxiety management and monitoring denotes a preference for quick, familiar conveniences over those requiring additional time or resources.
Digital De-Stress
As overworking becomes commonplace, consumers look to tech for comfort
6 Examples + Score + Implications


Flamboyant Fascination Consumers become less concerned with gender roles and praise flamboyance Implications - As consumers become more open to relaxed understandings of gender, depictions that reverse traditionally masculine and feminine images are gaining popularity. This shift is expanding markets usually reserved for one gender, effectively broadening demographic horizons.
Flamboyant Fascination
Consumers become less concerned with gender roles and praise flamboyance
4 Examples + Score + Implications


PLUS 43 more Helmet PRO Trends and 245 examples!



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