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About the Gold Report

Trend Hunter’s Gold Trend Report uncovers the latest gold trends that influence everything from fashion to finance. The rate of gold prices today are higher than they have ever been; however, consumers still buy gold products in large quantities. But gold is not the only coveted luxury good these days, as silver and platinum remain popular among consumers too. While consumers may not be able to get their hands on an ounce of gold bullion, they are buying products inspired by or infused with the precious metal.

Who It's For

Bankers, finance executives, day traders, fashion designers, advertisers and retailers of gold jewelry are just a few examples of people who will find our data beneficial, as it gives insight into emerging patterns in the industry. Additionally, our crowd-sourced research will be useful to a wide variety of people who collect coins, sell antiques or scrap metals for a living because it will assist with identifying developing market opportunities.

From runways to Wall Street, discover how the latest gold trends are influencing a number of industries with consumer-based data found in the Gold Trend Report.

The Gold Trend Report, last published on May 13, 2015, includes 289 PRO Trends and 1,445 examples of gold market research and gold consumer trends related to: silver, precious metals, finance, fashion, jewelry and gold trends.

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Methodology

Our gold research is based on Trend Hunter's crowdsourced gold articles and 2,368,000,000 total views of data. [Learn More]

Report Contents

• 289 Gold PRO Trends = 289 Powerpoint Pages Gold PPT Report
• 1,445 Gold Examples

Online Extras With Full Subscription

• 202 Gold Videos (Online) Gold Videos
• 8,670 Gold Images (Online) Gold Images
• Additional Niche Reports (with a full subscription): Diamonds, Gold, Fur, Luxury Fashion and more!



Sample Gold Pro Trends

Each Gold PRO Trend is on its own slide with implications, a quantified score, and examples linked to online gold articles, videos and images. Examples:

Confectionery Collaboration Chocolate and candy brands collaborate to create hybrid sweets Implications - Choosing to embrace fellow competitors, brands, like those in the confectionery industry, are choosing to collaborate with others on new flavors and formats. Seeking to capitalize on the popular fan followings of certain brands, confectionery companies are seeking to not only expand awareness to new markets, but also redefine how typically traditional products are perceived.
Confectionery Collaboration
Chocolate and candy brands collaborate to create hybrid sweets
6 Examples + Score + Implications


Touchless Cosmetic Self care is applied without actual human touch to streamline the process Implications - With consumers focusing on their health, ditching chemicals, and making their own cosmetics, it's not surprise that the puritan approach to self care continues with touchless cosmetic. Omitting hands from the equation entirely, products and gadgets that allow consumers to apply products without contaminating them communicate a feel of freshness.
Touchless Cosmetic
Self care is applied without actual human touch to streamline the process
6 Examples + Score + Implications


Whimsical Retail Brands increase interest through over-the-top retail displays Implications - Bringing an exciting element to routine shopping experiences, playfully designed retail displays are being adopted as a way to generate interest and engagement with products. By adopting over-the-top designs more reminiscent of an amusement park than a grocery store, retail locations are able to better compete with the convenience of online shops by offering an experiential element.
Whimsical Retail
Brands increase interest through over-the-top retail displays
6 Examples + Score + Implications


Astronomical Aesthetic The planets become a source of design inspiration Implications - As a backlash to the over-processed, ostentatious visual style of recent times, many consumers are craving something more naturalistic and mysterious. This, combined with a growing interest in the otherworldly, has created an obsession with the astronomical aesthetic and the intrigue of what else is out there.
Astronomical Aesthetic
The planets become a source of design inspiration
7 Examples + Score + Implications


Sophisticating Baby Infant aesthetics go from cartoonish to chic Implications - Minimalist baby design speaks to a happy medium between the popular fad-based, Internet-heavy infant aesthetic, and the classic cartoonish, childlike look of animal-inspired, pastel-hued pieces. This more sophisticated look accommodates the need for something modern and age appropriate, yet still fitting to an adult aesthetic.
Sophisticating Baby
Infant aesthetics go from cartoonish to chic
5 Examples + Score + Implications


Botanical Sweetener Plant-based sugar alternatives take over mass-marketed and small products Implications - The battle with sugar reaches back to the 80s with restriction, and has moved into current day as an opportunity for added nutrients. This is what fuels the wave of plant-based sweeteners observed in mass-marketed and smaller-scale products alike. Naturalism is seen as an added plus in today's health-driven society, which adds value to sugar alternatives and positions them as more than replacements.
Botanical Sweetener
Plant-based sugar alternatives take over mass-marketed and small products
5 Examples + Score + Implications


Hyper-Targeted Dating Consumers prioritize efficiency when it comes to dating services Implications - Increasingly unwilling to compromise when it comes to romantic relationships, consumers are turning to hyper-specific dating platforms to find love. By adopting a simple, location-based interface and tailoring it to a specific group of people, apps are more likely to be helpful in determining compatibility. The rise in hyper-targeted dating services suggests that consumers are not only particular, they're also prioritizing efficiency when it comes to getting what they want.
Hyper-Targeted Dating
Consumers prioritize efficiency when it comes to dating services
4 Examples + Score + Implications


Playful Luxury Couples looking to tie the knot opt for lighthearted indulgence Implications - Whether it's niche themes, locations or services, contemporary nuptials are ascribing to laid-back indulgences that prioritize experience. The shift toward playful luxury suggests that consumers are willing to spend money on milestone events, as long as they're reflective of the celebrants' personalities, which in today's individualistic society are more comfortably unique than ever before.
Playful Luxury
Couples looking to tie the knot opt for lighthearted indulgence
7 Examples + Score + Implications


PLUS 283 more Gold PRO Trends and 1,445 examples!



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