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About the Gold Report

Trend Hunter’s Gold Trend Report uncovers the latest gold trends that influence everything from fashion to finance. The rate of gold prices today are higher than they have ever been; however, consumers still buy gold products in large quantities. But gold is not the only coveted luxury good these days, as silver and platinum remain popular among consumers too. While consumers may not be able to get their hands on an ounce of gold bullion, they are buying products inspired by or infused with the precious metal.

Who It's For

Bankers, finance executives, day traders, fashion designers, advertisers and retailers of gold jewelry are just a few examples of people who will find our data beneficial, as it gives insight into emerging patterns in the industry. Additionally, our crowd-sourced research will be useful to a wide variety of people who collect coins, sell antiques or scrap metals for a living because it will assist with identifying developing market opportunities.

From runways to Wall Street, discover how the latest gold trends are influencing a number of industries with consumer-based data found in the Gold Trend Report.

The Gold Trend Report, last published on Oct 29, 2014, includes 269 PRO Trends and 1,345 examples of gold market research and gold consumer trends related to: silver, precious metals, finance, fashion, jewelry and gold trends.

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Methodology

Our gold research is based on Trend Hunter's crowdsourced gold articles and 2,125,000,000 total views of data. [Learn More]

Report Contents

• 269 Gold PRO Trends = 269 Powerpoint Pages Gold PPT Report
• 1,345 Gold Examples

Online Extras With Full Subscription

• 188 Gold Videos (Online) Gold Videos
• 8,070 Gold Images (Online) Gold Images
• Additional Niche Reports (with a full subscription): Diamonds, Gold, Fur, Luxury Fashion and more!



Sample Gold Pro Trends

Each Gold PRO Trend is on its own slide with implications, a quantified score, and examples linked to online gold articles, videos and images. Examples:

Grown-Up Celebration Adult consumers turn to more refined products to celebrate the holidays Implications - As the holiday market remains an industry that's heavily juvenile, many brands are creating refined products to broaden appeal for adults. This expansion speaks to consumers' nostalgic nature while offering something more appropriate for the grown-up lifestyle, satisfying multiple desires in one shot.
Grown-Up Celebration
Adult consumers turn to more refined products to celebrate the holidays
5 Examples + Score + Implications


Calorie Currency Health retailers rewarding dieting put wellness first Implications - Today's society is obsessed with the idea of self improvement, specifically within health consciousness. Forwarding this ideal of top health, companies are showing their passion for physical progress by accepting calories or exercise as currency. A strategic defense against an obesity epidemic, incentivizing exercise more directly links health and wellness to products obtained -- and to a brand as a whole.
Calorie Currency
Health retailers rewarding dieting put wellness first
4 Examples + Score + Implications


Seasonal Simplicity Holiday aesthetics take a minimalist turn to satiate design-conscious buyers Implications - Capturing holiday spirit in a more subtle manner, brands are turning to minimal seasonal aesthetics to appease design-conscious consumers. Updating traditional decor like wreaths and Christmas trees with contemporary designs, consumers are trading in traditionally flamboyant colors and imagery for more casual, laid-back aesthetics. This reflects a turn toward more subtle forms of seasonal celebration.
Seasonal Simplicity
Holiday aesthetics take a minimalist turn to satiate design-conscious buyers
4 Examples + Score + Implications


Generational Footwear Instead of fit or function, brands use time periods as inspiration Implications - Although the cyclical nature of fashion is nothing new, brands are using the quintessential aesthetics of specific generations -- past or future -- in design for aesthetic appeal. This approach to design targets consumers more concerned with aesthetics rather than functionality.
Generational Footwear
Instead of fit or function, brands use time periods as inspiration
5 Examples + Score + Implications


Upscaling Takeout Fast food brands use upscale marketing to negate industry stereotypes Implications - Established food brands are using upscale marketing approaches to change the way consumers interpret the world of fast food. Dealing with years and years of being understood as low brow, unhealthy and unsophisticated, the QSR industry is focusing energy on re-branding itself.
Upscaling Takeout
Fast food brands use upscale marketing to negate industry stereotypes
5 Examples + Score + Implications


Upgrading Apparel Consumers use tutorials and DIYs to make accessories hyper-personalized Implications - As the number of consumers DIYing their own clothing rises, more and more people are using crafty techniques and tutorials to personalize apparel. This move towards customization on a budget signifies a preference and desire for fleeting fashion styles and affordable variety.
Upgrading Apparel
Consumers use tutorials and DIYs to make accessories hyper-personalized
9 Examples + Score + Implications


Juvenile Couture Children's footwear is given a luxe overhaul for fashion-conscious parents Implications - Looking to convey prestige through their children, parents are investing in higher end footwear for kids. While the traditional thought regarding children's wear is to be frugal because of limited time usage, the premiumization of kid's footwear signifies a desire for disposable luxury.
Juvenile Couture
Children's footwear is given a luxe overhaul for fashion-conscious parents
4 Examples + Score + Implications


Keepsake Branding Brands leave an impression by creating packaging that's meant to be kept Implications - Unlike eco-focused packaging that focuses on minimal or biodegradable material, elaborate packaging that's meant to be kept or collected is being adopted by brands looking to leave an impression on consumers. This shift helps ensure that brands are remembered long after a product has been used or consumed by becoming a part of the home.
Keepsake Branding
Brands leave an impression by creating packaging that's meant to be kept
5 Examples + Score + Implications


PLUS 263 more Gold PRO Trends and 1,345 examples!



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