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About the Gold Report

Trend Hunter’s Gold Trend Report uncovers the latest gold trends that influence everything from fashion to finance. The rate of gold prices today are higher than they have ever been; however, consumers still buy gold products in large quantities. But gold is not the only coveted luxury good these days, as silver and platinum remain popular among consumers too. While consumers may not be able to get their hands on an ounce of gold bullion, they are buying products inspired by or infused with the precious metal.

Who It's For

Bankers, finance executives, day traders, fashion designers, advertisers and retailers of gold jewelry are just a few examples of people who will find our data beneficial, as it gives insight into emerging patterns in the industry. Additionally, our crowd-sourced research will be useful to a wide variety of people who collect coins, sell antiques or scrap metals for a living because it will assist with identifying developing market opportunities.

From runways to Wall Street, discover how the latest gold trends are influencing a number of industries with consumer-based data found in the Gold Trend Report.

The Gold Trend Report, last published on Oct 17, 2014, includes 265 PRO Trends and 1,325 examples of gold market research and gold consumer trends related to: silver, precious metals, finance, fashion, jewelry and gold trends.

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Methodology

Our gold research is based on Trend Hunter's crowdsourced gold articles and 2,108,000,000 total views of data. [Learn More]

Report Contents

• 265 Gold PRO Trends = 265 Powerpoint Pages Gold PPT Report
• 1,325 Gold Examples

Online Extras With Full Subscription

• 186 Gold Videos (Online) Gold Videos
• 7,950 Gold Images (Online) Gold Images
• Additional Niche Reports (with a full subscription): Diamonds, Gold, Fur, Luxury Fashion and more!



Sample Gold Pro Trends

Each Gold PRO Trend is on its own slide with implications, a quantified score, and examples linked to online gold articles, videos and images. Examples:

Seasonal Simplicity Holiday aesthetics take a minimalist turn to satiate design-conscious buyers Implications - Capturing holiday spirit in a more subtle manner, brands are turning to minimal seasonal aesthetics to appease design-conscious consumers. Updating traditional decor like wreaths and Christmas trees with contemporary designs, consumers are trading in traditionally flamboyant colors and imagery for more casual, laid-back aesthetics. This reflects a turn toward more subtle forms of seasonal celebration.
Seasonal Simplicity
Holiday aesthetics take a minimalist turn to satiate design-conscious buyers
4 Examples + Score + Implications


Upscaling Takeout Fast food brands use upscale marketing to negate industry stereotypes Implications - Established food brands are using upscale marketing approaches to change the way consumers interpret the world of fast food. Dealing with years and years of being understood as low brow, unhealthy and unsophisticated, the QSR industry is focusing energy on re-branding itself.
Upscaling Takeout
Fast food brands use upscale marketing to negate industry stereotypes
5 Examples + Score + Implications


Keepsake Branding Brands leave an impression by creating packaging that's meant to be kept Implications - Unlike eco-focused packaging that focuses on minimal or biodegradable material, elaborate packaging that's meant to be kept or collected is being adopted by brands looking to leave an impression on consumers. This shift helps ensure that brands are remembered long after a product has been used or consumed by becoming a part of the home.
Keepsake Branding
Brands leave an impression by creating packaging that's meant to be kept
5 Examples + Score + Implications


Multisensory Marketing A desire to connect with consumers has brands targeting different senses Implications - Seeking to interact with consumers on a deeper level, brands are turning to campaigns that target different senses. Integrating features like touch and smell into their advertisements, brands are using dynamic campaigns to encourage user participation, reflecting a desire for marketing tactics that go above and beyond aesthetic interest.
Multisensory Marketing
A desire to connect with consumers has brands targeting different senses
5 Examples + Score + Implications


Integrated Cosplay A desire for subtlety has consumers blending accessories with cosplay features Implications - Seeking a more subtle form of pop culture expression, consumers are integrating cosplay elements into their everyday accessories and clothing designs. Making reference to anime characters and movie icons, these products combine pop culture elements with a desire for more nuanced forms of personal expression.
Integrated Cosplay
A desire for subtlety has consumers blending accessories with cosplay features
4 Examples + Score + Implications


Customized Collectible Consumers alter toys and figurines with DIY touches for personal appeal Implications - Seeking to heighten ordinary merchandise, consumers are turning to DIY techniques to add function and a sense of individuality specifically among toys as part of a series. Turning ordinary figurines into household decor and art displays, consumers are transforming store-bought toys into more pragmatic products, reflecting a shift away from pristine collectibles toward more adaptable and easily customized alternatives.
Customized Collectible
Consumers alter toys and figurines with DIY touches for personal appeal
4 Examples + Score + Implications


Accessory Play Seeking a childhood connection, consumers turn to toy-inspired accessories Implications - Seeking to maintain a childhood link, consumers are turning to products that fuse youthful elements with more mature, adult accessories. Transforming iconic toys and playthings into everyday jewelry pieces, brands are using elements of play to add nostalgia and familiarity to their products, allowing consumers to savor childhood activities in a more refined, adult manner.
Accessory Play
Seeking a childhood connection, consumers turn to toy-inspired accessories
5 Examples + Score + Implications


Feminized Collectible Action figures are no longer treated as boy-centric toys Implications - Action figures are often seen as more serious, less feminine versions of toys that are not to be played with, but collected. As gender stereotypes change, however, so to does the action figure and all it represents. Femalecentric collectibles are battling their men-specific predecessors signifying a shift in how little (and big) girls play.
Feminized Collectible
Action figures are no longer treated as boy-centric toys
4 Examples + Score + Implications


PLUS 259 more Gold PRO Trends and 1,325 examples!



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