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About the Gold Report

Trend Hunter’s Gold Trend Report uncovers the latest gold trends that influence everything from fashion to finance. The rate of gold prices today are higher than they have ever been; however, consumers still buy gold products in large quantities. But gold is not the only coveted luxury good these days, as silver and platinum remain popular among consumers too. While consumers may not be able to get their hands on an ounce of gold bullion, they are buying products inspired by or infused with the precious metal.

Who It's For

Bankers, finance executives, day traders, fashion designers, advertisers and retailers of gold jewelry are just a few examples of people who will find our data beneficial, as it gives insight into emerging patterns in the industry. Additionally, our crowd-sourced research will be useful to a wide variety of people who collect coins, sell antiques or scrap metals for a living because it will assist with identifying developing market opportunities.

From runways to Wall Street, discover how the latest gold trends are influencing a number of industries with consumer-based data found in the Gold Trend Report.

The Gold Trend Report, last published on Jul 14, 2015, includes 295 PRO Trends and 1,475 examples of gold market research and gold consumer trends related to: silver, precious metals, finance, fashion, jewelry and gold trends.

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Methodology

Our gold research is based on Trend Hunter's crowdsourced gold articles and 2,422,000,000 total views of data. [Learn More]

Report Contents

• 295 Gold PRO Trends = 295 Powerpoint Pages Gold PPT Report
• 1,475 Gold Examples

Online Extras With Full Subscription

• 207 Gold Videos (Online) Gold Videos
• 8,850 Gold Images (Online) Gold Images
• Additional Niche Reports (with a full subscription): Diamonds, Gold, Fur, Luxury Fashion and more!



Sample Gold Pro Trends

Each Gold PRO Trend is on its own slide with implications, a quantified score, and examples linked to online gold articles, videos and images. Examples:

Authentic Aesthetic Fashion labels opt for traditional designs with historical elements Implications - Fashion labels are drawing from traditional, historic aesthetic motifs, and are generating an impressive amount of interest. On the purchasing end, this is being received well among consumers who have expressed a craving for authenticity, especially in response to associations made between technology and artificiality.
Authentic Aesthetic
Fashion labels opt for traditional designs with historical elements
4 Examples + Score + Implications


Experiential Cinema Movie theaters adopt unexpected sources of entertainment to engage viewers Implications - Taking the cinematic experience to another level, movie theaters are integrating sources of entertainment that go beyond simple movie projection. Adopting virtual reality experiences and hosting social events, theaters are seeking to not only add a sense of novelty, but also to transform the traditional movie-going experience from something passive, to something more engaging.
Experiential Cinema
Movie theaters adopt unexpected sources of entertainment to engage viewers
4 Examples + Score + Implications


Targeted Youth Kids clothing gets the customized treatment with specifically targeted labels Implications - No longer a sub category of mainstream labels, children's fashion is growing in momentum with brands solely targeting that demographic. Highlighting youth culture and a more mature style preference, these brands are recognizing the desire, particularly among parents, to cater youths with more sophisticated and tailored products. The shift toward more customized children's products reflects a desire to provide kids with not just basic necessities, but goods that promote a more cultured lifestyle.
Targeted Youth
Kids clothing gets the customized treatment with specifically targeted labels
4 Examples + Score + Implications


Ideogram Fashion Fashion labels take on expressive digital features through emoticons Implications - Fashion labels are embracing modern displays of emotion through apparel featuring emoticons. This follows up on brands using emojis to communicate with consumers who are replacing verbal expression with digital symbols. This signifies a preference for physical and emotional distance, especially among the younger demographic of digital natives for whom face-to-face interaction comes second to convenience and efficiency.
Ideogram Fashion
Fashion labels take on expressive digital features through emoticons
4 Examples + Score + Implications


Cartoon Patriotism Creatives produce illustrated takes on American political figures Implications - Cartoonish depictions of famous figures are blurring the lines between politics and art. Depictions of this kind touch on satirical themes tied to American pride and nationalism. By providing an artistic outlet for these governmental topics, these creations help develop a more expressive political culture.
Cartoon Patriotism
Creatives produce illustrated takes on American political figures
4 Examples + Score + Implications


De-Sophistication More high-end edibles in various industries get more low-brow makeovers Implications - Food and drink choices are considered status items by many, however in today's hyper-public society, anything too ostentatious and opulent can be considered insensitive. As a result, high-end and low-end ideas are converging in the world of cuisine. This makes for an acceptable form of luxury that also opens sophisticated products to a bigger market.
De-Sophistication
More high-end edibles in various industries get more low-brow makeovers
6 Examples + Score + Implications


Glamorized Fast Food Fashion designers adopt fast food aesthetics for cultural allure Implications - Recognizing the fandom that exists around fast food and the franchises that produce it, fashion retailers have begun referencing items like pizza and burgers in designs. By doing so, designers are not only creating an aesthetic that consumers can identify with, they're also reflecting on the growing fascination with the hedonistic lifestyle and gluttonous behavior.
Glamorized Fast Food
Fashion designers adopt fast food aesthetics for cultural allure
4 Examples + Score + Implications


Confectionery Collaboration Chocolate and candy brands collaborate to create hybrid sweets Implications - Choosing to embrace fellow competitors, brands, like those in the confectionery industry, are choosing to collaborate with others on new flavors and formats. Seeking to capitalize on the popular fan followings of certain brands, confectionery companies are seeking to not only expand awareness to new markets, but also redefine how typically traditional products are perceived.
Confectionery Collaboration
Chocolate and candy brands collaborate to create hybrid sweets
6 Examples + Score + Implications


PLUS 289 more Gold PRO Trends and 1,475 examples!



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