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Every day, top-tier innovators rely on our idea-filled luxury reports to identify new opportunities, make better decisions and deep dive new markets.

About the Luxury Report

The Luxury Trend Report features a collection of the most innovative luxury trends to give you insight into the world of luxury goods. Despite economic crisis, there are affluent consumers who still expect first-class service. These are the consumers who are not hesitant to indulge in luxury travel, luxury homes and luxury brands like Louis Vuitton, Gucci and Hermes.

Who It's For

Our crowdourced research provides a wealth of information for anyone in luxury marketing, whether you are a large company offering luxury hotels, villas and yachts, or a small company specializing in luxury watches and competing with the likes of Rolex. Use the Luxury Trend Report to give your business a running start into 2011. Our research will provide you with an insightful look into the luxury market to advance into the next year with an innovative new strategy.

You Might Consider Custom Luxury Research...

For as little as $500 per custom deep dive, our team will curate custom Luxury reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Luxury trend report. [Learn More]

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trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our luxury research is based on Trend Hunter's massive database of luxury articles and 2,122,000,000 total views of data. [Learn More]

The Luxury Report

Last published on Oct 16, 2014, the Luxury Report includes 121 PRO Trends (121 Pages) and 605 examples of luxury market research and luxury consumer trends related to: luxury goods, luxury market, luxury travel, luxury homes, luxury watches, Louis Vuitton, Hermes, Gucci, Rolex, luxury marketing, luxury hotels, luxury yachts and luxury trends. The report includes all of our Luxury research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 121 Luxury PRO Trends = 121 Powerpoint Pages Luxury PPT Report
• 605 Luxury Examples
• Additional Niche Reports (with a full subscription): Diamonds, Gold, Fur, Luxury Fashion and more!

Sample Luxury Pro Trends

Each Luxury PRO Trend is on its own slide with implications, a quantified score, and examples linked to online luxury articles, videos and images. Examples:

Urbane Naturalism Wooden decor & furnishings let city-dwellers bring the outdoors, indoors Implications - With nature-focused concepts becoming increasingly prevalent within today’s society, companies are providing a more practical approach for consumers to incorporate nature into their own lives. Giving customers the option of furniture pieces and home decor with an all-wooden touch, businesses are attending to a market who wants to enjoy the outdoors even when they’re in the city.
Urbane Naturalism
Wooden decor & furnishings let city-dwellers bring the outdoors, indoors
10 Examples + Score + Implications


Haute Hippie Fashion channels a more refined free spirit Implications - The hippie style currently making way in fashion and design trends is an updated version of the 1960s and 1970s wild child. The haute hippie is groovy without the grunge. The revival of bohemian hones in on a more modern and clean spirit than previous decades in order to allow for hippie fashions in any setting--even the workplace.
Haute Hippie
Fashion channels a more refined free spirit
11 Examples + Score + Implications


Polka Dot Poise The traditional print is no longer confined to informal, girlish attire Implications - Polka dots, once reserved for informal, schoolgirl attire on the playground, is getting an haute couture makeover. Designers are incorporating the traditional print into elegant products for menswear, dog clothing, interior design and kitchen accessories. No longer indicative of innocence, polka dots are now more readily used by designers.
Polka Dot Poise
The traditional print is no longer confined to informal, girlish attire
12 Examples + Score + Implications


Extravagant Cleansing Luxury bathrooms signal increase in society's interest in opulence Implications - Considering a consumer’s general belief that more extravagant items are more reliable, luxurious home designs are extending even to bathrooms to ensure that those looking for opulence can attain the luxury they need. By adding touches of sparkle and gold to bathroom fixtures on top of already luxurious home designs, designers are providing consumers with a greater overall feel of sumptuous living.
Extravagant Cleansing
Luxury bathrooms signal increase in society's interest in opulence
7 Examples + Score + Implications


Transformable Transportation Design concepts go overboard with dual features Implications - In reaction to the wallet-tightening of the economic downturn, post-recession, consumers and creators alike are going all out to show off extravagant designs. With so much choice in the consumer market, over-the-top transportation features are what get the most attention, especially those that allow transformations from car to yacht to pool and beyond.
Transformable Transportation
Design concepts go overboard with dual features
12 Examples + Score + Implications


Luxury Chocolate A new wave of luxury chocolate has emerged Implications - New markets mean new opportunities. The growing affluent class has created an expanding market for “luxury” food items. High-end chocolatiers are bypassing the kiddie market and targeting affluent adults with bite-sized delicacies like chocolate pearls, gold-laced chocolates, Easter eggs draped in diamonds and precious-jewel coated chocolates. It’s important to note that the association of sweet treats and children is no longer applicable -- these are the kinds of treats least likely to appear on your child's hands and face.
Luxury Chocolate
A new wave of luxury chocolate has emerged
12 Examples + Score + Implications


The Humanization of Pets Traditionally human products are extending into the animal world Implications - Pet owners continue to identify with their pets or treat them like real children. The multi-billion-dollar pet industry shows no signs of losing demand, with pet owners spending increasingly more on fashion and luxury items. It’s a good time to figure out if any of your products or services could extend to the four-legged set.
The Humanization of Pets
Traditionally human products are extending into the animal world
13 Examples + Score + Implications


Galacticization Spaceships become a major source of design inspiration Implications - Contemporary aesthetics, whether in furniture, retail space or boats, no longer meet the mark as more and more designs take on outer space proportions. In addition to flaunting luxury, these transformer- and spaceship-like designs are the modern consumer’s passage to imagination, creating a fantasy life where the cosmic and the earthbound may meet.
Galacticization
Spaceships become a major source of design inspiration
11 Examples + Score + Implications


Vintage Ethics In a time of crisis, people are rethinking their values Implications - As social norms and ethics change, adapting to new values is critical. While hunting for sport or wearing fur were once deemed glamorous, they became taboo in the last decades. Now, however, buying vintage or fakes has led to a reassessment of values. It's wise to revisit the past if new attitude shifts will accommodate.
Vintage Ethics
In a time of crisis, people are rethinking their values
12 Examples + Score + Implications


Borrowed Luxury High-end rentals allow less affluent consumers temporary indulgences Implications - In 2009, we discovered 'Rental Culture,' in which consumers were renting everything from art to apparel in an effort to save money during the recession. Now, consumers have more discretionary income at their fingertips and are thus going bigger with their rentals. Renting a couture gown or luxury vehicle is less costly than actually purchasing it, which helps to alleviate feelings of buyer's remorse or guilt, and they also allow the less wealthy the chance to reward themselves with some much-deserved indulgence, if only for a day or two.
Borrowed Luxury
High-end rentals allow less affluent consumers temporary indulgences
7 Examples + Score + Implications


Pop Culture Vacations Hotels are taking inspiration from movies and media to attract visitors Implications - The numerous references made to pop culture and media within today’s society has inspired those running vacation spots and hotels to do the same in hopes to attract more visitors. Targeting fans of much-loved pop culture characters like Batman and James Bond, those in the travel business are sure to appeal to movie fans with their creative themed designs.
Pop Culture Vacations
Hotels are taking inspiration from movies and media to attract visitors
4 Examples + Score + Implications


Luxury Lives On Despite economy, airlines up the ante with extravagant extras Implications - Economic uncertainty may be causing most strategies to become more conservative, but indulgence-loving consumers remain. Recognizing this, some airlines are transforming their high-class cabins to include extremely extravagant services. And if a carrier can maintain low prices at the economy level as well, it may well be able to secure upper-class and budget-conscious travelers.
Luxury Lives On
Despite economy, airlines up the ante with extravagant extras
8 Examples + Score + Implications


PLUS 115 more Luxury PRO Trends and 605 examples!



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