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About the Diamonds Report

Stay informed, spark innovation and gain insight into the latest diamond trends with Trend Hunter’s Diamonds Trend Report. Featured throughout the report are trends highlighting everything from ultra-luxurious diamond rings by designer jewelry companies like Kay Jewelers, De Beers and Tiffany & Co. to custom jewelry designs using synthetic diamonds. As the luxury goods market rebounds from the recession, jewelry stores are seeing a rise in sales, with items like custom engagement bands, yellow diamonds set in white gold rings and pink diamond necklaces gaining in popularity with consumers.

Who It's For

Although businesses involved in the luxury goods industry will find our research most useful, it is also aimed at fashion designers, brand managers, advertising agencies and retailers seeking innovative content to help supercharge the creative process and better dictate the future course of their products.

Using the Diamonds Trend Report, companies can examine the influence diamonds have on the fashion, graphic design and advertising industries, and how issues like "blood diamonds" affect purchasing decisions among consumers. Understand this industry of luxury with our report.

The Diamonds Trend Report, last published on Oct 15, 2014, includes 79 PRO Trends and 395 examples of diamonds market research and diamonds consumer trends related to: gemstones, jewels, jewelry, gold, silver and diamonds trends.

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Methodology

Our diamonds research is based on Trend Hunter's crowdsourced diamonds articles and 2,115,000,000 total views of data. [Learn More]

Report Contents

• 79 Diamonds PRO Trends = 79 Powerpoint Pages Diamonds PPT Report
• 395 Diamonds Examples

Online Extras With Full Subscription

• 55 Diamonds Videos (Online) Diamonds Videos
• 2,370 Diamonds Images (Online) Diamonds Images
• Additional Niche Reports (with a full subscription): Diamonds and more!



Sample Diamonds Pro Trends

Each Diamonds PRO Trend is on its own slide with implications, a quantified score, and examples linked to online diamonds articles, videos and images. Examples:

Couture Comfort Luxe designs are added to traditionally low-key footwear for heightened appeal Implications - Adding an element of familiarity, brands are reinventing typically casual fashion items with luxe and sophisticated designs. Adding diamonds and exotic materials to comfort-focused footwear choices like loafers and clogs, brands are combining approachable apparel with more exclusive aesthetics, reflecting a turn toward products that balance luxury and comfort.
Couture Comfort
Luxe designs are added to traditionally low-key footwear for heightened appeal
4 Examples + Score + Implications


Sensory Branding Brands enhance sensory experiences through abstract packaging materials Implications - Heightening consumer experiences, brands are adding unique textures to their packaging for sensory enticement. Using diverse fabrics and cut-out shapes to add dimension to store-bought goods, these packaging designs help add intrigue to ordinary products.
Sensory Branding
Brands enhance sensory experiences through abstract packaging materials
6 Examples + Score + Implications


Animated Affection A desire for customization sees proposals enhanced with animation Implications - Moving away from traditional in-person methods of expression, proposals are taking on a more animated form. Using graphics and stop-motion features to convey personalized experiences, these techniques reflect a reduced need for face-to-face interaction. This signifies a turn towards more digitized but sentimental sources of affection.
Animated Affection
A desire for customization sees proposals enhanced with animation
4 Examples + Score + Implications


Ornamentation Revisited Holiday-oriented jewelry gets an upscale update Implications - Replacing a tradition of garish and outdated designs, holiday jewelry is getting a nuanced makeover to appeal to a new generation of adults. Making subtle use of traditional imagery to convey playfulness, the designs appeal by allowing consumers to take part in celebrations in a toned-down way.
Ornamentation Revisited
Holiday-oriented jewelry gets an upscale update
4 Examples + Score + Implications


Molecular Accessory Consumers obsessed with being perceived as outcasts opt for scientific jewelry Implications - Science -- a vertical shrouded in social awkwardness -- is being accepted by the fashion-forward as an extension of the geek-chic phenomenon. As a molecular aesthetic permeates the jewelry market, consumers become proud to be included in a social group that's on the outskirts of societal acceptance.
Molecular Accessory
Consumers obsessed with being perceived as outcasts opt for scientific jewelry
6 Examples + Score + Implications


Social Accessories Seeking cultural relevancy, consumers turn to pop culture jewelry for status Implications - As pop culture relevancy expands as online networking and exposure grows, a need to stay in the loop prompts consumers to seek out more functional methods of expression. Blending cultural references with everyday fashion, consumers are turning to trinkets and jewelry to showcase personal admiration, allowing consumers to connect with others through modernly influenced, yet practical day-to-day items.
Social Accessories
Seeking cultural relevancy, consumers turn to pop culture jewelry for status
8 Examples + Score + Implications


Disposable Luxury Expensive products designed to be discarded mark an acceptance of excess Implications - The notion of disposable income has a new meaning as the luxury-obsessed opt for single use products that feature lavish stylings. This statement of ultra-excess pushes against luxury goods as investments and acknowledges the lengths retailers must reach to satiate international luxury product demand.
Disposable Luxury
Expensive products designed to be discarded mark an acceptance of excess
6 Examples + Score + Implications


Niche Engagement Couples infuse pop culture references into their unions with geeky jewelry Implications - Couples are always looking for a way to set themselves apart from the rest of the bridal community and many are opting for rings that represent both love and pop culture. This lighthearted approach to marriage modernizes the union and makes it more approachable for young, eager couples with quirk to become further a part of pop culture
Niche Engagement
Couples infuse pop culture references into their unions with geeky jewelry
7 Examples + Score + Implications


PLUS 73 more Diamonds PRO Trends and 395 examples!



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