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About the Diamonds Report

Stay informed, spark innovation and gain insight into the latest diamond trends with Trend Hunter’s Diamonds Trend Report. Featured throughout the report are trends highlighting everything from ultra-luxurious diamond rings by designer jewelry companies like Kay Jewelers, De Beers and Tiffany & Co. to custom jewelry designs using synthetic diamonds. As the luxury goods market rebounds from the recession, jewelry stores are seeing a rise in sales, with items like custom engagement bands, yellow diamonds set in white gold rings and pink diamond necklaces gaining in popularity with consumers.

Who It's For

Although businesses involved in the luxury goods industry will find our research most useful, it is also aimed at fashion designers, brand managers, advertising agencies and retailers seeking innovative content to help supercharge the creative process and better dictate the future course of their products.

Using the Diamonds Trend Report, companies can examine the influence diamonds have on the fashion, graphic design and advertising industries, and how issues like "blood diamonds" affect purchasing decisions among consumers. Understand this industry of luxury with our report.

The Diamonds Trend Report, last published on Aug 11, 2015, includes 88 PRO Trends and 440 examples of diamonds market research and diamonds consumer trends related to: gemstones, jewels, jewelry, gold, silver and diamonds trends.

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Methodology

Our diamonds research is based on Trend Hunter's crowdsourced diamonds articles and 2,453,000,000 total views of data. [Learn More]

Report Contents

• 88 Diamonds PRO Trends = 88 Powerpoint Pages Diamonds PPT Report
• 440 Diamonds Examples

Online Extras With Full Subscription

• 62 Diamonds Videos (Online) Diamonds Videos
• 2,640 Diamonds Images (Online) Diamonds Images
• Additional Niche Reports (with a full subscription): Diamonds and more!



Sample Diamonds Pro Trends

Each Diamonds PRO Trend is on its own slide with implications, a quantified score, and examples linked to online diamonds articles, videos and images. Examples:

Upscaling Motherhood Brands targeting mothers turn to all things high end for modern parents Implications - E-commerce channels are birthing a new generation of modern mothers who are well-versed in high-end consumer offerings. As such, brands catering to this demographic are developing upscale products for young female parents who, in contrast to established norms, are replacing frugality with luxury. This niche will be appreciated by millennial families who are more affluent than their younger counterparts.
Upscaling Motherhood
Brands targeting mothers turn to all things high end for modern parents
5 Examples + Score + Implications


Geometric Packaging Brands adopt unique packaging shapes for cultural appeal Implications - Moving beyond traditional aesthetic design, brands, particularly those emerging from Asia, are turning to unique packaging forms and shapes for visual intrigue. Crafting packages to reference origami figures and intricate floral shapes, brands are seeking to not only showcase a sense of cultural origin, but also enhance traditional consumer-brand experiences with heightened sensory appeal.
Geometric Packaging
Brands adopt unique packaging shapes for cultural appeal
5 Examples + Score + Implications


Productionized Proposal The rise of the viral proposal video spawns a set process for engagement Implications - The past few years have seen a burst of viral proposal videos, creating a need for assistance in the area of popping the question. Thus, forward-thinking hotels, tech companies and more are releasing ways to productionize the process to satisfy the consumer need for ultra convenience in even the most intimate parts of life.
Productionized Proposal
The rise of the viral proposal video spawns a set process for engagement
4 Examples + Score + Implications


Couture Comfort Luxe designs are added to traditionally low-key footwear for heightened appeal Implications - Adding an element of familiarity, brands are reinventing typically casual fashion items with luxe and sophisticated designs. Adding diamonds and exotic materials to comfort-focused footwear choices like loafers and clogs, brands are combining approachable apparel with more exclusive aesthetics, reflecting a turn toward products that balance luxury and comfort.
Couture Comfort
Luxe designs are added to traditionally low-key footwear for heightened appeal
4 Examples + Score + Implications


Sensory Branding Brands enhance sensory experiences through abstract packaging materials Implications - Heightening consumer experiences, brands are adding unique textures to their packaging for sensory enticement. Using diverse fabrics and cut-out shapes to add dimension to store-bought goods, these packaging designs help add intrigue to ordinary products.
Sensory Branding
Brands enhance sensory experiences through abstract packaging materials
6 Examples + Score + Implications


Animated Affection A desire for customization sees proposals enhanced with animation Implications - Moving away from traditional in-person methods of expression, proposals are taking on a more animated form. Using graphics and stop-motion features to convey personalized experiences, these techniques reflect a reduced need for face-to-face interaction. This signifies a turn towards more digitized but sentimental sources of affection.
Animated Affection
A desire for customization sees proposals enhanced with animation
4 Examples + Score + Implications


Ornamentation Revisited Holiday-oriented jewelry gets an upscale update Implications - Replacing a tradition of garish and outdated designs, holiday jewelry is getting a nuanced makeover to appeal to a new generation of adults. Making subtle use of traditional imagery to convey playfulness, the designs appeal by allowing consumers to take part in celebrations in a toned-down way.
Ornamentation Revisited
Holiday-oriented jewelry gets an upscale update
6 Examples + Score + Implications


Atypical Casing Brands turn to oddly shaped casings to cater diverse consumer interests Implications - As consumer interests become more customized and individually tailored, a need for personalization prompts buyers to look beyond aesthetics for appeal. Diverting from the traditionally functional packaging designs, brands are turning to odd and eclectic product shapes to cater the obscure interests of consumers. Nonconforming product packages speak to a desire for more personally distinguishing, yet visually enticing techniques of building consumer loyalty.
Atypical Casing
Brands turn to oddly shaped casings to cater diverse consumer interests
8 Examples + Score + Implications


PLUS 82 more Diamonds PRO Trends and 440 examples!



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