ALL > Lifestyle > Fruit Trend Report

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About the Fruit Report - Stay up to date on the freshest trends from the realm of produce with the Fruit Trend Report. With the organic movement and a renewed emphasis on healthy living, consumers are catching on to emerging developments, like experimentation in the culinary scene with exotic fruits including dragon fruit, banana and kiwis. This change in eating habits has also inspired new lifestyles, with consumers making healthy smoothies and fat-free raspberry muffins from easy, DIY recipes. Lastly, we look at architectural trends that transform urban spaces into gardens and orchards for the production of homegrown blueberries, strawberries, grapes and peaches.

Who It's For - Chefs, restaurateurs, nutritionists, diet planners, personal trainers and organic farmers can enhance their services with our crowdsourced research concerning the produce industry.

Understand the changing needs of the healthy eating-focused consumer with the Fruit Trend Report.

The Fruit Trend Report, last published on Jul 28, 2014, includes 144 PRO Trends and 1,210 examples of fruit market research and fruit consumer trends related to: raw foods, organic produce, healthy eating, dieting, vegetables and fruit trends.


Methodology - Our fruit research is based on Trend Hunter's 1,210 crowdsourced fruit trends and 1,999,000,000 total views of data. [Learn More]

What You'll Get:
• 144 Page / Slide Presentation
• 144 Page In-Depth Reading Report

Contents:
• 144 Fruit PRO Trends
• 1,210 Fruit Examples
• 169 Fruit Videos (Online)
• 7,260 Fruit Images (Online)
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!

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Sample Fruit Pro Trends - Each Fruit PRO Trend is on its own slide with implications, a quantified score, and examples linked to online fruit articles, videos and images. Examples:

SAMPLE Humorizing Maternity A comical spotlight is put on moms to showcase a fun side to adulthood Implications - Campaigns are showcasing motherhood in a humorous light to reflect a more contemporary view of adulthood. Featuring moms doing unexpected activities, these advertisements showcase a more youthful side to maternity, using elements of adolescence to connect with aging consumers. Thug-Style Mommy Raps 'The Motherhood' Featuring Fiat 500L is the Best Car Commercial Around Dancing Mom Snack Commercials Big Lots is Featuring Hilarious Grocery Store Commercials with Moms Humorizing Maternity A comical spotlight is put on moms to showcase a fun side to adulthood 4 Examples + Score + Implications	SAMPLE Holistic Elixir Non-alcoholic drinks designed for healthy, sober consumers combat drinking culture Implications - Non-drinking consumers are often restricted to the mocktail, but as health concerns rise about the effects of alcohol, beverages that focus on wellness are on the rise. Augmenting drinking culture to include the designated driver, the products satiate consumer demand for both lifestyle accommodation and enhancement. Purist Wellness Beverages 'Holy' is a Health Drink That Promises Miraculous Fixes for Ailments Relaxing Nighttime Drinks The Good Night Drink Naturally Helps You Ease into Sleep Holistic Elixir Non-alcoholic drinks designed for healthy, sober consumers combat drinking culture 4 Examples + Score + Implications	SAMPLE Canned Cocktail A desire for convenience has alcoholic brands turning to more accessible packaging Implications - Alcoholic brands are moving away from a sense of prestige toward providing greater consumer practicality. Offering beverages like liquor in cans, these packaging designs combine mature indulgences with low-key aesthetics. Thus, shifting perceptions of alcohol as a more common and routine part of consumption. Canned Gin Cocktails GT's Gin and Tonic Cocktails Feature Fruity Infusions Canned Fruity Cocktails Japan's Strong Zero Pre-Mixed Cocktails Come in Cans Celebratory Drink Packaging French Toast Imagines a Bottle Design Concept for Schweppes 230 Years Canned Japanese Spirits Small Sake Simplifies the Traditional Alcoholic Beverage for Modern Times Matte Black Beverage Cans The Smirnoff Black Cans Are Minimal, Elegant and Easy to Identify Canned Cocktail A desire for convenience has alcoholic brands turning to more accessible packaging 5 Examples + Score + Implications
SAMPLE Cartable Branding Alcohol packaging gets a portable redesign for the convenience-loving consumer Implications - While alcohol consumption was previously centered around the ritual of mixing drinks, the modern branding of alcohol is changing the consumer experience to be centered on convenience and portability. The reformatting of alcohol with ready-to-go branding denotes preference for method over means for consumers who will sacrifice experience for time savings. Ready-to-Drink Bagged Cocktails Kold Cocktails is Both Casual and Classy Prepackaged Flavored Shots The LIQS Cocktail Shots are Designed to be Consumed On-the-Go Cup-Integrated Martini Bottles Be Tini's Ready-to-Drink Alcohol Bottle Cap Doubles as a Glass Boozy Frozen Lemonades These Frozen Drink Pouches Turn Cocktails into Freezies Fruity Mixed Margaritas Sauza's Pre-Mixed Margaritas Save You from Doing Any Stirring Cartable Branding Alcohol packaging gets a portable redesign for the convenience-loving consumer 6 Examples + Score + Implications	SAMPLE Canned Elegance Food and drink in cans get a modern, aesthetic-focused overhaul Implications - Consumers associate canned products with the everyday, but brands are pushing a new wave of goods in cans that look to make the experience more lavish. This speaks to the evolution of foodie culture toward products that are ironically low-brow, as opposed to the previously popular artisanal foodstuff. Tastefully Canned Wine The Union Wine Company Introduces the 'Beerification' of Wine Crisp Can Branding Feldthusen Packaging is a Clean Canvas That Features Healthy Foods Kaleidoscopic Perfume Packaging Potion67 is a Fictional Product by Ana Novakovic Canned Coffee Wines Friends Beverage Group is Set to Sell Coffee-Wine in a Can Matte Black Beverage Cans The Smirnoff Black Cans Are Minimal, Elegant and Easy to Identify Canned Elegance Food and drink in cans get a modern, aesthetic-focused overhaul 6 Examples + Score + Implications	SAMPLE Salvaged Edible Salvaged food increases in popularity as consumers priotize a wasteless lifestyle Implications - As lifestyles like freeganism become more widely accepted, consumers are becoming more aware of how much they waste. Recycled food consumption is transitioning from a niche choice to a way to decrease one's ecological footprint. This signifies how consumers are distancing themselves from lavish, wasteful lifestyles. Food Scrap Dining The Salvage Supperclub Initiative Serves Food From Dumpsters in a 6 Course Meal Salvaged Smoothies Rejuce Uses Food Surpluses for Eco-Friendly Juices and Soups Pay-As-You-Feel Cafes The Real Junk Food Project in the United Kingdom Offers Services by Donation Anti-Food Waste Apps The PareUp App Lets You Buy Excess Food From Retailers at a Low Cost Ugly Produce Campaigns Intermarche Defends Oddly Shaped Vegetables & Fruits to Reduce Food Waste Salvaged Edible Salvaged food increases in popularity as consumers priotize a wasteless lifestyle 7 Examples + Score + Implications

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