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About the Fruit Report

Stay up to date on the freshest trends from the realm of produce with the Fruit Trend Report. With the organic movement and a renewed emphasis on healthy living, consumers are catching on to emerging developments, like experimentation in the culinary scene with exotic fruits including dragon fruit, banana and kiwis. This change in eating habits has also inspired new lifestyles, with consumers making healthy smoothies and fat-free raspberry muffins from easy, DIY recipes. Lastly, we look at architectural trends that transform urban spaces into gardens and orchards for the production of homegrown blueberries, strawberries, grapes and peaches.

Who It's For

Chefs, restaurateurs, nutritionists, diet planners, personal trainers and organic farmers can enhance their services with our crowdsourced research concerning the produce industry.

Understand the changing needs of the healthy eating-focused consumer with the Fruit Trend Report.

The Fruit Trend Report, last published on Oct 28, 2014, includes 186 PRO Trends and 930 examples of fruit market research and fruit consumer trends related to: raw foods, organic produce, healthy eating, dieting, vegetables and fruit trends.

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Methodology

Our fruit research is based on Trend Hunter's crowdsourced fruit articles and 2,124,000,000 total views of data. [Learn More]

Report Contents

• 186 Fruit PRO Trends = 186 Powerpoint Pages Fruit PPT Report
• 930 Fruit Examples

Online Extras With Full Subscription

• 130 Fruit Videos (Online) Fruit Videos
• 5,580 Fruit Images (Online) Fruit Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Fruit Pro Trends

Each Fruit PRO Trend is on its own slide with implications, a quantified score, and examples linked to online fruit articles, videos and images. Examples:

Soda Upheaval The growing obesity epidemic villanizes sugary carbonated drinks Implications - Health concerns and, furthermore, the battle against child obesity has fingers pointing at soda as an "empty calorie" culprit. As a result, soda is being replaced by more health-conscious alternatives that boast the same strong flavor, caffeine content, and even in some cases, visual branding. This upheaval of a classic American beverage signifies the true strength of the health movement.
Soda Upheaval
The growing obesity epidemic villanizes sugary carbonated drinks
5 Examples + Score + Implications


Sippable Exotic Intriguing beverage flavors make for small doses of culinary adventure Implications - The rise of foodie culture has the average consumer craving more adventure in their edibles; for some, however, the idea of exoticism is intimidating. Daring drinks allow hesitant almost-foodies to sample adventurous flavor. This also gives those within the food industry a way to test less-predictable flavors within their consumer base.
Sippable Exotic
Intriguing beverage flavors make for small doses of culinary adventure
7 Examples + Score + Implications


Calorie Currency Health retailers rewarding dieting put wellness first Implications - Today's society is obsessed with the idea of self improvement, specifically within health consciousness. Forwarding this ideal of top health, companies are showing their passion for physical progress by accepting calories or exercise as currency. A strategic defense against an obesity epidemic, incentivizing exercise more directly links health and wellness to products obtained -- and to a brand as a whole.
Calorie Currency
Health retailers rewarding dieting put wellness first
4 Examples + Score + Implications


Tech-Assisted Advertising Campaigns that blend the offline with the online increase user appeal Implications - As more consumers experience their surroundings with a smartphone in hand, brands are looking to engage with them more than ever. A shift towards online and offline advertising that requires device usage supports consumer behavior rather than fighting against it.
Tech-Assisted Advertising
Campaigns that blend the offline with the online increase user appeal
5 Examples + Score + Implications


Minimalist Nutrition Juice bars are given a stylish overhaul to broaden market appeal Implications - Marketing nutritional goods, particularly to young consumers, can be a challenge, prompting retailers to turn to modern retail aesthetics for appeal. Adding artistic decor and custom services to places like juice bars, retailers are seeking to reinvent health food stores into more engaging and visually stimulating settings.
Minimalist Nutrition
Juice bars are given a stylish overhaul to broaden market appeal
4 Examples + Score + Implications


Streamlining Nutrition Seeking efficiency, consumers turn to all-in-one health food kits Implications - Despite the health benefits of nutritional meals, extra preparation and costs can often deter consumers tight on time. Making healthy consumption easier, nutritional kits and dinner baskets help make the process of healthy eating much more efficient, particularly for busy parents. This shift speaks to a desire for more customized and individually curated meals.
Streamlining Nutrition
Seeking efficiency, consumers turn to all-in-one health food kits
4 Examples + Score + Implications


Substitute Indulgence Desserts are given a healthy overhaul to maintain a sense of indulgence Implications - Healthy eating can be quite overwhelming, particularly for kids who are drawn to more indulgent everyday goods. Helping to make nutritional consumption more appealing, consumers are reinterpreting traditional desserts with health-conscious alternatives, combining familiar treats and flavors with a healthier ingredients.
Substitute Indulgence
Desserts are given a healthy overhaul to maintain a sense of indulgence
5 Examples + Score + Implications


Interactive Nutrition Making health foods fun, brands adopt engaging packaging designs for allure Implications - Encouraging healthy eating can be a challenge, particularly for picky eaters like kids. Seeking to add a more engaging element to nutritional goods, health brands are adding a sense of play through interactive packaging and aesthetics. This reflects a need for a more engaging approach to nutritional consumption.
Interactive Nutrition
Making health foods fun, brands adopt engaging packaging designs for allure
4 Examples + Score + Implications


PLUS 180 more Fruit PRO Trends and 930 examples!



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