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About the Fruit Report

Stay up to date on the freshest trends from the realm of produce with the Fruit Trend Report. With the organic movement and a renewed emphasis on healthy living, consumers are catching on to emerging developments, like experimentation in the culinary scene with exotic fruits including dragon fruit, banana and kiwis. This change in eating habits has also inspired new lifestyles, with consumers making healthy smoothies and fat-free raspberry muffins from easy, DIY recipes. Lastly, we look at architectural trends that transform urban spaces into gardens and orchards for the production of homegrown blueberries, strawberries, grapes and peaches.

Who It's For

Chefs, restaurateurs, nutritionists, diet planners, personal trainers and organic farmers can enhance their services with our crowdsourced research concerning the produce industry.

Understand the changing needs of the healthy eating-focused consumer with the Fruit Trend Report.

The Fruit Trend Report, last published on Oct 10, 2014, includes 177 PRO Trends and 885 examples of fruit market research and fruit consumer trends related to: raw foods, organic produce, healthy eating, dieting, vegetables and fruit trends.

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Methodology

Our fruit research is based on Trend Hunter's crowdsourced fruit articles and 2,107,000,000 total views of data. [Learn More]

Report Contents

• 177 Fruit PRO Trends = 177 Powerpoint Pages Fruit PPT Report
• 885 Fruit Examples

Online Extras With Full Subscription

• 124 Fruit Videos (Online) Fruit Videos
• 5,310 Fruit Images (Online) Fruit Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Fruit Pro Trends

Each Fruit PRO Trend is on its own slide with implications, a quantified score, and examples linked to online fruit articles, videos and images. Examples:

Snacking Prestige Junk food brands adopt a more refined aesthetic to create exclusive appeal Implications - Seeking to heighten ordinary snack food items, brands are adopting a more upscale look. Using packaging designs reminiscent of imagery seen in fashion and contemporary art, brands are adding elements associated with luxury goods to add a sense of sophistication to everyday snacking.
Snacking Prestige
Junk food brands adopt a more refined aesthetic to create exclusive appeal
4 Examples + Score + Implications


Conscious Snacking Snack food brands integrate elements of social good to convey social awareness Implications - Seeking to break free of traditionally negative connotations associated with snack food, brands are turning to elements of social good to convey a sense of awareness. Offering fair trade products and sustainable packaging designs, snack food brands are seeking to target consumers on a more conscious level, contributing more than something just to eat.
Conscious Snacking
Snack food brands integrate elements of social good to convey social awareness
4 Examples + Score + Implications


Urban Fitness Adding entertainment, health classes integrate cultural elements for appeal Implications - Offering a more engaging form of fitness, classes and programs are integrating popular forms of entertainment for appeal. Using cultural dance styles and engaging scenarios to add a youthful allure to fitness, these workout routines speak to a shift toward more social and culturally integrated forms of well-being.
Urban Fitness
Adding entertainment, health classes integrate cultural elements for appeal
4 Examples + Score + Implications


Food-Form Packaging Product packaging shifts to clearly emulate ingredients Implications - Moving beyond ingredient lists and text-based information, brands are using form and shape to visually convey a product's composition. Physically mimicking the shape of ingredients, this approach to packaging creates a visual link between the product's aesthetic and its contents.
Food-Form Packaging
Product packaging shifts to clearly emulate ingredients
4 Examples + Score + Implications


Emergency Spoofing Brands attach literal urgency to products to convey importance Implications - Tongue-in-cheek marketing can be an effective way to reach consumers, which is being approached by brands with the use of emergency-themed branding to create a sense of urgency. This approach utilizes humor -- a powerful tool for establishing brand trust -- to get consumers' attention in a creative way.
Emergency Spoofing
Brands attach literal urgency to products to convey importance
4 Examples + Score + Implications


Reformatted Dairy Enhancing nutrition, consumers transform yogurt products into bite-sized snacks Implications - Heightening nutritional goods with a sense of indulgence, consumers are transforming goods like yogurt into bite-sized snack forms. Using yogurt as a substitute ingredient in snacks like cupcakes and donuts, consumers are adding flavor and texture to traditionally simple dairy products. This reflects a more adaptable approach to healthy living.
Reformatted Dairy
Enhancing nutrition, consumers transform yogurt products into bite-sized snacks
4 Examples + Score + Implications


Hybrid Snacking Adding substance to mini meals, consumers combine multiple treats into one Implications - Seeking to add more depth to everyday snacks, consumers are combining different treats together to satiate cravings. Creating hybrid snacks that come together to create a mini meal, consumers are merging unlikely ingredients together to add substance to recipes traditionally lighter in form.
Hybrid Snacking
Adding substance to mini meals, consumers combine multiple treats into one
4 Examples + Score + Implications


Alcoholic Imitation Creating a mature aesthetic, soda brands adopt designs reminiscent of alcohol Implications - Expanding beyond the traditional demographic of young consumers, soda brands are turning to alcohol-inspired packaging to diversify its market audience. Crafting bottles to imitate beer and liquor, beverage brands are using aesthetics associated with adulthood to add sophisticated allure to store-bought drinks, combining nostalgic childhood products with a more mature look.
Alcoholic Imitation
Creating a mature aesthetic, soda brands adopt designs reminiscent of alcohol
4 Examples + Score + Implications


PLUS 171 more Fruit PRO Trends and 885 examples!



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