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About the Fruit Report

Stay up to date on the freshest trends from the realm of produce with the Fruit Trend Report. With the organic movement and a renewed emphasis on healthy living, consumers are catching on to emerging developments, like experimentation in the culinary scene with exotic fruits including dragon fruit, banana and kiwis. This change in eating habits has also inspired new lifestyles, with consumers making healthy smoothies and fat-free raspberry muffins from easy, DIY recipes. Lastly, we look at architectural trends that transform urban spaces into gardens and orchards for the production of homegrown blueberries, strawberries, grapes and peaches.

Who It's For

Chefs, restaurateurs, nutritionists, diet planners, personal trainers and organic farmers can enhance their services with our crowdsourced research concerning the produce industry.

Understand the changing needs of the healthy eating-focused consumer with the Fruit Trend Report.

The Fruit Trend Report, last published on Aug 25, 2015, includes 309 PRO Trends and 1,545 examples of fruit market research and fruit consumer trends related to: raw foods, organic produce, healthy eating, dieting, vegetables and fruit trends.

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Methodology

Our fruit research is based on Trend Hunter's crowdsourced fruit articles and 2,450,000,000 total views of data. [Learn More]

Report Contents

• 309 Fruit PRO Trends = 309 Powerpoint Pages Fruit PPT Report
• 1,545 Fruit Examples

Online Extras With Full Subscription

• 216 Fruit Videos (Online) Fruit Videos
• 9,270 Fruit Images (Online) Fruit Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Fruit Pro Trends

Each Fruit PRO Trend is on its own slide with implications, a quantified score, and examples linked to online fruit articles, videos and images. Examples:

Selfie Wellness Brands elevate modern photography as a means to foster good health Implications - While selfies may often be associated with narcissism, brands and organizations are turning this assumption on its head with wellness projects dedicated to the modern form of photography. Embracing youthful phenomenons helps companies strike a chord with young audiences by speaking to them in a language they understand.
Selfie Wellness
Brands elevate modern photography as a means to foster good health
4 Examples + Score + Implications


Insecticide Automation Traditional insect repellent concepts receive modern, digitized updates Implications - Traditional approaches to insect repelling delivered through sprays are being reinterpreted with modern updates that are digitizing this sector. In addition to making this sphere all the more sophisticated, this embrace of technology also allows brands to sync products and services with the demands of connected consumers.
Insecticide Automation
Traditional insect repellent concepts receive modern, digitized updates
4 Examples + Score + Implications


Promotional Authenticity Brands take a traditional approach to commercials and marketing Implications - Approaches to marketing via commercials are shifting away from modern, virtual themes towards a more classic take on advertising. This move helps brands captivate contemporary audiences that, in direct response to technology, have expressed a disdain for constant connectivity and the digitization of industry.
Promotional Authenticity
Brands take a traditional approach to commercials and marketing
4 Examples + Score + Implications


Herbal Libation Liquor, spirits and cocktails are infused with refreshing green ingredients Implications - The alcohol industry has seen a resurgence of herbal and vegetable-based flavors, particularly in the liquor and spirits category. The move away from sweeter flavors not only reflects a consumer shift towards health-conscious behaviors, but also offers a differentiation and diversification of flavor in the sweet-saturated market. The introduction of lighter, more natural flavors signifies that the alcohol industry is adapting to the health wave without compromising on taste.
Herbal Libation
Liquor, spirits and cocktails are infused with refreshing green ingredients
4 Examples + Score + Implications


Green Dining The fast casual industry responds to the health movement with bold brand transparency Implications - Acknowledging consumers' healthy preferences, many fast casual dining establishments have taken to emphasizing local ingredients and sustainable practices though overt branding. This approach not only sets this sector apart from the fast food industry, it also plays into a growing consumer desire for additive-free food and brand transparency.
Green Dining
The fast casual industry responds to the health movement with bold brand transparency
4 Examples + Score + Implications


Caffeinated Healing Coffee brands amplify health benefits to appeal to health-conscious consumers Implications - Recent research has unveiled that the health benefits of coffee are plenty, ranging from weight loss to anti-aging. Capitalizing on the good publicity, coffee manufacturers are adding other healing properties, such as probiotics, to the beverage, in hopes of re-positioning it as less of a vice, and more of a benefit in overall wellness. The addition of ingredients and supplements also work to intensify coffee's status as a specialty item.
Caffeinated Healing
Coffee brands amplify health benefits to appeal to health-conscious consumers
4 Examples + Score + Implications


Piquante Refresher Citrus flavors are blended with spicy ingredients to heighten flavor profiles Implications - As consumer palates' continue to evolve, distinctive flavors -- on their own -- are no longer enough to satisfy those seeking to tantalize their taste buds. As a result, consumers are turning towards recipes that combine tangy flavor profiles with spicy ingredients. The fusion of two bold flavors allows consumers to maintain healthy consumption in way that also satisfies adventurous preferences.
Piquante Refresher
Citrus flavors are blended with spicy ingredients to heighten flavor profiles
4 Examples + Score + Implications


Citrus Snacking Citrus ingredients are added to high-calorie snacks for health conscious allure Implications - Despite a growth in health-conscious living, adopting healthy eating habits can often be a challenge. Seeking to ease into the process, consumers, particularly those drawn to high-sodium snacks, are altering traditional treats with unexpected citrus ingredients for an equally tasty, yet nutritious alternative. This speaks to a desire to adhere to a nutritional lifestyle in a way that still maintains a sense of indulgence and flavor.
Citrus Snacking
Citrus ingredients are added to high-calorie snacks for health conscious allure
4 Examples + Score + Implications


PLUS 303 more Fruit PRO Trends and 1,545 examples!



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