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About the Fruit Report

Stay up to date on the freshest trends from the realm of produce with the Fruit Trend Report. With the organic movement and a renewed emphasis on healthy living, consumers are catching on to emerging developments, like experimentation in the culinary scene with exotic fruits including dragon fruit, banana and kiwis. This change in eating habits has also inspired new lifestyles, with consumers making healthy smoothies and fat-free raspberry muffins from easy, DIY recipes. Lastly, we look at architectural trends that transform urban spaces into gardens and orchards for the production of homegrown blueberries, strawberries, grapes and peaches.

Who It's For

Chefs, restaurateurs, nutritionists, diet planners, personal trainers and organic farmers can enhance their services with our crowdsourced research concerning the produce industry.

Understand the changing needs of the healthy eating-focused consumer with the Fruit Trend Report.

The Fruit Trend Report, last published on May 26, 2015, includes 258 PRO Trends and 1,290 examples of fruit market research and fruit consumer trends related to: raw foods, organic produce, healthy eating, dieting, vegetables and fruit trends.

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trend research methodology

Methodology

Our fruit research is based on Trend Hunter's crowdsourced fruit articles and 2,372,000,000 total views of data. [Learn More]

Report Contents

• 258 Fruit PRO Trends = 258 Powerpoint Pages Fruit PPT Report
• 1,290 Fruit Examples

Online Extras With Full Subscription

• 181 Fruit Videos (Online) Fruit Videos
• 7,740 Fruit Images (Online) Fruit Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Fruit Pro Trends

Each Fruit PRO Trend is on its own slide with implications, a quantified score, and examples linked to online fruit articles, videos and images. Examples:

Dairy Confectionery Yogurt is being infused into unexpected treats for experiential allure Implications - Consumers are combining dairy products with confectionery goods in an effort to bring a nutritional element to otherwise indulgent snacks. By adding ingredients like yogurt to cocktail and candy recipes, individuals are not only attempting to make nutritional consumption more fun and experiential, but also heighten traditional ingredients with unexpected forms.
Dairy Confectionery
Yogurt is being infused into unexpected treats for experiential allure
4 Examples + Score + Implications


Dairy Conversion Brands adapt yogurt into new forms for experiential consumption Implications - When a food item becomes as ubiquitous as yogurt, it's natural that people start looking for different ways to consume it. To meet this demand, brands have begun looking to different cultures for inspiration, incorporating yogurt into traditional beverages and spreads from around the globe. This shift indicates that consumers are delighted by the opportunity to try international variations of their favorite foods, especially ones that prioritizes health and on-the-go enjoyment.
Dairy Conversion
Brands adapt yogurt into new forms for experiential consumption
5 Examples + Score + Implications


Confectionery Collaboration Chocolate and candy brands collaborate to create hybrid sweets Implications - Choosing to embrace fellow competitors, brands, like those in the confectionery industry, are choosing to collaborate with others on new flavors and formats. Seeking to capitalize on the popular fan followings of certain brands, confectionery companies are seeking to not only expand awareness to new markets, but also redefine how typically traditional products are perceived.
Confectionery Collaboration
Chocolate and candy brands collaborate to create hybrid sweets
6 Examples + Score + Implications


Detoxifying Refreshment Health conscious individuals seek out earthy ingredients in raw juices Implications - In a time when consumers increasingly choose organic foods and beverages, juice brands are experimenting with hearty root vegetables as a source of flavor, detoxification and nourishment. This shift is representative of a progression in the desires of consumers to incorporate energizing and beneficial sources of refreshment free of processed sugars.
Detoxifying Refreshment
Health conscious individuals seek out earthy ingredients in raw juices
6 Examples + Score + Implications


Meme Confectionery Brands look to Internet culture in creating memorable Halloween campaigns Implications - While Halloween is undoubtedly a candy-centric holiday, brands are tasked with creating memorable marketing campaigns that help differentiate from the year round varieties in the mind of the consumer. Borrowing from Internet humor, clever, age-appropriate scares are laced with puns and dressed up in self-referential packaging that replicates the universality of meme culture.
Meme Confectionery
Brands look to Internet culture in creating memorable Halloween campaigns
6 Examples + Score + Implications


Peelable Packaging Resealable packaging allows individuals to save snacks for later Implications - No longer feeling obligated to finish snacks in just one sitting, consumers are turning to easy peel packaging to keep their favorites foods fresh for later consumption. Allowing consumers to easily access contents of a package without ripping or tearing the product, brands are not only adding an interactive quality to the process, but are also allowing consumers to enjoy larger servings in a more convenient, cost-effective manner.
Peelable Packaging
Resealable packaging allows individuals to save snacks for later
4 Examples + Score + Implications


Workplace Kitsch Office decor moves toward quirky aesthetics for individual allure Implications - Seeking to add a personal touch to the workplace environment, employees are turning to comical stationery sets to showcase a sense of individuality. Opting for notepads and accessories that mimic everything from food to bathroom accessories, consumers are using humorous designs to not only make a statement, but also to create a more casual and welcoming office atmosphere.
Workplace Kitsch
Office decor moves toward quirky aesthetics for individual allure
6 Examples + Score + Implications


Pouch Obsession Portability is pushed to new levels with pouches for adult use Implications - As consumers' lives become increasingly hectic, a bigger desire for portability is observed. At the same time, a desire for slow-made artisan goods is seen on a mass level, calling for something to satisfy these two opposing needs. Pouches communicate a sense of humility and (sometimes literal) transparency.
Pouch Obsession
Portability is pushed to new levels with pouches for adult use
6 Examples + Score + Implications


PLUS 252 more Fruit PRO Trends and 1,290 examples!



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