ALL > Lifestyle > Fruit Trend Report


About the Fruit Report

Stay up to date on the freshest trends from the realm of produce with the Fruit Trend Report. With the organic movement and a renewed emphasis on healthy living, consumers are catching on to emerging developments, like experimentation in the culinary scene with exotic fruits including dragon fruit, banana and kiwis. This change in eating habits has also inspired new lifestyles, with consumers making healthy smoothies and fat-free raspberry muffins from easy, DIY recipes. Lastly, we look at architectural trends that transform urban spaces into gardens and orchards for the production of homegrown blueberries, strawberries, grapes and peaches.

Who It's For

Chefs, restaurateurs, nutritionists, diet planners, personal trainers and organic farmers can enhance their services with our crowdsourced research concerning the produce industry.

Understand the changing needs of the healthy eating-focused consumer with the Fruit Trend Report.

The Fruit Trend Report, last published on Jun 23, 2015, includes 276 PRO Trends and 1,380 examples of fruit market research and fruit consumer trends related to: raw foods, organic produce, healthy eating, dieting, vegetables and fruit trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our fruit research is based on Trend Hunter's crowdsourced fruit articles and 2,399,000,000 total views of data. [Learn More]

Report Contents

• 276 Fruit PRO Trends = 276 Powerpoint Pages Fruit PPT Report
• 1,380 Fruit Examples

Online Extras With Full Subscription

• 193 Fruit Videos (Online) Fruit Videos
• 8,280 Fruit Images (Online) Fruit Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Fruit Pro Trends

Each Fruit PRO Trend is on its own slide with implications, a quantified score, and examples linked to online fruit articles, videos and images. Examples:

Iced Exoticism Beverage brands opt for accessible forms of exoticism in flavor Implications - Fueling the desire for exoticism, many beverage manufacturers have begun introducing tropical flavors that are intriguing yet accessible for the North American consumer. Going the extra mile, brands pair niche ingredients with healing properties with more approachable island-based flavors, satisfying multi-faceted consumer needs for health, experience and taste.
Iced Exoticism
Beverage brands opt for accessible forms of exoticism in flavor
5 Examples + Score + Implications


Restorative Refreshment Iced tea drinks emphasize pure flavors to lure health-conscious consumers Implications - Consumers' interest in health and wellness caused a spike in the production of cold-pressed and raw juices. Taking note of the desire for detoxification as well as refreshment, ready-to-drink tea manufacturers are prioritizing natural and fresh ingredients that convey a commitment to health through the purity of flavor.
Restorative Refreshment
Iced tea drinks emphasize pure flavors to lure health-conscious consumers
4 Examples + Score + Implications


Social Good Gaming Mobile gaming apps covertly inform consumers on social causes Implications - Moving past their role as mere tools for passing time, mobile gaming apps that leverage their audiences in order to increase awareness around important social causes serve an increasingly important role. Whether as a direct means of raising funds or as a tool for informing individuals, altruistic mobile games are a covert method of engaging consumers around issues that matter.
Social Good Gaming
Mobile gaming apps covertly inform consumers on social causes
4 Examples + Score + Implications


Mediterranean Invasion Mediterranean cuisine becomes a staple in North American culture Implications - The foodie movement has bred a consumer who is adventuresome with their eating habits. In regards to the North American consumer specifically, this means not only a willingness to try different cuisines, but a demand for them. Along with Eastern and Asian cuisines, Mediterranean food has become a top priority for food retailers and dining establishments because not only is it an accessible form of exoticism, but its emphasis on fresh ingredients align it with consumers' growing preference for healthy food.
Mediterranean Invasion
Mediterranean cuisine becomes a staple in North American culture
6 Examples + Score + Implications


Sustainable Produce Produce packaging adopts eco-friendly designs to showcase awareness Implications - Showcasing a commitment to sustainable standards, fruit and vegetable brands are turning to eco-friendly packaging designs for authenticity. Wrapping produce in packages that are biodegradable or easy to reuse, brands are seeking to not only participate in sustainable business tactics, but do so in a way that encourages consumer involvement and support.
Sustainable Produce
Produce packaging adopts eco-friendly designs to showcase awareness
4 Examples + Score + Implications


Sophisticated Produce Fresh fruit is encased in unexpected packaging for increased sophistication Implications - Redefining how traditional health foods are perceived, brands are adopting unconventional packaging designs for a refined appeal. Moving away from traditionally exposed forms, brands are packaging items like fruit in customized wrappers and containers. These designs not only add a sense of glamour and novelty, but they also allow brands to project a personalized touch on typically homogeneous items.
Sophisticated Produce
Fresh fruit is encased in unexpected packaging for increased sophistication
5 Examples + Score + Implications


Corporate Consumption Food oriented brands launch services for professionals at the workplace Implications - The complex dietary needs of small, medium and large-scale professional teams are being addressed by food companies serving contemporary offices. Frequently focused on nutrition, these edible concepts point to rising concern with health among consumers looking to improve wellness at all times, no matter the inconvenience, while also tying into the glorification of "busy."
Corporate Consumption
Food oriented brands launch services for professionals at the workplace
6 Examples + Score + Implications


Atypical Sweetener Consumers swap refined sugars for coconut-based alternatives Implications - With the harmful effects of excess sugar consumption now being widely publicized, consumers have begun searching for low-calorie alternatives. The rising popularity of less refined sugars and sweeteners -- especially those that come from natural sources, such as coconut -- indicates not only that preventative health is at the forefront of consumers' purchasing decisions; it also showcases a willingness on the part of the Western consumer to look at other cultures for health inspiration.
Atypical Sweetener
Consumers swap refined sugars for coconut-based alternatives
4 Examples + Score + Implications


PLUS 270 more Fruit PRO Trends and 1,380 examples!



Boost your fruit consumer insight!
Three options to kick-start your innovation...


1. Fruit Trend Report

276 Fruit PRO Trends
Fruit Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Fruit & 100+ Reports
2013 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,460 $1,500
Most Popular - Save 39%